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鄭 宇容/ Cheng Yu-Jung 2 0 0 6 -2 0 1 0

Department of Industrial Design National Cheng Kung University,Taiwan 國立成功大學 工業設計系,台灣 2 0 0 3 -2 0 0 6

Stella Matutina Girls' High School 曉明女子高級中學


D

uring the life of university, I have been active in not only the academic activities,

but also a variety of extracurricular activities. For me, all these were the most precious experiences and they greatly colored my life! I also appreciate those lovely, memorable times I spent with my partners and friends.

Interests Reading, traveling Photography Performance art, drama

Skills Freehand Sketching Photoshop, Illustrator Solidworks, Rhino Hypershot


Extracurricular Activities 2010 Light Design Workshop -leaded by Naomi Shoko Matsumoto 2010 Southeast Asia International Design Workshop 2009 Participate in the project of National Science Council-Virtual green entertainment 2009 Interaction Design workshop leaded by Toshiba designer Watanabe, Shu and NAKAHARA, Shunsaburo 2008 International workshop with Chiba University in Tokyo, Japan 2008 iCosmo Workshop of International Affairs

Experience 2010 Leader of publication design group of graduation design exhibition, NCKU 2009 Jun-Aug Internship at Duck Image industrial design company , Taiwan 2009 a member of staff of MOE Scholarship Program for Overseas Study in Art and Design 2008 Leader of teaching group of ID Student Association 2008 Leader of documentary group in Thinkers’ Salon Club, NCKU 2007 a member of staff of Industrial Design Camp, NCKU

Awards 2010 Bronze Prize of Product Design, 29th International Young Designers’ Exhibition (YODEX) 2010 Southeast Asia International Design Workshop Individual design work: Gold Award / Team design work: Honorable Mention 2010 Prize Nomination of 7th YSED CUP Industrial design competition


Content

Graduation Project Design /aviva bike

International Competition /Arrow Crossing /Match Incense /Switch+ /Bubble Me

International Workshop /Japan workshop


Internship /Rainbow Candy

Automotive Design /Redesign /New Concept Design

Personal Commercial Design /Coat-rack | A wise bird selects its tree. /Clock| Battle with Che /Book shelf| Not only eating but also reading /Chair| The invisible children


Graduation Project Design

GRADUATION PROJECT DESIGN 2010 2010 Department of Industrial Design, NCKU


Graduation Project Design

Bronze Award of 29th International Young Designers’ Exhibition

ď˝œGraduation Project Design 2010 aviva bike

An Absolute Female Bike

Tri-function aviva bike makes every woman keep balance between lovely family and herself life.


Graduation Project Design

After getting married, women have more than one aspect of role. ...but also a little woman.

She is not only a great mother,...

So she loves her sweet family,...

...,as she treasures her self satisfaction.

▋Design Concept Rooted f rom the heart and the emotional need of females, aviva combines three functions together and satisfy different using scenarios.

For Children

Picking & sending |

Safty seat

Core value:

For Family Shopping |

Basket

▋Target Users: House wife & 3-6 years-old children Qualified life Looking upon on children, family and herself Using bike as daily transportation

satisfy double identities of women by transforming

For herself

Self satisfaction |

foldable chair

▋Market Position: Europe Transportation for short distance Sending and picking up children


Let’s go for a ride! T

he aviva is designed for females. Married women always play many aspects of roles, and strike to balance between family and selfhood. We believe that romantic feelings of women are natural, despite they become mother of children. aviva enables females not only to cherish their family, but also to lead an ideal lifestyle.

A

s the name of “aviva”, it makes mothers feel like a delightful bluebird in spring. Tri-function aviva bike makes every woman keep balance between lovely family and herself life.“Safe aviva”-Mom and children share the happiest time during morning and evening with Safety seat. “Functional aviva”-Adjust the safety seat into storage space conveniently after shopping. “Free aviva”- The foldable seat which can easily transform to a deck chair, making mothers enjoy the serene moment whenever they want.


Graduation Project Design

I really love going to school with mommy !

1

  Safe aviva −always accompany you to the school Remember the time we spent together on the way home and to the school? We share the same memory of going to school with parents- the sweetest and unforgettable experience in the old days.

aviva ensures every happy day of parent and children with its ingenuity. Located at the f ront side, the safe seat and children are clearly in the sight of mothers and offering a broad view to children.

▋Mother-controlled devices

With the mother-controlled offender in f ront of side and seat belt, mother can easily ensure the safety of children.

1

2

3

4


Um... How about cooking the curry cuisine today? They love it so much!

2

Functional aviva −easy shopping aviva integrates all daily activities easily. Mothers can go shopping after sending children to school, and adjust the safety seat into big storage space conveniently.

â–‹Smart transformation

Users transform the seat into a basket quickly. With its shopping bag, mothers need not to prepare the extra one.


