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R ROCKET BYRD

brand guidelines


CONTENT WHO WE ARE ORIGINS ARTWORK COLOR CLEARSPACE SIZING TYPOGRAPHY


WHO WE ARE


Description

Design that matters. Improving businesses, lives, and communities.

Tag line

Artist driven, social minded, relationship-focused design.

Vision

To empower lives and communities locally and around the world.

Mission

We create digital and print media design that matters. Our artist-driven, social-minded and relationship-focused approach elevates companies of all sizes from small business to multi-national organizations.

Values

Care for others. Empower producers. Challenge convention. Share knowledge. Innovate, Take risks.


ORIGINS

THE LOGO

Our name is inspired by the action of taking ight. A place where ideas are launched and business reach new heights. Our identity represents the place where inovation, technology, and the market place intersect, taking businesses to places they have never been.


THE LOGOMARK


ART

WORK THE LOGO

The logo exists in two dierent lockups, a horizontal and a vertical.

1. Logomark Used primarily as an app icon, and on company communications, the logomark should only be used when there is clear context around the Rocket Byrd product. 2. Vertical Lockup 3. Vertical Lockup 4. Horizontal Lockup 5. Round Avatar The round avatar is used only where other round avatars are used, such as in the product and on social networks such as Google+.


1.

2.

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3.

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LOGO COLORS

BLACK BACKGROUND 1. Full Color The primary use of the logo should always be in full color. Use the blue logo whenever possible. 2. Light Gray The black logo should be used in greyscale designs, or alongside other greyscale logos. 3. DARK Used on white and light color backgrounds 4. Lime Green This and the magenta color is to be used when the design it is attached to is more energetic and colorful.

ROCKET BYRD

5. Magenta The one-color logo is reserved for embroidery, screenprinting, embossing. 6. Secondary Image This is used in the background at 4-10% depending on the value of the background behind it.

WHITE BACKGROUND 1.a Full Color 4.a Lime Green 5.a Magenta 7. Secondary Image

COLOR


PRIMARY COLOR 2.

1.

3.

PANTONE 3262

PANTONE 256

PANTONE 256

R34 G188 B185

R34 G188 B185

R34 G188 B185

C71 M0 Y33 K0

C71 M0 Y33 K0

C71 M0 Y33 K0

HEX 22BCB9

HEX E2E2E2

HEX E2E2E2

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PANTONE 256

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R34 G188 B185 C71 M0 Y33 K0 HEX E2E2E2 FONT AILERONS

1.a

SECONDARY

PANTONE 934 R34 G188 B185

5.

4.

C71 M0 Y33 K0 HEX 22BCB9

PANTONE 639

PANTONE 934

R34 G188 B185

R34 G188 B185

C71 M0 Y33 K0

C71 M0 Y33 K0

HEX 29CB47

HEX 22BCB9

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SECONDARY IMAGERY 6.

7.

R R PANTONE 256

PANTONE 256

R34 G188 B185

R34 G188 B185

C71 M0 Y33 K0

C71 M0 Y33 K0

HEX E2E2E2

HEX E2E2E2

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CLEAR SPACE The clear space is the smallest distance allowed between the logo and any other graphic object; logo, physical or digital page edge, copy etc. Think of it as the logo’s comfort zone.


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1. The 1 : 5 Rule For digital use, always use the logo at a dimension where the width and height of the logomark is equal to a multiple of 5. Produced at dimensions outside of this rule, the logo will alias.

ZING 2. Minimum Sizes

The minimum size that the logo appears on dierent devices is important to ensure legibility. Have a look at these guideilnes and please be mindful when creating your designs.

SI


2.

1.

ROCKET BYRD

45 px 75 px

ROCKET BYRD 15 px

MINIMUM DIMENSIONS FOR MOBILE

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35 in

25 in

MINIMUM DIMENSIONS FOR PRINT

100 px

ROCKET BYRD ROCKET BYRD

45 px

15 px

MINIMUM DIMENSIONS FOR WEB

120 px


TYPO GR APHY


HEADLINE TYPEFACE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 zona pro (bold) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Dominik (regular)

SECONDARY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 open sans (regular)


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