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Mama

The magazine for stylish mums

MEDIA PACK 2016


WELCOME Welcome to Absolutely Mama and Emirates Mama, international luxury parenting magazines created for discerning, affluent mums and mums-to-be. Conceived and curated by an expert editorial team that includes leading lights from social networks and the wider media, both titles are packed with stories, shopping inspiration and parenting insights from the frontline of the New Motherhood. Our readers are savvy, style-conscious AB1 mothers looking for content that informs and engages, touching on the big issues of the day while offering an inside view on the latest trends in lifestyle, fashion and design. Uniquely, we offer them content that focuses on Mama as well as Baby and Child. Absolutely Mama and Emirates Mama are part of the Zest Media magazine portfolio. Zest Media also produces Absolutely Magazines, a portfolio of monthly luxury London lifestyle magazines corresponding to 17 different areas of London. We also publish Absolutely Weddings, Absolutely Home, Absolutely Education and British Education Dubai; specialist titles for an educated audience in search of the best tips and the brightest ideas.

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MAMA AGENDA

Mabel who wasn’t allowed to go to nursery. I managed to join a whole conference call accompanying her to the toilet without anyone realising. I can’t pretend that work after babies doesn’t feel different. I so wanted to fit back into the career-driven-ambitious-youngwoman mould. Having babies doesn’t change your life, after all. Except it does. Not all in a bad way either; I remember sitting in a meeting where an agency was presenting an image and they’d changed one tiny letter and everyone was getting very passionate and enthused and I wanted to laugh. It seemed so minor and I suppose having some time out from that world (and birthing an actual human) does give you perspective. It doesn’t mean you do your job any less well. If anything it means you can better tell the difference between what is important and what is office politics and guff. I think a lot of women become better at getting things done after giving birth. I did find it hugely reassuring to return to my old job (as opposed to starting a new one). Being in a familiar location with people you know is comforting while everyone at home adjusts to the brave new world. The actual work is a breeze – you’ve done it before and you can do it again, and your brain hasn’t melted since having kids. Every woman I’ve spoken to after returning to work has agreed, it’s the logistics that take the most getting used to. You will inevitably end up running to pick your child up before the nursery closes. The location of your childcare is fundamentally important, as is your choice of footwear. It was going back after Mabel when I started to think I needed to find an alternative way to work. I’d had the idea for Don’t Buy Her Flowers and once I started looking into it, I knew I had to do it. Running your own business does give you flexibility – I don’t have to let someone know I’ll be in late because of the nativity play, or feel guilty for arriving all sweaty at 9.05am. But the reality is that you’ll never work harder. It’s all-encompassing and you’re never finished, especially when you’re

BACK IN THE GAME Mum

Diary

Don’t Buy Her Flowers founder Steph Douglas on babies, business and the return to work

I

had a year off after both my babies before returning to my old job in a part-time role, managing big brand and sponsorship projects. I remember feeling like I was supposed to dread it, because everyone gives you sorrowful looks when you mention your maternity leave is coming to an end. It did feel very strange leaving my firstborn, and I definitely spent the first couple of weeks trying to compose myself on the train while wanting to sob to the other passengers, ‘This is such a big deal! I’ve left my baby with practical strangers!’ But after a year I think I wanted something of my old life back – it signalled an end to that hugely unknown period of newborn-dom and the start of a phase where my brain had capacity beyond babies. I wanted to know what had been happening in the world. It made things feel a bit more balanced at home with [my husband] Doug, and choosing lunch and going to the loo on my own became massive perks too. Going back a second time felt much harder, mostly due to the logistics of getting two children up and ready and having double the chance of someone having a coat-refusal meltdown or being called to fetch a sick child. I once worked from home with a poorly

DIONO

Radian 5 Group 0-2 car seat from multi-award winning brand, Diono. The Radian 5 is set to revolutionise the car seat market, allowing parents to make sure their precious cargo is as safe and comfortable as possible when they’re on the move. Age: newborn – 7 years. RRP: £295. Retailers include: Precious Little One, Baby Security, Direct To Mum & Hello Baby uk.diono.com

Kevin Clinton, head of road safety at the Royal Society for the Prevention of Accidents (RoSPA), offers tips and advice to parents buying their first car seat

B

uying a car seat for your little one is one of the most important purchases you will make as a parent. A properly fitted car seat is designed to secure your baby and absorb impact force. A seat belt on its own will not properly fit your child until they are at least 135cm (4’6”) tall, although it’s best to wait until they are 150cm (5’) or taller. It's illegal to carry your baby on your lap while in the car.

