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AVO N B R A N D B O O K Created in Fall 2015


INTRODUCTION Avon brand identity is more than a logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognizable as Avon. This visual system will help to familiarize you with the core brand elements to assist you in designing and producing very dynamic and powerful communications with a high degree of flexibility.


CHAPTER ONE WHERE WE WERE

OVERVIEW & HISTORY

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OVERVIE W & HISTORY Avon is the company that stands for beauty, innovation, empowerment and above all for women. The founder David McConnell created the core value of Avon, and the company has been empowered women by Direct Selling business model since 1886. Avon started as a perfume company and became a cosmetics company later on. Avon invites women as their representatives to sell the products. It allowed the housewife to earn their own money when not many women worked outside the home at the time. The sisterhood relationship is the core of the business networking. After several decades success with the direct selling business model in over 100 countries, In 2008, Avon had been investigated for possible violations of the law in China, including possible bribery and violations of the Foreign Corrupt Practices Act. Avon began a probe of its China division after allegations of bribery in June 2008. At least four executives, both in Asia and in the United States, were suspended in 2010. Avon has spent over $170 million on legal fees and costs related to the investigation. However, Avon is still taking the position as the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6.4 million representatives. Avon Products is a multilevel marketing company. The company’s CEO is Sherilyn McCoy, who is one of the most powerful female leader in the United States that listed on Forbes.


CHAPTER ONE WHERE WE WERE

1 3

2

14

TIMELINE & MILESTONES

1 Mrs. Albee

Avon In Montreal

New York Stock Exchange In 1946

2 David Mcconnell 3 Little Dot Perfume Set: White Rose

1896

1939

1955

cpc issues its first brochure.

The company is renamed Avon.

The Avon foundation is found in the u.s.

1886

1914

1946

David McConnell founds the California Perfume Company (cpc) and hires Mrs. Albee to be his first Representative.

Operations begin in Montreal, Canada, marking the company’s first international expansion.

Avon goes public and is listed on the New York Stock Exchange in 1964.

cpc’s first product is the Little Dot Perfume Set, five single-note fragrances: Lily of the Valley, Violet, Heliotrope, White Rose and Hyacinth.

1886 to 1912

1912 to 1927

1928 to 1941

1942 to 1957


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1 2

3

1 Supporting Breast Cancer Awareness

Hello Green Tomorrow Campaign In 2009

Healthy Forests Bag

2 20th Annual Race For The Cure 3 Crusade Pin 1992 Version

1998

2009

2020

The company holds its first Walk to raise funds for breast cancer.

Avon launches “Hello Green Tomorrow” to empower a global women’s environmental movement to nurture nature.

New Avon will empower women become leaders in their careers and personal lives. The brand will focus on bringing female leadership to every field.

1992

2004

2014

Avon u.k. launches the Breast Cancer Crusade by selling a Crusade pin to raise funds and awareness for breast cancer.

The Avon Foundation launches its domestic violence program, “Speak Out Against Domestic Violence.”

Avon announces Healthy Forests, Beautiful World program to continue support of reforestation efforts in Brazil and Indonesia.

Avon introduces anew, becoming the first company to bring Alpha Hydroxy Acid (aha) anti-aging technology to the mass market.

1970s to 1990s

In the same year, Working Mother magazine names Avon one of the “100 Best Companies for Working Mother.”

