Issuu on Google+

V8 - 44 - GULF

Limited edition 200 pieces

Official Gulf Licensed product for further information please contact BRM North America : tel: 2142359127 or email:

R 50 - GULF

Limited edition 30 pieces

Official Gulf Licensed product for further information please contact BRM North America : tel: 2142359127 or email:

All FloorLiners Shown in BMW X5


the Hu er

Passenger Side



FloorLiner™ Applications to Fit Over 900 Vehicle Models!


2nd Row

3rd Row


Available in 3 Colors

Accessories available for: Acura • Audi • BMW • Buick • Cadillac • Chevrolet • Chrysler • Daihatsu • Dodge • Ferrari • Ford • GMC • Honda • Hummer • Hyundai • Infiniti • Isuzu • Jeep • Kia • Land Rover • Lexus • Lincoln • Maserati • Mazda • Mercedes-Benz • Mercury • Mini • Mitsubishi • Nissan • Oldsmobile • Plymouth • Pontiac • Porsche • Saab • Saturn • Scion • Smart • Subaru • Suzuki • Toyota • Volkswagen • Volvo • And More! ©2013 by MacNeil IP LLC

American Manufacturing Done Right! All Floor Mats Shown in Honda Pilot

All-Weather Floor Mats to Fit Virtually Any Vehicle

Passenger Side

2nd Row

3rd Row


Proudly Designed, Engineered and Manufactured in the USA


Canadian Customers;

630-769-1500 • fax 630-769-0300


1 MacNeil Ct. • Bolingbrook, IL 60440

Available in 3 Colors

Specialists in Original Equipment and Aftermarket Automotive Accessories

WeatherTech Store

841 Remington Blvd. • Bolingbrook, IL 60440

1680° 90 minute fire protection · More steel · More security features The most comprehensive warranty in the industry Call today for a complete catalog and price list

1-800-821-5216 — SECURIT Y





Publisher/Editor Rick Castillo National Advertising Sales Rick Castillo

Creative Director Chad Kirby

Web Development Josh Powers

Malcom Hogan Contributing Writers Stephanie Olivo Sharon Pagano Rick Castillo Angel Torres Jennifer Persons Contributing Photographers Angel Torres Rick Castillo Danny Henriquez Vince Miniet Michael Torres Subscriptions 1 year – 6 Issues $29.99 2 year – 12 Issues $39.99 813-920-1988 or

All rights reserved. No part of this publication may be reproduced without prior written permission. Luxury Auto Direct Magazine TM is published in the U.S.A 6 times per year by Luxury Direct Media, Inc.. For subscription or advertising rates, call 813-920-1988 or write to Luxury Auto Direct Magazine, PO Box 1058, Lutz, FL 33548. Luxury Auto Direct Magazine TM makes no representation or warranty for accuracy or content. The pictures of automobiles for sale and the written offer for sale are the responsibility of the individual advertiser. All photos become property of Luxury Direct Media, Inc. when printed unless otherwise agreed to by the publisher.



14 BRABUS 800C WIDESTAR Striking wide-body off-roader Mercedes G 65 AMG

22 LAXANI’S LUXURIOUS BEDROOM Sprinter L5-B showcases the ultimate in comfort

28 RETURN OF THE STINGRAY Chevrolete redefines performance

38 RIVIERA REDESIGN ‘65 Buick has modern muscle and vintage styling

46 FASTEST ARTWORK EVER Bernar Venet’s interpretation of the Bugatti

54 MASERATI QUATROPORTE Italian Design at it’s best

Limited Edition VINTAGE MARINEMASTER Official supplier to aviation and space. The worlds first manufacturer of automatic wristwatches. phone: 866.425.9882 phone: 845.825.4478

