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ISSUE #18 April 2013

Global Medical Devices Survey 2012–2013 How Google Glass will revolutionize 9 industries ? HIMSS: Resistance is just uncertainty, says Mostashari Global medical R & D new hot spot for a new generation of Implantable Medical Devices

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Consultac Expo Co., Ltd

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Consultac Expo Co., Ltd ADD: Rm 1605, North Ring Center, 18 Yumin Rd., Xicheng District, Beijing, 100029, P.R.China Tel: +86 (10) 8225 8800 Fax: +86 (10) 8225 0600 Mail: Web:

Chief Editor Lisa Dai


Calender & Congress Calender


Medical Fair India






Southeast Asian Healthcare & Pharma Show




China Pavilion Index

Exhibition Pre & Post Reports

Andrew Ye

Graphic Designer Andrew Ye

General Affairs Lisa Dai Andrew Ye

Printing Supervisor Andrew Ye

Markting Sales Sabrina Lan

Tel: +86 (10) 8225 8800 - 630 Fax: +86 (10) 8225 0600 Mail:



The Hospitalar Fair is expecting 92,000professional healthcare visitors at its 20th anniversary edition Medicall Expo


Vietnam Medi-Pharm Expo 2013 In Hochiminh City

Andrew Ye

MFT: Thailand's No.1 Medical and healthcare exhibition

Tel: +86 (10) 8225 8800 - 628 Fax: +86 (10) 8225 0600 Mail:

International Market & Trends


Medinfo does not warrant that any or all of such information is complete and correct. The publisher accepts no responsibility for accuracy of information, errors or omission, and rejects any claims arising out of any action which a company or individual mat take on the basis of information contained herein.If you notice any error, we would appreciate if you would bring such error to our attention. Medinfo does not take any responsibility regarding financial standing and status of the companies listed in various trade pages of this publication. Readers are advised to take usual commercial precautions. Reproduction of contents is welcomed.

Operations Management


Global Medical Devices Survey 2012–2013


HIMSS: Resistance is just uncertainty, says Mostashari


The Role of Imaging Biomarkers


Global medical R & D new hot spot for a new generation of Implantable Medical Devices


Surgical Robots: Development Sector with a Future


How Google Glass will revolutionize 9 industries?


Care Products


Medical Device


Medical Supplies

Hot Topic Trader




Dubai, UAE


ROMMEDICA Bucharest, Romania


Dhaka, Bangladesh


MEDICEXPO Athens, Greece

FARMAMAQ Barcelona, Spain



EMS TODAY Baltimore, USA



KIMES Seoul, Korea


MEDITEC Stuttgart, Germany


IDS Koeln, Germany




PHARMAGORA Paris, France

EXPOMED Istanbul, Turkey

ECR EUROPE Vienna, Austria


Buenos Aires, Argentina




Tel Aivi, Israel

Cairo, Egypt

Tripoli, Libya



Bologna, Italy

St.Petersburg, Russia

Casabalanca, Morocco

SALON DE LA SANTE Casabalanca, Morocco


St.Paul, Brazil


Las Vegas, USA

Gyeonggi-do, Korea



Algiers, Algeria

Bangkok, Thailand



Istanbul, Turkey

Damascus, Syria



Istanbul, Turkey

Teheran, Iran



Yokohama, Japan

Kuala Lumpur, Malaysia



Birmingham, UK

Tokyo, Japan

Dubai, UAE




Prague, Czech

Tokyo, Japan



Damascus, Syria

Anaheim, USA



Tashkent, Uzbekistan

Bangalore, India





Mexico City, Mexico

Chennai, India

MAY NORMEDICA Lisbon, Portugal

HOSPITAL BUILD Singapore, Singapore



St.Petersburg, Russia


Miami, USA


Skopje, Macedonia

Saigon, Vietnam



Paris, France

Moldova, Chisinau



Sofia, Bulgaria

Bangkok, Thailand



Suberia, Russia

Johannesburg, South Africa



Hanoi, Vietnam

D端sseldorf, Germany



Alma-Ata, Kazahkstan

Legos, Nigeria

Jakarta, Indonesia




Dhaka, Bangladesh

Brno, Czech



Pyongyang, North Korea

Rome, Italy


ME-MEDEXPO Amman, Jordan


MEDIDENT Belgrade, Serbia



UZMED EXPO Tashkent, Uzbekistan


EXPO PHARM Munich, Germany


OHA CANADA Toronto, Canada




MEDICA D端sseldorf, Germany

COMPAMED D端sseldorf, Germany









Barcelona, Spain



Sydney, Australia



Tel Aviv-Yafo, Israel


Karachi, Pakistan


MEDIZIN Stuttgart, Germany


Moscow, Russia


DENTAL Istanbul, Turkey

DECEMBER MEDIST Istanbul, Turkey

WOLRD DENTAL New Delhi, India



DENTALEXPO Kiev, Ukraine


Learn more exhibition list, log on:


