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find advocates

turning influencers into brand advocates

find advocates advocates


investment highlights

• Strong technology platform passed the validation phase, • 90% gross margin, advocates advocates • High barriers to entry, • Experienced team, • Large addressable market, advocates • Great export story, • Multiple exit possibilities.

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strategic goals

• Become a global player in brand advocacy solutions. • Reach $ 10 Million in revenues within 36 months of Series A funding. advocates advocates • Be profitable year 1 post Series A.

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advocates


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Formerly known as Soovox, Social IQ is an influence marketing and brand advocacy company that helps agencies and brands drive WORD OF advocates advocates MOUTH marketing on the social web trough influential brand advocates, and Social broadcasters.

advocates

2010 REDHERRING TOP GLOBAL 100 AWARD WINNER 2011 TECHAMERICA AWARDS Finalist.


we found that brands have the following problems…

a

Brands build massive social presence but fail to leverage its full potential and generate ROI, because of poor engagement, and lack of control on content or viral.

find advocates

find advocates

only ~ 1% of fans of the largest brands on facebook engage with the brand Ehrenberg-Bass Institute

88% of fans never return advocates to a brand’s facebook page after clicking “like” Brandglue.com


we stumbled upon those realities‌

b

Digital marketing has gone through many iterations, and now we’ve circled back to the tried and proven WORD OF MOUTH

find advocates

find advocates

consumers trust people, not brands. 33% of americans who visit a social network are most likely to respond to brand offers when reposted by a friend.

Performics, 2012

72% of consumers advocates make buying decisions based on online peer recommendations. Forrester


and we understood this :

c

peer influence can be harnessed

Social media celebrities give brands tremendous reach needed for awareness, while influential fans offer the advocacy that influences buying decisions.

find advocates

find advocates

~ 46% of advocates recommend 10 or more brands, products, and services per year Brand advocates, The book.

brand advocates spend at least 2x more than average customers Deloitte

brand advocates have 3x more peer influence than social broadcasters Forrester

“awareness is fine, but advocacy advocates will take your business to the next level.�

Joe Tripodi, CMO, Coca-Cola


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so, we built a solution to address the need

find find advocates to A uniquelyadvocates integrated brand advocacy platform that enables brands build symbiotic relationships with their online advocates who promote the brand and get rewarded for driving W.O.M.

• Fans engage with brands they love • Brands engage with their most sought after fans.

advocates


driving w.o.m in few steps

= 3

activate the best find 2 advocates

mobilize them to drive w.o.m

find advocates

few as advocates

1

identify influential fans

4

57.6

68.2

measure, reward, repeat process.

advocates

45.3 33.8

• Contest launch feature. • Social IQ to measure influence

• Engagement features to test influencers interest. • Advocate invitation • Badge features.

• Share brand content capabilities, with buzz performance tracking.

• Real time analytics dashboard.


identify

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identify your most influential fans & followers...

1

Social IQ’s platform includes an algorithm that measures users’ social media influence that tracks over 50 variables

find advocates

find advocates

9.2

Newbie

15.8

Legit

45.3

33.8

26.2

Emcee

68.2 advocates 57.6

Socialite

Trendsetter

Cultureforce

Mogul


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activate the identified best few are invited to become brand ambassadors/advocates

2

find advocates

find advocates Invite the able & willing to the advocate program

SUPER ! You just won the COCACOLA Ambassador badge.

Share an advocate manifesto

Begin building your relationship advocates with your influencers.

