Issuu on Google+


WE ARE ZEST WE CREATE CONTENT THAT PERFORMS

Why Zest? Zest is a full-service marketing agency with a difference. Through listening, analysis and detailed planning, Zest’s expert team applies creative principles and strategic thinking to a brand’s presence via multichannel platforms and communications. Branded content is used to drive awareness, sell products and grow networks. Zest’s campaigns are fully measured, showing clear return­on investment against marketing objectives.

zest.london


BRAND STRATEGY It is the DNA of your business. A strong brand strategy is focused on the consumer. A powerful brand identity should be clearly defined, self-­explanatory and appeal to its target audience. The monumental success of Absolutely can be attributed to the clear, strategic thinking of the Zest team, focusing on brand voice, brand awareness and direct communication. Find out how the same strategic and branding insights from Zest can benefit your business.

zest.london


HOME

WHAT’S ON

FOOD & DRINK

What are you looking for?

FEATURES

FASHION

HEALTH & BEAUTY

TRAVEL

HOMES & INTERIORS

When

Where?

Arts, Restaurant, Cinema, etc...

Notting Hill, Chiswick, ...

Search

Today, This weekend, This Week, ...

LIFMake E ’a splash S A B E AC H this season with our exquisite summer fashion edit

EDITORS’ PICKS

MOST READ

BRANDED CONTENT

TREND REPORT

TREND REPORT

NEWS

FEATURE

Fashion’s freshest faces on this season’s must-haves

Alexa Chung announces fashion documentary

From catwalk to closet: how to steal runway style

THE EDIT: 10 essential sandals for summer FEATURE

Jourdan Dunn stuns at London Fashion Week TREND REPORT

Underwear as outerwear: statement lingerie

TREND REPORT

NEWS

FEATURE

The plain white shirt makes a comeback

Kate Moss talks marriage, motherhood & modelling

Review: Inside Yves Saint Laurent: Style is Eternal

TREND REPORT

THE EDIT: 10 of the best retro bikinis

NEWS

Clutch control: Charlotte Olympia’s latest launch

TREND REPORT

NEWS

FEATURE

THE EDIT: 10 of the best retro bikinis

Prada announces their latest collaboration

The rise of the mid-heel: modish or mundane?

MORE IN FASHION

TREND RAPORT

NEWS

FEATURES

London’s best Indian restaurants

Interview: Mark Hix talks hunting and home xxx xxxx xxx xxxxxx

SS15’s Best Midi skirts

NEWS London’s best Indian restaurants TREND RAPORT

NEWS

FEATURES

London’s best Indian restaurants

Interview: Mark Hix talks hunting and home xxx xxxx xxx xxxxxx

SS15’s Best Midi skirts

Branded content is proven to generate sales and pull in unexpected customers. Sharing online content is the perfect opportunity to build valuable relationships with your audience. We can provide bespoke, branded editorial content from the Absolutely stable of titles on a range of subjects from fashion and beauty to interiors and food.

SS15’s Best Midi skirts

Berlin’s newest restaurants

TREND RAPORT

NEWS

FEATURES

London’s best Indian restaurants

Interview: Mark Hix talks hunting and home xxx xxxx xxx xxxxxx

SS15’s Best Midi skirts

 SHOW MORE 

Lorem ipsum dolor sit amet, consec esse tetur adipiscing elit, sed doesseeiusmod tempo esse r incididunt ut labore. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

© Copyright 2015 - Absolutely Magazine

ABOUT US ADVERTISE CONTACT US TERMS & CONDITIONS PRINT EDITION PRIVACY POLICY

Where to stay in Venice

Interview: Mark Hix talks hunting and home xxx xxxx xxx xxxxxxxxx xx

WHAT’S ON FOOD & DRINK FEATURES FASHION HEALTH & BEAUTY TRAVEL HOMES & INTERIORS

zest.london


PHOTOGRAPHY & VIDEO Still and moving imagery is proven to increase engagement with audiences by 80%, extend dwell time and enhance the quality of the content.

zest.london


BLOG DESIGN & CAMPAIGNS We can create unique, SEO-optimised content for your blog. This will boost organic SEO rankings, connect people to your brand and provide sharing opportunities, attracting a wider audience.

