• PROMOTION • XXXXX HEALTH & BEAUTY XXXXXXXX
THE SALONS ARE BRIGHT SPACES
Roots of
SUCCESS
Coming from a family with over 25 hairstylists who have been in the industry since 1929, Gina Rivera was destined to pursue a career in the world of beauty
G
ina Rivera was first introduced to the beauty industry when she was very young. At only 12 years of age, she started by sweeping hair from the floors of her parent’s salon. As soon as she could, Gina attended Beauty School in America and gained her cosmetology license. She later moved to a ‘booth renter’ salon, which is like a chair rental salon in the UK. She quickly established a winning reputation, her clients loved her, and the staff adored her for sharing her knowledge and offering support where needed. It was while working in that environment that Gina realized that all salons were not created equal and that the majority of the renters had little or no support to ensure their success. With this, Phenix Salon Suites was born, establishing a new experience and opportunity for lifestyle professionals to own and operate a business at a fraction of the cost of traditional salon settings.
Gina opened her first Phenix Salon Suites location in Colorado Springs in 2007. She continued to open additional locations, but it wasn’t until 2012 that she started to franchise the concept. Gina quickly skyrocketed to success when Phenix Salon Suites became the fastest growing salon suite company in the beauty industry and the only one to ever be named in Entrepreneur Magazine’s Top 500 Franchise List. Today, Gina continues to flourish with over 350 locations in the United States and she has just recently opened her first location in Deansgate, Manchester, with extensive plans to rapidly grow in the UK and Europe. To support stylists working inside and outside of her locations, Gina developed a complimentary business app called Gina’s Platform. The intuitive software provides a solution for client scheduling and communication, lead generation, point of sales system, financial reporting, online education, trending industry news and much more. Due to her tremendous success, Gina was a featured guest on the Emmy Award
winning show UNDERCOVER BOSS. This appearance generated a tremendous fan base inside and outside of the beauty world, both domestically and internationally. In 2018, Gina curated her own professional hair colour line, COLOURS By Gina, that has been embraced by stylists for its ability to create beautiful colours while being an affordable solution. The unique line includes 60 shades of colour that have the ability to produce a multitude of shades and tones. The distinctive colour line has been featured and recommended in mainstream publications as well as utilized for hair collections and by top artists in the industry. Under the by Gina brand, she also has a unique line of products that includes a professional wet line and styling tools designed with state-of-the-art infrared technology. Gina also leads a well-established International Artistic Team that has appeared at events such as the GRAMMYs, NBA All Star Week, and the Coachella Music Festival as well as several other high-profile events. Together they create inspiring collections to share with Lifestyle Professionals across the US and now the UK. At the core of all her success, Gina is a hairstylist and an artist. Her family has a 90-year legacy in the industry that includes 25 Salon Professionals working primarily as hairstylist and barbers. Before she founded of a successful international company, Gina was a hairstylist and her passion remains deeply rooted in the business as she seeks to provide opportunities for those that are pursuing careers in the beauty, wellness and appearance industries. phenixsalonsuitesuk.com A B S O L U T E LY m a g a z i n e s
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