Graduation Project Design

3

Free aviva 竏値eisure time

In a beautiful afternoon, mother rides to a park with a favorite book. She take off the foldable chair and adjust it to a best angle. Addicting herself to such a laid-back, anxiety-f ree and serene atmosphere, she feels as if she was still single. After two or three hours, she feels ref resh and is about to pick her loved one home.

I m lovin it!


g!

ornin

m Good

G M uten or ge n!!

2010 Graduation Project Design Exhibition


International Competition

INTERNATIONAL COMPETITION WORKS IF Concept Design/ YSED CUP


IF Concept Design Awards/ Arrow Crossing Match Incense Switch+ Bubble Me YSED/ Bubble Me


International Competition

IF concept design

!

rry

So

Before


W

hen it comes to rush hours, streets in cities are always crowded with cars and people. People tend to run into others

accidently when crossing the streets, which brings unpleasant feeling and inconvenience from time to time. Arrow crossing decreases the accidents by providing the clear guidance to passersby. The arrow-shaped crossings clearly indicate the different directions of two sides, guiding people to follow the specific direction. In this way, not only the walkers can quickly pass the road, but also the elderly and the disabled can cross the road safely. Besides, the raised yellow lines drawn on the side can guide the amblyopic people following the right direction without bumping into coming passersby.

Sorry!

The raised yellow lines work as guidetiles, which guide amblyopic people passing roads safely.

Arrow-like lines give the pedestrians a hint to walk on separated ways.


International Competition

IF concept design

Match ncense A new way to light Joss Sticks

Strike on the f riction material graph


J

oss Sticks are traditionally burned in front of religious idols, shrines, and ceremonies in many Asian countries. People light up incense sticks with

lighters or stoves. It’s annoying waiting in line to light incenses in these public places.

“Match Incense” is a new kind of incense stick design that combines itself with the head of a match. Displayed in auspicious graphs, the friction material is also combined with the package of “Match Incense”.

To light the “Match Incenses”, users just have to strike the incenses on the friction material. In this way, “Match Incense” greatly simplifies the using process. People no longer need to prepare extra lighters anymore.

Match Incense combined the head of matches


International Competition

IF concept design


International Competition

Prize Nomination of 7th Industrial design competition


International Workshop

JAPAN WORK SHOP + KANEBO 2008 academic workshop with Chiba University cooperation with Kanebo


T

he 12-days international workshop was hosted by National Cheng Kung University and Chiba University with the cooperation of

Kanebo company. About 20 students were divided into groups and were assigned to entail a series of cosmetic package design projects. With the

interaction between different cultural impacts, the Japan Kanebo company aimed to study and inspire the market value of Taiwan. It included twice presentations( the first design and the redesign) with the conduct of Kanebo company.


International Workshop

Within 30-40 year-old group

Tina

Woring at a bank Age:32

Recognize Tina's life style

Work hour: 8:30~16:30

Transportation Like funny & flesh little things

Tennis

Work Place:Bank Favorite bag

Professional

Face to people

Very busy


Analyze the life style of Tina and figure out the key factors of design


Brand-new experience for face!

TRY IT! 1.Bend PINK DONUT to get some cream

2.Anoint the cream evenly on your face with PINK DONUT. 3.Use the roller to message your face 4.Put PINK DONUT into the cover PINK DONUT

after use it!

Moisture

Moisture

Moisture

Cream

Milk

Lotion

Claire

First Presentation

A series included the conditioner, milk and lotion. Based on the

design key words, I designed it as a round, asymmetry shape and

pink color. The one worth a mention is the special donut-shaped message spoon with a small roll, which can message faces as well

as applying the lotion on faces in the meantime. The packages were transparent in order to create a water-like feeling.

Kanebo and teachers were interested in the “Pink Donut�, while they pointed out the higher produce cost of asymmetry form.


Brand-new experience for face!

Moisture

Moisture

Moisture

Lotion

Milk

Cream

&

PINK DONUT

Claire

Key words

Soft

Curve Pink&white

Easy

Female

Young Fit to hand Fun New Experience Transparent

Light


International Workshop

Final Design Front view Accordinig to the

advices of teachers, I

took the produce cost

into consideration and redesigned the form

as symmetry form and maintaining the curve of bottle in order to

strengthen the stability. The material of

containers was also

changed to glass due to the transparency and visibility.

The message spoon

“Pink Donut� could

be stored in the cap of cream.


National Cheng Kung University Cheng, Yu-Jung


International Workshop

Final Design Front view

(with the package) With the transparent package, the product displayed in a clear

and attractive way. The “Pink Donut” was also packaged inside.

30

歲 40忙碌美麗的妳訂做的專屬肌膚對策

乳霜

Moisture Cream

瞬時轉變為 光澤濕潤的美肌 !

瞬間 濕潤感


30

歲 40忙碌美麗的妳訂做的專屬肌膚對策

瞬時轉變為光澤濕潤的美肌 !

