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M E D I A PAC K

2019


Mama

Mama

Mama J U LY 2 0 1 9 • I S S U E 3 0

COLIC CLINIC

GRIEF

KEEPING LITTLE TUMMIES HAPPY

HIT RESET

Relaxing babymoon getaways

hello SUMMER

Nursery

TOUR

Giovanna Fletcher’s revamped home

Green BABY Eco essentials for your mini

MAMA AWARDS THE WINNERS AS VOTED FOR BY YOU

N EW WAV E Candice Brathwaite

on making motherhood diverse

THE MAGAZINE FOR ST YLISH MUMS

04/06/2019 14:38 MAMA_Oct18_COVER_UK_v3 copy KG.indd 2

Small WINS Susie Verrill on parenting

Getting

COSY Autumn-ready interiors updates

ISSUE 33 • OCTOBER 2019

THE MAGAZINE FOR ST YLISH MUMS

_MAMA_July19_Cover_CG.indd 2

Stroll ON

Which buggy is best for your lifestyle?

ISSUE 21 • OCTOBER 2018

ISSUE 30 • JULY 2019

Holiday-ready style for mama and mini

Top tips from Mother Pukka

How to deal with life after baby loss

The Magazine for Stylish Mums

GUT FEELING

The Magazine for Stylish Mums

The Magazine for Stylish Mums

Festival FEVER SPEAK Summer’s familyfriendly line-up

O C TO B E R 2 0 1 9 • I S S U E 3 3

O C TO B E R 2 0 1 8 • I S S U E 2 1

THE MAGAZINE FOR ST YLISH MUMS

07/09/2018 14:44

_MAMA_Oct19_Cover_v2.indd 2

04/09/2019 15:01

Empowering

Mama

modern mums

JUNE 2019 • ISSUE 29

Mama

JUST RELAX

The Magazine for Stylish Mums

N OV E M B E R 2 0 1 9 • I S S U E 3 4

THE BEST SPAS FOR FAMILIES

Sea LIFE Fearne Cotton’s new kidswear collection

Nadiya Hussain’s new children’s book

How to love your postpartum body

Daddy

COOL Stylish gifts for Father’s Day

ISSUE 29 • JUNE 2019

THE MAGAZINE FOR ST YLISH MUMS

_MAMA_June19_COVER_v2.indd 2

10/05/2019 09:55

Mama

The Magazine for Stylish Mums

Worry Monster

CURVE APPEAL

Working

Christine Armstrong on balancing it all

Warmers

Natalia Vodianova’s new business venture

NON-PLASTIC OUTDOOR TOYS

Mother MILK

Snuggly favourites for chilly weather

THE MAGAZINE FOR ST YLISH MUMS 04/10/2019 14:16

FUN FOOD

Angellica Bell’s new cookbook

GET OUTSIDE

BREASTFEEDING TIPS AND ADVICE

ISSUE 31 • AUGUST 2019

ISSUE 34 • NOVEMBER 2019 _MAMA_Nov19_Cover_CG.indd 2

WINTER

The Magazine for Stylish Mums

MAMA

AU G U S T 2 0 1 9 • I S S U E 3 1

MODEL MAMA

_MAMA_Aug19_Cover_CG.indd 2

Welcome to Absolutely Mama, the go-to parenting magazine created specifically for discerning, stylish mums and mums-to-be. Offering a curated collection of expert advice, supportive articles, lifestyle inspiration and honest parenting insight, Absolutely Mama celebrates motherhood, while retaining a focus on the individual looking for content that informs and inspires. Targeting switched-on, informed mums nationwide, while still retaining a strong London focus, Absolutely Mama puts mums firmly in the spotlight.