Steph with her husband Doug and kids Buster and Mabel

growing a business, so it’s really hard to switch off. In hindsight I’m glad I went back to my old job while my babies were small before attempting to do my own thing. The absolute key point is that it will be different for everyone and everything. Your circumstances, your employer, your partner’s job, childcare options. I knew I wanted to be around for the kids because we don’t have any family living locally and being an hour away in town wasn’t working for us. None of the options is easier than the other, and it riles me when people try to pitch which woman has it harder – working, stay at home, mother, not a mother. We’re all just trying to find our way in a world that has changed significantly from that of our own mothers.

The good news is there are far more options available than occurred to me before I had kids. I know women retraining, doing project work, freelancing, working full-time, part-time, working from home. It isn’t a case of choosing between working full-time or being a stay-at-home mum anymore. I started my business when my youngest was two and can’t imagine how stressful it would have been to do it with a newborn. We might have to work another thirty years so it’s okay to pace ourselves. There are definitely options – and rather than motherhood signalling the end of your career, when the time is right, it could very well be the beginning.

Don’t worry if you've found the process head-achingly confusing; choosing one isn’t straightforward, particularly after the introduction of regulation 'i-size' child seats last spring. the seat carries an “E” mark label (an E • Iffollowed by a number) then you know it

@steph_dontbuyherflowers dontbuyherflowers.com

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TOP 3 CAR SEATS

Safety First

IT ISN’T A CASE OF CHOOSING BETWEEN WORKING FULLTIME OR BEING A STAY-AT-HOME MUM ANYMORE

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MAMA ESSENTIALS

has been passed for use in Europe. Seats that meet the current regulations will also have an “R44” or “R129” label. All new seats from reputable retailers will carry these – if you see anything other than these markings then beware! There are many different types of child seat available, but the important thing to

CYBEX

• • • Joie

NEVER BUY A SECOND-HAND SEAT. YOU CANNOT BE CERTAIN OF ITS HISTORY remember is that the seat must be suitable for your child’s weight and size, and be correctly fitted in your car according to the manufacturer’s instructions.

As well as making sure the seat is suitable • for your car, it is equally important to

must be carried rearward-facing • inBabies a “Group 0” seat – for babies weighing

0-10kg (up to 22lbs); a “Group 0+” (more common) is for babies weighing up to 13kg (29lbs), or an i-size seat. The latter is based on the child’s height rather than weight, and is designed to keep children rearward-facing until they are at least 15-months-old, and to provide better protection from side impacts. Once your baby exceeds the maximum weight for the seat, or they are at least 15 months old if they are in an i-size seat, you can either move them into a forwardfacing seat or use a combination seat that starts rearward-facing and becomes forward-facing.

make sure it can be fitted securely. Child seats are either fitted using the car’s seat belts or, if it’s an ISOFIX or i-Size seat, by being slotted into the ISOFIX points built into the car. Not all child seats fit into all cars, so check before you buy. Do your research – take time to look through manufacturers’ catalogues and websites, and assess seats in shops. Magazines such as Which? and What Car? conduct tests, and you can also check the European New Car Assessment Programme website (euroncap. com) to see if your car model has been tested. If possible, choose a seat that scores highly in these tests.

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LA COQUETA Matienzo Baby bloomer, £34; lacoquetakids.com

Mother

EAT SLEEP LOVE

editor

A Pictured: Leander Baby Bed, £749; eatsleeplove.co.uk

BECOMING A MOTHER TO EDIE WAS F***ING EXTRAORDINARY Based on the true story of the 1996 Mount Everest disaster – in which eight people lost their lives after the mountain was engulfed by an unremitting blizzard – the film makes for a nail-biting drama and a heart-breaking finale. In the film, Knightley is Jan Hall, the

LA COQUETA Herringbone dungarees, £42; lacoquetakids.com

LES ENFANTINES Boys Navy Blue Babygrow, £113; childrensalon.com

MINI RODINI Big Dot Onesie in red, £48; busyandtheboy.co.uk

Baby, it’s cold outside

LA COQUETA Navia Baby Romper Suit, £52; lacoquetakids.com

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MAMA MAGAZINE

Amy and Ivor

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Thames & Hudson, £14.95; thamesandhudson.com

Laundrapp

Nighty Night HD

eteran mums know that those first few weeks with a newborn don’t leave much time for chores – so thank goodness for Laundrapp, the app-cum-laundry service that collects and delivers, 24/7. Just ship a load off for cleaning and get back to gazing at your new addition.

n interactive bedtime story featuring spoken narration and soothing ‘sleepytime’ music, Nighty Night sees little ones turning off the lights in the barn and putting the farmyard animals to bed. A lovely way to foster a bedtime ritual that encourages kids to embrace sleep.

V

Laundrapp Ltd, Free to download; available for iOS and Android devices.