1990s to now


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FOUNDER Avon’s founder David McConnell offered women a rarity in 19th century America: a chance at financial independence. David Hall McConnell was born in Oswego, New York, son of James and Isabel McConnell, who came from County Cavan, Ireland, in 1845 and settled in Oswego, where James McConnell became a farmer and brick manufacturer. Brought up on a farm, McConnell attended a district school and the Oswego State Normal School and was planning to become a mathematics teacher, but instead entered business life in 1879 as a salesman for a New York book selling agency. In 1880 he joined the Union Publishing Co. of Chicago and three years later was placed in charge of southern territory, making his home in Atlanta, ga. He started out selling books, with books he did not get enough income so he started to add free perfumes which he made himself. Soon he saw that ladies were quite interested in buying perfumes, even more than the books. He decided that, if books could be sold house-to-house, perfumes could also. McConnell was president, chairman of the board and principal owner of Avon Allied Products, Inc., and its affiliated companies until his death. He was also treasurer of g.w. Camrick & Co., manufacturers of pharmaceutical supplies in Newark, nj, and a director of the Holly Hill Fruit Products, Inc., a large orange grove and canning enterprise of Davenport, fl. He was one of the founders of the Suffern National Bank of which he became vice president in 1901, president in 1922 and chairman of the board in 1927. He was again elected chairman of the board and president in 1933 and continued in one or the other office until his death.


CHAPTER T WO WHERE WE ARE

SOUL & MISSION

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CHAPTER T WO WHERE WE ARE

AUDIENCE

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part one

AUDIENCE Understanding Avon’s audience shapes the brand’s personality. We selected six personas as Avon’s target, from the most primary to the least primary. On the other hand, knowing the opposite audience reveals how far is too far. We selected two personas as the non-target for Avon.


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CHAPTER T WO WHERE WE ARE

AUDIENCE

1

Nia just got married not long ago, no kids yet. Because she is planning her own business. | She knows how to achieve different looks and she makeups for the style. | She likes to have her own career instead working for the others. | She has friends are in fashion, so she always knows the thing is on trend. | Spending time at a nail salon for a Sunday afternoon with close friends is necessary. | She has a lot of Instagram followers because her style inspires others. | She is a Vogue subscriber, because she knows a smart outfit will bring her success.

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2

Two kids are Sarah’s focus. She spends money on their outfits and skincare products. | Sarah is a planner. Her cosmetics are organized by colors and brands. | She is a Fast Company and Forbes follower on Twitter. | Makeup is necessary for the social life and the career success. | She dress up professional style during the weekdays, and she never repeats same dresses in a week. | She is a decision maker to her family. She prepares her husband’s outfits for the big days. | She sends her kids to go dance class for the body shape training.


CHAPTER T WO WHERE WE ARE

AUDIENCE

3

Debbie’s beauty comes from her stories and experiences. | She stands for her voice and she rarely asks for helps. She said, be responsible for yourself. | She is a inner beauty believer. So reading and traveling are the best cosmetics. | She buys things for the brands, because it tells quality. | Details are the key for the styles. | She is honest to her age. She never makeup for hiding the age. | She feels great to help others. Therefore, she is the mentor for few young college girls.

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4

Stable job is not for Rachel, but she never stop working. | Nothing should be missing out, parties, events, she goes out with different looks. | She definitely is a beauty products explorer. She believes makeup says things, so be creative. | She posts any possibilities in her Youtube channel: from five minutes daily makeup to a wedding makeup. | She prepares night out styles. | She knows how to empower women with different styles. | She believes that skincare products are the necessary investment.

04


CHAPTER T WO WHERE WE ARE

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AUDIENCE

5

Megan is doing great at her college. She is confidence about how does she looks like. | She can easily handle different looks, so people never get bored from her style. | She doesn’t make up everyday. But she does smoky eyes for the night out. | She doesn’t crazy about the brands of cosmetic. She usually goes for the affordable choices. | She shares cosmetic with her close friends. | She buys cheap cosmetic for the emergency. | Non-makeup is not a big deal. She is comfortable about it.


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06

Erica influences people by her style and thoughts. | She likes interesting ideas such as wearing clothes that women like but men hate. | She definitely is a doer. She tries different looks when she is traveling. | She gave talks in the events for few times. People likes her energy. | She knows how to achieve the best facial shot on the camera. | She learns social diversity is necessary for the success. | Facial mask is the in-flight skin secret.