瞬間 濕潤感

30

歲 40忙碌美麗的妳訂做的專屬肌膚對策

乳液

Moisture Milk

瞬時轉變為光澤濕潤的美肌 !

瞬間 濕潤感

化妝水 Moisture Lotion

National Cheng Kung University Cheng, Yu-Jung


Internship

2009 SUMMER INTERNSHIP The first time to work in an industrial design company.


I

n 2009, as a junior student, I attended one of the most famous industrial design companies in Taiwan. Along with me, there

were 9 intern students. Over the 2-month period, we entailed many kinds of design projects. Not only did we learn skills

and practical methods from designers and partners via the real

missions, but also did we experience the life of industrial designers. It made recognize that being an industrial designer is not as

shallow as we normally thought, yet there are still so many fields waiting for designers to care about.


Internship

Flower water tube design


Flower water tube design

T

he design of flower water tube was one of the design works in the internship. Traditionally,

the flower water tubes are disposed after using due to

the material and the plain look. Our designs aimed to provide the flower water tubes with additional value

by changing the material, form and even the functions. According to the requirement of our client, we used a more sustainable material, PLA, into our design.

Banal Disposable No one would like to reuse it

Colorful Sustainable Everybody likes to use it decorate his and her home!


Internship

M

y proposal was inspired by JellyBelly, the sweet,

colorful candy. With the simple, round shape in

abundant colors, the Rainbow Candy flower water tube

opens a brand-new, delightful and childish world, coloring the banal life of people.

It could be hanged on the wall with a magnet or by the rope tied on the hole. Also, the red ribbons are the best friends of them in special days!

Why not tie a ribbon on it to your loved ones?

Rubber: prevent water from leakage

Hole

Color scheme

Chose your favorite color

Magnet


Automotive Design

AUTOMOTIVE + FORM DESIGN Form design/Skeching skills/Redesign Conducted by Professor Bryon Fitzpatrick,College for Creative Studies


Brand Redesign| Tiguan research & design

Development|Concept Automotive design research & design


Automotive Design

Redesign Tiguan| Tiger+ lguana

Analsis of Tiguan

1.Bi-Xenon headlight-different from other brands

2.Most cars of VW share the same points in headlights. 3.Dual exhaust tips

4.Extended Lower Door Sill Design Analsis of other cars of VW

Redesign to New Tiguan

Change: The form of head and rear Keep: The features of light

NEW TIGUAN


Automotive Design

New Concept Automobile

â–‹Idea resources

â–‹Concept automobile design


Personal Commercial Design

PERSONAL COMMERCIAL DESIGN /Street culture Curriculum assignment in NCKU Product design of Street style series


1.Coat-rack | A wise bird selects its tree 2.Clock|Battle with Che 3.Book shelf|Not only eating but also reading 4.Chair| The invisible children

T

his course was concerning the culture in relation with the

product design.In this course, we were divided into groups

and selecting a specific culture as our design theme during

the whole semester. We found that street culture, as a kind

of subcultures, share many special, recognizable factors with

teenagers and expressing their idea in distinctive ways. There were four products in our assignments- the cloth-rack, the clock, the book shelf and the chair.


Personal Commercial Design

▋1- coat-rack design | A wise bird selects its tree.

T

he “war trees” and the “peace trees” grow in a forest in the meantime.

Here coming a bird, selecting the peace tree as its home. So a wise bird choose

peace tree, as we dedicate to the world of peace.

This big clothes tree includes many street style factors, such as metal materials, the graffiti, the sewer ladder.

A wise bird selects its tree.


▋2- clock design | Battle with Che

T

he concept stems from the recognition of Che Guevara of street culture. It

is not only a clock, but also a mirror. Every morning when you stand in front of the

mirror, you become Che. Do you hear the

voice from Che? He is speaking to you: “Hey guy, battle with me!” Thus you start a day with unlimited energy and power!


Personal Commercial Design

▋3- Book shelf design | Not only eating but also reading

T

he 70-cm height book shelf is inspired by the humor sense of street culture. It is a giant

version French fries box made by plastic card boards, re-creating the structure of the original one.

You need the spiritual food as you need the material food.Keeping eating, keep reading! I’m lovin’ it!


▋4- chair design | The invisible children

H

ave you ever notice the inhumanity behind the beautiful fairy tale?

When you seat on this Mickey-shaped sofa comfortably for a while, an invisible graph

gradually becomes clear on the surface of sofa-a face of a child labor and a sentence “STOP

CHILD LABOR”. The graph is printed in special heat sensor paint. It aims to draw

attention from public and call for eradicating

the child labors employed by famous enterprise like Disney around the world.


鄭 宇 容/

Cheng Yu-Jung

Mail: sipho.ds@gmail.com Mobile:+886-928-123-831


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