That’s My Hat

Anouck Boisrobert & Louis Rigaud

DOCTIFY

All balloons are not made equal, as these sparkle-filled stunners show. Set up by mum (to baby Sam) Rebecca Moyster, Bon Bon Balloons specialises in bespoke party pieces with beautiful handmade streamers. Prices for a decorative string balloon start from £35; bonbonballons.com

The genius thing about these beautiful rompers from purveyors of beautiful baby clothing Magnet Mouse, is not just the whimsical poppy frill collar but the signature magnetic fasteners – forget fiddly poppers, you'll be able to close the nappy flap during a sideways somersault! £17.95; magnetmouse.co.uk

e d i t o r ’s

PIC K

S

Ensmallable

Introducing our new favourite online shop. Briar Handmade is dedicated to making the most charming heirloom bonnets we’ve ever seen – colourways include rustic charcoal, ivory linen and a gallic navy. briarhandmade.com

Fox and Sheep GmbH, £2.49; available for iPad.

Bay for parents: an app that lets you buy and sell all that barely used (and premium quality) kid-related stuff you bought and loved only to see quickly outgrown. Less waste, more bargains and destined to be big.

e

Alphabetics

Thames & Hudson, £14.95; thamesandhudson.com

Wanna mobile Ltd, Free; available for Android devices.

Patrick & Traci Concepción with Dawid Ryski

orget traditional ‘A is for Apple’ alphabet books – Alphabetics is an exquisitely illustrated smorgasbord of alphabetical entertainment that uses outrageous alliterative sentences to teach kids their A to Z. Sample entry? ‘Daisy the diver dares a death-defying dip with dinosaurs.’

WANNA

F

Gestalten, €14.90; shop.gestalten.com

nother one for the mamas: Doctify is an inspired new website that aims to connect you with relevant, respected healthcare professionals. Described as ‘Uber for healthcare’, the site allows you to book appointments, write reviews and even speak with an online GP to get a referral.

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BRITISH BIRCHER Cuckoo

Want a superfood-packed breakfast to-go? Look no further. Cuckoo’s muesli creations are all natural, low GI and only 280 per pot. Made with real fruit pieces, our favourite flavour-way is the apricot and madagascan vanilla. cuckoofoods.co.uk

Doctify Limited, doctify.co.uk

LAUNDRAPP

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EGG-CELLENT BONNIE BABY

Briar Handmade

Wanna

hapes are at the centre of this interactive 3D story, in which a little boy chases his lost hat through a pop-up city colourfully constructed from circles, triangles, rectangles and squares. A great introduction to the geometric building blocks of art and design, and a fun tale to boot.

Our roundup of the best new books, apps and websites for mamas and little ones

absolutely-mama.co.uk

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TOP COLLAR

Magnet Mouse

Keep chubby legs warm in these cute-as-a-button knee socks from Mini Dressing. Boasting a handy non-slip grip, choose from the brown or grey racoon variations, grey snakes or blue bears. £9; ka-boomshop.co.uk

Bon Bon Ballons

ONLINE

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SOCKS UP

Ka-Boomshop

UP & AWAY

Thames & Hudson, £8.95; thamesandhudson.com

Offline/ Online

Bobo Choses manage to surprise each season with their consistently fresh and inspiring collections. After a rather more demure AW15, SS16 sees the return of bright bold colour evocative of an intuitive, spontaneous approach to painting. You’ll find still-life prints, Fauvist pears and painterly stripes. cissywears.com

LITTLE BOOTS From Amy & Ivor come this season’s soft-soled wonders in a cool selection of colourways and new shapes. The two-tone urban moccasins are our pick of the month. Prices start at £38; amyandivor.com

craft-based game in book form, Paper Zoo shows children how to create a series of colourful animal collages – including a hippo, crocodile and roaring lion – from patterned and printed paper. At the end of the book, your animal gang poses for a group photo. Beastly good fun.

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Frequency: Bi-monthly Cover Price: £3.95 Circulation: 20,000 Editorial ratio: 60%+ Absolutely Mama is the UK’s finest luxury parenting magazine. Targeting stylish modern mums in affluent urban areas nationwide, it nonetheless retains a strong London focus.

Bobo Choses

PAPER ZOO

Oscar Sabini

Making Faces

Jacky Bahbout & Momoko Kudo

The face of baby charity Tommy's

25/01/2016 17:58

FRESH PRINTS

OFFLINE

Sophie Ellis-Bextor

25/01/2016 17:50

MAMA AGENDA

magination gets immersive in Making Faces, where kids complete a series of fun illustrations before tearing out each page and planting their own mush in the picture. Little ones can play at being pirates, monsters and other weird and wonderful characters. Better fetch the camera.

