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M E D I A PAC K

2018


Empowering

modern mums

Welcome to Absolutely Mama, the go-to parenting magazine created specifically for discerning, stylish mums and mums-to-be. Offering a curated collection of expert advice, supportive articles, lifestyle inspiration and honest parenting insight, Absolutely Mama celebrates motherhood, while retaining a focus on the individual looking for content that informs and inspires. Targeting switched-on, informed mums throughout the UAE in the places they frequent, Absolutely Mama Emirates puts mums firmly in the spotlight.

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REGULAR EDITORIAL FEATURES Kids’ fashion Women’s fashion Women’s beauty (products and spas/salons) Kids’ toys Books Education

OUR READERS

Advice “Ask the experts”

Absolutely Mama is the magazine for modern stylish mums who live in affluent urban areas nationwide.

Health

While these savvy, style-conscious women don’t just define themselves as mothers, our readers have grown up with a sense of responsibility and are interested in the important issues surrounding motherhood.

Homes/Kids Interiors Fitness Travel/Hotels Nurseries Baby Accessories

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UNIQUE & HIGHLY TARGETED

DISTRIBUTION MODEL

We have carefully devised a highly targeted multi-point distribution model to make sure that every copy of Mama is read by parents and delivered to them in the places where they are likely to congregate.

Newstand •  On sale at the following leading retailers across the UAE including •  Spinneys •  Waitrose •  Carrefour •  Borders •  Choithrams

Mother & Baby related Business drops •  36 Soft play centres •  66 nurseries •  200 Medical Clinics (including maternity wards, scan clinics) •  43 Dentists •  14 Yoga Studieos •  Over 300 Salon and Spas •  Over 400 Cafes •  Over 200 Fitness clubs

2170+ Baby & Mother-related businesses

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EDITORIAL SHOWCASE

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DIGITAL PLATFORMS

W W W.

127%

Our Instagram platform connects the print magazine with our social media following

35k average page views

The online edition reaches an even broader audience per issue thanks to its accessible format

SUBSCRIBERS

17.4k

D I G I TA L E D I T I O N

I N S TAG R A M

Mama online has seen impressive organic growth year on year

5.5k newsletter subscribers

Our weekly newsletter brings the best of our web content to our online readership

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OUR ADVERTISERS

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AD RATES (PRINT AND ONLINE)

PRINT POSITION PRICE Outside back cover $6000 Inside front cover DPS $6,000 Double page spread $5,700 Premium position full page $4,500 ROP Full page $4000 Half page $2350 Quarter page $1500

D I G I TA L

(Per Month)

POSITION PRICE Billboard $6000 Leaderboard $4000 MPU $2000 Rotating MPU $2850 Newsletter banner $2000 Newsletter button $1500 Competitions $2000 Native Advertisement $2000 (3 month tenancy) Sponsored Social Posts/Content Marketing P.O.A zest.london


FULL PAGE

HALF PAGE VERTICAL

Billboard 970 x 250

When providing artwork, please adhere to the design guidelines listed below:

115mm

210mm

HALF PAGE HORIZONTAL

QUARTER PAGE

190mm

260mm

Contact information • Company information • Phone numbers • Web address • logo

90mm

When providing artwork, please adhere to the design guidelines listed below: All images should be provided in high resolution, preferably larger than 800x600 pixels, in PNG or JPEG format.

90mm

If a logo is necessary in your design, please provide it in high resolution as ether JPEG or PNG.

115mm

One to three images should be provided in the following format: JPEGs or TIFFs - 300 dpi and at least 25cm in width. Alternatively we could accept them in PDF format, to the same specification. If a logo is necessary in your design, please provide it at 300 dpi and in one of the following formats: EPS; PDF; JPEG; TIFF

D ig ita l

240mm

P r int

260mm

AD RATES (PRINT AND ONLINE)

Leaderboard 728 x 90

DOUBLE PAGE SPREAD

ALL SUPPLIED ARTWORK MUST FEATURE A 3MM BLEED 420mm

MPU 300 x 250

ALL SUPPLIED ARTWORK IS SUBJECT TO APPROVAL BY THE EDITOR zest.london


PUBLISHING SCHEDULE 2018 APRIL

MAY

JUNE

JULY

Artwork Due:

28.03.18

Artwork Due:

27.04.18

Artwork Due:

25.05.18

Artwork Due:

28.06.18

DISTRIBUTION:

01.04.18

DISTRIBUTION:

01.05.18

DISTRIBUTION:

01.06.18

DISTRIBUTION:

01.07.18

SEP TEMBER

O CTOBER

NOVEMBER

DECEMBER

Artwork Due:

Artwork Due:

Artwork Due:

Artwork Due:

28.08.18

28.09.18

26.10.18

28.11.18

DISTRIBUTION:

DISTRIBUTION:

DISTRIBUTION:

DISTRIBUTION:

01.09.18

01.10.18

01.11.18

01.12.18

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absolutely-mama.co.uk

@absolutelymama

@absolutelymama

UK Marketing Manager

LUCIE PEARCE lucie@zest-media.com

UK Specialist Director

L E A H DAY

leah@zest-media.com

UK Director

R O C H E L L E S T R E AT E R

CEO

Group Editor

K AT Y G I L L E T T katy@zest-media.com

Editor

HELEN BA RON

helen.baron@zest-media.com

rochelle@zest-media.com

S H E R I F S H A LT O U T sherif@zest-media.com

Art Director

PHIL COUZENS phil@zest-media.com

Senior Designer

PAW E L K U B A

pawel@zest-media.com

LONDON OFFICE: 197-199 City Road, London EC1V 1JN, UK T: +44 (0)20 7704 0588  •  E: info@zest-media.com ABU DHABI OFFICE: FACT M.E FZ-LLC, Office 907E, TwoFour54, Park Rotana Complex, P.O Box 769328, Abu Dhabi UAE

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Mama Emirates Media Pack 2018  
Mama Emirates Media Pack 2018