York St John Students’ Union Marketing Opportunities 2013/14 Promote your brand to over 6,000 students in Fresher’s Week and beyond!
Why York St John?
York St John University Students’ spend over £1.9 million per month in their free time
Representing over 6000 students in the City of York. • High level of International students • Brand new website! • Creating tailor made advertising packages to suit all budgets!
Marketing Sales Co-ordinator Joanna Gunns
The average student spends…. £139 on going out,
firstname.lastname@example.org 01904 629816
£122 on food &
£33 on clothes per month! York St John Students’ Union is a registered Charity number 1136905 York St John Students’ Union has Silver accreditation in the Students’ Union Evaluation Initiative and Gold accreditation in the Green Impact Initiative.
Fresher’s 2013 Advertising Official Fresher’s Sponsor Be the Freshers Sponsor and have your organisation at the centre of our Freshers Fortnight Platinum Stall with electricity at the Freshers Fair Full page advert/voucher in the Union Voucher Guide Advert on all plasma screens in the Union building for the first 2 months Web banner on YSJSU.com for the first 2 months Logos on all freshers branding, including our welcome helper tshirts
Total cost: £800 Pre-arrival Mailer Every year, YSJSU sends all of our students a pre-arrival mailing in August. This year, we are sending the mailer electronically, directly to the inbox of all of our 6,000 students. This form of mailer allows you to include your advert with our information to all students, or, if you’d like, just to the first years or returners. First year mailer (approx. 1,500): £300 Returners mailer (approx. 4,500): £700 All students mailer (approx. 6,000): £900
Voucher/ad guide This year, we’re doing something different! We are putting together a booklet consisting of vouchers, adverts, top 5 lists and a map of places for our new students to visit! It is jammed packed with money saving vouchers, information on what to do and where to go! Our students will simply tear out the vouchers and go and spend them in York! • • • • •
A7 colour publication 2000 copies Given to both 1st years and returning students Online copy on YSJSU.com Advertising space is limited and is available on a first come first served basis.
There are multiple ways of advertising in the guide: Advert A7 advert (portrait): £200 ‘Top 5’ List Feature in our ‘top 5’ lists, including places to eat, drink, shop and visit Featured in the Guide: £50 Featured in the extended version on YSJSU.com: £25 Cut Out Vouchers Have your voucher featured on a page in the Union Handbook available to cut out Cut Out Voucher (A7): £100
NUS Extra card flyering hand out opportunity! This year, we have teamed up with NUS Extra and will be giving every single one of our first year students in halls of accommodation (1500) a FREE NUS Extra card. They come to the Students Union during welcome week and collect their NUS card from reception. We are offering the opportunity for you to have your flyer hand given to every student with their NUS card. NUS Card collection hand-out: £200
Welcome Helper T-shirts Our welcome helper team is on hand to help the 1st year students move in on the first day and attend fresher’s events all week, guiding, advising, reassuring and answering the 1styears questions. Have your logo on our lovely t-shirts that will be worn by our welcome helpers throughout Fresher’s Fortnight! Welcome helper t-shirt logo – £100
Freshers Fair The Freshers Fair offers unrivalled access for brands to engage with this target audience in person, at a time when they are enthusiastically forming new relationships with brands.
Almost 80% of students who attended fresher’s fairs in 2012 would return again!
In 2012, the fair attracted over 2,500 students with over 90 stalls present. It is our aim to make the Freshers Fair bigger and bigger each year. The Fair is one of the biggest events of the year at York St John and it is a perfect opportunity for you to come and advertise your business to almost half of our student body in one day. There is no other exposure like this. It is up to you what you do at the Freshers Fair, be it data collection, flyer distribution or simply talking to as many students as you can. The possibilities are endless. This year, the fair will be held on Wednesday 18th September 2013. Charity Stall (3ft x 3ft)
Standard Stall (3ft x 3ft)
Platinum stall (6ft x 3ft, prime location)
Club/Bar/Pub stall (6ft x 3ft)
• • • •
Backing boards are not supplied Fair runs from 10am-4pm Electricity is available at an extra charge of £25.00 The promotion of alcohol is not permitted
Re-fresher’s Fair 2013 Every year the fair welcomes new students joining in January and returning students after the Christmas break! In addition, there “One of the best refreshers fairs is a high intake of International Students who spend we’ve been to, it was such a the second semester here at York St John University. good turn out!” – Endsleigh We want them to make the most of what York has to Insurance
offer, which is why the fair is the perfect opportunity for you to promote your business to them. This year, the refreshers fair attracted just over 700 of our students. Charity Stall
Platinum Stall (bigger size, prime location) Gold Stall (in foyer, guaranteed maximum footfall)
Re-Fresher’s Union Handbook The Union Handbook is a publication that will be made available to all students during Re-freshers Week full of adverts! One of which could be yours! Advert A7 advert (landscape) A6 advert (landscape)
Promotional Stands Do you want to sell your product, sign up students or just promote your company directly to the students? If so, promotional stands in the SU building and outside in Union Square are an ideal way to do that! It’s the perfect chance to reach lots of students passing by on their way to the SU bar, shop or offices. Day or night? Your choice! National Organisation Local Organisation Charity
£300 per day £150 per day £100 per day
Digital Advertising Our website is one of the most effective ways of communicating with the students of York St John University. The website not only offers all sorts of help and information but is also the most up-to-date way of letting students know what activities and events will be happening in the Students’ Union. YSJSU.com also allows us to communicate advertising messages in a variety of forms; this means you can choose the more effective way to suit you.