CHAPTER T WO WHERE WE ARE

AUDIENCE

7

PHIL ANDERER C L AY, A 31 Clay luckily being a millionaire in his early twenties. | He never settle down for any relationships. | Las Vegas is his weekend plan. | He pays his girls, but treat them bad. | He needs a lesson to be respect to the girls. | He never promise anything. | He takes medication to be focus on the work.

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SL ACKER B OY F R I E N D M A T T, 2 7 Matt doesn’t know what his passionis. | His girlfriend make decisions for him sometimes. | Eating same meal for a week is normal for Matt. | He likes video games but he doesn’t know what else he can do with it. | His girlfriend encourage him to join game developing competitions, but he would give up in the end. | His girlfriend pays rent for both of them sometimes. | He likes his girlfriend makeup, but he never make a change for himself.

08


CHAPTER T WO WHERE WE ARE

FEEL & TONE

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part two

FEEL & TO NE This part shows the before and after images of Avon. The images are in nine categories that includes object, architecture, texture, person, color, animal, activity, chair and drink. The grid within all images tells a brand story and gives a clear sense of the feel and look.


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CHAPTER T WO WHERE WE ARE

FEEL & TONE

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New Look


CHAPTER T WO WHERE WE ARE

POSITIONING & COMPETITIONS

part three

POSITIONING & COMPETITIONS Knowing Avon’s competition is the essential strategy to be the winner in the market. They tell us the consumers’ needs and expendables. From here, Avon can go further.

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CHAPTER T WO WHERE WE ARE

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POSITIONING & COMPETITIONS

OLD AVON’S COMPETITORS

NEW AVON’S COMPETITORS

Professional

MAC NEW AVON

NARS

BOBBI BROWN AESOP

CLINIQUE

Natural

Glamorous MAKE UP FOR EVER ARTISTRY OLD AVON

MAYBELLINE

TUPPERWARE COVER GIRL

Casual


CHAPTER THREE HOW WE LOOK

LOGO SKETCH

part one

LO G O SKE TCH Sketch is the first step to design a logo and it is important! This part shows the sketches and it helps to develop the concept. You’ll see some examples of the sketch in the next page.

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CHAPTER THREE HOW WE LOOK

LOGO SKETCH

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CHAPTER THREE HOW WE LOOK

IDEA EXPLOR ATION

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part two

I D E A E X P LO R AT I O N This part shows the process of idea exploration. Ideas are based on the brand soul. They not only tell a story about women, but more importantly, they give the idea of empowering women leadership. Therefore, six ideas are built with different perspectives in women leadership.


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CHAPTER THREE HOW WE LOOK

Idea One

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IDEA EXPLOR ATION

Idea Two

Idea Three


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Idea Four: Selected

Idea Five

Idea Six


CHAPTER THREE HOW WE LOOK

IDEA EXPLOR ATION

LEADER'S VISION IS LIVING OUT OF THE BOX

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U M Q U I A E V E L I U R , E U M A RU M E S T O I S D E V O L L U P TAT U R R E P U D I T E I C I E N T AU T P L I G N AT E D O LU P TA E . E X E AT U R I T Q U E I M I N C I I S T RU M R E C TAT E M A D I O R E D O L O E T E AT E N O S P E D I T, V E L I S I T I A S E O S S I TA S R E M D E L E S S I M I , C U M S E N D I TAT U R A RU N T E M F U G A . L AT A D Q U E E T Q U E M A I O S M O D I S V E RU M I N T F U G A . N E M . RU M Q U O Q U I A N O N E C E P E RO V I T V O L U T Q U I C O N N E T I P S A M AU TA E C U M F U G A . B O R E M E S N O N S E Q U O V O L O R RO I S U T AU T D O L O R RO I P S U S V E N I H I T AT I B U S U N T E V E N D A E C U M Q U I D M O L O R P O S T RU M Q U O E T A B O. U G A . I N R E P R E I P S U M FA C I D O L O R AT U R , C O N S E R I T A V I D I T, Q UAT V O L U P I C I A M E N T I I S Q U I O D I O S U T R E P E D M A G N I D E M Q U E R E H E N T U R S I T E N D I TA S M O L U P TA T I O R E I U M A B O R A C O N S E D O L E N D I T U T E M P O S A E I L L E S T L I T I B U S Q U I C O R E , S U M S I T E E T Q U O D M O D Q U E V E N I H I C T O I N C I P S U S S I M R AT E S T D O L U P TAT U R