Woodberry, NY * 516.496.8171 East Hampton, NY * 631.329.8444



A striking wide-body version for the new twelve-cylinder off-roader Mercedes G 65 AMG 800 hp and 1,420 Nm instead of the standard-spec 12 hp: With the BRABUS 800 engine conversion, BRABUS offers owners of the new Mercedes G 65 AMG a fascinating performance upgrade. A sprint time of just 4.2 seconds to 62 mph, an electronically limited top speed of 155 mph and the optional BRABUS WIDESTAR wide-body version complete with 23-inch BRABUS forged wheels available in various versions set the tuned off-roader far apart from the rest. The electrically adjustable BRABUS Ride Control suspension offers a perfect symbiosis of excellent ride comfort and safe, agile handling. On the heels of the successful coupe introduced in Summer 2011, and with over 1,300 units already delivered to customers, the House of the Raging Bull is now offering the convertible version of the Aventador, a vehicle that perfectly balances the ultimate driving experience with the ultimate in sports car sophistication. The new Lamborghini Aventador LP 700-4 Roadster can immediately be recognized by the unique profile of its upper area, which extends along newly designed geometric lines from the removable roof to the engine hood. The Roadster’s design is the result of a careful study into the best way of combining performance, elegant style, ease of use and a driving experience that excites all five senses. The two-piece roof is made entirely from carbon fiber using various technologies such as RTM and Forged CompositeŽ.



These technologies guarantee maximum aesthetic performance and stiffness although each component is extremely light, weighing less than 6 kg. These two parts are removable, easy to handle, and being lightweight and simple to attach, can be stored in the front luggage compartment. In just a few seconds the Aventador LP 700-4 Roadster can be admired in all its luxurious beauty. The rear pillar has been redesigned to offer total support for the removable roof, accommodate an automatic protection system for passengers, and provide the engine compartment with ample ventilation. Right at first glance, it’s noticeable that the engine hood on the Roadster differs from the hood on the coupé because of its central “spinal column” with two pairs of hexagonal windows connected at the sides as if they were hyper-tech armor plates. Their purpose is to cool the engine, drain off rain water properly and, of course, allow the beauty of the V12 power unit to be admired. The driver of the Aventador Roadster and his passenger can decide for themselves how intensely they would like to enjoy the driving experience. The powered rear windshield not only influences the flow of air in the vehicle, but also controls the experience of the sound from the twelvecylinder



engine. The wind deflector, on the other hand, delivers almost complete calm inside the car, even at high speed. It rests on the front windshield frame and can likewise be stored in the luggage compartment when not in use. The Aventador Roadster is also equipped with door windows with chamfered edges, which always ensure a perfect fit into the hard-top seal, and underline the sharp side profile of the car. The body of the new Lamborghini Aventador LP 700-4 Roadster sports a two-tone finish, as the windshield pillar, the two roof sections and the rear window area up to the “fins” are painted in gloss black. The visual effect is that of a completely open vehicle with sleek lines combining perfectly balanced sportiness and elegance. The range of colors available for the Roadster has been supplemented with a very light, metallic blue color, Azzuro Thetis, whose tone varies with the angle of the light. This color recalls the shade of the extraordinarily beautiful 1968 Miura Roadster, and both highlights and reinforces the lines of the vehicle by adding strength and dynamism. Even the interior has a new look. The use of leather called Sabbia Nefertem highlights the superb hand-made craftsmanship of the

upholstery from Sant’ Agata Bolognese and is a perfect match for the exterior in Azzuro Thetis. Finally, the new Aventador LP 700-4 Roadster also features new Dione 20”/21” rims with a daring, aggressive look. Crafted in light forged aluminum, they lower the weight of the vehicle by 22lbs as compared with the standard set of rims. The new Aventador LP700-4 Roadster boasts record performance. It accelerates from 0 to 60 in only 3 seconds flat and has a maximum speed of some 217 mph. These numbers, combined with a drive train featuring a centrally located, 6.5 liter aspirated V12 generating 700 hp, an ISR 7-speed gearbox and push-rod suspension make the new Aventador Roadster a unique super sports car with no direct competition. Of course the Roadster’s V12 also includes a cylinder deactivation system when the engine is working at partial capacity, while the innovative, instant Stop & Start system includes high-performance capacitors known as supercaps to awaken the engine. This is an absolute first in the super sports car segment. The new Lamborghini Aventador LP 700-4 Roadster is a dream that can be realized and ordered at any Lamborghini dealer in the world for the price of $392,000, excluding taxes. •••


Automotive Accessories ™

Extreme-Duty Floor Protection. The FloorLiner™ accurately and completely lines the interior carpet giving “absolute interior protection” Deep channels carry fluids and debris to a lower reservoir, away from your feet!


he Hu er t


Applications to fit over 900 vehicle models!



