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HUMAN RESOURCES: STYLE GUIDE & GUIDELINES


EDDIE BAUER BRAND SIGNATURE LOGO

OUR SIGNATURE LOGO IS THE PRIMARY BRANDING MARK

SIGNATURE LOGO

SIGNATURE LOGO WITH 1920

ALTERNATE 1920 VERSION

WE ARE CURRENTLY PHASING OUT THE SCRIPT LOGO This will be a multi-year process as this logo is built into many permanent real estate fixtures.

HR STYLE GUIDE & GUIDELINES // 2


EDDIE BAUER BRAND ICONOGRAPHY

SECONDARY LOGOS/ICONS FOR GRAPHIC APPLICATIONS AND SPECIAL USE As Eddie’s business developed into a national brand, his reputation grew along two distinct but closely related paths: in the the hunting and fishing traditions as the Original Outdoor Outfitter; and in mountaineering as America’s premier Expedition Outfitter.

HR STYLE GUIDE & GUIDELINES // 3


EDDIE BAUER BRAND COLOR PALETTE

MAIN ID COLORS

EDDIE BAUER BRAND GREEN pms 5747c

EDDIE BAUER CAYENNE pms 717c

EDDIE BAUER CHALK pms Warm Gray 1c

SECONDARY COLORS

EDDIE BAUER LIGHT KHAKI pms 7536c

EDDIE BAUER WASHED NAVY pms 303c

EDDIE BAUER HOLLY pms 201c

EDDIE BAUER BEIGE pms 7499C

LOREM IPSUM Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. HR STYLE GUIDE & GUIDELINES // 4


EDDIE BAUER BRAND TYPOGRAPHY

PRIMARY FONT FAMILY: ARIAL ARIAL BLACK

// Shown In 8 and 14pt

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 ARIAL REGULAR

// Shown In 8 and 14pt

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 ARIAL BOLD

// Shown In 8 and 14pt

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

HR STYLE GUIDE & GUIDELINES // 5


EDDIE BAUER RECRUITING RECRUITMENT SUITE

BELLY-BAND TIMELINE

BACK COVER

INTERNAL LETTERHEAD

EXTERNAL MAILING LABEL 10401 NE 8th Street, Ste 500 Bellevue, WA 98004

FRONT COVER

10401 NE 8th Street, Ste 500 Bellevue, Washington 98004 | p:425.755.6100 f:425.755.4647 | www.eddiebauer.com

Š 2010 Eddie Bauer LLC. All rights reserved.

RECRUITMENT BOOKLET Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

HR STYLE GUIDE & GUIDELINES // 6

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