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03

Think deeper, go further. The leadership starts from avon


CHAPTER THREE HOW WE LOOK

IDEA EXPLOR ATION

IGNITE LEADERSHIP

AVON

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57

05

A V ON

06


CHAPTER THREE HOW WE LOOK

ST YLE DEVELOPMENT

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part three

ST YLE D E VELO PMENT This part shows the process of the style development. After idea selected, the keywords and core imagery of the Avon is established. The styles are developed with the elegant visual elements and a feel of certainty.

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CHAPTER THREE HOW WE LOOK

Style One

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ST YLE DEVELOPMENT

Style Two

Style Three: Selected


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Style Four

Style Six


CHAPTER THREE HOW WE LOOK

ST YLE DEVELOPMENT

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Ignite Leadership


CHAPTER THREE HOW WE LOOK

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ST YLE DEVELOPMENT

IGNITE

LEADERSHIP


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02


CHAPTER THREE HOW WE LOOK

ST YLE DEVELOPMENT

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CHAPTER THREE HOW WE LOOK

ST YLE DEVELOPMENT

Ignite Leadership

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04


CHAPTER THREE HOW WE LOOK

ST YLE DEVELOPMENT

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IGNITE LEADERSHIP


CHAPTER THREE HOW WE LOOK

LOGO

part four

LO G O This part shows the logo and usages that will help to familiarize you with the core brand elements to assist you in designing and producing very dynamic and powerful communications with a high degree of flexibility.

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0


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CHAPTER THREE HOW WE LOOK

LOGO

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&

Visual Element: the Letter A Shape from the Old Avon Logo

Visual Concept: Ignite Leadership

CONCEPT The concept is developed with the brand soul: empowering women leadership. In order to transfer the definition of empower into visual element, light, sparking and ignite are considered as keywords. Therefore, the Avon new logo is drawn as a letter A shape within the key visual element. Avon presents dynamic and possibilities. Thus, the graphic elements have been careful organized in different lengths. Each light is in perfect smooth shape that gives viewers an elegant feel and tone.


CHAPTER THREE HOW WE LOOK

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LOGO

15X X

23X

2X

3X

3X

12X

17X

2X

3X

3X


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General Lockups

Minimum Size Lockups

OVERVIEW This is the primary Avon logo. The logo and its typography style are exactly positioned and proportionally fine tuned. The vertical logo is the primary version and the horizontal logo is the supporting version. The usage of both logos has to be considered case by case. For example, the horizontal logo should be applied on the website header, because it ensures the legibility in a short space. It will work across the digital media and print materials. This brand style guide ensures the brand consistency and integrity.


CHAPTER THREE HOW WE LOOK

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LOGO

Print Size 1.0”

0.75”

0.5”

0.25”

Version A

B

C

D

Digital Size 80px

60px

40px

20px

Version A

B

C

D


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General Lockups

Minimum Size Lockups

M I N I M U M S I Z E & C L E A R S PA C E

Measurement Unit

To ensure the Avon logo is reproduced legibly at smaller scales, we’ve established various minimum sizes, as shown. The minimum sizes included here should accommodate most applications, but whatever the reproduction technique, be sure the logo is never smaller than what can be clearly executed. Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement “O”, as shown.


CHAPTER THREE HOW WE LOOK

LOGO

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B AC KG RO U N D S The Avon logo should work with various contexts and environments, so we’ve created examples of the logo on a background with brand colors applied. Logo in Warm Gold color should be on the Dark Gray or dark background, whereas the logo logo in Soft Gold color should be on the light gray or a white background.


