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SE L E C T E D WOR K /

Mengyi Zhang »»

COURSE /

Portfolio Seminar »»

C AT E G O R I E S /

Portfolio

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Big Caslon Bold Athelas Bold Avenir Regular

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MENGYI ZHANG Copyr ight ©

2010PORTFOLIO by Bill Shakes peare

PROJECT /

All r ight s reser ved. No par t of this public ation may be reproduced, dis tr ibuted, or tr ans mit ted in any for m or by any means, including photocopying, recording, or other elec tronic or mechanic al meth ods, without the pr ior wr it ten per mis sion of the publis her, except in the c ase of br ief quot ations embodied in cr itic al reviews and cer t ain other noncommercial uses per mit ted by copyr ight law. For per mis sion reques t s, wr ite to the publis her, addres sed “At tention: Per mis sions Coordinator,” at the addres s below

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:0 CHAPTER / 0 1 0 2 0 3 0 4 0 5 0 6 0 7

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Notice or perceive and register it as being signif icant. »»

SE L E C T E D WOR K /

Mengyi Zhang »»

COURSE /

Portfolio Seminar »»

C AT E G O R I E S /

Portfolio

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T Y P E FA C E S /

Big Caslon Bold Athelas Bold Avenir Regular

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S O F T WA R E /

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D E D I C AT I O N /

For my dear mom, dad, and husband.

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I N T RODUC T ION /

This book can be regarded as a diar y which is a conversation to myself, as well as an observation of our world. Af ter going through a series of critic thinking and analy ze, I come up with dif ferent design methods to solve the problems as a graphic designer. It indicates the details of life, feelings of people through the record, and ever y projec t shows dif ferent insights. It also tells my past, present, and future.

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PROJ E C T 0 1 /

A Letter Home 016

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03 4 »»

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Space Oddity 050

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Miss You

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PROJ E C T V I I /

The Flavor Book 108 »»

PROJ E C T V I I /

Plastic 124

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A Letter Home


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PROJ E C T /

A Letter Home »»

CLASS /

Type Experiment

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TERM /

Fall 2018 »»

I N S T RU C T O R /

Stan Zienka »»

C AT E G O R I E S /

Book Design »»

T Y P E FA C E S /

Gotham Light Gotham Bold Langtinghei TC

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/ A PROJECT Letter Home

OBJ E C T I V E // It is an ex per iment al t ype book design projec t refer r ing to China Tow n in San Fr ancisco.

C ONCEP T // Through a series of photos and monologue, the book shows the status of nowadays San Francisco Chinatown, also reflects how it is related to China and how different they are from my own perspective. It is not only an observation of local people’s lives but also a recall of my hometown.

A PPROACH // In the project, sans-serif Chinese Characters is used and matched with Gotham, which is also a sans-serif typeface to create comparison and contrast. Besides, there are some handwriting and geometric shapes brought into this project to indicate the concept of letter.

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A Letter Home


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A Letter Home


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A Letter Home


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A Letter Home


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A Letter Home


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A Letter Home


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Public Of fering


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Public Offering

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Type Composition

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Fall 2017

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I N S T RU C T O R /

David Hake »»

C AT E G O R I E S /

Book Redesign »»

T Y PE FAC E S /

Serifa 55 Roman Avenir Bold Avenir Regular

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Adobe InDesign Adobe Illustrator

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Public Offering PROJECT /

OBJ E C T I V E // It is a book redesign projec t referring to contemporar y ar tis t s and their work s.

C ONCEP T // The original design of the book uses a huge slab - serif t ypef ace for their titles and chapter opener s, which lack of legibilit y. besides, it s grid sys tem is not func tioning.

A PPROACH // Thus, I clean up all the information and organize in a tidy and readable way to make the neces sar y informa tion be easily found for user s. For color, I use a light gradient pink to give the spreads some elegance. A s for t ypef ace, I use Avenir combined with Serif a, which bring some unique nes s to the book.

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Public Of fering


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Public Of fering


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Public Public Of fering Of fering


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Public Of fering


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Public Of fering


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Music Poster


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Music Poster

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Type Experiment

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Fall 2018 »»

I N S T RU C T O R /

Stan Zienka »»

C AT E G O R I E S /

Poster Design

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Gotham Light Gotham Bold Langtinghei TC

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Space Oddity PROJECT /

OBJ E C T I V E // It is an music poster design about the song Space Oddity by David Bowie.

C ONCEP T // The song Space Oddity by David Bowie, in my interpretation, is a story about an astronaut who has lost contact with ground control and will be floating in the universe forever alone. I use gray and light blue to show the isolation and solitude. Besides, I repeated the lyrics over and over again to represent the endless shout in silence deep inside the astronaut’s space capsule.

A PPROACH // I use a projector as a light source, combing with the features of the plastic film and water, and other materials to create a poster. In the experiment, I mix a variety of materials and put them in a serval angle and position to create light ef fects.

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During the process, I also use the paper that has a strong light reflection because of the strong character of the singer, David Bowie, but finally, I decided to create the poster according to my own thoughts.


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Music Poster_ Space Oddit y


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Music Poster_ Space Oddit y


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Music Poster_ Space Oddit y


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Music Poster_ Space Oddit y


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Music Poster_ Space Oddit y


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Music Poster_ Space Oddit y


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Miss You


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Miss You

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CLASS /

Visual Thinking

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TERM /

Fall 2018 »»

I N S T RU C T O R /

Sandra Isla »»

C AT E G O R I E S /

Visual Identity

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T Y P E FA C E S /

Myriad Pro Didot Avenir

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PROJECT / Miss You

OBJ E C T I V E // Trough three visual deliverables, my brand is going to be very helpful to the people who in a long distance relationship in several ways.

