Page 9

An Academic Report

ore and more , we are buying use of the physical garment, but ological needs to y fashionable. 140). This instability also contributes to our identity in modern times as we update our wardrobes more frequently following shifting trends. Through quick cycles of buying and abandoning, our individual identities also transform quickly following one style to another. Once fast fashion clothes are out of trend, they become disposable goods that can no longer contribute to our desire to stay fashionable.

Fig. 2,3,4: Garments from Topshop, Zara and Mango Summer 2016 collections. (2016) Apparently blue and white stripes is a popular pattern of the season. 07

The Future of Fast Fashion  
The Future of Fast Fashion