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PROJECT: JANELA URBANA LIVE at’YRON 2009

JANELA URBANA LIVE at’YRON 2009 // 2th edition

From March 18th until May 30th, 2009, Janela Urbana re-invades YRON venue. JANELA

URBANA

LIVE

www.janelaurbana.clix.pt’s

at’YRON digital

is

universe

back in

a

to creative

materialize fusion

that

explores various manifestations and expressions of urban culture: COMICS, PHOTOGRAPHY, ILLUSTRATION, DRAWING, SCULPTURE, DESIGN, FASHION, VIDEO, ETC… The launch of JANELA URBANA LIVE at’YRON 2009 is also the launch of www.janelaurbana.clix.pt’s forth version (v4), which was set online on last February 9th, presenting a renewed image, new subjects, more interactivity and lots of suggestions to explore on and off-line. JANELA URBANA LIVE at’YRON 2009 joins renowned and emergent creative, challenged to project their personal vision as urban culture agents. Thanks to the success of the first edition, again this year, we propose an associated program that includes workshops, presentations and thematic encounters.

© Duarte Lourenço

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

SUBJECTS 2009 EXHIBITION JANELA URBANA LIVE at’YRON materializes through an exhibition the digital universe of Janela Urbana and, at YRON, brings together a showcase of creative and projects that illustrate what we call urban culture. For the second edition of this project we assume the “janela” (in English window) as the aggregator object of this year’s venue, challenging creative to inhabit and open to public’s eyes their own urban window. A base object – the window – will be supplied in raw and the same for all participants. Afterwards each creative may project a new object representing his own artistic language. The exhibition will result as a urban landscape of windows, built inspired by the image of city’s urbanistic park, where each window is unique and representative of the individuality of its owner. All urban windows in the exhibition or the objects presented inside them will be available for public sale.

MAGNETIC WALL The city is a magnetic field, which attracts and repulses trends, languages and cultures. The urban landscape of windows which complet JANELA URBANA LIVE at’YRON opens with a magnetic wall, unifying the creative flow of our new city, ideal and creative. Using magnetic wall ink, and magnetic material, creative are invited to personalize magnets for this magnetic wall. Magnets will be produced in limited

editions

and

will

be

also

available

for

public

sale,

on

a

affordable and unique price but without identification of the author. The visitor will only know the author of the magnet once its bought is made, the package of each magnet will be identified by the name of its author.

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

The magnetic wall’s purpose is of counteracting the artistic selection based only in authorship, fostering a personal and uncompromised choice, triggered

by

the

relationship

and

personal

identification

established

between who buys and the artistic object.

PROGRAMMATION JANELA URBANA LIVE at’YRON 2009 will have an associated programmation, aiming public participation and interest. O ETERNO (in English the eternal) is the guiding theme of owr workshops, encounters and presentations.

“Sê plural como o Universo” (be plural as the Universe), said Fernando Pessoa and we quote this poet to frame the concept of the eternal, that on JANELA URBANA LIVE at’YRON gathers the moments provided to our visitors. While there is life we are eternal and is on the plurality of the lived experiences that we approach it – the eternal.

YOU ETERNAL Beauty and Self-improvement Workshop. We bring together a group of specialist from these areas, hair stylists, stylists, make-up artists and fashion photographers, to reveal and eternalize your best image.

YOUR ETERNAL Your

job,

your

work

and

your

creativity

are

eternal.

Find

out

your

creativity on this Modern Crafts Workshop where anyone can discover a skill or a vocation.

IMPROV Best moments in your life happen by chance or improvise, but remain eternally in your memory. Accept our challenge, Come and Improvise at

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

JANELA URBANA LIVE at’YRON, how is what we need to reveal, but that’s what improvise is all about, so you’ll see it then.

YOU & ME? “YOU&ME" for eternity? We don’t know and we don’t even care, but for better or worst it was worth meeting you. You’ve got 5 minutes to meet people: Have you made a friendship? Have you found someone interesting? Maybe this person had nothing to do with you? Have it changed your life? This is our challenge but the answer is yours.

