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MSc Wine Business

18/09/2012


Summary of the Programme Programme accredited by the French Board of Engineering and Business Schools (Conférence des Grandes Ecoles) A scientific approach to business concerning the themes of:  Marketing  Wine Culture  Rights and Finance  Management Delivered by leading experts and academics, through innovative pedagogical approaches and emerging media All students have qualified for the programme with at least:  A Bachelor's degree, and  English language competency Scholarships are awarded for exceptional candidates and those with disadvantaged personal situations


Objectives of the MSc WB Programme The MScWB Programme aims to prepare the attendee for success in the wine sector by providing theoretical principles and learning exercises from the experience of case studies and practitioners in the wine business sector. Career perspectives:  The management of wine-related businesses  Managing a winery cooperative or independent  Operating as a wine merchant  Working within the distribution sector  With an importer/exporter  As a sales agent  In wine retail


Scientific Approach to the Programme Structure Coursework component (Sept 2011 to May 2012)

Wine

Manage ment

Culture

Regulations and Finance

15 months

Internship period – Work experience, plus an independent, professional thesis. Up to six months of work, plus the thesis.

Marketing


New MScWB contents: Autumn

Wine Business Fundamentals    

Marketing (90h – 12 ECTS) Wine Culture (75h – 10 ECTS) Finance (30h – 4 ECTS) Management (30h – 4 ECTS)


MScWB S1 contents: by Module Operational Content – Teaching Modules  Wine Consumer Behaviour – (15h – 2 ECTS)  Wine Business and Media – (30h – 4 ECTS)  Sensorial Analysis and Appreciation – (15h – 2 ECTS)  Cross-Cultural Management – (30h – 4 ECTS)  Wine Marketing Research – (30h – 4 ECTS)  Grapes and Wines of the World – (30h – 4 ECTS)  Introducing Customer Relationship Management – (15h – 2 ECTS)  Entrepreneurship – (15h – 2 ECTS)  Introductory Wine Business Finance – (30h – 4 ECTS)  Oenology for Wine Business – (15h – 2 ECTS)


MScWB S2 contents: by Module Applicable Content – Teaching Modules  Viticulture for Professionals – (15h – 2 ECTS)  Distribution in the Wine Sector – (30h – 4 ECTS)

 Implementing E-business – (30h – 4 ECTS)  Wine Tourism – (30h – 4 ECTS)  Small Business Management – (15h – 2 ECTS)

 Wine Business Strategy – (30h – 4 ECTS)  Practising Customer Relationship Management – (15h – 2 ECTS)  Current Affairs in the Wine Sector – (15h – 2 ECTS)  Innovation and Leadership – (15h – 2 ECTS)  Rights, Regulations and Responsibilities in the Wine Sector – (30h – 4 ECTS)


Recent graduates •

Veronique BARRETTO (USA), MSc WB 2009-10 - Co-Owner of Vinously Speaking Wine Shop & Blog, San Antonio, USA

Berenice AXISA (Malta), MSc WB 2009-10 - Sales & Marketing Manager at Hand of God Wines, Lemon Pepper, SOUTH AUSTRALIA

Daniel LAUTEN (USA), MSc WB 2009-10 - Vice President of Hospitality at The Wine Group, San Francisco, USA

Isak EVENSEN (Sweden), MSc WB 2009-10 - Sales Manager at Stellan Kramer, Stockholm, SWEDEN

Allard NOOITGEDAGT (Netherlands), MSc WB 2009-10 - Founder - Managing Partner at Nowinex Wine Merchants, Amsterdam Area, NETHERLANDS

Zoë FELTHAM (Australia), MSc WB 2010-11 – Sales & Marketing – Customer Relationship Manager, Shaw + Smith, Adelaide Hills, AUSTRALIA

Deneb PANIAGUA (Mexico), MSc WB 2010-11 - Packaging Innovation for Luxury Products at Rémy Cointreau, Cognac, FRANCE

Sylvia CHEN (China), MSc WB 2011-12 - Wine advisor (Intern) at www.wineonline.cn, China

Dan Zihao CHEN (China), MSc WB 2011-2012 – Château Manager Assistant, Château Grand Moueys, Bordeaux, FRANCE


Dijon msc wine business  
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