If you look after goodness and truth, beauty will take care of itself.
I think an artist is not a person who makes things beatiful, but simply one who deliberately makes things as well as he can.
The artist is not a different kind of person, but every person is a different kind of artist.
Apart from Gill Sans, which is his most famous creation and lasting legacy to typography, Gill also designed the typefaces P er pe t u a , G ol d e n C oc k er el R om an , S olu s , Joan n a , A r i e s , Floriated Capital s, Bunyan , P ilgrim and Jubilee.
Typography needs to be audible. Typography needs to be felt.
“typography today” was published in 198 0 as a special edition of Idea magazine.International demand resulted in a largely expanded and revised edition in 20 03. Since then, it has been reprinted several times, each with small improvements.
Letters are things, not pictures of things.
“There, that gives you a good idea of an ‘A’ as seen through anautumn mist, or: that’s not a real ‘A’ but gives you a good effect of one.”
The grid is the imperious king, with whom you do not mess. RICHARD TURLEY
News designers live very much on the grid, working from templates, tied by the rules of preassigned headline, text, caption sizes, precise spacing.It is an exacting, dictatorial, inherently rigid view of the world of design. #05
The difference between the almost-right word and the right word is the difference between the lightning bug and the lightning!
“It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt.” #06
Geometry can produce legible letter but art alone makes them beautiful. PAUL STANDARD
Wouldn't it be interesting if there were only one typeface in the world? ERIK KESSELS
Faces of type are like men’s faces. J.L. FRAZIER
Type design is a cultural act. JEAN-FRANÇOIS PORCHEZ
‘What designers do’ is to harmonize and optimize all the variables in a design. NICH SHINN
Design thinking is about analyzing situations and becoming conscious.
Art begins where geometry ends, and imparts to letters a character trascending mere measurement. #07
Designers would really have to think about the idea behind their designs instead of covering ir up with fanc y typefaces. One, universal typeface would really strip away all the flashy emptiness in design. And, of course, that one typeface would have to be Helvetica.
They have their own expression; their complexion and peculiar twists and turns of line identify them immediately to friends, to whom each is full of identity. #09
You cannot understand typography and typefaces without knowledge and you can’t keep that knowledge for only your self. Type design is a cultural act, not just a few lines of data in the corner of a hard disk. #10
Real designers don’t design documents where type style may be changed willy-nilly: you change one thing, everything changes. What a designer needs is good taste,an eye for detail, and a sense of which way the cultural wind is blowing.
“Typography is what language looks like.” “Are some free fonts a gift to humanity rather than a blight on typographic civilization ?”
I discovered drawing type is drawing in a very pure form.
A type designer designs words and words are structures that contain patternsof black and white shapes, form and counterform. It is a game that deals with space and rhythm. Which is precisely what, for me, is the essence of drawing.
There is no single approach within typography that applies to everything. SHELLEY GRUENDLER
Words are, of course, the most powerful drug used by mankind. RUDYARD KIPLING
Since typography is a communicaton method that utilizes a gathering of related subjects and methodologies that includes sociology, linguistics, psychology, aesthetics, and so much more. #14
Joseph Rudyard Kipling was an English poet, short-story writer, and novelist chiefly remembered for his celebration of British imperialism, tales and poems of British soldiers in India, and his tales for children. Kipling received the Nobel Prize for Literature in 1907. #15