NOTE: Workshops are paid and will have a limit number of participants.

© Duarte Lourenço

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

JANELA URBANA LIVE at’YRON 2008 / 1st edition

Between March and April of 2008, Janela Urbana invaded YRON for the fist time and both merged on the production of an exhibition inspired by www.janelaurbana.clix.pt cultural and interactive universe. Janela Urbana and YRON share the same culture, the so called

URBAN

CULTURE, and both have the objectives: stimulate creative renewal and promote new talents. From this fusion,JANELA URBANA LIVE at’YRON was borned. JANELA URBANA LIVE’s project was materialized during a month and a half of exhibition at YRON, where were presented both ON and OFF line dynamics, with

subjects

and

works

of

FASHION,

DESIGN,

VIDEO,

PLASTIC

ARTS,

PHOTOGRAPHY, ILLUSTRATION… Participant creative were: Adriano Batista, André Uerba, Blindesign (Rita Carrilho

&

Rita

Creat!ve

(Benedita

Melo), Feijó

Carlos &

Amaral,

Michael

Inês

Andersen),

Castelo Pedro

Branco,!nteract Batista,

Ricardo

Dourado, Sinestesia – David Ayats, Susana Bettencourt, Storytailors (João Branco

&

Luís

Sanchez),

Tiago

Marques,

Valentim

Quaresma

and

Xavier

Almeida. During the exhibition, JANELA URBANA LIVE at’YRON had presented also a program

of

initiated

events, in

sushi

such

as:

making

by

“Sushi-Me-Home”, Tsuki

Japanese

where

participants

Restaurant’s

sushi

were man,

“Meshes and Threads”, a workshop of modern crafts techniques by the fashion designer Susana Bettencourt, and, last but not the least, “Urban Trends”, a session with the trend specialist Inês Castelo Branco that challenged participants to discover and define their own trends inspired by international trend books. JANELA URBANA LIVE at’YRON’s 1st edition was closed with an acoustic music show by Eléctrico28.

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

JANELA URBANA LIVE at’YRON 2008 ON IMAGES

www.janelaurbana.clix.pt __

  

  

  

  

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

COMMUNICATION 2009 ACTIONS AND ITEMS ON LINE •

VERSION 4 OF WWW.JANELAURBANA.CLIX.PT – launch on February 9th;

E-MAILING – Design and mailing the digital invitation;

MINI-SITE – Design and maintenance of event’s mini-website, part of the site www.janelaurbana.clix.pt, with updated information about the event, programming schedule, creative and digital work catalogue;

NEWS – Regular newsletter to keep interest over the project, with updated information about programming schedule.

OFF LINE •

PRESS – Edition and mailing of press-releases to promote the project in cultural press, society and general press media with cultural news editing’s.

GRAPHIC PIECES – Design and mailing of physical invitations for exhibitions launch, exhibition sheets with information about concept and participating creative, price list.

SIGNS – Personalization of space outdoor window indentifying the exhibition, digital space outdoor window for projection of motion graphics or interactive feature to the street.

LAUNCH – March 18th – Official launch of www.janelaurbana.clix.pt fourth version and launch of the exhibition itself, opening with cocktail and DJ Set at YRON.

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

PRODUCTION SCHEDULE 2009 EVENT PROMOTION JANUARY

FEBRUARY

MARCH

APRIL

MAY

TESTS

ON LINE LAUNCH  DAY 9 

OFF LINE LAUNCH  DAY 18 

NEWS

E-MAILING

PROMOTION

INVITATION

NEWS

MINI-SITE

DEVELOPMENT

LAUNCH

PROMOTION

INVITATION PRESS CASE 

NEWS

PRODUCTION

PRODUCTION

MAILING

INTERNET

WWW.JANELAURBANA.CLIX.PT

NEWS: PROGRAMMING 

PRESS

PRESS-RELEASE OTHER

INVITATION

PROGRAMMING MARCH

APRIL

MAY

LAUNCH DAY 18 

ENDING DAY 30 

YOU ETERNAL

INSCRIPTIONS

1st EDITION  DAY 18 

2nd EDITION  DAY 23 

YOUR ETERNAL

INSCRIPTIONS

1st EDITION  DAY 11 

2nd EDITION  DAY 16 

IMPROV

PROMOTION

PROMOTION

UNIQUE EDITION  DAY 30 

YOU&ME?

