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ZAMRIE PRESS

KIT


Fresh off her stint at the Chicago Fashion Incubator, this CHICAGO FASHION INCUBATOR 2009/2010

local girl knows a thing or two about high fashion. After working under fashion gods Zac Posen and Peter Som, designer Ashley Zygmunt has incorporated her sense of comfort and ease into ZAMRIE. Designing a collection of blouses where practicality and high style directly coexist, Ashley aims to satisfy the diverse needs of every woman. “I love using lightweight fabrics that grace the body; a classic shape infused with understated details transitions seamlessly from day to night.” A statement piece in itself, but effortlessly personalize the look with your own accessories. Versatility is key when looking for comfort and high stylethis can all be found in a ZAMRIE blouse.

Left: 2009 Chicago Fashion Incubator designers Top: Mayor Richard M. Daley and Macy’s announces Tommy Hilfiger as the Master Designer for the Chicago Fashion Incubator at Macy’s on State.


Above: Ashley being interviewed for the Fashion Focus Chicago Fashion Show

• CFI Pop Up Shop, 900 North Shops, BESTSELLER • Designer in Chicago FASHION FOCUS, October 2009 • One of SIX chosen designers for the 2009 CFI Class

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Chicago Sun-Times

PRINT PRESS

September 2011


CS Magazine June 2011

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CS Magazine

PRINT PRESS

April 2011


May 2, 2011

Crain’s Chicago Business May 2, 2011

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Today’s Chicago Woman

PRINT PRESS

April 2011


Front Desk Magazine April 2011

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PRINT PRESS

Time Out Chicago April 16, 2010


Women’s Wear Daily April 20, 2010

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PRINT PRESS

TURN Magazine September 2010


I’d like to see Chicago become an established fashion mecca, and for myself, I’d like to have this be the start of building a fashion empire.

-Ashley Zygmunt

Chicago Sun Times Article

Chicago Sun Times February 17, 2009

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PRINT PRESS

ME: In Focus

September 2010


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PRINT PRESS

I call it the easy-wear collection. You’re walking around in the morning thinking ‘What should I wear?’ and you throw on a blouse with your closet staples. You don’t need accessories to make it look good.

-Ashley Zygmunt CS Magazine article

CS Magazine April 2010


Chicago Magazine December Issue 2010

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PRINT PRESS

Chicago Reader Chicago Reader March 2010

September 2010


Fashion Journal April 20, 2010

Trib Local

May 24, 2010

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PRINT PRESS

CS Magazine March 2010

CS Magazine May 2010


Chicago Fashion Resource September 10, 2010

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05.02.2012 Zamrie designer Ashley Zygmunt is inspired by her grandparents for Fall 2012 Exuding a sophisticated modernity, Chicago brand Zamrie draws inspiration from different generations of style and all types of women, ranging from the elegant grandmother to the bold, confident best friend. The stylish yet comfortable and versatile pieces are the brainchild of designer Ashley Zygmunt.

ONLINE PRESS

The creative personality began her career working for some of New York City’s greats including Zac Posen and Peter Som, but has also catered to mainstream, everyday women with three collaborated collections for the retail giant, Walmart. Yet, passionate as she was about the New York fashion scene, Zygmunt wasn’t satisfied. Determined to move back to her hometown of Chicago, she took her mother’s advice and did an internet search for “Chicago fashion.” “Through the search I found the application for the 2009 class of the Chicago Fashion Incubator (CFI) and it was on the first web page I clicked on. It was the Sunday before the Friday it was due. I frantically started creating a company that today I am proud to call Zamrie. That Friday, the application was successfully handed in and I waited/sweated/held my breath to see if I would get an interview,” Zygmunt explained. “Two weeks later I was on my way home for Thanksgiving and got the call while on the plane. The interview was rough. I talked for almost the entire thing and was told it wouldn't be until January whether or not I would be accepted.” A month later, she was selected as one of the 6 Designers in Residence for the Chicago Fashion Incubator. Zygmunt began her year at CFI in March of 2009 and Zamrie was born.


To find her inspiration, the Chicago designer thinks outside of the box and doesn’t always look to department stores and the runway for ideas. “I am always, everyday, inspired by real women on the street, and by what is not in department stores. I like being different, in the way where I can wear the same piece different ways and outsiders think I have a completely different outfit on. I try to have all my Zamrie pieces to have that ability,” she described. Confirming the collection isn’t specifically created for any age group, Zygmunt looked to her grandparents in her vision for the Fall 2012 collection. She evoked their staple ensembles and the little details that enhance each piece. “I always remember my grandpa wearing sweaters and blazers that were piped, plaid, or warm and cozy. My grandmother always had a housecoat on because she was cold, but underneath I remember her wearing beautiful silhouettes which could be worn by themselves and be a classic staple,” she reminisced. “I wanted to make a line for winter where you can't wait to wear sweaters, classic dresses that can be layered, and tops with prints and class which are more exciting than a boring button up. I wanted to mix classy sophistication with a bit of elegant yet mysterious edge. Like my grandma always said, just show a little to keep it interesting.” The new Fall styles portray warmth with easy-to-wear dresses, stylish mini-skirts, modern buttonup dresses, classy blouses and peplum blazers in comforting shades of red, blue, orange and neutrals. Pieces can easily be combined for layering or styled with opaque tights.

