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COMPANY

THE GREEN BUILDING Energy, water, material efficiency.


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Contents D E S I G N E R

S U I T E S

ALPHADESIGNERSUITES.COM


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E X E C U T I V E S U M M A R Y O P P O R T U N I T Y M A R K E T A N A L Y S I S S U M M A R Y E X E C U T I O N C O M P A N Y A N D M A N A G E M E N T F I N A N C I A L P L A N

S U M M A R Y

ALPHADESIGNERSUITES.COM


1.0 EXECUTIVE SUMMARY

1.1 Problem 1.2 Solution 1.3 Market 1.4 Financial Highlights


1.1 PROBLEM STATEMENT

The purpose of this project is to identify the effect that surface modifications have on the urban heat island phenomenon and related ozone problem in the metropolitan area of Chicago, IL. The basic hypothesis is that urban, summertime temperatures can be significantly lowered by increasing the vegetative landscape cover and enhancing the solar reflectivity of paved and roofed surfaces within an urban area. It is proposed that in addition to a decrease in temperature, the modification of an urban surface to include more vegetative cover and lighter, lower albedo surfaces will also reduce energy consumption, ozone exceedances, and detrimental environmental and human health effects associated with high levels of ozone.


The analysis is divided into three main parts. The first section of this report introduces the causes of ground level ozone and its effects in urban areas. It explains both the chemistry and transport associated with ozone exceedances. The second section is a compilation of the most viable mitigation strategies of urban heat islands: increasing vegetative cover and increasing proportions of light to dark surfaces. The effects, implementation strategies, and specific strengths and weaknesses associated with each approach are described, including a comparison of asphalt and concrete pavements systems using a life cycle analysis approach. The final section provides a case study of the Chicago area. This study entailed an examination of the land use, development of an urban fabric analysis in which total vegetative, paved, and roofed surfaces are investigated and quantified, and discussion on the effectiveness of possible mitigation strategies in the Chicago area. In general, the associated findings of my research are located within this final section.


1.2 SOLUTION

Green building (also known as green construction or sustainable building) refers to both a structure and the application of processes that are environmentally responsible and resource-efficient throughout a building's life-cycle: from planning to design, construction, operation, maintenance, renovation, and demolition. This requires close cooperation of the contractor, the architects, the engineers, and the client at all project stages..


A similar concept is natural building, which is usually on a smaller scale and tends to focus on the use of natural materials that are available locally. Other related topics include sustainable design and green architecture. Sustainability may be defined as meeting the needs of present generations without compromising the ability of future generations to meet their needs. Although some green building programs don't address the issue of the retrofitting existing homes, others do, especially through public schemes for energy efficient refurbishment. Green construction principles can easily be applied to retrofit work as well as new construction. A 2009 report by the U.S. General Services Administration found 12 sustainably-designed buildings that cost less to operate and have excellent energy performance. In addition, occupants were overall more satisfied with the building than those in typical commercial buildings. These are eco-friendly buildings.


1.3 MARKET 60

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The most criticized issue about constructing environmentally friendly buildings is the price. Photo-voltaics, new appliances, and modern technologies tend to cost more money. Most green buildings cost a premium of <2%, but yield 10 times as much over the entire life of the building. In regards to the financial benefits of green building, â&#x20AC;&#x153;Over 20 years, the financial payback typically exceeds the additional cost of greening by a factor of 4-6 times. And broader benefits, such as reductions in greenhouse gases (GHGs) and other pollutants have large positive impacts on surrounding communities and on the planet.â&#x20AC;? The stigma is between the knowledge of up-front cost vs. life-cycle cost. The savings in money come from more efficient use of utilities which result in decreased energy bills. It is projected that different sectors could save $130 Billion on energy bills. Also, higher worker or student productivity can be factored into savings and cost deductions.


1.4   FINANCIAL HIGHLIGHTS recent years, global urbanization and overdevelopment have resulted in environmental degradation and an energy crisis. Promoting green buildings is among the most effective methods for achieving environmental sustainability.

market demand (33%)

client demand (35%)


else demand (32%)

Although the initial costs of green buildings are higher than those of ordinary buildings, people perceive that the environmental benefits of green buildings justify their higher price premiums.


2.0 OPPORTUNITY 2.1 Our Solution 2.2 Validation of Problem and Solution


2. Our So There are several key steps in designing sustainable buildings: specify 'green' building materials from local sources, reduce loads, optimize systems, and generate on-site renewable energy.