zest.london


SOCIAL MEDIA MARKETING We will help you gain website traffic and attention through your social channels. Social media recognition will not only increase brand awareness as a whole, but it will also provide real-time feedback from your audience. Social media channels also help increase the amount of interaction a brand has with its target audience.

zest.london


SEO Everybody loves to go hunting for treasure, but nobody does it quite like Google. Take control and advantage of the organic opportunity, establish your website and brand online. We like to take the mystery out of SEO. Every day 25% of search terms typed in to search engines are new, which means your website has to be primed and ready to appear at the top of the rankings.

zest.london


EMAIL MARKETING From design to implementation, broadcast analytics to reporting, email marketing is immediate, costeffective and targeted. We design responsive email templates, which view perfectly across multiple devices. Split testing variables are used to ensure the most targeted message reaches your audience, with full analysis provided after each send, giving you a clear report of return on investment from email marketing.

zest.london


A B S O L U T E LY M AG A Z I N E S DEMOGRAPHIC PROFILE

2,138

45,000 M O N T H LY D I G I TA L M AG A Z I N E S I M P R E S S I O N S

22%

% OF READERS

D OW N L OA D S I N 3 Y E A R S

10%

18˜24

31%

25˜34

30%

AG E RA N G E

45+

D I ST R I B U T I O N & P R I N T R U N

250000 200000 100000 50000

91%

OF ALL NEW CARS

2010

2011

2012 OF ALL VACATIONS

2013

65% 90%

ANALYTICS REPORTING Data-backed insight proves the work we do. At Zest we deliver regular reports on all your channels and numbers to extract meaningful data to serve our creative and strategic objectives. This will allow us to discover opportunities to increase conversions and optimise return on investment. Using the best-of-breed analytical tools, Zest can report on how your site performs and the type of people that visit. This allows us to have a complete and informed view of what can be achieved through online marketing best practice.

300000

0

HOME PURCHASES

WO M E N MAKE THE FINAL D E C I S I O N S FOR

350000

150000 35˜44

29%

58,588

F O L LOW E RS

78% % OF READERS

7926 LIKES

2014

2015

OF ALL HEALTH CARE CHOICES

80% zest.london


CUSTOMER MAGAZINES Bespoke publishing from the same high quality and trusted Absolutely team. Our products deliver tangible, long-term brand engagement with customer and clients through intelligent content with value for consumers. We print and produce over 4 million publications per year, and that figure is growing rapidly. Beyond the Absolutely portfolio, we produce contract publications and bespoke consumer magazines tailored to our clients’ requirements and their customers’ needs.

zest.london


DIGITAL MAGAZINES Transform your offline assets into digital content and extend their value. Easily shared, cost-effective and with a quick turnaround, a digital magazine allows your existing content to take on a new lease of life in the online world.

zest.london


CREATIVE DESIGN We create illlustrations, photography and promotional material in order to promote brands, improve brand values, deliver expertise and communicate the brand’s message.

zest.london


BROCHURE DESIGNS Brochures are a great way to explore every aspect of a brand in an aethestically pleasing and efficient way. Using a combination of innovative, tailored design, brand-oriented content and excellent print materials, Zest is able to create the best possible first impression for your business.

zest.london


PRINT ADVERTISING At Zest, we create magazines, show guides, catalogues, adverts, advertorials and more. Our experienced advertising sales teams come from a variety of media sales backgrounds, including print, online, agency and outdoor media. Our teams sell targeted, multi-­platform advertising packages and tailor bespoke commercial revenue generation strategies to maximise the value of our clients’ marketing efforts.

zest.london


1

3

CREATIVE PRINT SOLUTIONS

4

We have a range of actionable creative solutions available for clients. Some of our most popular are... 1 Belly Bands A belly band is the first thing consumers see when they pick up a magazine, ensuring your message won’t be missed. It can be a wraparound or open on a specific page. 2 Polybagging Polybagging your catalogue, brochure or small product with the magazine ensures you are automatically in the hands of the homeowners in your target areas.

