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New Narrative August 28 – October 31, 2015

Louisville Photo Biennial

New Narrative Part 1: Let’s just look All photographs are stand-ins for the real thing. In many instances, photographs are the only means in which we make determinations about the world around us. Through online intermediaries, like Google Earth, Snapchat, and Skype, we can immediately gain a general sense of things on the other side of the screen. While these tools function similarly to early photographic travel guides and newspapers—albeit sped up to a 21st century pace—one notable difference, is the overarching sense that the contemporary world is predominately satisfied with images. An image is good enough. The real thing is now secondary to the photograph. Even with the knowledge that most images are altered or modified to serve a specific purpose and that truth and photography do not correlate, we are still willing to experience the world through the passive lens of photography. Whether we are willing participants or not, this is an inescapable fate. There are mountains containing troves of images just waiting to show us a mediated history of everything. 1 While this concept points to a very dystopian translation of our photographic moment, it does beg the questions: Can we live vicariously through images? Do we already? Part 2: Close Enough There are lots of things in the world – bugs, plants, artworks – that have learned the skill of mimicry in order to survive. To look like something, to imitate it, is the way in which some species thrive and evolve. It is also the basic make-up of the photographic image. French intellectual Roger Caillois spoke of this quality in insects as a parallel to a type of photographic mimicry: Morphological mimicry could then be…an actual photography, but of the form and the relief, a photography on the level of the object and not on that of the image, a reproduction in three-dimensional space with solids and voids: sculpture-photography…2 Thanks to the medium surviving, thriving, and evolving, we can utilize photographic images and give them dimensional form through 3-D printing, molds, and mapping. With these new processes, an image assumes the role of “original” in relation to the fabricated object. We move one more step away from the real and produce an object along the lines of a decoy – from a distance it is convincing enough for us to be taken in.

Joey Versoza

Jordan Tate

Benjamin Martinkus

Part 3: Making Meaning The perplexing nature of images and the information they contain is magnified in the way they can move from one visual condition to another. For instance, “[an image of] the moon landing... can slip from an astronomy journal to a US consulate, from there to an advertising poster for cigarettes and from there finally to an art exhibition.” 3 The meaning and translation of an image is purely dependent on its context. If we are using images to help us establish a better comprehension of the world (and universe) around us, then how do we know when to look at an image for that purpose? If an image of the moon landing ends up in an art exhibition you still recognize it as the moon landing and acknowledge the basic facts associated with that historical event. You then attempt to determine what else the image is doing when side by side with other images or objects or enviroments. It is within that second of determination that we begin to make meaning for the image. A highly subjective moment of creation occurs and subsequently every time we see that image, those new meanings will be present in our minds even though their relevance may have only been important in the one particular instance. These layers of meaning are present in every image we look at and that is why having an active relationship to images is critical. We can (and should) remove ourselves from a place of a passing glance or momentary scan of an image, to a place of closer inspection where we can utilize the image to do work for us. Part 4: Retooling images The artists in New Narrative employ an array of tactics to examine (and undermine) the slippery state of photography via photographic history, cultural references, and technological shifts. The product of these investigations is not, however, entirely photographic. While the image may be a starting point, the artists consider how critical context is to the inherent meaning and experience of an image. Through very deliberate image making and appropriation colliding with sculpture and installation, the final works are studies in the boundaries of the photographic. They point directly to the critical importance of images, but complicate it through highlighting the very muddy waters of creating meaning through presentation.


Reframe, “Step Inside The Historic Photo Archive Stored In an Underground Mine,” Last modified April 29, 2014. und1569291447 2

Roger Caillois, “Mimicry and Legendary Psychasthenia,” Minatoure 7, (1935): n.p.


Vilém Flusser, Towards a Philosophy of Photography (London: Reaktion Books,1983), 54.

Artist Biographies Benjamin Martinkus (b. 1980; lives in Indianapolis, Indiana) teaches Art and Photography at the Herron School of Art & Design. He earned his Masters of Fine Arts in Photography from the University of Illinois at Chicago in 2005. He has shown nationally at institutions including: Heaven Gallery in Chicago, the Harn Museum of the Arts in Gainesville Florida, and Herron’s Basile & Marsh Galleries in Indianapolis.