INSCRIPTIONS

1st EDITION  DAY 4 

2nd EDITION  DAY 2 

SUBJECTS

EXHIBITION + MAGNETIC WALL

NOTE: The event program is under development, the presented subjects may by alter and the final schedule will be announced soon.

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

PARTNERS AND SPONSORS MEDIA PARTNERS •

Janela Urbana

Clix

COUNTERPARTS PARTNERS AND SPONSORS •

COMUNICATION ENDORSMENT (LOGO/BRAND) in all of JANELA URBANA LIVE at’YRON communication items from ON to OFF LINE;

EVENTS ENDOSMENT brand or products presence integrated in the event features: exhibition, participant prizes or program.

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

CONTACT BRUNO AYALA bruno.ayala@yron.pt brunorosa@janelaurbana.com Tel: (+351) 91 86 444 85 www.janelaurbana.clix.pt

SÍLVIA ESCÓRCIO silvia.escorcio@yron.pt www.yron.pt

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

JANELA URBANA The project today known as “Janela Urbana” was born seven years ago. First named “Xfera” stated to be an “online technological and cultural sphere”. In 2005, the extinguished Xfera gave birth to Janela Urbana,

a

website

entirely

dedicated

to

cultural

subjects and urban trends. The purposes of Janela Urbana are: promote culture, disclose young creative and what it calls “world” – the urban world -, in Portugal and within all countries of Portuguese expression.

JANELA URBANA MANIFEST IS:

PROMOTE THE NEW, RENEW THE OLD                      

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

JANELA URBANA JANELA URBANA presents itself as a Cultural Digital Communication Organ, in this concept approaches every subject related to urban culture concept. Its editorial statement is based on the principle that everyone

is,

somehow,

an

artist,

enhancing

the

promotion of ideas and concepts related to culture and cultural issues. At JANELA URBANA, all subjects are intersected and users challenged to search culture and art itself, triggering

movement,

action

and

dynamics

into

the

cultural Portuguese scene.

JANELA URBANA STATEMENT IS:

THE URBAN CULTURE                      

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

YRON EARTH IS A GIANT MAGNET and YRON is its magnetic field, an attraction pole between expressions, languages and culture. YRON is a cultural space in Lisbon, a pole of creative magnetic

attraction

that

promotes

collective

and

transdisciplinary expressions within art, design and communication. Inspired

by

“iron”

material,

YRON

is

a

pole

of

expression and exhibition that attracts magnetic bodies –

the

creatives

artists, artisans

they

illustrators, and

all

the

are

designers,

photographers, people

who

work

architects, musicians, in

creative

fields. YRON exhibits, promotes and sells objects of desire. Challenges the conventionality and is an active agent of creation. It names its action: CREATIVE MAGNETIZATION  

www.janelaurbana.clix.pt __

www.yron.pt


PROJECT: JANELA URBANA LIVE at’YRON 2009

YRON A MAGNETIC FIELD IS DEFINED BY LINES OF STRENGHT URBAN. Culture is essential for the social development of

Lisbon

city,

Oporto,

Madrid,

New

York,

London,

Berlin…

RESTLESS. YRON is an active creator in constant movement,

dares

new

references,

spreads

emergent

cultures and challenges conventionality.

PLURAL.

Merges

the

creative

disciplines,

gathers

designers and plastic artists, mixes brands with art works, triggers architects to project design…

MEANINGFULL. Creative are the creators and authors, signing, exhibiting and expressing themselves through their work.

www.janelaurbana.clix.pt __

www.yron.pt

JANELA URBANA LIVE AT'YRON  

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