Green FUTURE Helen Skelton on being more eco

THE MAGAZINE FOR ST YLISH MUMS 08/07/2019 14:19

zest.london


STATS & FACTS AG E

178k M O N T H LY R E AC H

38% 25-34

47%

84% FEMALE

35-44

OUR READERS Absolutely Mama is the magazine for modern stylish mums who live in affluent urban areas nationwide. While these savvy, style-conscious women don’t just define themselves as mothers, our readers have grown up with a sense of responsibility and are interested in the important issues surrounding motherhood.

Increased frequency to 12 issues per year

364% 243% increase in social following

increase in subscriptions

Gifted at 353 mother & baby-related businesses zest.london


UNIQUE & HIGHLY TARGETED

DISTRIBUTION MODEL

We have carefully devised a highly targeted and multifaceted distribution model to ensure that every copy of Mama is read by parents or parents to be. Absolutely Mama has an exclusive partnership with all Mamas and Papas stores in the UK; copies are sold at all till points and gifted to over 2,000 a couples a month attending their private antenatal classes.

Newstand

Strategic Partnerships

• All till points in Mamas and Papas across UK and Ireland • WHSmith TRAVEL; Including all major London and UK railway stations, and airports around the UK and Ireland. • WHSmith HIGHSTREET stores across the UK • Select London Waitrose stores • 200 Independent newsagents across London

• Mamas and Papas •  Fara Kids Stores •  British Baby Box • Project B • Baby And Toddler Show • Kind & Jugend Show • Future Health Technologies

Child friendly businesses •  Chiswick • Battersea •  Kensal Rise

• Fulham • Clapham •  Crouch End

Family-centric areas in London • Chiswick • Battersea • Kensal Rise

• Fulham •  Clapham •  Crouch End

Locations • Gifted to over 2,000 couples a month attending Mamas and Papas ante natal classes   •  All Fara Kids Stores in London •  15 private London anti natal scan clinics •  Over 90 nurseries across London •  NCT classes •  London Maternity Wards •  Airport and travel lounges, including London Heathrow BA Business & 1st Class Lounges, London Gatwick Emirates Airlines Lounge and Eurostar Premium Lounge

353 Baby & Mother-related businesses such as Hamleys, Harrods Kids, Seraphine

15

SCAN CLINIC S ( LO N D O N )

90+ NURSERIES ( LO N D O N )

zest.london


WE’VE TEAMED UP WITH MAMAS AND PAPAS TO BECOME THE FIRST AND ONLY MAGAZINE IN THE UK TO WORK EXCLUSIVELY WITH “BRITAIN’S FAVOURITE BABY RETAILER” Distribution & Promotion • Sold exclusively at all Mamas and Papas’ 31 stores across the UK

and the Republic of Ireland • Gifted to more than 2,000 couples a month who attend their

parent-to-be private antenatal classes • Customers who spend £2,000+ in a single transaction receive a

full year’s subscription for free

31

sto re s a c ro ss th e U K

Fr e e s u b s c r i p t ion fo r c u s to m e r s spending

£ 2,000

C opies gif t e d t o

2,000 e x pe c t a n t c o u pl e s a month

UK STORES Aberdeen Birmingham Cardiff Croydon Dundrum Edinburgh Farnborough Fareham Gateshead Glasgow Hull Leeds (Birstall) Liverpool Lincoln Leamington Spa Milton Keynes Nottingham Preston

Stratford (Westfield) Stockton Thurrock Southampton Swindon Trafford Centre White City Northcote Road Carlisle Huddersfield

IRISH STORES Arnotts, Dublin Blanchardstown, Dublin Victoria, Belfast

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EDITORIAL SHOWCASE

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DIGITAL PLATFORMS

W W W.

