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3 AHOY, I’M SAILOR

HOLDING A DREAM

TYPOGRAPHY ALWAYS SEARCH FOR NICE REFERNCE TO INSPIRED

HUMBLE ACCEPT PEOPLE COMMENT AND CRITIC


TIMELESS HERITAGE LIFESTYLE FOR EXPERIENCE TIMELESS PENANG. THE PRECIOUS HERITAGE LIFESTYLE LET YOU IN TOUCH WITH THE PAST BACKGROUND Penang George Town is a place where different religions, races and cultures can co-exist peacefully. The island is full of living heritage, a vast array of different varieties of food and breathtaking sceneries. Penang offers a fantastic variety of sights and experiences ranging from heritage architectures, unique festivals, golden beaches and outstanding cuisine to jungle trekking.


TIMELESS PENANG, THE HERITAGE LIFESTYLE The concept for the poster of this camapign Timeless Penang is “Timeless heritage lifestyle for experience�. Let the local lifestyle of this Penang town bring you back to our past. Emphasizes the past and present of Penang indicates that Penang still remain the heritage lifestyle for visitors to experience it. Show the backpacker is interested and happy in touch with the timeless heritage lifestyle, like he has back to the past.


This poster is taken in the Peranakna Mansion that already exsists in the past 132years, so we make the line as, for you who missed the past we keep it 132years and share it with you. In addition, it also saying that it has remain the same until now.

FOR YOU WHO MISSED THE PASS WE KEEP IT 132 YEARS AND SHARE IT WITH YOU THE HERITAGE LIFESTYLE


TIMELESS PENANG THE HERITAGE FOOD This poster is taken in a very old coffee house that already exsists in the past 150 years, so we make the line as, for you who missed the past we keep it 150 years and share it with you. Besides that, also saying if you want to try the heritage food, you can still find it in Penang, George Town.


FOR YOU WHO MISSED THE PASS WE KEEP IT 150 YEARS AND SHARE IT WITH YOU THE HERITAGE FOOD


FOR YOU WHO MISSED THE PAST WE KEEP IT 122 YEARS AND SHARE IT WITH YOU, THE HERITAGE TRANSPORT


TIMELESS HERITAGE NEWSPAPER MAGAZINE BILLBOARD POSTER POSTCARD THE MEDIA The media choosen is newspaper, magazine, billboard, postcard and poster. The l ocation to place the billboard will be in the middle of the crowded town. Besides that, the magazine that selected to place the poster will be those travelling magazine, because the target audience is the backpackers that love travels.


TIMELESS PENANGI HERITAGE HOTELS, LIVING HERITAGE TRANSPORT, TRISHAW HERITAGE CAFE, FOOD


SUMMARY The objective to create this camapign is to raise high awareness and interest of World Heritage Site, Penang. Besides that also to promote Georgetown heritage site, Penang by emphasizing the unique characteristic of heritage cafĂŠ, hotels and transport. The target market is two-fold, backpackers from oversea are looking for an experience of local heritage lifestyle and local tourists interested in local delights and relaxing vacation. The target markets values the lifestyle of local people. Furthermore, in this campaign, we position Penang is offering timeless heritage lifestyle that the tourists feel the old world charm like they are travelling and experience their lifestyle in the way of old Penang. Single Minded Proposition Penang as a World Heritage site that allows the visitors get in touch with the Timeless Heritage lifestyle of Penang through local heritage cafĂŠs, foods, heritage hotels, living and heritage transportation, get to feel the old world charm of Penang. In short, Timeless Penang.


C COPYRIGHT YVONNE HEAH 2012


Yvonne the sailor