2

5

3 Inserts Your literature can be inserted into the magazine during the print process. Your message will be delivered into the homes of the audience you are looking to target. 5 Bound-­in Inserts These can be printed on heavier paper to ensure that when the magazine is flicked through, it always opens on your two-sided advert. 3 Cover Tip-Ons Perfect for customer loyalty or membership schemes, business card-sized tip-ons allow full exposure and can be glued to a specific page and peeled off easily.

zest.london


Average house price

ÂŁ2.5

WH Smiths

Million

LUXURY Fashion Boutique

WAITROSE

TASTE Fe s ti v a l

BA VIP

Lounge

DISTRIBUTION The Absolutely management team has produced and distributed local magazines in London for over 15 years. A sophisticated combination of Geoplan Tactician, Land Registry details and estate agent input ensures that the right streets and homes are targeted. Distribution is further verified by Letter Check & Redburst tagging.

zest.london


Case Studies


WEB DESIGN / SEO

bspoke group The Objective To help Bspoke Group, a leading property investment company that works to bring strong financial returns for its clients across the UK, Ireland and Europe, with the online launch and branding of their new property investment site. The Solution We provided the client with a detailed plan including proposed design visuals, UX, content strategy and brand guidelines. Objectives for the website included being able to offer potential investors an at-a-glance list of investment opportunities, SEO-optimised content and interactive tools. The Results A clean, user-friendly and responsive site based on a customised WordPress theme. The client is delighted with the finished result, which gives them a solid framework upon which to expand their business.

zest.london


CONTRACT PUBLISHING

LISTED The Objective Leading West London estate agent Bective wanted to produce a publication that attracted applicants rather than vendors as quickly as possible. A product that was equal in cost to a newspaper but on trend and attractive enough to pick up. A digital edition to mail out to a large database needed to be provided. Distribution had to be unique and all lifestyle content provided. The Solution Listed was successfully published and launched in June with a print run of 50,000 three weeks after the first concept meeting. It was distributed by our partners at carefully selected relevant tube stations over one week, to local businesses and to select residential addresses. The Results The client’s objectives were entirely met. Business was gained instantly and the brand’s profile has been elevated.

zest.london


PRINT ADVERTISING

DE BEERS The Objective To devise a creative alternative solution to traditional advertising and marketing for our prospective client, De Beers. The Solution The client wanted to showcase their products in a more creative and imaginative way, so our team of thinkers and doers explored the options and pitched a fashion shoot takeover. We themed our monthly fashion shoot around the new De Beers collection, Adonis Rose, and showcased the jewellery in a high fashion setting, which was then published across all of the London Absolutely titles. The Results The client was delighted with the outcome, which led to them working more closely with Zest on a variety of other projects, including advertorials, advertising and editorial.

zest.london


PRIME CENTRAL GROUP: Chelsea • Fulham • Notting Hill • Kensington

WEST GROUP: Chiswick • West • Richmon

ABSOLUTELY MAGAZINES SOUTH WEST GROUP: Putney & Wandsworth • Battersea & Clapham • Wimbledon

SOUTH EAST GROUP: South East • Dulwich • Blackheath / Greenwich • Bromley / Chislehurst

Absolutely’s 17 local titles focus on London’s luxury lifestyles - from cultural events to celebrity profiles, homes and property news to fashion, travel, food, drink and entertaining, the magazines are a visual delight. Always intelligent, stylish and of the moment, Absolutely is London’s leading luxury title.

NORTH AND EAST GROUP: City & Angel • East • North By North West

zest.london


ABSOLUTELY MAMA Absolutely Mama is the exciting new parenting title for stylish, active, ambitious mums. Packed full of news, views and on-trend lifestyle content, Absolutely Mama is firmly focused on what mums really think, feel, want and need. The magazine covers everything from the latest fashion and beauty to nutrition, technology and travel for families, and features contributions from some of Britain’s foremost parenting experts and baby brands – not to mention some truly inspirational mamas.

ABSOLUTELY WEDDINGS Absolutely Weddings is the luxury magazine for glamorous, sophisticated brides. With a focus on sophisticated bridal fashion and trends in everything from hair, beauty and jewels to luxury venues and honeymoon destinations, Absolutely Weddings is full of inspiring ideas to help couples plan their dream celebration. And contributions from leading experts in the UK and international wedding industry make it the essential source of designer ideas, planning advice and key contacts.