April 4 - 7, 2013 In Conjunction With


Küresel Fuar Endüstrisi Birli€i


Supported by

Onayl› Fuar Member The Association of Organisers Abroad and of National Participations in International Trade Fairs and Exhibitions



‹ S TA N B U L

Büyükçekmece, ‹stanbul / Turkey w w w. r e e d t u y a p. c o m . t r

Ministry of Health and Medical Education

Iranian International Exhibitions Company

16th IRAN HEALTH International Exhibition for Medical, Dental, Laboratory Equipment, Pharmaceutical Products & Health care Services

18-21 May 2013

Venue: tehran International Permanent fairground

Exhibition categories: Medical Equipment & Supplies Dental Equipment and Consumer Products Pharmaceutical Products and Machinery Laboratory Equipment and Services Health Care Services Building Technology Premises for Health Industry Medical Tourism Hospital Equipment and Supplies Food Supplements Vitamins and Herbal Drugs Alternative Therapies E health and IT Systems and Solutions Innovations & New Technologies

Organized by: Health Industry Exhibition Services Co.

Medical Equipment Traders Associations

Association of Iranian Medical Engineering Companies

Iranian Syndicate of Medical Equipment Exporters

Association of Medical, Dental & Lab. Equipment Manufacturers

West African Health




Global Projects & Resources, Ghana. 3, Fifth Crescentn Asylum Dawn, Accra, Ghana Phone: +233-246 211065, 024 9765173 Nigeria: +234 7082088687, 08023385667 E-mail:



25th - 27th June, 2013


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Supported by

Ministry of Health Ghana

Ghana Health Service

Ghana Medical



August 14-16





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MEDINFO Spring 2013

China Pavilion Index

March 8-10

New Delhi, India

India´s No.1 Trade Fair for Hospitals, Health Centres and Clinics Chinese Exhibitors


Shandong Lianfa Medical Plastic Products Co., Ltd

Suzhou Sunan Zimmered Medical Instrument Co., Ltd

Shandong Yaohua Medical Device Tech. Co., Ltd

Lancing Device, Blood Lancet, Safaty Lancet

Locking Compression Plates, Metallic bone plates

Control Bottle, Ampoule, Tubular Glass Vial

Beijing M&B Electronic Instruments Co., Ltd

Shanghai Kindly Enterprise Development Group

Chengdu Xinxing Endoscope Science & Technology Co., Ltd

Emergency Products, Monitor, Diagnosis Products

Needle And Cannula, Syringes, Infusion Sets

Medical Endoscope, IndeusEndos, EndosProSys

Zhangjiagang Xiehe Medical Apparatus & Instruments Co., Ltd

Zhangjiagang Tengda Machinery Manufacturer Co., Ltd

Hangzhou Meiqing Digital Tech. Co., Ltd

Stretcher, Stretcher Accessories, Rescue Bed

Automatic Stretcher, Infant Incubator base

Qingdao Junhang Int'l Trade Co., Ltd

Hangzhou Dean Biological Co., Ltd

Good Doctor Medical Science & Tech.

Disposable Medical Supplies, Security Products, Machinery & Equipment

Fertility, Infections Disease, Drug of Abuse(DOA), Cardiac Maker, Tumor Maker

Cavity Circulation Perfusion Thermo-chemotherapy System

Micro-Tech (Nanjing) Co., Ltd

Xi'an Friendship Medical Electronics

Jiangsu JRD Medical Tech Company Ltd

Non-vascular Stent, Peripheral Intervention Supplies, Disposable Endoscopic Accessories