C ONCEP T // My main goal is to help people are in a long-distance relationship maintain it and make it a long-lasting thing. Meanwhile, this project also helps people keep relationships healthy and fresh so they would not be trapped by the daily boring online chat routine.

A PPROACH // Firstly, it helps couples communicate with each other more by using this App, also it provides opportunities to find dif ferent sides of others by conveying and analyzing feeling through the App. Besides, they can also keep the messages history on the App and there is a reminder system to help them to remember the important dates. Secondly, this App has virtual reality feature to provide couples opportunities to spend time together even if they are physically apart. As for the last deliverable, it creates a good chance for them to improve their relationship by sending each other surprises and special gif ts, especially the message can be customized on the delivery box.

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Miss You


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Miss You


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PROJECT PROJECT //

Miss You


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Miss You


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PROJECT PROJECT //

Miss You


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PROJECT PROJECT/ /

Miss You


CHAPTER CHAPTER/ /0011002200330044005500660 7

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Miss You


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PROJECT PROJECT //

Miss You


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Miss You


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Miss You


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Miss You


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Type Specimen


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PROJ E C T /

Ty pe Promotion Gill Sans »»

CLASS /

Type Composition

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TERM /

Fall 2017 »»

I N S T RU C T O R /

David Hake »»

C AT E G O R I E S /

Type Specimen »»

T Y P E FA C E S /

Gill Sans

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PROJECT / Type Promotion Gill Sans

OBJ E C T I V E // It is a type specimen booklet talks about the history of Gills Sans and how it can be applied in a certain situation.

C ONCEP T // Gill Sans has been used as the main typeface for the London Underground for a long history. It is a great typeface for transportation with a bold body and clear stroke, and it helps people easily recognize the written contents of the location and traf fic signs.

A PPROACH // For the color options, I use a contrast color blue and orange to give my audience a strong visual ef fect. Besides, I use graphic elements to create a sense of speed.

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Type Specimen_ Gill Sans


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Type Specimen_ Gill Sans


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Type Specimen_ Gill Sans


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The Flavor Book


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The Flavor Book

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CLASS /

Type Systems

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TERM /

Spring 2018 »»

I N S T RU C T O R /

Ariel Grey »»

C AT E G O R I E S /

Book Design

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T Y P E FA C E S /

PT Serif Frutiger

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The Flavor Book PROJECT /

OBJ E C T I V E // The book is trying to tell the audience the way to make dif ferent kind of sauces and the flavor that suitable for dif ferent people.

C ONCEP T // The sauce is more than food that people eat, it is an interesting behavior when people are actually dipping the sauce with their hands. The design will be fun and exciting. Play ful is the main concept of these sets of designs, warm colors, and some brushes can support the meaning of it. Sauces are creative. You can mix a dif ferent kind to make a new sauce by yourself, which makes them fun to eat and play with it.

A PPROACH // This project mainly uses the illustrations and vivid color combining with modern t y p ef ace s. I al s o bring t he conce pt of pop art into my design by repeating element s and add comic book element s to the chapter dividers and the recipes.

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The Flavor Book


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The Flavor Book


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The Flavor Book


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The Flavor Book


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The Flavor Book


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The Flavor Book


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Plastic


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Plastic

CLASS /

Type Experiment

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Fall 2018 »»

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Ariel Grey »»

C AT E G O R I E S /

Book Design

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T Y P E FA C E S /

PT Serif Frutiger

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PROJECT / Plastic

OBJ E C T I V E // It is a National Geographic magazine spreads redesign project aiming at appeal people to reduce to usage of plastic product.

C ONCEP T // The purpose of this project is to clearly indicate the topic of the magazine article by using the visual language, and the theme is about a large quantity of plastic is occupying the land. Based on the purposes, I decided to use type and imagery to show the topic.

A PPROACH // I use repeated pictures and typefaces to create a crowded visual with pink which is a ver y ar tificial color. Also, I use ver y large bot tle shape as the frame for the image to emphasize the theme.

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Plastic


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Plastic


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Plastic


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Plastic


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I would like to thank all my instructors and classmates at the Academy of Art University. And a special big thank you to my husband Lang who is always standing by my side and helping me through this very challenging journey in my life.

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FA M I LY /

Dewen Wang, Xiaowei Zhang, Lang Xu

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I N S T RU C T O R S /

Sandra Isla, David Hake, Stan Zienka, Ariel Grey, Hunter Wimmer, Patrice Anderson, Alber to At tia, Ranee Snyder, Jill Ballard, John Net tleton, Thomas McNult y and Mar y Scot t

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FRIENDS /

Sara, Lycia, Baitong, Nicole, Yiwen, Shaw, Blu, Yiqing, Ling


MENGYI ZHANG ZHANG MENGYI

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TITLE /

Obser ve

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DESIGN /

Mengyi Zhang

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SCHOOL /

Academy of Ar t Universit y

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I N S T RU C T O R /

Mar y Scot t

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PR INTING /

Blurb

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BINDING /

Blurb

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T Y POGR A PH Y /

Big Caslon Bold Athelas Bold Avenir Regular

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C O N TA C T S /

+1 765- 430 -9917 zhangmengyi.com


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Profile for zhangmengyimolly

Mengyi Zhang Selected Work_Observe  

Mengyi Zhang Selected Work_Observe