Available in Black, Tan and Gray!


All-Weather Floor Mats WeatherTech® All-Weather Heavy-Duty Floor Mats. The best protection for your vehicle’s carpeting.

Available in Black, Tan and Gray!

Applications for virtually any vehicle!

Accessories available for: Acura • Audi • BMW • Buick • Cadillac • Chevrolet • Chrysler • Dodge • Ferrari • Ford • GMC • Honda • Hummer • Hyundai • Infiniti • Isuzu • Jaguar • Jeep • Kia • Land Rover • Lexus • Lincoln • Maserati • Mazda • Mercedes-Benz • Mercury • Mini • Mitsubishi • Nissan • Oldsmobile • Plymouth • Pontiac • Porsche • Saab • Saturn • Scion • Subaru • Suzuki • Toyota • Volkswagen • Volvo • And More! pay regular shipping within the 48 contiguous states, when shipped to the same address on additional sets of floor mats or a cargo liner when purchased in combination with a set of front floor mats; or additional sets of Side Window Deflectors when purchased in combination with a front set of Side Window Deflectors; or an additional ClearCover ; or *an Weadditional PlateFrame . WE GUARANTEE YOUR SATISFACTION. If you are not satisfied with your order, call to return your unused product within 30 days for a complete refund, less shipping & packaging. Prices subject to change without notice. ™

Side Window Deflectors

Fresh air enjoyment with an Original Equipment look. Installs quickly and easily with No Exterior Tape. The In-Channel design is precisionmachined to perfectly fit your vehicle. Side Window Deflector applications to fit over 600 vehicle models!


Introducing, the WeatherTech® No-Drill MudFlap! Featuring the Patent Pending QuickTurn™ hardened Stainless Steel fastening system. The No-Drill MudFlap set literally “mounts-in-minutes™” in most applications without the need for wheel/tire removal. Most importantly - without the need for drilling into the vehicle’s fragile painted metal surface! Contoured specifically for each application and molded from a proprietary thermoplastic resin, the WeatherTech® No-Drill MudFlap will offer undeniable vehicle protection. Check for our latest applications at; there are new applications every month.


They Just Snap Right In!

Dark Tint available for most applications

Cargo Liners

Complete car trunk, minivan and SUV cargo area protection. Computer designed to fit your vehicle. Remains pliable in all weather conditions, even freezing temperatures. Protect your investment!

Truck and SUV Applications Available Now!

Available in Black, Tan and Gray! Applications to fit over 1,000 vehicle models!

WeatherTech® Store, 841 Remington, Bolingbrook, IL Headquarters, 1 MacNeil Ct., Bolingbrook, IL Canadian Customers;


Specialists in Original Equipment and Aftermarket Automotive Accessories

©2012 by MacNeil IP LLC


Lexani Motorcars’

LUXURIOUS BEDROOM Lexani Motorcars, the internationally recognized leader in customized luxury coaches, proudly showcases its Mercedes-Benz Sprinter L5-B van with a full-size bedroom option for sleeping comfort on the road.


Lexani Motorcars, the internationally recognized leader in customized luxury coaches, proudly showcases its MercedesBenz Sprinter L5-B van with a fullsize bedroom option for sleeping comfort on the road. The luxurious, one-of-a-kind Lexani Motorcars MercedesBenz luxury coach features an unassuming exterior and an interior design with only the finest bespoke accoutrements rivaling those found in high-end yachts and private jets. Each coach is meticulously crafted using only the highest quality materials, furnishing, and carpentry, with incomparable attention to detail. And it doesn’t stop there—the craftsmen at Lexani Motorcars will make every effort to incorporate

a customer’s specific requests for additional amenities, to create a unique vehicle for business or play. The Mercedes-Benz L5-B from Lexani Motorcars offers a brilliant blend of technology, luxury, and artistry, to provide the ultimate traveling experience. The customization options allow clients to create their own ideal environments. Whether the vehicle is to be used for business, family, entertainment, security, or all of the above, the owner can rest assured that it will be unrivaled in every respects. The combination of buyer individuality and creativity, with Lexani Motorcars’ automotive expertise has effectively redefined modern luxury travel.