Interior tips with Ashlyn Gibson

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TOBIAS AND THE BEAR Just Call Me Fox leggings, £16; tobiasandthebear.com

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Paper Zoo

WONDER WALLS

LES LUTINS Pink Capuchin Cape, £116; tippytoes.co.uk

Layer up this season with our pick of the best (and most stylish) baby buys

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Hip hideaways from i-escape

KNIGHTLEY

STELLA MCCARTNEY Smudge Cardigan, £91; stellamccartney.com

STELLA MCCARTNEY Leopard Print Romper, £42; alexandalexa.com

NATURE'S PUREST

wife of Rob Hall, a dedicated mountaineer who lost his life when he refused to abandon a fellow climber on the descent. Having met eachother on an Everest climb in 1990, Jan Hall was an equally experienced climber to her husband. Tragically, two months prior to losing Rob, Jan gave birth to their daughter Sarah. One particularly poignant scene shows a distressed Knightley talking over satellite phone to her onscreen husband as he struggles to battle the mountain’s blizzard. “I read several books about the climb and its impact on the survivors and it’s one of those terribly tragic stories which also says a great deal about the human spirit,” explains Knightley, while we discussed how she prepared for the role. She also spent time with the real Jan Hall to ensure she told their story as acurately as possible: “Jan has climbed Everest seven times since and she’s such a wonderfully open and strong woman.” Though most of the action in Everest takes place during the climb, the contrast between the men on the mountain and

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ISSUE ONE | £3.95

TINY TRAVELLER

Actress turned mum

Wo rd s Ka re n A n n e O v e r t o n

Prejudice in 2005, Atonement in 2007 and The Duchess in 2008. Her most recent release is biographical disaster drama Everest, in which she plays a small but key role as the pregnant wife of one of the guides who died on the tragic expedition.

Keira

’s

PICK

She's one of the most significant actresses of her generation, but motherhood might be Keira Knightley’s biggest challenge yet

way from the spotlight, last year was a very big one for Teddingtonborn actress Keira Knightley. She recently became a mother to daughter Edie, an experience she has since described as being “f***ing extraordinary”, her film career has gone from strength to strength, and off the back of her Oscar-nominated performance in The Imitation Game, she is set to make her Broadway debut in a revival of Thérèse Raquin. She is understandably delighted with recent events, but humbly so, in that coy manner for which she is known. The girl who once played Sabé, the decoy queen to Natalie Portman’s Padmé Almidala in Star Wars Episode I: The Phantom Menace, has grown up. It is over a decade since Bend it like Beckham was released, and Knightley is finally being recognised for her excellent acting ability. From her role as Elizabeth Swann in The Pirates of the Caribbean series, which made her name global, to other flicks such as Love Actually in 2003, Pride and

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with Eimear Varian Barry

MINI RODINI Organic Mittens, £19; childrensalon.com

where art thou?

Eat Sleep Love is a new boutique in Blackheath run by nursery consultant (and mama to two young boys) Laura Slater. An appointment-only showroom that carries select items from leading contemporary brands such as Kidsmill and Leander (Dutch and Danish designers respectively), it is also one of the few stockists of Moodelli, the modular baby furniture company. All the items a mama needs in those first few busy weeks are here, from breast pumps and baby linen to hospital bag essentials. And there’s the added bonus of knowing every product has been tried and tested by Laura herself – she stocks only products she can personally recommend. The service is great for both first-time parents and those adapting to their growing family: you can book an appointment for anything from advice on the best double-pushchair on the market to inspiration in preparing or changing up your little one’s room.

THE STYLE ISSUE MODERN MUM FASHION

MAMA STYLE

PAZ RODRIGUEZ Ivory Pram Suit with booties, £110; childrensalon.com

Mama FOR STYLISH LONDON MUMS

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Oh

Mama’s

Introducing Joie Every Stage™, the ultimate transporter designed and engineered to make growing up easy from birth to 12 years. Four seats in one, Every Stage™ adjusts, adapts and protects through groups 0+, 1, 2 and 3. Thanks to its AutoAdjust™ technology, the head rest and side wings grow up and out simultaneously, ensuring maximum comfort for growing riders all the way up. RRP £200 joiebaby.com

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JOIE

For more information see our website, www. childcarseats.org.uk, which has all the information on types of seat, choosing and using seats, fitting, the law, and related issues such as carrying other people’s children.

MAMA AGENDA

SHOP WE

taking it in and out of the car, a lighter seat, or one with a base that remains in the car, might be preferable. Ask the retailer if you can try your chosen car seat out before you buy. Only buy from a retailer with staff trained in fitting. Avoid buying online or by mail order unless you are 100 per cent sure that the seat is suitable for your child and will fit your car. Never buy a second-hand seat. You cannot be certain of its history – it may have been involved in a crash even if it looks fine, or it may have internal damage that is not visible to the naked eye. Quite often instructions will be missing, and secondhand seats are likely to be older and not designed to current standards. Finally, when securing your baby, remember to remove coats or pramsuits first – the harness needs to be close enough to baby's body that you can only fit two fingers underneath the straps. Any more than this will affect the seat's ability to restrain baby effectively in the case of a collision.