127%

Our Instagram platform connects the print magazine with our social media following

average page views

The online edition reaches an even broader audience per issue thanks to its accessible format

SUBSCRIBERS

22.9k 66.4K 5.5k D I G I TA L E D I T I O N

I N S TAG R A M

Mama online has seen impressive organic growth year on year

newsletter subscribers

Our weekly newsletter brings the best of our web content to our online readership

zest.london


OUR ADVERTISERS

zest.london


AD RATES (PRINT AND ONLINE)

PRINT

D I G I TA L

POSITION PRICE Outside back cover £3,700 Inside front cover DPS £6,200 Double page spread £5,700 Premium position full page £3,200 ROP Full page £2,900 Half page £1,400 Quarter page £500

POSITION PRICE Billboard £600 PCM Leaderboard £400 PCM MPU £500 PCM Rotating MPU £700 PCM Mobile leaderboard £550 PCM Newsletter banner £500 PCM Newsletter button £300 PCM Competitions £550 PCM zest.london


FULL PAGE

HALF PAGE VERTICAL

Billboard 970 x 250

When providing artwork, please adhere to the design guidelines listed below:

115mm

210mm

HALF PAGE HORIZONTAL

QUARTER PAGE

190mm

260mm

Contact information • Company information • Phone numbers • Web address • logo

90mm

When providing artwork, please adhere to the design guidelines listed below: All images should be provided in high resolution, preferably larger than 800x600 pixels, in PNG or JPEG format.

90mm

If a logo is necessary in your design, please provide it in high resolution as ether JPEG or PNG.

115mm

One to three images should be provided in the following format: JPEGs or TIFFs - 300 dpi and at least 25cm in width. Alternatively we could accept them in PDF format, to the same specification. If a logo is necessary in your design, please provide it at 300 dpi and in one of the following formats: EPS; PDF; JPEG; TIFF

D ig ita l

240mm

P r int

260mm

AD RATES (PRINT AND ONLINE)

Leaderboard 728 x 90

DOUBLE PAGE SPREAD

ALL SUPPLIED ARTWORK MUST FEATURE A 3MM BLEED 420mm

MPU 300 x 250

ALL SUPPLIED ARTWORK IS SUBJECT TO APPROVAL BY THE EDITOR zest.london


PUBLISHING SCHEDULE 2019 FEBRUARY

MARCH

APRIL

10.01.18

Artwork Due:

10.01.19

Artwork Due:

04.02.19

Artwork Due:

DISTRIBUTION:

DISTRIBUTION:

DISTRIBUTION:

JANUARY Artwork Due:

04.03.19 DISTRIBUTION:

18.01.18

18.01.19

13.02.19

14.03.19

MAY

JUNE

JULY

AUGUST

Artwork Due:

Artwork Due:

Artwork Due:

Artwork Due:

04.04.19

03.05.19

04.06.19

04.07.19

DISTRIBUTION:

DISTRIBUTION:

DISTRIBUTION:

DISTRIBUTION:

15.04.19

14.05.19

13.06.19

15.07.19

SEP TEMBER

O CTOBER

NOVEMBER

DECEMBER

Artwork Due:

Artwork Due:

Artwork Due:

Artwork Due:

02.08.19

04.09.19

03.10.19

02.11.19

DISTRIBUTION:

DISTRIBUTION:

DISTRIBUTION:

DISTRIBUTION:

13.08.19

13.09.19

15.10.19

13.11.19

zest.london


absolutely-mama.co.uk

Senior Magazine Manager

ANNA CLARKE anna@zest-media.com

Director

L E A H DAY

leah@zest-media.com

@absolutelymama

@absolutelymama

Editor

C A R LY G L E N D I N N I N G carly@zest-media.com

Editorial Assistant

ABBIE SCHOFIELD abbie@zest-media.com

Art Director

PAW E L K U B A

pawel@zest-media.com

Marketing Manager

LUCIE PEARCE lucie@zest-media.com

Wenlock Studios, 50-52 Wharf Road, London N1 7EU T: +44 (0)20 7704 0588  •  E: info@zest-media.com

zest-media.com

zest.london

Profile for Zest Media Group

Absolutely Mama Media Pack 2019  

Absolutely Mama Media Pack 2019