Interior / Amenities

• 2 six-way power executive leather seats w/ heat & massage • 2 executive leather seats • Luxury bar station • 46” Samsung LED TV w/ 3D capability • Apple iPad docking station • TrackVision satellite TV • PlayStation 3 (Blu-ray player) • Logitech 1100 Touchscreen management system • Video conferencing • Front & rear security cameras with monitors • Bose home theater system with surround sound • WiFi 4G network capability • Luxury ambient lighting • Custom window shades • Freezer/refrigerator • H/D A/C for passenger cabin • Gold-plated accents • Vehicle security/alarm system • Custom designed front cabin • Electronic front privacy partition • Lexani custom design power table with cabinet • 2n HD Air conditioning system • Partition door and storage cabinet • Custom luxury finish accents in burl wood • Custom orthopedic mattress • 1000-watt Alpine audio system • Intercom system • Suede lined headliner and cabin walls • Plush high quality carpeting


• UV resistant, tinted privacy glass • Custom color-matched exterior accents


The expansion from automotive accessories into luxury vehicles was a natural one. The intention behind the launch of Lexani Motorcars was to carry the prestige of the Lexani brand to the luxury automotive market with unparalleled design, innovation, and quality. Since its launch in 2010, Lexani Motorcars has exceeded every expectation, providing custom vehicles for professional athletes, the Hollywood elite, and government officials around the world.

• 22” Lexani wheel and tire package • Business station with print/scan/copy/fax capability • Wireless Internet connection • Multi user WiFi network capability • One touch multi device control unit • Apple Mac Mini computer with wireless keyboard • Apple iPad integration (up to 2 iPads) • Custom logo embroidered on headrests • Lexani Platinum Grille Package • Perimeter armor options This list is only a sample of the unlimited options available for fully customizing the Mercedes-Benz L5-B Sprinter to meet the customer’s needs and desires. Vehicle as shown retails for $292,000 USD. Prices vary depending on choice of options.

2007 Ferrari F430 F1 Spider Rosso Corsa over Beige Interior. Options include: Red Brake Calipers, Daytona Style Seats, Red Instrument Panel, Scuderia Shields, Black Piping, Roll Bar Upholstery, Daytona Style Seats Stripes in Black and Carbon Fiber Dash Inserts. Contact us at 801.521.0340 or More photos at www. Inquire Today!

2005 Bentley Continental GT Silver over Grey Interior. This is a very nice car that was a recent trade here at the dealership. It is fully equipped with everything that you would expect in a car of this stature. Powered by a 552 HP W12 with all-wheel drive, this car will put a smile on your face every time you get behind the wheel. Contact us at 801.521.0340 or More photos at www. Inquire Today!

2009 Ferrari 599 GTB Nero over Nero Interior. Options include: Leather Upholstery for Seat Backrest, Yellow Brake Calipers, Carboceramic Brake System, Carbon Fiber for Driving Zone, Carbon Fiber for Lower Cabin Zone, Daytona Style Seats, Homelink, Yellow Instument Panel, Ferrari Ipod, Scuderia Shields, Front and Rear Parking Sensors, Ball Polished Challenge Rims, Full Recaro Seats, Leather Rear Shelf, BOSE Hi-Fi, All Stitching in Yellow and Pirelli Tires. This is a 1 owner car that is just like new with only 700 miles. Factory warranty until 5/31/2012. Contact us at 801.521.0340 or More photos at www.ferrarisales. com. Inquire Today!

2009 Ferrari F430 Scuderia 16M Rosso Corsa over Black Cordura Interior. Options include: Red Brake Calipers, Carbon Fiber Exterior Package, Handy Fire Extinguisher, Yellow Instrument Panel, Large Carbon Fiber Racing Seats and All Stitching in Rosso. This car is essentially new with only 326 miles. It is complete with all of its original items such as: Car Cover, Spare Key, Complete Books and Ipod Touch. Factory Warranty until 04/27/2012. Contact us at 801.521.0340 or More photos at Inquire Today!

1990 Ferrari 348 ts Rosso Corsa over Black Interior. This is a very well kept 348 has just undergone complete servicing with timing belts in our shop. It is an exceptional car that has complete service history and original books. Contact us at 801.521.0340 or More photos at Inquire Today!