CHAPTER THREE HOW WE LOOK

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LOGO

Don’t Distort

Don’t Add Extra Elements

Don’t Change the Space Between Elements

Don’t Use Non-Brand Colors

Don’t Use it smaller than the Minimum Size

Don’t Add Effects


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INCORRECT USES Maintaining the integrity of the Avon logo is paramount to brand recognition and brand equity. The logo should be used properly in every application. This page shows examples of the most common incorrect uses.


CHAPTER THREE HOW WE LOOK

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COLORS

WARM GOLD PMS 729U, 875C CMYK 25 40 65 0 RGB 190 145 100 WEB BF9166

75%

SOFT GOLD 45%

75%

PMS 726U, 7506C CMYK 0 20 45 0 RGB 245 200 150 WEB F4CE93

ELEGANT GOLD

DARK GRAY

FOIL PRINTING

PMS BLACK 3U, 419 C CMYK 70 65 65 80 RGB 26 26 26 WEB 1A1A1A

75%

45%

RICE GRAY PMS GRAY 3U, 663C CMYK 5 5 10 0 RGB 230 230 221 WEB E7E6DD

75%

45%

45%


85

CO LO RS The primary color of the avon brand is Warm Gold. Soft Gold should be considered as the alternate primary color when Warm Gold is overused or it is too dark for the contexts. All colors can be used in digital media and print materials except Elegant Gold. In terms of print materials, the Elegant Gold can be applied to the logo as an emboss or foil stamp. In terms of digital application, metallic silver should be replaced with Warm Gold or gradient in Warm Gold and Soft Gold.


CHAPTER THREE HOW WE LOOK

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T YPOGR APHY

BrownPro Bold

BrownPro Light

ABCDEFGH IJKLMNOPQR STUVWXYZ 12 3 4567890

ABCDEFGH IJKLMNOPQR STUVWXYZ 1 2 3 4 5 678 9 0

“Evidently, Brown Pro owes a lot to the type designs of both Edward Johnston and Arno Drescher, who with their Johnston and Super Grotesk each created immensely influential and successful geometric typefaces nearly one hundred years ago.”— Lineto

Chronicle Text Roman

Chronicle Text Italic

ABCDEFGH IJKLMNOPQR STUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

ABCDEFGH IJKLMNOPQR STUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

“A vigorous hybrid of time-honored forms and contemporary design strategies, Chronicle Text is a new suite of high-performance text faces that brings strength and utility to the classic serif.”— Hoefler & Co.


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TYPOGR APHY The avon brand works with different styles of the BrownPro family and Chronicle family. Headlines should be all uppercase. Headline style one is BrownPro Light. It should be big to get attention. Headline style two is BrownPro Bold. It works as the small type size when the body copy should be emphasized. The secondary headline is Chronicle Roman. Body copy is Chronicle Text Roman.


CHAPTER THREE HOW WE LOOK

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SECONDARY VISUAL ITEMS

IGNITE PATTERN ON

IGNITE PATTERN ON

DARK GRAY

GRADIENT

GRADIENT TWO

GRADIENT ONE

GRADIENT THREE


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Stationery SECONDARY VISUAL ITEMS Secondary Visual Items include solid color with Key brand element and gradient images. They should support the branding system in a consistent feel and tone. Both of these visual times are equally important. It depends on the the contexts to design which one to be applied.


CHAPTER THREE HOW WE LOOK

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CHAPTER FOUR WHERE WE’LL BE

FUTURE

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part one

FUTURE The new Avon will guide women in leadership. With the old Avon, women were able to start their own businesses and make money. The new Avon will empower women become leaders in their careers and personal lives. The brand will focus on bringing female leadership to every field — women will become more independent and drive innovation with Avon.


