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GIAMBATISTA BODONI

GIAMBATISTA BODONI

GIAMBATISTA BODONI

GIAMBATISTA BODONI


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I

O r i g i n s

As a young printmaker, Bodoni employed decorative,old-style type faces, showing his admiration of the work of famous printers such as John Baskhowever, the radical simplicity found in the work of his great Parisian competitor, Firmin Didot, influenced him dramatically. Bodoni surely studied Didot’s designs very carefully, butthere are important differentiating factors. There is even hint of ”old style” in Bodoni’s work to differentiate him. He followed Didot’s lead, carefully evaluating the designs of his great competitor, consciously remaining, however, always just slightly behind the radical modernism of his contemporary.

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Characteristics Bodoni created typefaces and typography to impress the eye. His designs were studied efforts meant to be seen aswell as read. Few would deny that Bodoni’s typefaces are beautiful; unfortunately, few would say they are also easy to read. By current standards, his designs are, in fact, the antithesis of what an easily readable typeface should be.Had he known this fact, however, Bodoni would probably not have been very upset. His goal was not to create typography to be appreciated by the masses. His books and other printing exercises were large regal efforts meant to be looked upon and appreciated as works of art, rather than as mere pieces of communication. page 6


COMPARISONS

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Bodoni

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Didot

Baskerville

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Bowl Terminal

Tail

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amily’s page 10


ITALLIC

M

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ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

BOLD

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M

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BLACK

BOLD ITALLIK

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BLACK ITALLIC

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Legacy

Giamattista work was internationally admired. Some of his most famous work were his productions of several Greek and Roman classics, which were actively sought by collectors even within his lifetime. His hundreds of faces embrace considerable variety, and more than 25,000 of his punches are in the Bodoni Museum in Parma. The font revivals issued in his name reflect only a tiny part of this legacy, and many are simply parodies of his ideas. Bodoni was one of the most prolific type designers in history and his legacy is still a prominent force for designers around the world. page 15


Bodoni  

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