2008 Ferrari F430 F1 Spider Rosso Corsa over Beige Interior with Black Carpets. Options include: Red Brake Calipers, Carboceramic Brake System, Power Daytona Seats, Yellow Instrument Panel, Ferrari Ipod, Scuderia Sheilds, Piping in Black, Ball Polished Challenge Rims, Roll Bar Upholstery in Beige, Bose Hi-Fi, Daytona Seat Leather Stripes in Black, Colored Steering Wheel and Carbon Fiber Dash Inserts. Contact us at 801.521.0340 or More photos at Inquire Today!

‘13 GranTurismo Convertible Sport Delivery Miles $162,765

‘05 GranSport 25K Miles $37,900

‘08 F430 Spider F1 $187,900

‘10 Ferrari California 2+2 $182,900

‘13 GranTurismo Sport Delivery Miles $143,775

‘09 GranTurismo S MC Shift 14K Miles $98,900

‘06 Quattroporte 31K Miles $49,900

‘13 GranTurismo Convertible Sport Delivery Miles $157,335

‘11 Ferrari 458 Italia Call for Pricing

‘06 F430 Coupé F1 $139,900

‘00 F456M GTA $64,900



Chevrolet is redefining modern performance with today’s debut of the all-new Corvette Stingray. And only a Corvette with the perfect balance of technology, design and performance can wear the iconic Stingray designation.

The 2014 Corvette Stingray is the most powerful standard model ever, with an estimated 450 horsepower (335 kW) and 450 lb.-ft. of torque (610 Nm). It is also the most capable standard model ever, able to accelerate from 0-60 in less than four seconds and achieve more than 1g in cornering grip. It is expected to be the most fuel-efficient Corvette, exceeding the EPA-estimated 26 mpg of the current model. “Like the ’63 Sting Ray, the best Corvettes embodied performance leadership, delivering cutting-edge technologies, breathtaking design and awe-inspiring driving experiences,” said General Motors North America President Mark Reuss. “The all-new Corvette goes farther than ever, thanks to today’s advancements in design, technology and engineering.”


The all-new Corvette Stingray shares only two parts with the previous generation Corvette. It incorporates an all-new frame structure and chassis, a new powertrain and supporting technologies, as well as completely new exterior and interior designs. Highlights include: • An interior that includes real carbon fiber, aluminum and hand-wrapped leather materials, two new seat choices – each featuring a lightweight magnesium frame for exceptional support – and dual eight-inch configurable driver/infotainment screens



33 •

Advanced driver technologies, including a five-position Drive Mode Selector that tailors 12 vehicle attributes to the fit the driver’s environment and a new seven-speed manual transmission with Active Rev Matching that anticipates gear selections and matches engine speed for perfect shifts every time

An all-new 6.2L LT1 V-8 engine combines advanced technologies, including direct injection, Active Fuel Management, continuously variable valve timing and an advanced combustion system that delivers more power while using less fuel

Lightweight materials, including a carbon fiber hood and removable roof panel; composite fenders, doors and rear quarter panels; carbon-nano composite underbody panels and a new aluminum frame help shift weight rearward for an optimal 50/50 weight balance that supports a worldclass power-to-weight ratio

A sculptured exterior features advanced high-intensity discharge and light-emitting diode lighting and racingproven aerodynamics that balance low drag for efficiency and performance elements for improved stability and track capability

Track-capable Z51 Performance Package including: an electronic limited-slip differential, dry-sump oiling system, integral brake, differential and transmission cooling, as well as a unique aero package that further improves high-speed stability.



“We believe the Corvette represents the future of modern performance cars...”

“Stingray is one of the hallowed names in automotive history,” said Ed Welburn, GM vice president of global design. “We knew we couldn’t use the Stingray name unless the new car truly lived up to the legacy. The result is a new Corvette Stingray that breaks from tradition, while remaining instantly recognizable as a Corvette the world over.” The new Corvette Stingray will be built at GM’s Bowling Green, Ky., assembly plant, which underwent a $131-million upgrade, including approximately $52 million for a new body shop to manufacture the aluminum frame in-house for the first time. “We believe the Corvette represents the future of modern performance cars because it delivers more power, more driving excitement and better fuel efficiency,” said Tadge Juechter, Corvette chief engineer. “The result is better performance by every measure. The 2014 Corvette delivers the fastest acceleration, the most cornering grip, the most track capability, the best braking performance and what we expect to be the best fuel economy ever for a standard Corvette.”