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CHAPTER FOUR WHERE WE’LL BE

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POSSIBILITIES

PRODUCT

SERVICE

Environment friendly Beauty products | Micro-plastic surgery | Energy supplement | Leadership inspiration magazine | Birth control pills | App: Seed fund finder | App: Business Partner connecter | Women Superfood | Tea time: Calm yourself | iReminder: Daily pill enhance memory | Smart Mattress: In charge your sleep quality | Smart necklace: Tracking your agenda | Hire Filter: An app for leader hire people smarter | A smartWatch to manage your day more efficient | Leader’s board: Smart board for a better presentation | Smart Suitcase: give you a better experience for working trip

Avon stylist: Creating leader style | Office Massage therapy | Private leader flight service | Business trip manager | Japan snow mountain spa | Leader’s : organic restaurant for women | iGlow: Egg Freezing Service | Leader’s Salon | Real Estate agency: find a home for leaders

ENVIRONMENT

EVENT

Environment friendly Beauty products | Micro-plastic surgery | Energy supplement | Leadership inspiration magazine | Birth control pills | App: Seed fund finder | App: Business Partner connecter | Women Superfood | Women leadership club | Leader’s table: Organic restaurant for women

Leadership video campaign | Reality TV show_Be the Leader | Leadership networking night | Women who lead conference | After-work Yoga | Social cooking class | iFly Club

EXPERIENCE

ED U C AT I O N A L O P P O RT U N I T Y

Skydiving: Self-challenge experience | Africa trip: Empowering African workless women | Rock Climbing: Get to the top experience | Learn from her: Women startup mentorship | Never too late: Egg Freezing | Reality TV show_Meet your seed funds | Leadership video campaign | Reality TV show_Be the Leader

Mentorship program | Public speaking training | Business negotiation program | Life coach: achieve your CEO dream | Nutrition program: done the work with high energy | The power of behavior: Social coach


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Vanity Fair × Avon: Leadership Summit | Dreamforce × Avon: Avon Women leadership Keynotes | Virgin America × Avon: Private flight | AngelList × Avon: Investing women ceo companies | Forbes × Avon: Powerful women 2015 | Heforshe × Avon: Diversity workplace Campaign | Lean In × Avon: Leadership inspirations (Articles/Video) | Diane von Furstenberg × Avon: Leader style Fashion label | Stanford × Avon: Leadership Ignite Program | Bloomberg × Avon: Leadership News | Jenna Lyons × Avon: Personal Stylist Service | Stella McCartney × Avon: Run for Equality Campaign | Y combinator × Avon: Women Seed funding foundation | Girls who Code × Avon: Mentorship Event | Ivanka Trump × Avon: Empowering Leadership Camgian | Matthew Hussey × Avon: Empower women’s relationship | Shark Tank × Avon: Women’s idea can fly | Indiegogo × Avon: Opportunities for women | Wall Street Journal × Avon: Women chapter news

Possibilities

CO-BR ANDING OOPPORTUNITY


CHAPTER FOUR WHERE WE’LL BE

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FUTURE STR ATEGY

Product

Service

Environment

Event

Experience

Educational opportunity

1 NEVER SAY NEVER FASHION LINE A stylist service and fashion line allows her being graceful 2 NEVER QUIT SUMMIT A leadership event improves her EQ 3 NEVER BE LATE FLY CLUB An exclusive environment for her to be a multitasker 4 NEVER DO ALONE TEAM BUILDER A service improves her EQ 5 NEVER STOP LEARNING PROGR AM A leadership education empowers her being intelligent 6 NEVER STOP CONNECTING SOCIAL APP A social product enhances her EQ 7 NEVER GIVE UP MAR ATHON An annual event empowers her being focused 8 NEVER TOO LATE FERTILITY CENTER A family plan service allows her being focused 9 NEVER BE FEARFUL CHALLENGE An experience empowers her being fearless

