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BRAND


BRAND. MT by Maria Tikhonova is the line of exclusive footwear created for modern and elegant ladies. Soft geometry, complex combination of colors and textures, attention to details are the traits which are the leitmotif of the brand collections. The main features of the brand are exclusivity, elegance and attention to details.


BRAND. STYLE. 1. Geometric design with rounded lines 2. Art Nouveau style. 3. The main colors of the brand are beige, chocolate milk, coral. 4. Exclusivity. 5. Customization.


BRAND. STYLE. BRAND COLORS. Beige, milk chocolate and coral withadding smoky and deep shades.


BRAND. STYLE. SOFT GEOMETRY.


BRAND. STYLE. ART NOUVEAU. The general style of the brand is close to the decorativeornamental Art Nouveau. Characteristic of the style asymmetric smooth outlines,bright pastel colors and ornamental plant patterns were borrowed. The designer in full uses the slogan of Art Nouveau - "back to nature".


ART NOUVEAU. ARCHITECTURE AND DESIGN.


ART NOUVEAU. ART.


BRAND. STYLE. EXCLUSIVITY. Each pair is done manually what can be seen not only in quality but also indetails of the models. For example, soles, each of which is dyedindividually. Quality is based on old traditions in the production ofshoes;the whole process is compliesin full.


BRAND. STYLE. CUSTOMIZATION. The feature of the brand is also the possibility to construct a model forthe palette of materials of various colors and textures presented with each model. Each pair has both existing color resolutions and those the client can create himself. European technologies are used in production. All material and components are manufactured and ordered in Italy. When creating the product it was used such exotic skin as, for example, of python, crocodile and fish, which is very stylish, soft and strong-durable and only enters the Russian footwear market (example: model FRIDA).


TARGET AUDIENCE. It is an intelligent young girl with good education. She is 2327 years old. She has above-average income. She studies in Europe or the USA building her career in finance/banking, consulting, FMCG sector, automotive industry or fashion industry. She is of creative environment; an IT girl. She is spontaneous, lively, with a sense of humor.


TARGET AUDIENCE: a client -

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is interested in a luxury product. values traditions, history of the brand, quality and exclusivity. uses opportunities to purchase branded goods allowing to show her high income and difference from other consumers to the rest of people. is a well-informed expert rather purchasing goods than looking for new feelings and emotional experience. spends time on the concerts of classical music. Also it can be seen on jazz festivals. Loves lounge. appreciates modern art, visits art exhibitions. is sociable, spends a lot of time with friends, has a positive attitude to life! spares time for appearance, follows the changing fashion trends. is actively traveling, feels confident in any city of the world. Cosmopolite.


DESIGN.


COMPETITORS


PERCEPTUAL MAP SHOE HERITAGE

MUST-HAVEDESIRABLE


ADVERTISING CAMPAIGN. PHOTOGRAPHY. Fashion photography is taken by JUCO Studio (Los Angeles). JUCO is a creative couple of Julia Galdo (Julia Galdo) and Cody Cloud (Cody Cloud). Julia and Cody met at the San Francisco Art Institute where they both studied photography. Famous Annie Leibovitz is a graduate of this Institute. The duet became famous for their game with prints, experiments with color. Works of JUCO are the symbiosis of modern art and fashion. Among the clients of JUCO are such companies as Apple, Saatchi&Saatchi, Sony Music, Lexus, Marie Claire, Teen Vogue, Nike, etc.


STUDIO JUCO. PORTFOLIO.


STUDIO JUCO. PORTFOLIO.


STUDIO JUCO. PORTFOLIO.


ADVERTISING CAMPAIGN. PHOTOGRAPHY. MARIA TIKHONOVA 2014-2015 Advertising Campaign. Photo session for MARIA TIKHONOVA is almost a theatrical background performance. The product and models are located in the center of the stage on which a bright event takes place.


