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Process Book 3.1

Design for Disaster

Project Philippines happen throughout our lifetime. Towards the end of this year The idea for this project was to the world was struck with tragedy create a call to action in order as Typhoon Haiyan struck, and it to help the Philippines in a time struck hard. The Philippines suffered a storm unmatched by any of desperation. Because of the circumstance, it felt necessary to other it has experienced in its make this a team effort between history. They not only suffered our design class and the Red Cross, billions of dollars in loss, but the the world- famous disaster assisnumber of people dead are well above five thousand. Unfortunately, tance organization. The call to action was collectively entitled tragedies cannot be spotted until it “Project Philippines.� The message is too late, and there is still little we were asked to convey would be we can do when the problem entirely up to the individual is recognized in advance. designer will. Nature must take its course, and we, as humans, must band together to pick up the remainder. This has happened numerous times in the past few years, and will continue to


Short but Sweet I had recently seen a list of stories or poems in 10 words or less before starting this project. There were numerous stories along the lines of :

“Dumb duck wants bread. Bread is old, duck is dead” “…loves me not. Last petal. Damn.” “Intruder was shot. Window not broken. Key found.” Each of these are able to evoke so much emotion and imagery with few words. I decided to give it a try using the story of the Haiyan against the Philippines, with the intention of evoking a strong emotional tie. The result was three different posters. The Philippines After Haiyan


First Iterations Part 1


First Iterations Part 2


Minor Edits The first iterations of the posters received a lot of praise, and the use of emotion-evoking words helped to produce praise. There was a stronger appreciation for the poster that stated “The Wind Howled Louder.� The next part of the process was clear: correct the secondary type, use my own photo (a stock photo had been used as a place holder in the first iteration), and correct the Red Cross logo. The final piece felt finished and its message was clear. It did come to my attention that there might have been an issue with the idea of focusing on disaster, rather than support. I felt as though since the disaster had just occurred, it was more appropriate to catch the eyes of our audience, and force them to be knowledgeable of the situation. Once relief efforts begin, it would then feel more appropriate to create a poster along the lines of support, rather than tragedy.


Logos for Project Philippines


The Wind Howled but their suffering can still be heard.


in association with


Final Iteration

ouder. Help silence their pain at


Process Book 3.2

Design for a City


City Logos from CitID


. unification citified.

. unification citified.

. unification citified .


. unification citified .

First Iteration

The City of Knoxville The city of Knoxville is a place I have lived most of my life. When taking a step back and looking at the city from an outsider’s perspective, it became difficult to imagine what the city stood for. For me, Knoxville is a place where the sky meets the mountains. The mountains melt into cities, and the cities bustle with a medley of all types of people. Artists come here to create, musicians to play, and construction workers to build. The weather can be both nice and severe. We’ll experience the summer heat, and winter chill, but when the time is just right, orange will flow across the trees, forcing vibrancy among the already lit city. Trying to capture a city is not an easy task, so I took references from CitID, and found many beautifully illustrated representations of cities.

Updated Stationary Packaging Part 1


What Turned Out In my first attempt to create a logo for Knoxville, I tried to capture the idea of a rather small, yet noticeable city. The colors were meant to allude to the beautiful nature that surrounds us. Just as well, I tried to show unification among the city, through the use of a connective roadway that intersects the letter forms. This lead to the idea of the city of Knoxville being the personification of unification: hence the tag line, “Unification Citified.” Overall, the first iteration of the Logo for Knoxville became a little too illustrated, and would not be able to hold its own as a logo. It would not shrink down, and it is far too complicated and dense. In the second iteration of this logo, I looked back to both Josie’s Logo and the Logo of Perpetual Kid, and began to simplify the previous iteration. This also came with a new, less confusing tag line of simply. “O! The Sights You’ll See.” This iteration of the design tried to forge together that idea of a community coming together with its surroundings, and bring it to the center of Knoxville. 20

Second Iteration



Larger Scale Second Iteration



Most Recent Iteration

Will I Ever Learn? In the end, the logo was still too illustrated and, as a logo, it would not hold up on a smaller scale. This resulted in the most recent (but not final) iteration of the logo, in which, rather than forcing so many objects together, they are separated and individually focused on. This can both provide a logo and a system for Knoxville. Once again, I ran into the challenge of creating a brand that was overly complicated, which ended up being simplified for a final product. In order to achieve a more productive state of work, I will have to find a way to produce designs in a less convoluted manner from the start. This is what I wish to accomplish in my years to come as a designer.


451 Design 2013

Process Book 451 Pt 3  

Process Book for Project Philippines and Rebranding Knoxville