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The Cybex Cloud Q Plus, Autumn Gold infant car seat sets itself apart as a perfect symbiosis of phenomenal protection and a new kind of travel system for outstanding safety. Thanks to a lie-flat position the infant car seat turns into a carry cot outside of the car. This innovative travel system is complemented by a telescopic linear side-impact protection, a near-flat lying angle also inside the car and an XXL sun protection with UVP50+. The 11-position height-adjustable headrest simultaneously changes the harness length and sitting angle and the infant car seat grows with the child. RRP £240 cybex-online.com or mamasandpapas.com

Cybex Cloud Q

about how you will use the seat. For • Think example, if you are likely to be constantly

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HOT FOOT IT

Things we

Absolutely Love

Oeuf NYC continue the playful element in their SS16 collection, made by a cooperative of Bolivian women. Who doesn’t want to dress their baby as a cute animal or faun? cissywears.com

Liberty

To mark the 60th birthday of Miffy, Etiquette Clothiers have collaborated with Dick Bruna’s iconic rabbit on these limited edition socks including a baby bundle gift-set, kids crew socks and knee high-socks and adult cashmere midcalves too. That’s happy feet all round. £18; liberty.co.uk

HIGH LIFE

Noa and Nani

Make bedtimes an exciting adventure for wayward sleepers with the new Christopher treehouse cabin bed from online children’s bed boutique Noa & Nani. A great space-saving solution and heaps of fun. £399; noaandnani.co.uk

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BUNNY LOVE

Mamas and Papas

Fifi Lapin is back with a new collection for Mamas and Papas. The range for baby girls features geometric shapes contemporary designs and blush pinks feature but our favourite piece has to be the quilted jacket in blue. We love it’s cute ‘paisan’ style and chic bunny motifs. £29; mamasandpapas.co.uk

The magazine engages aspirational parents through the highest quality content, ranging from sophisticated fashion, beauty and lifestyle tips for adults and little ones to expert advice from parenting professionals. Absolutely Mama is a lifestyle guide for the modern woman who celebrates motherhood – but won’t be constrained by it.

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READERSHIP & DISTRIBUTION OUR READERS Readers: 91% female Distribution: AB1 demographic Featuring: Mums and Children 0-10 Age: 26+ NATIONWIDE

Absolutely Mama is sold in WH Smith Travel branches nationwide. We also distribute copies with online orders through selected retailers including Prince Lionheart, Project B, British Baby Box, Lorna Drew and Clair de Lune.

LONDON

We distribute copies to the ‘family-focused’ London villages – such as Chiswick, Fulham, Battersea, Clapham, Kensal Rise and Crouch End – through a highly targeted door-to-door distribution. Free copies are available in-store at: • Mamas and Papas • GLTC • Hatley • Just William Toys • Fara Charity Shops  • iLoveGorgeous • Natural Baby Shower – and many more Our ‘direct to parents’ distribution policy ensures that your message will be placed securely into the hands of parents and parents-to-be through private maternity hospitals, midwives, doctors’ and dental practices, nurseries, schools, boutiques, play centres, cafes, gyms, spas, antenatal classes and NCT groups.

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ADVERTISERS

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ADVERTISING ABSOLUTELY MAMA POSITION PRICE OUTSIDE BACK COVER £3700 INSIDE FRONT COVER DPS £6200 DOUBLE PAGE SPREAD £5700 PREMIUM POSITION FULL PAGE £3200 ROP FULL PAGE £2900 HALF PAGE £1400 QUARTER PAGE £500

SCHEDULE Issue SEPT/OCT 2016 EDUCATION/BACK TO SCHOOL On Sale 22ND AUGUST 2016

Issue MAY/JUNE 2017 FASHION GUIDE On Sale 21ST APRIL 2017

Issue NOV/DEC 2016 CHRISTMAS GIFT GUIDE On Sale 21ST OCTOBER 2016

Issue JULY/AUG 2017 SUMMERTIME GUIDE On Sale 21ST JUNE 2017

Issue JAN/FEB 2017 TRAVEL GUIDE On Sale 21ST DECEMBER 2016

Issue SEPT/OCT 2017 EDUCATION/BACK TO SCHOOL On Sale 21ST AUGUST 2017

Issue MAR/APRIL 2017 EDUCATION GUIDE On Sale 21ST FEBRUARY 2017

Issue NOV/DEC 2017 CHRISTMAS GIFT GUIDE On Sale 20TH OCTOBER 2017

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Hat and Trousers: COS; cosstores.com Wrap and Black Tunic Top: Ingrid & Isabel; ingridandisabel.com White T-shirt: Boob Design; boobdesign.com