.1 olution


2.2 Validation of Problem and Solution


Green building rating systems such as BREEAM (United Kingdom), LEED (United States and Canada), DGNB (Germany), CASBEE (Japan), and VERDEGBCe (Spain) help consumers determine a structureâ&#x20AC;&#x2122;s level of environmental performance. They award credits for optional building features that support green design in categories such as location and maintenance of building site, conservation of water, energy, and building materials, and occupant comfort and health. The number of credits generally determines the level of achievement.


3.0 Market Analysis Summary 3.1 Key Customers 3.2 Future Markets 3.3 Competition


3.1 Key Customers Reduce operating costs Improve occupant productivity Enhance asset value and profits Optimize life-cycle economic performance

3 Future

Reduce Improve oc Enhance as Optimize l per


3.2 Markets

ating costs nt productivity lue and profits cle economic ance

3.3 Competition Reduce operating costs Improve occupant productivity Enhance asset value and profits Optimize life-cycle economic performance


4.0 Execution 4.1 Sales Plan 4.2 Location and Facilities 4.3 Technology


4.0 Execution


4.1 Sales Plan PROSPECT QUALIFICATI ON

Outline what criteria a prospect meets in order to qualify them as a highprobability potential customer. This should be based on a prospectâ&#x20AC;&#x2122;s engagement history and demographics.

SALES PRESENTATI ON

This should entail an overall outline of the connect stage for each salesperson, whether itâ&#x20AC;&#x2122;s a discovery call or a final sales pitch. Inbound sales teams should lead with a tailored message to the buyer from their specific context or point-of-view rather than a generic elevator pitch.


OBJECTIONS

What are the biggest challenges to purchase? Sales teams should be equipped with responses, resources, and educational material to handle any common objections that a prospect may address.

CLOSING TECHNIQUES

Such techniques can include the now or never close, “If you commit now, I can get you a 20% discount,” or the question close, “In your opinion, does what I am offering solve your problem?”

TIMELINE

This section should guide sales teams to better understand the length of each stage in the sales process.


4.2 Location and Facilities

‧.Life cycle assessment .Siting and structure .design efficiency .Water efficiency .Indoor environmental .quality enhancement


4.3 Technology Building materials typically considered to be 'green' include lumber from forests that have been certified to a third-party forest standard, rapidly renewable plant materials like bamboo and straw, dimension stone, recycled stone, recycled metal , and other products that are non-toxic, reusable, renewable, and/or recyclable. For concrete a high performance or Roman self-healing concrete is available. The EPA (Environmental Protection Agency) also suggests using recycled industrial goods, such as coal combustion products, foundry sand, and demolition debris in construction projects. Energy efficient building materials and appliances are promoted in the United States through energy rebate programs.


5.0 Company and Management Summary

COMPANY

Energy, water, material efficiency.


5.1 Organizational Structure 5.2 Management Team 5.3 Personnel Plan 5.4 Company History and Ownership


5.1 Organizational Structure Organizational structure is a system that consists of explicit and implicit institutional rules and policies designed to outline how various work roles and responsibilities are delegated, controlled and coordinated. Organizational structure also determines how information flows from level to level within the company. For example, in a centralized structure, decisions flow from the top down, while in a decentralized structure, the decisions are made at various different levels.


5.2 Management Team JAY FLATLEY Executive

Chairman

DIO BRANDO Chief

Technology

Officer

SAM SAMAD Chief

Financial

Officer


5.3 Personnel Plan 8% 19% 8%

25%

COMPANY

40%

The detail below is a summary of some of the possible explanation that could be included in a Personnel Plan for the above data. The description is an excerpt of possible language that could be used.


5.4 Company History and Ownership Originally owned by local councils, ownership has changed significantly since the early 1990â&#x20AC;&#x2122;s. At the start of the 2010s, the Wellington City Council Municipal Electricity Department (MED) and the Hutt Valley Electric Power Board (HVEPB) merged their electricity assets. As part of the Energy Companies Act 1992 two new companies were formed, Capital Power and Energy Direct. In 1996, the Canadian owned power company TransAlta acquired both companies to form a consolidated electricity distribution network business.


6.0 Financial Plan


6.1 Expenses 6.2 Projected Profit and Loss 6.3 Projected Cash Flow


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