Riviera 38



Written by Imran Ahmad Photos by Steven Escudero


he owner of this particular 1965 Riviera was smitten by the styling of this factory custom and set out to find the best example he could get his hands on. He ended up with a nice example with a modern LS1 motor and transmission, however upon taking delivery of his new custom cruiser he was not as impressed by many of the details. Since the Riv was kicking his new Maserati out of the garage and taking over daily driver status, a plan was hatched to make it a worthy replacement of the mighty Maser. He drove the car directly to Ultimate Auto in Orlando, FL for a complete overhaul and update. Ultimate Auto brought the Riviera into their 50,000 sq. ft. facility and expertly addressed the laundry list of requests by the owner. They handled everything in house, including, paint, interior, mechanical, audio, and custom fabrication.

40 The team at Ultimate Auto started out by removing the previously installed air suspension and replacing it with Ride Tech’s coil over suspension and Muscle Bar sway bar for a smooth ride and improved handling. Under the hood the LS1 was dressed up with Billet Specialties valve covers that hide the coil packs and give the modern engine a nice vintage look. A handcrafted engine cover was machined to match the valve covers and is the crown jewel under the hood. While under the hood, the firewall was shaved, along with all of the hoses and wiring tucked and detailed for a neat and tidy look. The brakes were updated with 4 way discs and an electric boost system that really minimizes under hood clutter and provides reliable, consistent braking power. A Magnaflow exhaust system is run underneath the car and provides a nice mellow tone and unleashes the fury when the hammer is dropped.


The roof of the Riviera was painted a deep gloss black for a nice two tone finish. The car came to Ultimate Auto with shaved doors, so billet door handles were added for a stylish touch and reliable operation. Hidden behind the clamshell covers, the headlights were replaced with modern halogen units, while the rest of the lighting has been upgraded to LED lights.

“Under the hood the LS1 was dressed up with Billet Specialties valve covers that hide the coil packs and give the modern engine a nice vintage look.�

42 Inside, the crew at Ultimate updated the dash with new Classic Instruments gauges and analog clock. The a/c system had been replaced with a Vintage Air unit and the controller for it, along with the clock, and Pioneer Avic-Z140 radio were massaged into the center stack of the dash board. The whole dash was trimmed in real engine turned aluminum for a vintage yet high tech look. The Lokar shifter sits next to a custom LED lit gear shift indicator. A Billet Specialties steering wheel and pedal set compliment the looks of the dash, while modified, modern GTO seats were recovered to match the original rear seats. The stereo system in the car has been upgraded with a complete JL Audio sound system. Two pairs of C3 component speakers were mounted in the custom built kick panels and rear deck. Two 8W3 subwoofers are visible in the plexiglass, band pass, enclosure in the trunk. The entire system is powered by an HD 900/5 amplifier for exemplary clarity and performance. The interior updates make this vintage cruiser into a daily drivable car without compromises. I’m sure Bill Mitchell would approve, and needless to say, that Maserati is now looking for a new home.

“A daily drivable car without compromises.�



Bugatti presents the

Exclusive exhibition of Bernar Venet’s interpretation of the Bugatti Grand Sport during the Art Basel Miami Beach at the Rubell Family Collection



rench artist Bernar Venet has been invited by Bugatti, legendary supercar-maker, to create a work of art that combines the artist’s vision and passions with Bugatti’s celebrated Grand Sport. Through a congenial synthesis of artistic concept and technical possibilities, Venet has created an object that integrates the symbol of speed with a fascinating, painterly exterior and an interior that alludes to haute couture. This one-of-akind sculptural work will be on view at the Rubell Family Collection in Miami during Art Basel Miami Beach. Bernar Venet remarks, “A Bugatti is already a work of art in itself, one that transports both its beholder and its driver into new dimensions of reality. I realized how I could translate my passion for mathematical equations and scientific treatises into three-dimensional form. My works are usually self-referential. So I found the idea of translating the equations of the Bugatti engineers onto the bodywork of the car very appealing. It was, so to speak, a logical conclusion and a new challenge in terms of the specific form of collaboration and implementation. To me, the result is also exceptional when measured by artistic standards and bestows the object with a mythical character.” The artistic avant-gardes of the first half of the twentieth century found inspiration in the car as an object of desire; they depicted it in drawings, paintings and sculptures that projected absolute



