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Brand Identity Guide


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MRG Brand Identity Guide

The Logo Brand Identity Guide: Anathomy of the Logo

The MRG (Merchant’s Resource Group) logo consists of professional typeface. This typeface and its space must never be modified in any way. The logo must always be reproduced this composition without any changes.

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The MRG (Merchant’s Resource Group) logo should always be reproduced in this form. The logotype has been created with specific letter and spacing. The logotype must have free space for all side minimum free space is determined by the M letter of the Merchant word. Always use approved logo format when reproducing the MRG logo.


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MRG Brand Identity Guide

Logo Variation Brand Identity Guide: Anathomy of the Logo

Colors These are some alternative logos that can be used. The main logo still uses full colors (top-left). If using a dark background or a picture, the logo should be white solid color or any gray color (top-right).

Black and White For black and white production, can use wheter Black or Withe logo version (bottom-left and bottom-right respectively).


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MRG Brand Identity Guide

Incorrect Use Of The Logo Brand Identity Guide: Logo Usage

Incorrect

Incorrect

Incorrect

Incorrect

color distribution

outline

Incorrect

elements ditribution

color usage

drop shadow

Incorrect font usage


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MRG Brand Identity Guide

Typography Brand Identity Guide: Fonts used in the logo

The font used for “MRG“ was century gothic bold

AaBbCcDdEeFfGgHhIiJjKkLlMm NnÑñOoPpQqRrSsTtUuvWwXxYy Zz1234567890$%&(,.;:#!?’”´) century gothic Bold font

The font used for “Merchant’s Resource Group“ was antipasto Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOo PpQqRrSsTtUuvWwXxYyZz1 234567890 $%&(,.;:#!?’”´) antipasto regular font

The font used for “Service • Support • Integrity“ was calibri Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñ OoPpQqRrSsTtUuvWwXxYyZz123456 7890$%&(,.;:#!?’”´) calibri regular font


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MRG Brand Identity Guide

Color Brand Identity Guide: Colorimetry

pantone 112-6c

C:10 M:15 Y:0 K:0

Hex:# 55A2DC

pantone 104-8 C

C:100 M:64 Y:0 K:0

Hex:# 25529C

pantone 93-8 C

C:75 M:100 Y:0 K:0

Hex:# 59277F

pantone process magenta C

C:0 M:100 Y:0 K:0

Hex:# C4007A

pantone 48-8 C

C:0 M:100 Y:100 K:0

Hex:# C31424

pantone process yellow C

C:0 M:0 Y:100 K:0

Hex:# FFEC00

pantone 146-7 C

C:85 M:10 Y:100 K:100

Hex:# 4E8A43

pantone 169-16 C

C:43 M:36 Y:41 K:60

Hex:# 565550

pantone 176-3 C

C:46 M:33 Y:37 K:0

Hex:# 9B9E9B

pantone 172-2 C

C:24 M:21 Y:19 K:0

Hex:# C8C4C6


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MRG Brand Identity Guide

Corporate Identity Brand Identity Guide: Business Card

The MRG business cards are 3.5�x2�. Logo must be used as mention in this manual.


MRG Brand Identity Guide

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Corporate Identity Brand Identity Guide: Letterhead

The MRG letterhead is 8.5�x11�. Logo must be used as mention in this manual.


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MRG Brand Identity Guide

Corporate Identity Brand Identity Guide: Envelope

The MRG envelopes show the logo on top left corner, usign the reverse colors.


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MRG Brand Identity Guide

Corporate Identity Brand Identity Guide: Folder

The MRG Folder show the logo on bottom right corner, usign the pantone colors.



MRG Branding Guide