Table of Contents Refocusing the Brand The Logo Color Palette Typeface Usage Application
Refocusing the Brand Logitech to Logi
The Problem Logitech has been around a decade before I was even born, however, the brand seems to be stuck in the 80s. The name embraces the word “logic”, so it’s a shame the current logo miss a chance to be as clever as the name. It also irks me that the description behind the redesign was the excuse “it challenged the notion that logos have to be simple.” I feel as though the Logitech brand is a brilliant one that needs a smart logo to compete.
Logitech provides products that improve devices capabilities. They bring new dimension a user interaction with their computer, tablet, phone, etc. They are the smart choice for any consumer to enhance their technological experience. For these reasons, I have moved towards a 3D theme, and put the focus strictly on the Logical aspect of Logitech.
refocusing the brand
The Logo logo redesign and elements
The Elements The Logi Elements (see pg. 9) are tools to help create a unique enviorment for the Logi brand. While they are not able to alone take place of the Logi Logo, they can be used to decorate and design Logi products. This is just one of the many benifits to having the new Logi logo. As you will see in later examples, the logitech logo and elements work together to create an enviorment that is easily recognizable to the customers. While the logo, itself, is simple, the logi elements give a great deal of depth to the overall brand. They are able to create interesting shapes, patters, and atmosphere without having to break, distort, or destory the Logi logo.
Color Palette three dimensions
c: 0 m:0 y:0 k:100 #000000
c: 16 m:100 y:72 k:5 #06BEE9
Logi Blue c: 68 m:1 y:3 k:0 #06BEE9
Typeface secondary type
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789@£$%!?.,:;(-)
The “Logi” logo, itself, is an image. There is no typeface to recreate this image. However, the use of a tag line, motto, or any other secondary text should use the typeface, Myriad Pro. The use of a secondary text is not required, but should meet the follow the letter forms below when used:
Aa Bb Cc Dd Ee Ff
Aa Bb Cc Dd Ee Ff
Aa Bb Cc Dd Ee Ff
Usage do’s and dont’s
Do Not 1. Do not change the spacing or size of the any logo elements. 2. Do not stretch or skew the logo in anyway. 3. Do not put an outline on the logo in any color or weight 4. Do not use drop shadows with innappropriate settings. Drop shadows should be used with descression, and not like a glow, nor break the right or top sides of the logo. 5. Do not crop the “Logi” logo in any way. 6. Do not set the “Logi” logo to angels. The logo may be rotate every 90 degrees, sitting exactly horizontal or verticle. 7. Do not transform, distort remove negative elements of the “Logi” logo. 8. Do not use gradiation in the “logi” logo. 9. Do not use incorrect color with busy backgrounds.
Do this Instead 1. Cropping the Logi Elements 2. Putting elements on angle 3. Removing negative shapes 4. Changing the length or width note: keep the overall intergrity of the shape. 5. Using gradiation in color 6. Interact with the logo, without interfereing with legibility.
Application how to use the new logo
When using the Logitech logo, make sure to keep a clear space around the logo. To do this, keep the spacing to the left and right the same width as the “I” in “Logi”. The same system is used for the top and bottom, measuring with the negative space inside the “O” or “G”. This should allow the logo to breath, and not come in contact with elements outside of the logo, nor allow elements to distract from the Logi Logo.
When using a secondary type, the space expands to incorporate the text. Secondary type should not be taller then the width of the “I” in Logi. If the type size does not meet this requirement, it should stand alone. Spacing between the logo and the type should be the width of the “I” from the bottom of the logo, to the x-hieght of the type.
New Deminsion, Smart Technology
Published on Nov 18, 2013