FeelCold Again

BY CORRINE VICENTE

IN 1974, while enduring a bitterly cold and windy night in a snow pit on the barren mountain plateau of Abisko in Sweden’s far north, Fjällräven founder Åke Nordin made a decision that would change the outdoor clothing industry forever: he vowed to never feel cold again. With a combination of innovation, hard work and multiple trial and errors, he eventually created the Fjällräven Expedition jacket, which has become the foundation for the brand’s iconic outdoor clothing and gear.

Today, Fjällräven remains more than just any ordinary brand, but rather a community of nature enthusiasts who thrive on outdoor exploration. Their Swedish heritage instills in them an innate connection with the environment, and it's reflected in the quality and sustainability of their outdoor clothing and gear.

And when the temperature drops they know exactly how to helpWith cold-weather gear ensuring you’re warm and protected, without compromising on style.

Whether you're facing the elements on a mountain ascent or immersing yourself in a dense forest, Fjällräven allows you to explore nature, comfortably.

One of their most sought-after pieces is the Nuuk Parka. Available for both men and women, it’s the shield against the cold and the haven of warmth. Designed to keep you snug from head to thigh, it’s perfect for those extra cool days. Its soft fleece-lined hood, detachable artificial fur trim, and plenty of pockets make it ideal for outdoor exploration. But Fjällräven doesn't just focus on function and quality, they're also committed to ethical production and sustainability. The brand's mission is to make products that are durable and timeless, reducing the need for constant replacements, and ultimately minimizing their impact on the environment. Fjällräven uses sustainable materials, such as organic cotton, recycled polyester, and traceable down, ensuring that their products are not only high-performing but also eco-friendly.

In addition to the Nuuk Parka, Fjällräven also offers a range of other jackets that are perfect for cold weather. The Keb Eco Shell is a top-of-the-line jacket that combines sustainable design with exceptional function. Made with Fjällräven's award-winning Eco-Shell technology, the jacket is wind and waterproof, while still allowing the skin to breathe, making it perfect for intense outdoor activities.

Now, let’s take it back to where we started - Expedition. Part of Fjällrävens Expedition Series with iconic designs, you’ll find the Expedition Pack Down Anorak W, the new standout piece. Designed specifically for women, it’s warm and impressive warmth-to-weight ratio makes it the most reliable companion in cold conditions.

Since Åke Nordin’s unwavering vow in 1974, Fjällräven has made remarkable strides. From the ground breaking Expedition jacket to their unwavering dedication to sustainability and cutting-edge cold-weather gear, the brand has established itself as a trailblazer in the outdoor apparel industry inspiring nature enthusiasts and thrill-seekers alike. What sets Fjällräven apart is their commitment to sustainability and quality, ensuring that their products are built to last. The brand has a long history of innovation, constantly pushing the boundaries of outdoor apparel, while also staying true to their roots. Their products are designed to protect and enhance the outdoor experience, allowing adventurers to explore the world around them with confidence and comfort.

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