{ M A M A LOV E S }

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SITTING PRETTY

M u m a n d D a d Fa c t o r y

French design studio Mum and Dad Factory creates stunning furniture – for mini-mes. From streamlined beds, desks and shelves to our favourite chair, now available in black rattan as well as natural plywood. €92; mumanddadfactory.com

T h i n g s We

Absolutely Love

IN PRINT

Beau Loves

Beau Loves continues to blaze a trail into SS16 with an upbeat, graphic collection that mixes soft organic cottons

Beauty &the Bump

and light summer weaves with monochrome tones and subtle

s editor’

PICK

hints of colour. And don’t forget the brand’s trademark punchy prints… Streetwear for little ones never looked so good. beauloves.co.uk

SWEET CAROLINE Caroline Bosmans

QUIET STORM Bacabuche

The new collection by Belgian designer (and, um, psychiatric therapist) Caroline Bosmans shows her fantastically offbeat imagination in full effect. Fruity colour washes and edgy, oddball prints abound. abacus-kids.co.uk

EYE CANDY Akid

This US brand offers an understated, contemporary take on babywear, with versatile pieces in demure, practical shades of charcoal, navy and pink. Cuts are desirably minimalist and fabrics as soft as can be. We sense a new obsession in the offing... Available at cissywears.com

This might just be the world’s hippest kids shoe label, founded by a husband-and-wife duo who count Kanye West among their creative collaborators. The brand focuses on footwear, and we’re after these Evil Eye hi-tops for the summer season. If only they made them in adult sizes… Baby wins again. Akid Cream Eye Canvas Trainers, £58; alexandalexa.com

DANCING QUEEN

Bang Bang Copenhagen

Ruffles? Check. Arty blocks of colour? Check. Minimalist, monochrome polka dot print? Check. Looks like Bang Bang Copenhagen has covered every angle a girl could ask for with their Dancing Dora Leotard. Great for dancing; even better for striking a starry pose. Lights, camera... £34; lunaandcurious.com

EMIRATES MAMA

Contributing Editor Apphia Michael’s style picks for a sleek, chic third trimester

MODERN LOVE

Baines & Fricker

Lovingly crafted from pale birch ply, this modernist doll’s house is a minimalist mama’s dream come true: just the right size for dolls from Sylvanian families to Playmobil, and with scope for personalisation in the form of painting, decorating and furnishing. £300; store.motherland.net

TOTS AMAZING Bon Tot

SHOE PEOPLE

We can’t get enough of Bon Tot’s own-brand hand-knitted jumpers, and the shop also carries brilliant Liberty print bloomers by US label Billie Blooms. The only problem is getting your order in before your favourite bits sell out! bon-tot.com

Wo l f i e & W i l l o w

We love these luxury leather moccasins from Wolfie and Willow. Made ‘for little eco warriors’ and available as lace-ups or slip-ons, they’re super soft for babies’ delicate feet. From £38; wolfieandwillow.com

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The Gray Store

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L AU NC H I N

MAMA’S THE WORD

April / May 2016

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Interiors

{ M A M A ST YL E }

editor’s

Happy Holidays

PICK RIDGE BUBBLES PLAYSUIT £22.45; thebonniemob.com

BEACH BABES

The rustic charm of Larissa Cairn's London home (Page 78)

THE BRAND BLUE AND WHITE STRIPE SWIMSUIT £36; alexandalexa.com

Paint It

BUBBLE DENIM DUNAGREE ROMPER £22.45; the bonniemob.co.uk

HOT

WHITE LITTLE IKARIASANDALS 106€; ancient-greek-sandals.com

BONHEUR DU JOUR GRILLON BIKINI £30; eliasandgrace.com

AKID BLACK SLIDES £25; the-mini-edit.com

Alex Eagle x Elfie Blue Gingham Swimsuit, £46; elfielondon.com Very French Gangsters Pink Swag Sunglasses, £130; the-mini-edit.com Sunnylife Giant Inflatable Beach Ball, £24; asos.com

Make a splash with Charlotte Kewley’s essential summer picks

BABE & TESS STRIPED BODY £36; eliasandgrace.com

LA COQUETA FULL CAT HAIR BAND £9; lacoquetakids.com

July / August 2016

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Hot Mama

BABY SWIMMING; WHY DO IT?

