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GUADALUPE ZAVALA

PORTFOLIO


hello


guadalupe zavala

education

Columbia Basin College, Pasco, WA Associate in Arts and Sciences, 2011 GPA: 3.6/4.0

PERMANENT ADDRESS

1803 N 20th Ave Pasco, WA 99301

CONTACT

Washington State University, Pullman, WA BA, Interior Design, 2015 GPA: 3.66/4.0

software

ring: 509.380.6305 click: guadalupezavala09@gmail.com

Revit

Photoshop

AutoCAD

InDesign

SketchUp

Illustrator

Maya

Office Suite

experience Gretl Crawford Homes and Interiors

Full-time intern|Sep.-Aug. 2015|3 months

personal skills creative problem solver team player hardworker

Language Spanish

Lead designer of Master Bedroom remodel project, assisted with project estimation costs, assembled digital boards, communicated directly with client and contractors. Space planning for retail space, management of merchandise catalogs, merchandise inventory and contacted vendors. Hand-drafting for several projects. Collaborated with design team on house staging.

D & S Electrical

Revit Computer Drafting|Nov.-May 2014|6 months Production and design layout of electrical shop drawings for electricians working in the field. Coordinated with project manager, and field manager to identify any issues during BIM reviewing to update Revit model and shop drawings. Trained personnel.

Elwha: A River Reborn

Traveling Exhibit|Lead Designer|Jan.-May 2015|4 months Creation of layout and space planning to accommodate traveling exhibit from Burke Museum. Coordination with faculty and staff from the WSU Anthropology Department, Burke Museum faculty, and interior design team form the School of Design and Construction. Development and creation of complementing immersive experience.

2015 Capstone Studio WSU

Flagship Store|Retail Project|Jan.-May 2015|4 months Designed a flagship store in downtown LA for Freitag. A European brand that created bags put of recycled tarpaulins. Incorporated 3D form inspired by nature to unite the interior design and merchandise. Collaborated with Callison’s staff throughout several stages of the design process sticking to real world timelines.

Riverfront Park

Interdisciplinary Studio Project|Co-Designer|Sep.-Dec. 2014|3 months Collaborated with Spokane’s Parks Department, and fellow landscape architect student from the School of Design and Construction management to renovate the landscape of Canada Island, as part of the Riverfront Park Master Plan 2014. Space planning and development of year-round venue flexible enough to cater different events and, respect native culture.


FREITAG FREITAG

®

RETAIL EXPERIENCE PLATFORM


inside the BAG

WSU Capstone Studio

My Retail Experience Platform consisted on designing a flagship store in downtown LA Freitag. A European brand that makes bags out of recycled tarpaulins. During the des process, I collaborated with the Callison team. This collaboration turned into a great learning experience, allowing for growth and revitalizing my passion for design.

Design Problem: -Flex Space to accommodate product launches and events -Community Space -Customization/Personalization Space -Central Point-of-Sale (POS) -Sales Floor (FOH) -12% Back of House (BOH) -Incorporate a 3D form inspired by nature

Solution:

Centralize the retail experience around the Freitag Community. This way F-users will m a personal and intimate connection to the store. A strong link will be formed and in ret sales will increase. -The community area connects the first level and second level by creating several opportunities for the F-community to grow. A bike repair shop and a lounge area are located on the first level, and on the second level the customization area along with a graffiti room captivates F-users.

-The 3D form inspired by nature was used as a wall and ceiling application to complim the aesthetics of the retail space and the retail experience. Furthermore, this form was simplified and become the inspiration for space planning.

Software:

Revit, Maya, SketchUP, Photoshop


the BRAND

THE EDGY PROFESSIONAL

URBAN: Freitag is urban and conveys an urban attitude towards life. RECONTEXTUALIZED:

Freitag takes objects, materials and from their original environment and uses them in new ways (functional change)

FUNCTIONAL DESIGN:

products and services are characteristically designed, extremely functional and high quality.

the

F-ANS

Brand

“more than shopping

FREITAG WELCOMES YOU TO A BOLD COMMUNITY”

ACTIVE URBANITES Retail Experience

RECYCLING

Product

User Needs

CONCEPT DIRECTION A unique voice that is loud but quiet, strong yet effortless.

organizing IDEA


VISUAL POSITION


form EXPLORATION INSPIRATION Nature Form: Mushroom Gills The undulating rhythm and repetition of mushroom gills represent a never ending movement. This turns into an energetic and dynamic system that changes appearance when seen from different agles.