speed as their point of orientation. In the 1970s, the car served as an unconventional canvas for many artists, such as Robert Rauschenberg, Roy Lichtenstein and Andy Warhol, who painted what became known as “art cars”. This practice continued to be embraced in the 1980s. Since the 1990s, international artists have concentrated on exploring the shifting cultural historical significance of the car. This has resulted in sculptural and conceptual responses such as those by Erwin Wurm, Gabriel Orozco, Christoph Keller, Olafur Eliasson and Damian Ortega, which tend to contextualize the car as a paradigm for the acute social and cultural changes of a globalized world. Bernar Venet´s approach is radically

different from these movements and art works. He takes on the Bugatti Grand Sport by selecting a totally original solution, which distinguishes itself from the more traditional work of his predecessors. The application of mathematical formulae calculating the enormous power of the Bugatti engine on the car itself, allows him to implement the self-referential character inherent for his paintings. In doing so he pays tribute to the genius of technological science as well as the German Know-How of automobile production. In his 2012 artistic adaptation and exploration of the Bugatti Grand Sport Bernar Venet has combined image and object to highlight the fascination with this model’s absolute beauty and speed. His work unites a conceptual approach and sculptural

craft on equal footing. In this work for Bugatti, Venet links the Pop artists’ claim to the car as a canvas with the utilization of every technical and aesthetic means available for designing the fastest and costliest car in the world today. Venet incorporates signs taken from the realm of production into his visual idiom and creates a total work of art that harmonizes object and outer surface, interior and exterior, and evokes the exhilarating speed of the Bugatti Grand Sport. Achim Anscheidt, Chief Designer at Bugatti, states, “Our collaboration with Bernar Venet, one of the most demanding artists of our time, has led to creative impulses and inspiration that will continue to motivate us in the fields of concept and design. We are pleased that this collaboration has

51 resulted in the creation of a significant, collectible work of art. The selfimage of the Bugatti brand derives from an artistic identity that unites sketch, drawing, technical planning and realization into an intermedial whole. Bernar Venet doubly honors our brand by making reference to the technical formulae of our engineers without fully revealing their secrets. It is an homage to the principle of dialogue and to the human capacity to question and redefine established boundaries. Venet is always focused

on the essentials and so is Bugatti.” The Rubells have a long history with the artist, and Mera Rubell notes, “Our friendship with Bernar Venet began in the mid-1970s. Our young families bonded over dinners and great conversations in his SoHo loft. The children played and the adults engaged in endless talk about contemporary art. Don [Rubell] and Bernar have always shared an obsession with the beauty and complexities of mathematics. When

About Bernar Venet Born in France and based in New York, Bernar Venet is one of the most influential contemporary sculptors of our time. During the summer of 2011, Venet unveiled his monumental sculptures in a solo exhibition at the Château de Versailles in France, becoming one of only five contemporary artists to be given the honor. Venet is represented in many important public and private collections all over the world, including The Museum of Modern Art (New York), The Solomon R. Guggenheim Museum (New York), the Centre Pompidou (Paris), and the Museum of Contemporary Art (Los Angeles). In recent years, important retrospectives of the artist’s work have been mounted in Germany, Hungary, France, Spain and South Korea. Venet has been the recipient of several distinguishing honors such as France’s Commandeur des Arts et des Lettres and Chevalier de la Légion d’honneur, and is also a member of the European Academy of Sciences and Arts. In 2013, Venet will be awarded the international Julio Gonzaléz Prize by the IVAM in Valencia.

we met Bernar he was already an accomplished artist and a very intuitive collector of emerging art. We benefitted from his generous insight into the artist’s perspective and his artwork has been part of our collection since the 1970s. Bernar’s life-long, signature obsession with mathematical formulas has found a ready-made canvas on the Bugatti, which is both original and dynamic. We’re proud to present the Venet/Bugatti collaboration at our Foundation’s museum.”