Mama’s

~VITL~

It’s important to take a number of nutrients post-pregnancy. These supplements are designed to provide complete coverage with 15 superfoods, 24 vitamins and minerals, Omega-3 and krill oil all in nifty little pill packs labelled Monday-Friday. Quick and easy. vitl.com

Fitness fashion, smart supplements and the benefits of baby swimming

02

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This brand of cold-pressed juices has been around since the start of the juicing craze. Staying ahead of the game, their two new raw juices Fuel and Calm are designed to invigorate, power and energise the body while also protecting the immune system. plenishcleanse.com

05

BUMPS AND TUMS Carifit

This is the fi rst exercise class of its kind – a 30-minute resistance-interval workout with baby strapped to mum, devised by personal trainer Vern Hill. For babies up to six months old. carifit.co.uk

With Carrie-Anne Roberts of Mère Soeur

13/06/2016 18:09

Frequency: Bi-monthly Cover Price: DHS 30 Circulation: 10,000 Editorial ratio: 60% +

06

With plenty of helpful tips and info on every page, there’s something relevant to every parent. It’s also the only title to focus not just on children but on mothers, providing them with the information, insights and appealing, elegant content they need to make the most of motherhood.

07

besty bu

s editor’

PICK

08

Breathe and Relax

• Bond in the water – try alternating between holding baby very close, with lots of reassuring skin-to-skin contact, and at arm’s length, so they can move freely and feel a bit more independent.

Scentered

romatherapy can keep you balanced and sane but forget the leaking bottles and greasy therapy oils; this neat little stick is multi-tasking and portable so super easy to use. Our favourite for new mamas? The Love therapy balm, made from rose, patchouli and cedarwood. Guaranteed to restore your inner peace. ❖ scentered.me

01. DEAR KATE ORCHID VERA HIPSTER, £30; fashercise.com 02. STELLA MCCARTNEY RUNNING BELT, £43; farfetch.com 03. BEEN BY D’HEYGERE MUSSELS FROM BRUSSELS, £105; fashercise.com 04. MONREAL LONDON RACER-BACK PERFORMANCE SPORTS BRA, £130; matchesfashion.com 05. ADIDAS STELLA MCCARTNEY CROPPED SWEATSHIRT, £65; netaporter.com 06. BEEN BY D’HEYGERE MUSSELS FROM BRUSSELS LEGGINGS, £85; fashercise.com 07. POINTE STUDIO DONNA GRIP SOCKS, £10; fashercise.com 08. NIKE AIR MAX THEA MESH SNEAKERS, £90; netaporter.com

A

❖ For more information visit waterbabies.co.uk

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03 04

Plenish

• Have a pre-lesson visit – take your baby to the pool before the first lesson. Spend time on the side getting them used to the noises, colours, splashing and general hubbub of the pool environment – these will all be much louder than at home!

absolutely-mama.co.uk

01

REPLENISH

• Create a swimming checklist – you’ll need swim nappies, a changing mat and towels and you may choose to use a wetsuit for extra warmth (pool temperature should be at least 32 degrees if your little one is under three months old or less than 12lbs in weight, 30 degrees if they’re older or heavier).

Isabella wears: Top: Caramel Baby &Child; caramel-shop.co.uk Tutu: Angel’s Face; angels-face.co.uk Converse: John Lewis; johnlewis.com

SPORTS GEAR

~NIMBLE~

Proving the fact that Auzzies do activewear well, Bondi-based brand Nimble designs and makes long-lasting, fashionable, sports gear that you’ll love. nimbleactivewear.com

TOP TIPS: • Use bathtime to prepare - encourage splashing, smiling and singing with reassuring eye contact. Wrap baby in a lovely warm towel once bathtime is over to keep them warm.

Charlotte wears: Hat and dress: ASOS Maternity; asos.com Boots: Isabel Marant; net-a- porter.com Bracelet: Boden; boden.co.uk Pram: CYBEX PPRIAM by Jeremy Scott; cybexbyjeremyscott.com

8 of the best

GET NIMBLE

aby swimming is a rewarding and fun activity that enables child/ parent bonding and has a number of physical and cognitive benefits. Physically, it’s the only form of exercise baby can do from birth and NHS guidelines say babies don’t need to have had their vaccinations before they can swim. In the first year, baby’s brain grows more rapidly than at any other time, so it makes sense to start early and maximise exposure to learning experiences in a variety of environments. Babies can exercise many more muscles in the water than they can on land. Sessions in the pool are great for strengthening arm, leg and neck muscles and superb for tiny lungs. Swimming will not only make your baby fitter and stronger, you will also notice the difference in their physical ability on land – where regular swimmers have often been shown to crawl and walk earlier than their peers.

Stylist and contributing fashion editor, Charlotte Kewley's maternity picks for summer and beyond

VIT IT UP

FITNESS NOTES

B

MODERN MUM STYLE

Emirates Mama is the complete lifestyle guide for Emirati and affluent ex-pat mums, starting from pregnancy and continuing well into childhood.