Brief Introduction of Products, Disposable Subdermal Needle Electrodes

Esophagus Auscultation And Temperature Probe, Skin Temperature Probes

Zhongshan World Medical Instruments Co., Ltd

Zhongshan Aolike Medical Equipment Technology Co., Ltd

Unicared Electrical Technology Limited

Foley Catheter, Urine Bag, HSG Catheter

Manually Cranked Beds, Electric Hospital Beds

Inkjet Plate Making Film, Medical Film, Veneer Card, Transfer Film

SPO2, ECG/EKG Cable, Temperature, BP Accessories, B-mode Probe, Fetus, Connector, Cable, Spare part

March 8-10

New Delhi, India

Nanjing Keweisi Medical Lighting Technique Co., Ltd Light Source, Examination Light, Head Light

Danyang Etake Healthcare Co., Ltd Medical Consumable, Medical Instrument, First Aid Series, Pet Products Series

March 21-24

Coex, Seoul, Korea

Getein Biotechnology Co., Ltd

Anhui Easyway Medical Supplies Co., Ltd

Cardiac Markers, Raw Material

Infusion Set, Blood Transfusion Set, Burette-Type, Packing, Syringe with Catheter Tip

March 19-21

Contec Medical System Co., Ltd

The Biggest Health Event In Kuwait. Chinese Exhibitors

Pulse Oximeter, ECG Machine, Patient Monitor, OEM, Simulator

Realizing the happiness through the medical world Chinese Exhibitors

Baoding Shenchen Precision Pump Co., Ltd

Sino-Galvo (Beijing) Technology Co., Ltd

Contec Medical System Co., Ltd

Syringe Pump, Peristaltic Pump, Pump Head, OEM Products, Tubing

Galvanometer Scanner, Frational Laser System, Laser Source Machine, Scan Control Board

Pulse Oximeter, ECG Machine, Patient Monitor, OEM, Simulator

Shanghai Honglian Medical Instrument Development Co., Ltd

Rayto Life and Analytical Sciences Co., Ltd

Weihai Hongyu Nonwoven Fabric Products Co., Ltd

Medical Education Models, First Aid Equipment

Chison Medical Imaging Co., Ltd Color Doppler, B/W System, Veterinary, Image Library

Zibo Hengchang Plastic & Rubber Products Co., Ltd Vinyl Examination Glove, Stretch Vinyl Glove

Auto Chemistry, Hematology, Auto Blot Processor, Microplate Reader, Coagulation, Food Safety

Zhejiang Value Mechanical & Electrical Products Co., Ltd Recovery Unit, Manifold Gauge, Electric Scale

Isolation Gown, Ancillary Kits, Component, Mask

Zhejiang Formegga Health Tech Co., Ltd Assage Products Series, Massage Chair Series, Massage Cushion Series, Foot Massage Series

Orthopedic implants leading enterprises. Zimmered Medical Instrument Co., Ltd

Tel: +86 (512) 5691 3892 Fax: +86 (512) 5850 8580


MEDINFO Spring 2013

China Pavilion Index

Leaders of the medical sector are at the leading fair of the medical sector. Chinese Exhibitors

Danyang Jincheng Medical Rubber & Plastics Co., Ltd

Beijing Gaoxin Huakang Technicalogy Co., Ltd

Rubber Ristons for Disposable Syringe

Oxygen Concentrators

Jiangsu Kangyou Medical Instrument Co., Ltd

Jiangyin Homen Rubber Plastic Product Co., Ltd

Disposable Syringes, Hypodermic Needle

Rubber Gasket, Teflon Rubber Stopper

Nanjing Maidixin Medical Device Co., Ltd

Nanjing Keweisi Medical Lighting Technique Co., Ltd

Shanghai Power Flower Medical Equipment Co., Ltd

Light Source, Examination Light, Head Light

Shadowless Operating Lamp Series

Shandong Yaohua Medical Device Tech. Co., Ltd

Shanghai Bojin Electric Instrument & Device Co., Ltd

Shanghai Pax Medical Instrument Co., Ltd

Control Bottle, Ampoule, Tubular Glass Vial

Drill/Saw, Portable X-ray Fluoroscopy Instrument

Shanghai Intco Import & Export Co., Ltd

Shenzhen ECGMAC Medical Electronics Co., Ltd

Shenzhen China Medical Equipment Co., Ltd

ECG Mechine, PC ECG, Holter

Endoscope Camera System, LED Cold Light Source

Suzhou Sunan Zimmered Medical Instrument Co., Ltd

Suzhou IDEAL Medical Appliance Co., Ltd

Sterile Disposable Syringes, PTCA Accessories, OEM

Locking Compression Plates, Metallic bone plates

Disposable Skin Stapler, Disposable Linear Cutter Stapler, Disposable Linear Stapler