FINAL FORM

EXPLORATION Clay Models

The 3D form inspired by the mushroom gills is a dynamic form with various components that creates a new form when these elements come together. Similar to Freitag products which are effortless and bold at the same time, this form’s materiality will determine the appearance and feel of a space. It can be a loud statement or simply become a quiet and soft statement that harmonizes with a space. The beauty is found on its flexibility. FLOOR PLANS ABSTRACTION Allows the form to be utilized a different manner while keeping the beauty and simplicity of the 3D form


FINAL FORM Wood finish.


plan CONCEPT EXPLORATION Bubble Diagrams


EXPLORATION Creative Paths

quiet & LOUD

FLOORP PLAN Sketches Organic lines implemented to complement 3D form and to provide a pleasant and unique retail experience.

Clean Simple Sophisticated Organized Practical Intimate Colorful Energy Movement Texture

First Level

Second Level

Interior Form Floor plan design and space planning directly informed by 3D form.

First Level Visual representation of the Quiet and Loud concept.

Second Level


FIRST FLOOR-PLAN Not to scale

1. Fitting rooms will have a fun waiting area which includes a curvilinear mirror along a digital graphic.

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2. Columns are lined with mirrors along with digital panels telling the brand’s story.

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3. Apparel area has organized and practical layout with fun graphics on the walls. 4. New arrivals are the first thing f-users see as they walk into the store. Sight lines are respected with the use of low displays. 5. Accessories are located to the right since these are the most popular among users.

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6. Platform is used to create different levels in the store.

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7. Freitag’s rectilinear shelving units have been modified to curved units stored in a “pod”, creating a fun retail experience. Space within space. 8. 3D form applied as a backdrop (wall application)in the POS area. It goes from a 2D graphic to 3D.

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9. Community area consists of a bike repair shop and a lounge area. Sales are also located in the lounge area.

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the f-look

MATERIALITY

Zone 2

Zone 1 Zone 3

F- it up and put it away SPACE SAVERS

This unit is flexible enough to make a space grow loud and fun, or small and quiet.


F-MOMENTS

accessories

entrance


SECOND FLOOR-PLAN Not to scale

1. The office is located near the elevator; not on traffic path. “Hidden” by the use of materials. 2. The graffiti room is encountered by users as they walk out the elevator. This area connects users with the store, creating a more personalized retail experience. 3. The customization area is divided into two areas. The hands-on area allows users to create small accessories right on the spot.

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4. The digital customization area allows those users who don’t need one-to-one care to order products online to later have them delivered to their homes. 5. There is a signage wall that is controlled by users. They are able to express how they feel and put it up on display. 6. Flex space is the ultimate representation of the Quiet & Loud concept. The shape of the space and materiality make this space a loud statement area while being intimate and quiet.

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2


the f-family

COMMUNITY IS CELEBRATED

Zone 1

Zone 3

Zone 2


F-MOMENTS

community

your zone


the f-look

MATERIALITY

1

3

2

4

1. Visual Merchandising windows have track lighting allowing flexibility for the changing displays.

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2. Dropped clouds define the space replicating 3D form by varying heights and lengths. 3. Self-illuminated cloud provides even lighting in the fitting rooms. 4. POS area has a variety of lighting. Tracks, pendants, recessed cans, and wall washers provide different levels of lighting allowing for a great atmosphere. 5. Drop clouds with recessed cans used to define accessories area. 6. A chandelier fixture is created with pendants to create a fun and stylish experience.

1/8” = 1’0”

FIRST FLOOR-REFLECTED CEILING PLAN

7. Accent lighting in form of pendants.


the f-look

MATERIALITY

1

3

5

2

4 1. Pendants dropped from 20 ft. 2. Flex area is mainly composed of recessed cans along with track lights for flexibility. 3. Costumization are consists of task lighting, track lights and recessed lights to provide even illumination. 4. A chandelier fixture is created with pendants to create a fun and stylish experience. 5. Office area has general lighting along with task lighting located under cabinets.

1/8” = 1’0”

SECOND FLOOR-REFLECTED CEILING PLAN


F-MOMENTS

apparel


longitudinal section

apparel zone north wall elevation

accessories zone west “pod� elevation 3D form has informed the aesthetics of the place by defining the apparel area with ceiling clouds that undulate in terms of height and length. This defines this zone within the open ceiling plan.

The storage pod takes on a new twist of the brand’s traditional storage system. This fun space creates a fun and intimate experience.


exterior perspective


“more than shopping

FREITAG WELCOMES YOU TO A BOLD COMMUNITY”


GUADALUPE ZAVALA

ring: 509.492.6759 click: guadalupezavala09@gmail.com

THANK YOU

Guadalupe Zavala Interior Design Portfolio  

Capstone Design Studio at Washington State University. Retail Experience Platform.

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