Like my grandma always said, “Just show a little to keep it interesting.” http://www.ladylux.com/style/site/article/ zamrie-designer-ashley-zygmunt-is-inspiredby-her-grandparents-for-fall-201/

In the three years since Zamrie’s launch, the brand has received a lot of buzz and has helped evolve street style in the Chicago fashion scene. For the upcoming seasons, Zygmunt plans to simply give the customer what she wants. “We are looking into using new and more convenient fabrications. A lot of my competitors use silk, which I have noticed my customer doesn't respond to as well. I have realized the Zamrie woman likes the easiness of washable textiles. Taking items to the dry cleaners isn't what people today want to do. People like convenience. I am sure at some point in your life you have done something or not done something because of convenience. I am trying to give that to Zamrie women everywhere, while still feeling like a million bucks while wearing the label,” Zygmunt explained.

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ONLINE PRESS

Apr

ZAMRIE Fall/Winter Collection Sneak Peek

Ashley Zygmunt designer of ZAMRIE is giving us a sneak peek at her Fall/Winter 2012 collection and I like what I see as well as I’m looking forward to the full collection. About ZAMRIE: Chicago native Ashley Zygmunt started her career working under high fashion powerhouses Zac Posen and Peter Som in New York City. Upon returning to the Windy City, Zygmunt was chosen as one of six designers for the Chicago Fashion Incubator 2009. Sponsored by the City of Chicago and Macy’s, this promising program helped her launch her own label ZAMRIE. A collection of stylish, wearable pieces that are made for mixing matching, the ZAMRIE collection oozes sophistication and intrigue. Bold prints in classic silhouettes and feminine detailing are a staple of the Zygmunt’s collection. Versatile blouses, tanks, tunics, skirts, jackets and more are available each season in a variety of prints, solids and styles.

http://majordilemma.wordpress.com/2012/04/05/zamrie-fallwinter-collection-sneak-peek/ Major Dilemma April 5, 2012


CONGRATULATIONS TO ANNIE BELL FOR WINNING THE ZAMRIE TUNIC! Dear Fashionistas, Chicago native and fashion-forward designer Ashley Zygmunt started her career working under high fashion powerhouses Zac Posen and Peter Som in New York City. Returning to the Windy City, Zygmunt was chosen as one of six designers for the Chicago Fashion Incubator 2009. Sponsored by the City of Chicagoand Macy’s, this promising program helped her launch her own label ZAMRIE. She sets her self apart with a collection of stylish, wearable pieces that are made for mixing and matching. The ZAMRIE collection oozes sophistication and intrigue. Bold prints in classic silhouettes and feminine detailing are a staple of the Zygmunt’s collection. What we love about the collection most, are the variety of prints, solids and styles. A Fashionista Chicago staple! So we wanted to give you a chance to add a bit of ZAMRIE to your style. This wonderful whimsical print tunic is perfect for city lights in the Windy City or anywhere you feel like adding a little pizzazz! A $295 Value! All you need to do to win this fab tunic is simply: Like ZAMRIE Facebook Page Like Fashionista Chicago Facebook Page Comment here on where you would where this City Lights Tunic Winner will be announced on Sunday Evening! 4/15/12. Stay Tuned! Good Luck! Nicki

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ONLINE PRESS

ZAMRIE by Ashley Zygmunt Fall-Winter 2012 Collection Fashion Article Posted April 26, 2012


ONLINE PRESS

Secnd City July 4, 2011

Explore Chicago July 2011


Refinery29

July 10, 2011

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ONLINE PRESS


ABC Chicago: Feature on ZAMRIE Summer Blow-Out Sale July, 2011

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Chciago Magazine : Sales Check

ONLINE PRESS

December 10, 2010


“I’d rather have a closet where I can mix and match things. Whether it be short or long, you can add tights or boots or wear it with heels. It is all about being diferent when you go to that holiday party, and you can even wear the same shirt twice and style it different ways.”

NBC Chicago

September 2010

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Sound Cloud Speaking of Fashion Guest Spotlight: ZAMRIE

ONL;INE PRESS

April 2011


Glossed & Found-Spotlight April 2011

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ONLINE PRESS

The Feast Article Feb 7, 2011


TimeOut

April 8, 2011

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ONLINE PRESS

Joonbug Article March 21, 2011


JEALOUS Interview April 28, 2011

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ONLINE PRESS

The Style Tribe April 11, 2011


The Epoch Times April 3, 2011

May 15th, 2011

Catching Up With The Bowtie‌

The Bowtie Memoirs May 15, 2011

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Refinery29 Article

ONLINE PRESS

April 6, 2011


Article in FRAY April 13, 2011

“Ashley Zygmunt’s Line of Tops is Turning Heads.”

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ONLINE PRESS

Garmental.com

Look of the Day 05/28/10

Garmental.com

Look of the Day 08/13/10


Garmental.com

Look of the Day 08/23/10

Garmental.com

Look of the Day 08/26/10

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Fashion is like your favorite pair of jeans, and should make you feel comfortable, sexy and confident.

-Ashley Zygmunt

ONLINE PRESS

Examiner.com article

Examiner.com Chicago July 29, 2010


Style Chicago

Style Chicago

August 2010

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ONLINE PRESS

Lucky Magazine July 15, 2010


Style Admirer Chicago April 19, 2010

Style Admirer Chicago May 24, 2010

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Factio Magazine

ONLINE PRESS

March 27, 2010


Boutiqueville

March 25, 2010

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New Day Cleveland

M U LT I E D I A P R E S S

May 1, 2012

http://fox8.com/2012/05/01/may-1-2012-2/


WCIU TV Chicago March 23, 2011

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Designer Ashley Zygmunt on abc Channel 7

Cece & Melinda of Raymi Productions wearing ZAMRIE on FOX!

Good Day Chicago on Fox News


ABOUT THE DESIGNER

Good Day DuPaul Interview

Fashion Focus Chicago

Modern Vintage Chicago Show

Make a Wish: Jeans for Wishes Fashion Show

Fashion show for the six Fashion Incubator designers

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Updated Press Kit

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