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M E D I A PAC K

2018


Empowering

modern mums

Welcome to Absolutely Mama, the go-to parenting magazine created specifically for discerning, stylish mums and mums-to-be. Offering a curated collection of expert advice, supportive articles, lifestyle inspiration and honest parenting insight, Absolutely Mama celebrates motherhood, while retaining a focus on the individual looking for content that informs and inspires. Targeting switched-on, informed mums nationwide, while still retaining a strong London focus, Absolutely Mama puts mums firmly in the spotlight.

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STATS & FACTS AG E

178k M O N T H LY R E AC H

38% 25-34

47%

84% FEMALE

35-44

OUR READERS Absolutely Mama is the magazine for modern stylish mums who live in affluent urban areas nationwide. While these savvy, style-conscious women don’t just define themselves as mothers, our readers have grown up with a sense of responsibility and are interested in the important issues surrounding motherhood.

Increased frequency to 12 issues per year

364% 243% increase in social following

increase in subscriptions

Gifted at 353 mother & baby-related businesses zest.london


UNIQUE & HIGHLY TARGETED

DISTRIBUTION MODEL

We have carefully devised a highly targeted and multifaceted distribution model to ensure that every copy of Mama is read by parents or parents to be. Absolutely Mama has an exclusive partnership with all Mamas and Papas stores in the UK; copies are sold at all till points and gifted to over 2,000 a couples a month attending their private antenatal classes.

Newstand

Strategic Partnerships

• All till points in Mamas and Papas across UK and Ireland • WHSmith TRAVEL; Including all major London and UK railway stations, and airports around the UK and Ireland. • WHSmith HIGHSTREET stores across the UK • Select London Waitrose stores • 200 Independent newsagents across London

• • • • • • •

Child friendly businesses • Chiswick • Battersea • Kensal Rise

• Fulham • Clapham • Crouch End

Family-centric areas in London • Chiswick • Battersea • Kensal Rise

• Fulham • Clapham • Crouch End

Mamas and Papas Fara Kids Stores British Baby Box Project B Baby And Toddler Show Kind & Jugend Show Future Health Technologies

Locations • Gifted to over 2,000 couples a month attending Mamas and Papas ante natal classes • All Fara Kids Stores in London • 15 private London anti natal scan clinics • Over 90 nurseries across London • NCT classes • London Maternity Wards • Airport and travel lounges, including London Heathrow BA Business & 1st Class Lounges, London Gatwick Emirates Airlines Lounge and Eurostar Premium Lounge

353 Baby & Mother-related businesses such as Hamleys, Harrods Kids, Seraphine

15

SCAN CLINIC S ( LO N D O N )

90+ NURSERIES ( LO N D O N )

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WE’VE TEAMED UP WITH MAMAS AND PAPAS TO BECOME THE FIRST AND ONLY MAGAZINE IN THE UK TO WORK EXCLUSIVELY WITH “BRITAIN’S FAVOURITE BABY RETAILER” Distribution & Promotion • Sold exclusively at all Mamas and Papas’ 31 stores across the UK

and the Republic of Ireland • Gifted to more than 2,000 couples a month who attend their

parent-to-be private antenatal classes • Customers who spend £2,000+ in a single transaction receive a

full year’s subscription for free

31

sto re s a c ro ss th e U K

Fr e e s u b s c r i p t ion fo r c u s to m e r s spending

£ 2,000

C opies gif t e d t o

2,000 e x pe c t a n t c o u pl e s a month

UK STORES Aberdeen Birmingham Cardiff Croydon Dundrum Edinburgh Farnborough Fareham Gateshead Glasgow Hull Leeds (Birstall) Liverpool Lincoln Leamington Spa Milton Keynes Nottingham Preston

Stratford (Westfield) Stockton Thurrock Southampton Swindon Trafford Centre White City Northcote Road Carlisle Huddersfield

IRISH STORES Arnotts, Dublin Blanchardstown, Dublin Victoria, Belfast

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EDITORIAL SHOWCASE

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DIGITAL PLATFORMS

W W W.