CLICK ACCEPT


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mobilize provide your advocates engagement opportunities

3

find advocates

find advocates advocates


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measure leverage your social iq dashboard to track, measure and optimize your efforts

4

find advocates

find advocates

80

potential ambassadors

320

potential ambassadors

2500

potential ambassadors

4100

participants

1814

ambassadors

5600

participants

5.6 m

120

ambassadors

3.8 m

34

ambassadors

9.2 m

advocates

total reach 18.6 million

your

ambassadors

your reach


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reward 5

create loyalty with rewards for their actions.

find advocates

find advocates • Specific, tangible rewards • Added layer of gamification with badges and virtual goods • Automated reward management tool. advocates • Off-line: Invite few to your events.


market opportunity :

d

a fast growing interactive marketing industry

find advocates

find advocates advocates

TOP DOWN : A $ 76 Billion market by 2016 according to Forrester with several niches to cannibalize


market opportunity :

d

a $ 6 billion tam

10,000

find advocates 500,000

$ 120,000,000

*

to

fans

3,000,000 fan page

$ 200,000,000

**

$ 200,000,000

large accounts market

find advocates

midsize accounts market

*** small accounts market

500,000 smb page

$ 520,000,000 $ 6 billion

advocates monthly addressable market

total addressable market

BOTTOM UP APPROACH : A $ 6 Billion opportunity for our product *  Assuming $ 12,000* $5000**, and $400*** month;ly spend respectively


competition

e

brand advocacy

influence marketing

find advocates

peer index

social iq

appinions

klout

zuberance

find advocates

crowdtap

kred

advocates

buddy media radian 6 rapleaf

data services analytics

wildfire app

campaign management


target customer 1h-13 phase 1 : validation

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2h-13 phase 2 : ramp up

phase 3 : mass expansion

Social Advocacy platform

Social Advocacy platform advocates Global & National Consumer brands with strong social presence

Social Advocacy platform advocates Global & National Consumer brands with strong social presence

Global & National Consumer brands with strong social presence

product

Perks program

Perks program

target

SMB with need for brand awreness

product target

14 & beyond

SMB with need for brand awreness

find

Perks program advocates SMB with need for brand awreness

product

Add on rewards

target

Hotels, airlines,telecom


team akram benmbarek, founder & c.e.o

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Tech entrepreneur and former financier and technology investment banker, Akram spent most of his career in Silicon Valley either advising tech executives, raising money for successful technology advocates advocates companies, or building his own start up. Akram founded Global tech services while in college, then spent 8 years with the valley’s major banks Morgan Stanley, Merrill Lynch, and UBS as a Vice President of investments, before founding Social IQ. Akram holds a Master in applied economics from Califonia State University, and an MBA from the University of Southern California Marshall School of Business.

ben parker v.p business development

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Ben Parker brings 17 Years of business development and Sales consulting experience. Ben was vice president of business development of Spireon before its acquisition. Prior to that he was senior manager in sales at inCode wireless for 4 years. He also occupied several sales consulting positions with notrious firms like at the Mac Group, and Intesys. Ben holds a B.S in Marketing from Syracuse university and an MBA from the university of Chicago.


team shai azoulai, director of data research

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Shai is a pure scientist and is responsible for developing the algorithms to measure influence and to predict user behavior. Shai has consulted for several Fortune 1000 companies in the area of data mining advocates and data analysis. Shai holds a Bachelor in Computer Science degree from Georgia Techadvocates University, and a PhD in Neurosciences from the University of California San Diego.

amine chouki head of engineering

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Amine is a python guru and a real startup techie. In the last 5 years, Amine developed several web and Facebook applications. As a head of engineering at Social IQ he is responsible for rebuilding the whole Social IQ social marketing platform. Prior to Social IQ, Amine led the engineering team of WBC and Fedtechnologies, Amine also founded Vayastudio.com a web and FB app development startup. Amine holds a Master in computer engineering from L’EMSI .


let’s schedule a call to share the following ...

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our advocates differentiators • Integration • Control to the brand • Scale through automation

our business model • The monthly service vs. the perk fee /campaign

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our go-to advocates strategy • Marketing • Sales channels • Profitability map

advocates


find find we look forward to hearing from you advocates advocates

Akram Benmbarek (415) 271 8643 Akram@socialiq.com @abenmbarek

advocates


Social IQ SM