M E D I A PAC K
Welcome to Absolutely Mama, the go-to parenting magazine created specifically for discerning, stylish mums and mums-to-be. Offering a curated collection of expert advice, supportive articles, lifestyle inspiration and honest parenting insight, Absolutely Mama celebrates motherhood, while retaining a focus on the individual looking for content that informs and inspires. Targeting switched-on, informed mums throughout the UAE in the places they frequent, Absolutely Mama Emirates puts mums firmly in the spotlight.
REGULAR EDITORIAL FEATURES Kids’ fashion Women’s fashion Women’s beauty (products and spas/salons) Kids’ toys Books Education
Advice “Ask the experts”
Absolutely Mama is the magazine for modern stylish mums who live in affluent urban areas nationwide.
While these savvy, style-conscious women don’t just define themselves as mothers, our readers have grown up with a sense of responsibility and are interested in the important issues surrounding motherhood.
Homes/Kids Interiors Fitness Travel/Hotels Nurseries Baby Accessories
UNIQUE & HIGHLY TARGETED
We have carefully devised a highly targeted multi-point distribution model to make sure that every copy of Mama is read by parents and delivered to them in the places where they are likely to congregate.
Newstand • On sale at the following leading retailers across the UAE including • Spinneys • Waitrose • Carrefour • Borders • Choithrams
Mother & Baby related Business drops • 36 Soft play centres • 66 nurseries • 200 Medical Clinics (including maternity wards, scan clinics) • 43 Dentists • 14 Yoga Studieos • Over 300 Salon and Spas • Over 400 Cafes • Over 200 Fitness clubs
2170+ Baby & Mother-related businesses
W W W.
Our Instagram platform connects the print magazine with our social media following
35k average page views
The online edition reaches an even broader audience per issue thanks to its accessible format
D I G I TA L E D I T I O N
I N S TAG R A M
Mama online has seen impressive organic growth year on year
5.5k newsletter subscribers
Our weekly newsletter brings the best of our web content to our online readership
AD RATES (PRINT AND ONLINE)
PRINT POSITION PRICE Outside back cover $6000 Inside front cover DPS $6,000 Double page spread $5,700 Premium position full page $4,500 ROP Full page $4000 Half page $2350 Quarter page $1500
D I G I TA L
POSITION PRICE Billboard $6000 Leaderboard $4000 MPU $2000 Rotating MPU $2850 Newsletter banner $2000 Newsletter button $1500 Competitions $2000 Native Advertisement $2000 (3 month tenancy) Sponsored Social Posts/Content Marketing P.O.A zest.london
HALF PAGE VERTICAL
Billboard 970 x 250
When providing artwork, please adhere to the design guidelines listed below:
HALF PAGE HORIZONTAL
Contact information • Company information • Phone numbers • Web address • logo
When providing artwork, please adhere to the design guidelines listed below: All images should be provided in high resolution, preferably larger than 800x600 pixels, in PNG or JPEG format.
If a logo is necessary in your design, please provide it in high resolution as ether JPEG or PNG.
One to three images should be provided in the following format: JPEGs or TIFFs - 300 dpi and at least 25cm in width. Alternatively we could accept them in PDF format, to the same specification. If a logo is necessary in your design, please provide it at 300 dpi and in one of the following formats: EPS; PDF; JPEG; TIFF
D ig ita l
P r int
AD RATES (PRINT AND ONLINE)
Leaderboard 728 x 90
DOUBLE PAGE SPREAD
ALL SUPPLIED ARTWORK MUST FEATURE A 3MM BLEED 420mm
MPU 300 x 250
ALL SUPPLIED ARTWORK IS SUBJECT TO APPROVAL BY THE EDITOR zest.london
PUBLISHING SCHEDULE 2018 APRIL
UK Marketing Manager
LUCIE PEARCE firstname.lastname@example.org
UK Specialist Director
L E A H DAY
R O C H E L L E S T R E AT E R
K AT Y G I L L E T T email@example.com
HELEN BA RON
S H E R I F S H A LT O U T firstname.lastname@example.org
PHIL COUZENS email@example.com
PAW E L K U B A
LONDON OFFICE: 197-199 City Road, London EC1V 1JN, UK T: +44 (0)20 7704 0588 • E: firstname.lastname@example.org ABU DHABI OFFICE: FACT M.E FZ-LLC, Office 907E, TwoFour54, Park Rotana Complex, P.O Box 769328, Abu Dhabi UAE