127%

Our Instagram platform connects the print magazine with our social media following

35k average page views

The online edition reaches an even broader audience per issue thanks to its accessible format

SUBSCRIBERS

17.4k

D I G I TA L E D I T I O N

I N S TAG R A M

Mama online has seen impressive organic growth year on year

5.5k newsletter subscribers

Our weekly newsletter brings the best of our web content to our online readership

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OUR ADVERTISERS

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AD RATES (PRINT AND ONLINE)

PRINT POSITION Outside back cover Inside front cover DPS Double page spread Premium position full page ROP Full page Half page Quarter page

D I G I TA L PRICE £3,700 £6,200 £5,700 £3,200 £2,900 £1,400 £500

POSITION Billboard Leaderboard MPU Rotating MPU Mobile leaderboard Newsletter banner Newsletter button Competitions

PRICE £600 PCM £400 PCM £500 PCM £700 PCM £550 PCM £500 PCM £300 PCM £550 PCM zest.london


FULL PAGE

HALF PAGE VERTICAL

Billboard 970 x 250

When providing artwork, please adhere to the design guidelines listed below:

115mm

210mm

HALF PAGE HORIZONTAL

QUARTER PAGE

190mm

260mm

Contact information • Company information • Phone numbers • Web address • logo

90mm

When providing artwork, please adhere to the design guidelines listed below: All images should be provided in high resolution, preferably larger than 800x600 pixels, in PNG or JPEG format.

90mm

If a logo is necessary in your design, please provide it in high resolution as ether JPEG or PNG.

115mm

One to three images should be provided in the following format: JPEGs or TIFFs - 300 dpi and at least 25cm in width. Alternatively we could accept them in PDF format, to the same specification. If a logo is necessary in your design, please provide it at 300 dpi and in one of the following formats: EPS; PDF; JPEG; TIFF

D ig ita l

240mm

P r int

260mm

AD RATES (PRINT AND ONLINE)

Leaderboard 728 x 90

DOUBLE PAGE SPREAD

ALL�SUPPLIED�ARTWORK MUST�FEATURE�A 3MM BLEED 420mm

MPU 300 x 250

ALL�SUPPLIED�ARTWORK IS�SUBJECT�TO APPROVAL�BY THE�EDITOR zest.london


PUBLISHING SCHEDULE 2018 JANUARY Artwork Due:

04.12.17 DISTRIBUTION:

FEBRUARY Travel Special Artwork Due:

09.01.18

14.12.17

19.01.18

MAY

JUNE

Newborn Essentials Special Artwork Due:

04.04.18

DISTRIBUTION:

Artwork Due:

02.05.18 DISTRIBUTION:

MARCH

APRIL

Artwork Due:

Artwork Due:

02.02.18

02.03.18

DISTRIBUTION:

DISTRIBUTION:

14.02.18

14.03.18

JULY

AUGUST

Food & Nutrition Special Artwork Due:

04.06.18

Artwork Due:

04.07.18 DISTRIBUTION:

16.04.18

14.05.18

14.06.18

16.07.18

SEP TEMBER

O CTOBER

NOVEMBER

DECEMBER

Artwork Due:

Artwork Due:

DISTRIBUTION:

Artwork Due:

02.08.18 DISTRIBUTION:

14.08.18

Education Special

DISTRIBUTION:

Christmas Special

04.09.18

03.10.18

DISTRIBUTION:

DISTRIBUTION:

14.09.18

15.10.18

Artwork Due:

02.11.18 DISTRIBUTION:

14.11.18

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absolutely-mama.co.uk

Director

R O C H E L L E S T R E AT E R rochelle@zest-media.com

Specialist Director

L E A H DAY- A B A L O S leah@zest-media.com

@absolutelymama

@absolutelymama

Editor

HELEN BA RON

helen.baron@zest-media.com

Marketing Manager

LUCIE PEARCE lucie@zest-media.com

Art Director

PHIL COUZENS phil@zest-media.com

Senior Designer

PAW E L K U B A

pawel@zest-media.com

First Floor, 197 City Road, London, EC1V 1JN T: +44 (0)20 7704 0588 • F: +44 (0)20 7900 3020 • E: info@zest-media.com

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Absolutely Mama Media Pack 2018  
Absolutely Mama Media Pack 2018