INTERNET. WEB SITE. CONCEPT. • Neutral colors. • Scenic photo session with products of the brand. • Interactive elements and the game with the geometric design. • Instead of the simple location of the product line, the web site is a scene on which a bright, almost theatrical event takes place. • Customization with the use two types of designer palettes for each model. The first palette is standard, the second one is exclusive.


WEB SITE. EXAMPLE OF VISUAL FILLING. JUCO’S PHOTOGRAPHY.


VISUAL PERFORMANCE ON THE EXAMPLE OF APERLAI SHOE BRAND.


VISUAL PERFORMANCE ON THE EXAMPLE OF APERLAI SHOE BRAND.


SPRING/SUMMER 2013-2014. The central model of the collection is Miss Marie who embodies gentleness and sensuality. These traits are inherent attributes of Maria Tikhonova brand's DNA. Designer recommends beige color in combination with soft coral for bright and sunny days. For everyday she recommends beige with smoky violet geometric pattern.


ESCAPE IN PALERMO.


MISS MARIE 100 mm. Elegant high-heeled shoes are framed by a geometrical drawing on the heel of varnish. In this model it is possible to design the material varnish; it is presented in three colors: coral, wine and light beige, and backs (beige and pink). Heel height:10 cm Platform height: 2.5 cm The price for a standard size of the collection*: 13.700 rubles The model is presented in two colours: beige and pastel pink.


TRUE ITALIAN. A clutch is made of coral varnish and delicate wine leather. The back side of the clutch is fully closed delicate leather, and a glitter of coral varnish underneath it makes an interesting play of the light. Inside they created a stylized thin organizer on magnets of printed tissue so items and documents are always in a comfortable position. Pastel colors are not just a sign of the effete taste - they are energetic and stylish girls who follow the fashion and always find time for themselves. Price: 14.100 rubles


SAIL.


A BIRD OF PARADISE.


HIGH VIEW 120 mm. Sandals of soft suede subdued blue on high heels and on the platform of soft beige leather create a feeling of lightness and flight that is so needed in summer days Heel height: 12 cm Platform: 3 cm The price is for standard size*: 15.850 rubles The model is presented in one color**


AUTUMN/WINTER 2014-2015. The collection autumn/winter 2014-2015 is created for tender winning of autumn days in the modern metropolis. Closed suede sandals of juicy berry colors are combined with ankle boots made of felt, impregnated with the spirit of English walks. The color scheme includes wine and berry shades of suede, sophisticated colors of skin, silk velvet. For confident and ambitious girls the designer offers rare and exotic kinds of skin: carp, scate, python, or even crocodile, which are included in the palette of exotic materials


GENTLE MOOD. Refinement Copper silk


WEEKEND IN LONDON.

Tweed SOHO Purple


DARK LILAC.


AUTUMN BERRIES AND CHOCOLATE.


FRANCHESCA 700 mm. Classic model on the soft ascent is ideal both for a walk to the theatre or exhibition, and for the everyday life in the big city. Italian leather in dark rich colors creates an interesting range of two accents. We combine leather and suede, as well as leather and velvet in the model. Heel height: 7 cm Platform: 1.5cm The price for a standard pair of the collection*: 15.100 rubles Presented in three colors**: Bordeaux with bitter chocolate, icy and purple-black velvet, dark lilac and bright crimson suede.


FRANCHESCA 700 mm. Model: Bordeaux

Model: Bordeaux with bitter chocolate


FRANCHESCA 700 mm.

Model: icy purple and black velvet


FRANCHESCA 700 mm.

Model: dark lilac and bright crimson suede


MARYLEBONE 100MM. Laconic and at the same time very elegant ankle boots on the thin wedge heels carry the spirit of English walks. In the model thin felt is combined with delicate leather, and the combination of complex textures emerges in the smooth pattern. In this model we tended to combine the comfort and sensuality. Central color for this model is dark grey; it is also released in beige (with brown leather) and wine color. Wedge heels height: 10 cm Platform: 2.5 cm The price for a standard pair of the collection*: 16.700 rubles The model is presented in three colors**: coffee-beige, grey and black-purple-black.