Disposable Gloves , Nonwoven Disposables, Plastic Disposables, Sterilization Packaging

Shenyang MasTech Medical Device Co., Ltd


Huaian Hengchun Medical Product Co., Ltd Disposable Syringe, Scalp Vein Set, Infusion Pump, Vaginal Speculum Series, Infusion Set, Urine Bag

Beijing KellyMed Co., Ltd Infusion Pump, Veterinary Infusion Pump, Feeding Pump, Syringe Pump, Infusion Management System

Operating Light, Operating Table, Pendant

Spine Surgery, Interlocking Nail, Normal Plate, Screws, Titanium Mesh, Locking Plate, Facial plates

Goodnovo Medical Co., Ltd

Tianjin Walkman Biomaterial Co., Ltd

Gigaa Medical Laser

Blood Pressure Monitor, Blood Glucose Monitor

Reconstruction Femoral Interlocking Intramedullary nail, Bridge-link Type Combined Fixation System

Diode Laser Systems

Zhangjiagang Xiehe Medical Apparatus & Instruments Co., Ltd

Yantai Huazheng Medical Apparatus Tech. Co., Ltd

Zhejiang Medicines and Health Products Import & Export Co., Ltd

Stretcher, Stretcher Accessories, Rescue Bed

Medical Packing Material, Medical Devices

Pharmaceuticals, Medicines, Fine Chemicals

Zhejiang Canwell Medical Co., Ltd

Leading medical equipment sales and services company.

Spine Series, Trauma Series, CPM, CNC Pneumatic Hemostat

Surgery Lights • Examination Lights • Headlights • Binocular Loupe

Keweisi Medical Lighting Technique Hot Line: +86 (25) 5277 6190

SE-Asia's only total event for the Entire Healthcare Industry. Chinese Exhibitors

Beijing Kangtuo Medical Instruments Hosptial Bed, Orthopedics Bed, Medical Trolley, Pharmacy Outpatient

Contec Medical System Co., Ltd Pulse Oximeter, ECG Machine, Patient Monitor, OEM, Simulator

Beijing Kangda World Medical Appliance Center

Shandong Yaohua Medical Device Tech. Co., Ltd

Cupping Kit, Massage Products, Healthcare Pillow

Control Bottle, Ampoule, Tubular Glass Vial

Shenzhen Shenke Medical Instrument Technical Development Co., Ltd

Biosino Bio-Technology & Science Inc

Syringe Pump, Indusion Pump, Indusion Supervision

Biochemistry Reagents, Immunology Reagents, Rapid Test, Instruments, Investor Relations

A4 ELECTRIC BED WITH PE BED HEAD Chinalight Sunshine Imp. & Exp. Co., Ltd APIs, Finished Drug Products, Medical Device

Safe Comfortable and Easy to operate

Medical Equipment

Order Now +86 (20) 5032 7895


MEDINFO Spring 2013

China Pavilion Index

May 21-24

S達o Paulo, Brazil

The most important healthcare fair for the Latin American market Chinese Exhibitors

Kingcare Import & Export Corporation Surgical Dressing, Non-woven &PE Products, Medical Disposable, Medical Consumable

Shenzhen Creative Industry Co., Ltd Pulse Oximeter, Easy ECG Monitor, Fetal Doppler, Spot Check Monitor

Cupping Kit, Massage Products, Healthcare Pillow

Suzhou Sunan Zimmered Medical Instrument Co., Ltd

Weihai Hongyu Nonwoven Fabric Products Co., Ltd

Locking Compression Plates, Metallic bone plates

Isolation Gown, Ancillary Kits, Component, Mask

Shenzhen Adecon Technology Co., Ltd

Beijing Zhongke Jian'an Meclitechics Co., Ltd

Hangzhou Hawk Optical Electronic Instruments Co., Ltd

Shock Wave Lithotripsy Machine, Evoked Potential www.zkja .com

Videoscopes, Accessories For Rigid Telescopes

Sino-Hero (Shenzhen) Bio-Medical Electronics

Shenyang Shenda Endoscope Co., Ltd

Monitor, Patient Monitor, Blood Pressure Monitor, Digital Thermometer

Hangzhou Meimei Technology Co., Ltd Ultrasonic Cleaning Machine, Classification Marking, Equipment Supplies Series

