quality, enabling them to export to more developed markets. On the front end of the Supply chain they provide their distributors with resources, training, and infrastructure to enhance their efficiency in operations. Unilever distributors are well reputed for their professionalism and are the prime choice for any company for distributing their products. Unilever is committed to making continuous improvements in the management of their environmental impacts. Their environmental strategy focuses primarily on achieving its goals through eco- efficiency in manufacturing. Recognizing the precarious state of the depleting ground water table, they embarked upon a water conservation program- achieving a phenomenal 60% reduction in water consumption. To deal with industrial effluents they installed an Effluent Treatment Plant at an investment of Tk 2 crores leading to effluent quality far exceeding mandatory requirements. 2.7 Corporate offices relocated from Chittagong to Dhaka The registered office of Unilever is still in Chittagong and their main manufacturing operations are and will remain in Chittagong. They have moved only the Corporate Office to Dhaka, which has been an initiative to improve the communication with their stakeholders like the Government of Bangladesh, advertising and research agencies, Banks as well as to be in close proximity to their suppliers and their largest consumer base 2.8 List of Brand Products Launched by Year: 1964
Lifebuoy
1964
Lux
1972
Wheel Laundry Soap
1980
Sun Silk / Close Up
1984
Close Up Whitening
1987
Vim/ Vim liquid
1988
Fair & Lovely
1989
All Clear
1990
Lipton Yellow Label