MARYLEBONE 100mm.

Model: coffee-beige


MARYLEBONE 100 mm.

Model: grey-black


MARYLEBONE 100 mm.

Model: purple-black


URBAN ELEGANCE. The combination of soft Italian leather and fine silk copper velvet. The model perfectly fits the leg, on light English heel retains gentle mood for the winning autumn days in the metropolis. The price for a standard size of the collection*: 24 700 RUB The model is presented in one color**.


FIORELLA 100 mm. The model gently fits the leg; the highest line of boots is in the middle of the knee that makes the silhouette light and elegant. The leather in the model is combined with the velvet of different textures that complements the style and color. The gradual ascent, the stable heel and hidden platform make the easy gait and spring mood. Fiorella in brown color is combined with the blue velvet of thin silk.


Despite a rare combination of the colors, they look trendy and shade an autumn mood harmoniously. Heel height:10 cm Platform height: 2.5 cm The price for a standard size of the collection*: 23.010 rubles Presented in two colors**: brown, blue and black-brown.

FIORELLA 100 mm.


Model: brown-blue

FIORELLA 100 mm.


Model: black-brown

STEINA 110 mm.


Ankle boots combining soft geometry and play of complex materials. Steina reflects the richness of the northern nature beauty and elegant disobedience. In spite of a high heel and platform the model varies its convenience at the expense of sustainable pads and the low rise. The leg while is based on the entire surface of the platform making the gait light and soft. Heel height:11 cm Platform height: 3.5 cm The price for a standard size of the collection*: 23.310 rubles Presented in two variants**: 1. Black Canadian beaver fur in combination with black Python on the heels and the pull and soft black skin on the basis of the model. 2. The grey scate in the Italian processing on the collar and heel of the models and the combination of soft grey shades of the skin in different tones.


STEINA 110 mm.

Model: grey scate skin


STEINA 110 mm.

Model: black fur with python


STEINA 110 mm.

Model: black fur with python

FRIDA.


Unusual ankle boots with curved wedge heel manually made. This model stands out from the collection with the smooth forms and chief unusual material – fish skin. For production of this model we used a very hard-wearing, water-repellent and intricate texture of carp skin. All in all we had a very unusual and at the same time very feminine and stylish model named Scandinavian female name Frieda which means "peaceful, beautiful." Wedge heel: Platform: The model is presented in one color**. In the palette they presented five colors and three materials to choose from: fish skin (beige and green), crocodile*** (purple, grey and brown). The price for a standard size of the collection: 17.200 rubles

FRIDA.


Model: fish skin


FRIDA.

Model: fish skin


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The notes The *standard pair of the collection is a pair made in the presented color and standard size range. The standard size range is from 34-39 sizes; include halves 36 and 37 sizes. While 36, 37, 37, 5, 38, 39 sizes must be ordered at the request of the standard price, manufacturing time is 1 week. Also the brand provides for the opportunity on an individual last, +7000 rubles for the order, then the client will be able to order on his/her last according to the standard price for problem/ substandard feet. ** Also the palette is attached to the model, the client pays a standard price, but on prepayment. *** Exotic skin is not considered a standard material and is added to the cost depending on the material, from 15 000 rubles and plus.


CONDITIONS OF COOPERATION. We offer a discount for our products in the amount of 20% and also we reserve the right to raise the cost up to 20% for network stores. At the moment the models are presented in size 34-37½, as far as the collection is sold, they will add the size range with sizes up to 39. Opportunities of the brand include an individual order of male models as well. For more information contact us by phone: 8 (495) 649-2495


SHOW-ROOM. Preliminary registration Moscow, Russia 8(495) 649-2498 mtofficialorder@gmail.com


Brand