H O M E | DESIGN
Memphis Mania
Wallpaper brand Hovia unveils a brand new collection, inspired by the 80s magic of the Memphis Group Words E V E H E R B E R T
T Some described the style as ‘a marriage of Bauhaus and Fisher-Price’
he design collective known as the Memphis Group first exhibited at Milan’s Arc74 gallery in 1981, lighting a fire under modernist design with its exuberant mixture of colour and shapes to form an entirely new cultural design movement. The group became famous for their furniture and patterns, often described as ‘bizarre’, ‘misunderstood’ and even ‘loathed’. Some described the style as a marriage of ‘Bauhaus and Fisher-Price’. They drew inspiration from pop art, emerging technology, 1950s kitsch and futuristic ideas. Now to celebrate 40 years since the birth of Memphis, Hovia – formerly Murals Wallpaper– has launched a new collection transforming iconic 1980s Memphis designs into modern, liveable designs that are still easily recognised as Memphis-influenced, thanks to the geometric shapes and quirky patterns. The in-house design team has opted for a contemporary colour palette of pinks,
purples, reds, oranges, and blues. There are six designs in the collection: Salone, Mendini, Nathalie, Ettore, Bowie and Carlton. Tori Dennett, designer of the Memphis collection said: “The Memphis collection has been almost a year in the making. After initially drawing over 70 sketches, we narrowed it down to six designs that we felt took the modern 80s aesthetic that is so classically Memphis into 2021. With bold colours and geometric shapes, these designs are the perfect talking point for any home or commercial space.” hovia.com
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20/05/2021 11:21