UK & IRELAND
2016 ADVERTISING INFORMATION GUIDE
Relais & Châteaux Established over half a century ago, Relais & Châteaux is an association of the world’s finest hoteliers, chefs and restaurateurs that has set the standard for excellence in hospitality. Relais & Châteaux have redefined luxury hotels by emphasising holistic experiences that transport their guests, taking them on a sensual journey and introducing them to a deeper, truer understanding of the Art of Living. Relais & Chateaux’s collection of hotels in the United Kingdom are truly exceptional, sharing seventeen Michelin Stars between them and over 30 exceptional venues ranging from Belmond Le Manoir aux Quat’Saisons to The Goring. In addition to their impressive portfolio of hotels, Relais & Chateaux produce beautiful bespoke books for each region of the world. Taste of UK & Ireland is a guide to the hotels and restaurants in the UK and Ireland, it is produced annually and is created to reflect the ambitions and commitments of the company. These publications offer the high net worth reader a key to their universe, a world of taste to enjoy in the countries most prestigious settings. Taste of UK & Ireland follows the successful formula of Taste of The World and Taste of France. The book will be produced to the standard that the company is renowned for and will feature all Relais & Chateaux’s UK hotels and restaurants as well as bespoke editorial. Taste of UK & Ireland will be stocked in every hotel room of the 37 hotels (and replenished when taken by guest) as well as in the communal spaces of each hotel and the Chelsea, Paris and American retail outlets of Relais & Chateaux.
RELAIS & CHATEAUX PARTICIPATING HOTELS Whatley Manor, The Vineyard Belmond Le Manoir The Goring Le Gavroche Hibiscus Cliveden House The Waterside Inn Gravetye Manor Amberley Castle Longueville Manor Summer Lodge Country House & Spa Gidleigh Park The Royal Crescent Hotel & Spa Lucknam Park Hartwell House Buckland Manor Mallory Court Hambleton Hall
The audience that Taste of UK & Ireland offers is a truly exceptional readership of high net worth individuals:
⋅ 75% of guests staying at Relais & Chateaux UK hotels are British, 11% Americans, 2% Japanese, 1% Australians, and 5% Europeans. ⋅ There are 37 UK hotels each with an average of 29 rooms per hotel, 1073 hotel rooms in total. ⋅ There will be an average 156,658 room stays in Relais and Chateaux’s UK hotels in 2016. ⋅ The average stay at a UK Relais & Chateaux hotel is two nights; typically a couple for a celebration, such as an anniversary. ⋅ The average two night stay costs over £2,000. ⋅ This audience knows and understands luxury. They are classified as ‘World-Class Wealth’ by Experian’s segmentation portal and fall in to the wealthiest 1% of UK residents. Relais & Chateaux are offering this unique audience and space in the guide to a limited number of pre-approved advertisers. The guide will be released and stocked from January 1st 2016 and will be available to guests until December 31st 2016.
Ynshir Hall Northcote Gilpin Hotel & Lake House Farlam Hall Glenapp Castle Greywalls Hotel & Chez Roux Kinloch House Isle of Eriska Hotel Spa & Island Airds Hotel & Restaurant Inverlochy Castle Ballyfin Demesne Marfield House Cliff House Hotel Sheen Falls Lodge Park Hotel Kenmare
COST OF INCLUSION Single page - £3,500 Double Page Spread - £4,750
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DOUBLE PAGE SPREAD (DPS)
DOUBLE PAGE SPREAD
206 x 271 (Bleed) 200 x 265mm (trim) 180 x 245mm (safe type area)
406 x 271 (Bleed) 400 x 265mm (trim) 380 x 245mm (safe type area)
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