Web Banners We have recently launched our brand new website…..
Pixel Size (landscape)
728 x 90
728 x 90
728 x 90
Targeted Email The Students’ Union can send emails via YSJSU.com to students who have signed up to the website (all students will be encouraged to do this). Emails can be targeted to specific student groups who you feel may be interested in your business. This can be by age, course, interests, sports club, societies etc. • £10 per 100 students
Posters, Flyers and Distribution Posters and flyers are still one of the most effective forms of communicating with our students. We have poster sites situated in highly visible areas throughout the Students’ Union, campus, and within the University. We also have an SU Promo Team who go out weekly round campus and flyer students.
Posters A4 Size (toilets, café) 6 sites
£10 per site, per month
A3 Size (reception, shop, internet café, toilets) 40 sites A2 Size (café) 4 sites.
£20 per site, per month £30 per site, per month
Flyer Distribution Flyering is an ideal way of promoting your company or service to our students. All flyers in the SU and on campus are distributed by our marketing team, who also remove any unauthorised flyers at the same time. 1000 Flyers located in SU and on campus. 1500 flyers distributed in every halls of accommodation
The promotions team who carry out the majority of distribution for YSJSU have all been made aware of our policy on external advertisers who flyer unauthorised material. This ensures that no conflicting businesses will be able to overshadow your advertising and all unauthorised material will be disposed of.
Plasma TV Screen Advertising
Plasma screen advertising is one of the most new and innovative ways of advertising within the Students’ Union. Adverts are shown all day, every day on 42” plasma screens throughout the Students’ Union buildings. The majority of pictorial advertising will be done this way in 2012/2013
Pixel Size (landscape)
1 month 1 term 1 year
£100 (animated - £150) £300 (animated - £350) £900 (animated - £950)
1080 x 720
Sponsorship! Events There are many opportunities throughout the year to get your business noticed by thousands of students by sponsoring some of the major events we hold each year. In the past, businesses such as Topman, Domino’s Pizza and Burtons have benefited from extra exposure that our sponsorship provides. Sponsorship packages can include poster/flyer branding, social media consultancy, presence at the event itself, visual branding – the possibilities are endless!! Campaign The Students’ Union runs many campaigns throughout the year on many different issues surrounding student life. Just some of the campaigns we run are: Silent Students, Happy Homes (SSHH!), More Than Just a Bar, Silence is Golden and Happy Campus. All campaigns ran by YSJSU are available to sponsor. Again, sponsorship packages are tailor made to your needs and the campaign you wish to support. Video Campaign The Students’ Union is developing its presence on YouTube by making videos for the students. We have a number of video series’ that are available to sponsor:
Ask Dan: a series of education videos, 20 videos per year over 2,000 views to date Soapbox: videos based on a question, to get the thoughts of students and local residents Event Videos: teaser trailer videos for Students’ Union events Sports and Societies At York St John Students’ Union we over 40 groups who are seeking sponsorship for the 2012/2013 academic year. These groups range from sports clubs such as Football, Rugby and Hockey, to societies such as Musical Production Society and Snow sports, to student groups such as Ents and Ethics and Environment. In return for sponsorship money, these student groups will promote your business and use your services. As each group is different, so is each sponsorship package. Sponsorship packages are tailor made to meet your needs so to find out more about sponsorship options, give the Marketing department a call on 01904 629816 or email email@example.com
Social Media Consultancy Social Media is a new and growing method of advertising. We are offering social media consultancy. To date we have 3,211 likes on our York St John Students’ Union Facebook and 1,138 on YSJSU What’s On Facebook. We have 1,002 followers on @YSJSU Twitter and 403 follows on @YSJSUWhatsOn. We can post on behalf of your business to these social media outlets on a regular basis, as well as advise you on when the best time to post yourselves is, what you should be posting and how often you should be doing it. All social media consultancy is price on enquiry. We do not allow businesses to post as themselves on our Facebook page and we do not retweet businesses who request us to if they have not paid to do so. 1 week of Facebook and Twitter - £40 2 weeks of Facebook and Twitter - £80