10 Office Massage Therapy 11 Business Trip Manager 12 Japan Snow Mountain Spa 13 Real Estate Agency: Find A Home For Leaders 14 Micro-Plastic Surgery 15 Energy Supplement 16 Leadership Inspiration Magazine 17 Tea Time: Calm Yourself 18 Ireminder: Daily Pill Enhance Memory 19 Smart Mattress: In Charge Your Sleep Quality 20 Smart Necklace: Tracking Your Agenda 21 Hire Filter: An App For Leader Hire People Smarter 22 A Smartwatch To Manage Your Day More Efficient 23 Leader’s Board: Smart Board For A Better Presentation 24 Smart Suitcase: Give You A Better Experience For Working Trip 25 Dreamforce × Avon: Avon Women Leadership Keynotes 26 Environment Friendly Beauty Products 27 Girls Who Code × Avon : Mentorship Event 28 Bloomberg × Avon: Leadership News 29 Skydiving: Self-Challenge Experience 30 Africa Trip: Empowering African Workless Wome


CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

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part two

PROTOT YPE In order to empower women in leadership, Avon will expands the business territory into new categories including service, environment, experience, event and education. We created prototypes in this part and they will give the viewer a clear imagery of the new Avon.


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NSN


CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

How you look matters to your business opportunities. Therefore, avon would like to introduce Never Say Never Stylist Service to women leaders. Never Say Never not only has a fashion line, but also it helps Avon women to create the personal fashion imagery. It allows them to improve their first impression to gain more opportunities.

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PROTOT YPE

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CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

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NQS Never Quit Summit allows women leaders to share their opinions and to reach out people. The event will invite the most powerful women leaders to have a conversion. The event will be host in casual format such as social lunch or happy hour. The conversion between the guests will be about forty minutes to one hour. People could easily connect to the guest after the talk.


CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

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CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

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NBL Be a punctual leader will be come true with Never Be Late Club. Never Be Late provides avon women access to different exclusive airline membership. Club members are not only guaranteed to get the flight anytime anywhere, but also they could enjoy the local driver service from the airport.


CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

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NSL NDA Never Do Alone understand how important to lead a team effectively. The most effective team leaders build their relationships of trust and loyalty. Basic on this, Never Do Alone host a series of activities to improve team members’ trust. Activities includes one to two days overnight trip and ten to twenty minutes short games in the company. Depends on the scale of the company, Team builder offers up to fifty members event.


CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

Never Stop Learning empowers avon women to achieve a higher level goals. The program is a business course that collaborates with different education organizations and universities such as Stanford and General Assembly. It not only offers the best academic education, but also it has the best networking opportunities. In the program, women can start their own business ideas or they can become a avon representative to test their business models.

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NSC


CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

Good networking never too much. Never Stop Connecting is a social app that empowers Avon women to connect with investors, business partners and competitions. In order to create a comfortable and empowering networking environment, the app only allows female users to enter. Women helps women on developing business ideas, and share their own skills to make a dream come true.

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PROTOT YPE

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CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

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NGU Never Give Up is one of the most important quality that ensures avon women to be successful in their careers. Never Give Up Marathon is a non-profit annual event in June. It empowers participants to challenge themselves in the middle of the year. It reminds people to bring the sport spirit into their life: never give up.


CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

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NTL


CHAPTER FOUR WHERE WE’LL BE

PROTOT YPE

Be able to extend the pregnancy period is important for a woman leader. Never Too Late is a fertility center that offers family plan service. It provides the ability to preserve a woman’s own genetic material until such time as she is ready to pursue parenthood. The technology supports egg freezing up to age 40 with a normal fsh and amh hormone test.

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PROTOT YPE

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NBF Being a successful leader is not only about making smart decisions, it also requires her being bold on the decision. Never Be Fearful brings different adventures to the participant. It allows her to be fearless from the experience. Basic on the participant’s schedule and budget, Never Be Fearful offers domestic and international adventures such as skydiving, bungee jump and Triathlon.


THANK YO U Designed by Yu Rong | Instructor: Hunter Wimmer Academy of Art Universty | Graphic Design mfa Program gr604: The Nature of Identity in Fall 2015 First Copy, Inkjet Printing. | All rights reserved. This brand book is for education use only. For more information, please visit empowerleadership.co


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