LAD MacNeil classified ad (6-7)-12_Layout 1 2/7/13 5:47 PM Page 1

The Easy to Install Floor Tile • Snaps Together • Easy to Install • Non-Slip TractionSquaresTM • Patent Pending TwoShotTM process • Attractive Color Options

Great For Garage • Shop Basement • Laundry Room Kid’s Play Room Workout Room • Mud Room

Made in USA

©2013 by MacNeil IP LLC 800-441-6287



aserati stands today at the edge of an unparalleled strategic and industrial growth that will see our presence in the world rise to 50,000 units a year by 2015. This growth is a challenge for which Maserati has carefully prepared itself and that we all welcome with anticipation. It is a growth based on those values of style, elegance, quality, performance for which Maserati has been always recognized and praised in almost 100 years of history. This exciting progression will make the new Maserati a true global player with two new production sites in two different continents and a heart solidly planted in Modena, Italy, where our roots are. It is a growth that will be based on three new models entering two new segments of the automobile market – and it starts with the all-new 2013 Maserati Quattroporte.” Harald Wester, Maserati CEO “The new Maserati Quattroporte is a high-performance sports luxury sedan that reinterprets the design features of classic Maseratis in a contemporary design language. Its style was born out of the guiding design principles of Maserati: harmony of shapes, dynamism of lines, Italian


Italian Design 2013 Maserati at its Best Quattroporte


elegance. More generous in size when compared to the previous model, the new Quattroporte has a design that is at once graceful and sinuous, fashioned to bring out the sporty nature of the car.

and the full functionality of the inboard instrumentation. Functional elements are blended with soft quality surfaces made of prestigious woods and refined leathers.” ~ Lorenzo Ramaciotti, Head of Maserati Design Center

“Some of the elements characterizing the previous model have been purposely maintained: the front grill, the three side vents, the triangular C pillar. At the same time new style and functional features were introduced: the strong belt line that runs through the entire side of the car giving the new Quattroporte a look and feel that is at once muscular and elegant with frameless doors and three side windows.

“The innovative Maserati proprietary engines of the all-new Maserati Quattroporte have all been designed and developed by Maserati and Ferrari engineers in the heart of Italy’s motor valley. As a matter of fact, they are going to be produced in the Ferrari plant in Maranello that has been synonymous with cutting-edge technology and passion for well over 60 years.

“Inside, the design of the Quattroporte aims at essentiality, stressing the simplicity of lines

Passion is indeed the middle name of a whole new generation of Maserati engines that will equip

“ principles of Maserati: harmony of shapes, dynamism of lines, Italian elegance.“



the all-new Maserati Quattroporte and the models that will soon follow her on the market. The passion and state-of-the-art technology that is at the heart of all the new Maserati engines that will be mounted on the next generation of Maserati products have produced engines that are not only more powerful than ever, or more exciting to drive than ever – bust also more eco-friendly than ever before.” ~ Paolo Martinelli, Maserati Powertrain Director “Refined technical solutions, an explicit attention to the most challenging targets in terms of performance, comfort, efficiency and safety – these are the key elements of the all-new Maserati Quattroporte.

Maserati engineers have worked - with a competence matched only by their passion – in chassis designing and engineering, weight reduction, ergonomic enhancement to develop a car capable of fitting different powertrain architectures and transmission configurations for the most diverse driving conditions but always maintaining Maserati’s trademark best-in-class driving comfort. The results is the all-new Maserati Quattroporte, a luxury sports sedan that reaches new heights in terms of performance and handling, driving enjoyment as well as respect of the world we live in: the best performance ever in the long history of Maserati’s four-door flagship sedan are matched by the unprecedented success in the quest for an eco-friendly automobile. All this done, of course, as you may expect from Maserati, in the spirit of the most severe active and passive safety conditions.” ~ Roberto Corradi, Maserati Vehicle Development Director




CODE 390213

Sharing your passion for the world’s finest automobiles.


q $29.99 1 year (6 issues) q $39.99 2 years (12 issues) Add $20 per year to Canadian Orders(includes GTS). Add $120 per year to Foreign orders. All subscription orders must be pre-paid in U.S. funds.

Name(please print) Address Apt.

Credit Card info

q American Express q Visa q Mastercard Card number

City State Zip email phone

Mail to: Luxury Auto Direct Magazine P.O. Box 1058, Lutz, Florida, 33548

q Payment enclosed



Please allow 4-6 weeks for delivery phone: 866.425.9882