{ M A M A HEALTH & BEAUT Y }

CLASS GUIDE

Sweet picks for Baby’s first swimsuit

BOBO CHOSES SWIMWEAR, ; available at en.smallable.com

LIFE’S A BEACH

WALL FLOWERS

Make a Splash

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ALEX AND ALEXA

We're currently obsessing over these marvellous magnetic wallpapers, available in a range of dreamy designs (dinosaurs! enchanted forests!) by the talented Sian Zeng. Simply prep your wall with an underlay of magnetic material (included), slap up the wallpaper itself and apply magnets (sold separately). Should stop them doodling on your white walls. From £248; available at nubie.co.uk

PALM SPRINGS

DESERT GLAMOUR WITH THE KIDS

Chic summer styles

IMPS AND ELFS KISS TEE £35; eliasandgrace.com

BON POINT Maillot de Bain; 85€; bonpoint.com/fr

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SOME LIKE IT

LA COQUETA PEDROSO KAFTAN; £39; lacoquetakids.com

Celebrate summer with the best poolside style for littles

ISSUE THREE | £3.95

Key accessories for stress-free travel

OUEF NYC KNITTED STRIPE SHORTS 106€; en.smallable.com

ANGULUS TAN VELCRO SANDALS £63; alexandalexa.com

For the love of

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MINI RODINI STRIPE SUNGLASSES; £32; scandimini.co.uk

TOOTSA MACGINTY SS16

LINEN

(Page 80)

Mama Jourdan Dunn on designing childrenswear

JULY/AUGUST 2016

A most modern nursery tour

2 016

THE MAGAZINE FOR STYLISH MUMS

Catwalk to Closet

Mama

BLACK

G IN

N OV E M B E R

The simplest things are often the best – like this canvas washbag-cum-clutch. Perfect for storing toiletries or credit cards (and phone), and the embroidored ‘Mama’ makes a nice statement. £20; thegraystore.com

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zest.london


READERSHIP & DISTRIBUTION EMIRATES MAMA

We are experts in ensuring our magazines reach the most relevant readership – your customers. Using a unique combination of industry events, residential distribution, paid editions and gifted copies, we ensure that our audience is precisely targeted and highly interested in parenting and child content. Emirates Mama will be sold on the shelves of supermarkets and newsagents in Dubai and Abu Dhabi. It will also be gifted to all guests attending The British boarding School Show, Anderson Education Show and other parenting events across the Emirates. Parents will also be able to pick up free copies from: • UAE private hospitals and clinics • Private beach clubs • Hotels • Coffee shops • Yoga and Pilates studios • Retail outlets such as Babyshop and Just Kidding

zest.london


ADVERTISING EMIRATES MAMA POSITION PRICE OUTSIDE BACK COVER £5200 ($7633.86) INSIDE FRONT COVER DPS £8900 ($13065.64) DOUBLE PAGE SPREAD £8200 ($12038.01) PREMIUM POSITION FULL PAGE £4600 ($6753.03) ROP FULL PAGE £4200 ($6165.81) HALF PAGE £2000 ($2936.10) QUARTER PAGE £1100 ($1614.85)

SCHEDULE ISSUE ON SALE DECEMBER/JANUARY 18TH NOVEMBER 2016 FEBRUARY/MARCH 20TH JANUARY 2017 APRIL/MAY 20TH MARCH 2017 JUNE/JULY 22ND MAY 2017 AUGUST/SEPTEMBER 21ST JULY 2017 OCTOBER/NOVEMBER 22ND SEPTEMBER 2017 DECEMBER/JANUARY 20TH NOVEMBER 2017

zest.london


DIGITAL At Absolutely Mama we understand how crucial our digital offering is for our readership. We use our online platforms to engage our readers with relevant and inspiring content that is both instant and ever-changing. Readers can visit absolutely-mama.co.uk or follow us on Instagram, Facebook and Twitter. Absolutely Mama can also be accessed via our smartphone app. Bespoke digital campaigns targeting our database of over 8000 subscribers can be quoted on request.

SOCIAL MEDIA STATS FACEBOOK: Week on week increase in followers by 14% TWITTER: Followers have grown by 60% in June 2016 INSTAGRAM: 4095 followers www.absolutely-mama.co.uk We receive an average of 1,361 hits per month and 1.55 mins per visit.

zest.london


CONTACT ADVERTISING COMMERCIAL MANAGER

KATIE AMPS katie.amps@zest-media.com

SALES EXECUTIVE

ROSSANA LESTER rosanna@zest-media.com

EVENTS AND PARTNERSHIPS

THIAGO ALVESÂ thiago@zest-media.com

www.zest-media.com First Floor, 197 City Road, London, EC1V 1JN T: +44 (0)20 7704 0588 F: +44 (0)20 7900 3020 E: info@zest-media.com

zest.london

Mama Media Pack 2016  

Mama Media Pack

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