ABSOLUTELY EDUCATION Absolutely Education is the go-to magazine for UK parents who want to educate their children privately. Packed with news, features, debate and informed opinion, Absolutely Education will help you negotiate the UK’s private school maze. The magazine covers everything from nursery and pre-prep, prep and senior schools to options for school leavers to sport, music, drama, travel and more. With contributions from inspirational heads and top education journalists, it is both informative and entertaining; enabling you to make the right decision for your child.

BRITHIS EDUCATION British Education is a new magazine for international and ex-pat families interested in educating their children in Britain’s boarding schools. From the team behind the highly respected UK title, Absolutely Education, British Education covers every aspect of the British boarding system, the gold standard in global education. Packed with news and features and with contributions from top heads and leading education journalists, British Education will give you the inside track on finding the right school for your child.

SPECIALIST PUBLICATIONS Building on the success of the Absolutely range of titles, we have extended our portfolio to include publications which focus on our readers’ lifestages (planning a wedding, parenting and education). Including the high-quality content that Zest Media is renowned, they are quickly becoming the flagship titles within their respective sectors.

zest.london


CONTRACT PUBLISHING By using Zest’s talented and highly-experienced teams, our clients are increasing sales and client retention, building brand awareness and engaging their customers longerterm through their own customer magazines. Our range of services includes creative, editorial services, print management and distribution, with project managers in place to oversee the process from strategy through to delivery.

zest.london


THE TASTE OF UK AND IRELAND - RELAIS & CHATEAUX Established over fifty years ago, Relais & Chateaux has come to represent the highest standard in luxury hotels throughout the world. Our publication, The Taste of UK and Ireland, beautifully showcases the exceptional hotels and people that make up the Relais and Chateaux brand in an easily digestible and smartly presented guide for guests, present and future.

POLO IN THE PARK Set in the stunning grounds of The Hurlingham Club, Chestertons Polo in the Park has become a staple in the London sporting and cultural calendar. The luxe, compact Chestertons Polo In The Park Programme is a comprehensive guide to the excellent food, showstopping fashion and thrilling horsemanship this event has become known for as well as containing useful information on the grounds, the scheduled games, the teams, and the rules of the game.

TASTE OF LONDON FESTIVALS Taste of London is a unique opportunity for passionate foodies to sample some of the world’s most ambitious dishes made with premium, high quality ingredients and by leading chefs while Regent’s Park supplies a gorgeous backdrop to the innumerable gourmet exhibitors and one-off events. The guide provides all visitors with invaluable information in an accessible format, making sure keen foodies don’t miss out on a single gastronomic adventure.

THE BABY SHOW The Baby Show is a mustvisit destination for new and expecting mums in the know, with superb shopping opportunities, expert advice and family-oriented entertainment. The official Show Guide, which is distributed free of charge to all Baby Show visitors, is an essential companion for anyone navigating and exploring the event.

EVENT GUIDES Viewed as an essential marketing tool for events, our guides help companies engage with their attendees prior, during and post-show. Used within a multi-channel marketing programme including social media and email marketing, your guide will ensure visitors have the very best experience at the event, helping you build a loyal and engaged community long-term.

zest.london


Which services do you use at the moment?   ONLINE CONTENT

 GOOGLE ADWORDS

  OTHER (PLEASE SPECIFY BELOW)

  BLOG DESIGN + CAMPAIGNS

  PHOTOGRAPHY & VIDEO

................................................................................................................

  SOCIAL MEDIA MARKETING

  ANALYTICS REPORTING

................................................................................................................

  EMAIL MARKETING

  SEO

................................................................................................................

Which services are you happy with?   ONLINE CONTENT

 GOOGLE ADWORDS

  OTHER (PLEASE SPECIFY BELOW)

  BLOG DESIGN + CAMPAIGNS

  PHOTOGRAPHY & VIDEO

................................................................................................................

  SOCIAL MEDIA MARKETING

  ANALYTICS REPORTING

................................................................................................................

  EMAIL MARKETING

  SEO

................................................................................................................

Which services are you not happy with?   ONLINE CONTENT

 GOOGLE ADWORDS

  OTHER (PLEASE SPECIFY BELOW)

  BLOG DESIGN + CAMPAIGNS

  PHOTOGRAPHY & VIDEO

................................................................................................................

  SOCIAL MEDIA MARKETING

  ANALYTICS REPORTING

................................................................................................................

  EMAIL MARKETING

  SEO

................................................................................................................

zest.london


Zest Services Media Pack