Jordan Tate (b. 1981; lives in Cincinnati, Ohio) is an Assistant Professor of Art at the University of Cincinnati. Tate, a Fulbright Fellow (2008-2009), has a Bachelor of Philosophy in Interdisciplinary Studies from Miami University and a Master of Fine Arts in Photography from Indiana University. Tate’s work is currently held in collections nationwide, including Rhizome at the New Museum, the Museum of Contemporary Photography, The Bidwell Projects, the Cincinnati Art Museum, The Columbus Museum of Art, and the Museum of Fine Arts, Houston. Recent exhibitions of his works include: Herron School of Art, PH Gallery (UK), Higher Pictures (NYC), The Photographer Gallery (London, UK), and the Museum of Contemporary Art, Cleveland.

Joey Versoza (b. 1978; lives in Northern Kentucky) has shown in multiple group shows in Chicago, New York, Baltimore, and Cincinnati. His first solo museum show, curated by Justine Ludwig, opened in Fall 2013 at the Contemporary Arts Center in Cincinnati, OH. He received his BFA at the Art Academy of Cincinnati where he also teaches as adjunct faculty.

Curator Biography Nicole White (b. 1980; lives in Louisville, Kentucky) is an artist, curator, historian, and writer. Currently, she is a Photography Lecturer in the School of Art & Visual Studies at the University of Kentucky. Recent exhibitions include: Heaven Gallery, Chicago, IL, Dossier Outpost, New York, NY, Detroit Center for Contemporary Photography, Detroit, MI, and Johalla Projects, Chicago, IL.

Exhibition Checklist Benjamin Martinkus hocus, pocus, locus, (for Talbot), 2013, 3D lenticular print, 30” x 40” asylum, 2014, 2 way mirror, backlight, film, wood, image from Dr. Hugh Welch Diamond’s Inmates of Surrey County Asylum 1852, 8” x 10” it’s better this way, 2014, approximately 10,000 photocopies of 20 select slides stacked chest high, 8.5” x 11” x 48” prey to pray, 2015, select film clips from Jaws, select audio from La Rouge Balloon, mylar, dimensions variable thresh, hold, 2015, ultra violet inks printed on a sheet of mirror plexi, 48” x 96” x 48”

Jordan Tate New Work #214, 2014, pigment print, 30” x 40” New Work #211, 2014, pigment print, 30” x 40” New Work #230, 2014, rocks, dimensions variable New Work #226, 2014, Oculus rift headset, virtual reality environment, computer, artificial boulder variable, with Involved Viewer, 12” x 12” x 48” New Work #224, 2014, carved stone, 10” tall New Work #222, 2014, pigment print, 30” x 40”

Joey Versoza Room of Requirement, 2015, photocopies, transparent tape, found objects, candles, toilet paper holders, and toilet paper rolls, dimensions variable He’s a Fool, 2013, digital prints, 30” x 20” each I Left My Wallet in Cupertino, 2013, pedestal, tissues, iPhone 4s, charger, and looping video, 5” x 9” x 38”

Zephyr Gallery Artist Partners

Artist Board Patrick Donley Peggy Sue Howard Chris Radtke Michael Ratterman Brenda Wirth

Ken Hayden Matt Meers Robert Mitchell Joel Pinkerton Letitia Quesenberry Reba Rye

PROJECT 9: New Narrative Nicole White Hannah Morgan Robert Mitchell Chris Radtke Peggy Sue Howard Patrick Donley

Curator Project Manager Graphic Design Exhibition Co-Coordinator Exhibition Co-Coordinator Art Preparator Image Credits

Front Cover: Benjamin Martinkus and Joey Versoza asylum, 2014, 2 way mirror, backlight, film, wood, image from Dr. Hugh Welch Diamond’s Inmates of Surrey County Asylum 1852, 8” x 10” He’s a Fool, 2013, digital print, 30” x 20” Center Page Top: Joey Versoza He’s a Fool, 2013, digital prints, 30” x 20” each Center Page Middle: Jordan Tate New Work #224, 2014, carved stone, 10” tall New Work #211, 2014, pigment print, 30” x 40” Center Page Bottom: Benjamin Martinkus thresh, hold, 2015, ultra violet inks printed on a sheet of mirror plexi, 48” x 96”x 48”

The mission of Zephyr Gallery is to serve as a platform to incubate, advocate, and facilitate innovative ideas in art and artistic practices in the region. In 2014, Zephyr launched an ongoing Project series with curated proposal-based exhibitions as well as collaborations with universities, colleges, and cultural institutions. Project 9: New Narrative is the ninth exhibition in this series.

610 East Market Street | Louisville, KY 40202 | Thursday–Saturday, 11–6

PROJECT 9: New Narrative  

Project 9: New Narrative August 28 – October 31, 2015 Curated by Nicole White

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