Shenzhen Well.D Medical Electronics Co., Ltd Black/White Ultrasound Scanner, Color Diagnostic

Top Quality Excellent Service Best Price 19

Shanghai Ortho King Medical Device Co., Ltd

Patient Monitoring, ECG Machine, Fetal Doppler

Wenzhou Haofeng Mechinery Co., Ltd

Tianjin Hanaco Xingda Medical Co., Ltd Infusion Set, Syringe, Blood Tubing Sets, Medical Components

Medical Endoscope, IndeusEndos, EndosProSys

Hydrogel coating slicing machine

Shanghai Kindly Enterprise Development Group

Needle And Cannula, Syringes, Infusion Sets

Order Now: +86 (631) 363 1267

Hongyu Nonwoven Fabric Products Co., Ltd

MEDINFO Spring 2013

Exhibition Pre & Post Reports

The Hospitalar Fair is expecting 92,000 professional health care visitors at its 20th anniversary edition


etween May 21st and 24th, some

professional visitors, primarily hospital

to meet the most important demands of the

1,250 healthcare sector suppliers

directors and managers, nurses, doctors,

healthcare sector".

representing 34 countries will

distributors, entrepreneurs and international

occupy an exhibition area of 82,000 m2

buyers. The event organizers expect to

Joint events

of the Expo Center Norte pavilions in São

surpass the results of the 2012 edition, when

One of the main highlights in the 2013 schedule

Paulo, showcasing the best the world has to

exhibitors reported figures of around US$ 3,2

of the forum is the transformation of the Latin

offer in terms of innovation and efficiency

billion (R$ 6,4 billions) in on-going deals during

American Congress on Healthcare Services

for use in hospitals, clinics, laboratories

the event.

– which has run parallel to HOSPITALAR at the last 18 editions – into an event with an

and medical offices. Waleska Santos, doctor, entrepreneur, founder

international flavor and repercussion. Baptized

HOSPITALAR 2013 – the International Fair of

and president of HOSPITALAR, emphasizes that

the International Congress on Healthcare

Products, Equipment, Services and Technology

the event is a huge platform for showcasing

Services (ICHS), the event comes with a new

for Hospitals, Laboratories, Pharmacies,

new developments in products, equipment and

format and content, but without breaking

Clinics and Medical Offices will bring together

services, while also functioning as a forum for

away from the historical ties and positive

entrepreneurs and industry professionals for

debate in the field of healthcare management

legacy of the former CLASSaúde. The aim is

four days of strategic contacts and business,

and development. "HOSPITALAR is getting

to bring together topics and speakers covering

supplemented by an extensive agenda of

better with age, and promises a great many

interests in the development of hospitals and

congresses and seminars.

novelties in its 20th anniversary edition. Our

healthcare services not only in Brazil and

enduring commitment to the industry is to

Latin America, but also in countries on other

The 20th anniversary edition of HOSPITALAR

create new opportunities for networking and


Fair and Forum expects to host over 92,000

business, while at the same time encouraging debate and the search for solutions


For moring information plese visit

edicall expo is a premier medical


equipment Fair organized by

serves as the ideal platform tor the companies


Medexpert Business Consultants Pvt Ltd,

to showcase their latest developments. All

Japan, displayed various range of products.

Chennai. lndia. The show was started 2006

the previous editions has been successful

with the idea of bringing all the stake

in attracting quality visitors, like hospital

Medicall is organized by a professional team

holders in the industry at one place.

owners, specialist, hospital administrators.

headed by Dr. S.Manivannan. Md. UNO ..

purchase mangers and dealers and distributors

Founder- Director Ola leading hospital group in

of medical equipments.

South India.

Indian health care is growing at the rate of 15% pa. due to various factors like demand supply gap, increased affordable middle class

The last edition at Chennai Trade Centre

population, growing health tourism market

attracted more than 8250 visitors. Around 430

and also due to the rise in lite style disease

exhibitors, including international exhibitors

like Diabetes, Heart disease etc.

from China, Taiwan, Baveria, Iran, Korea, Hong



Medi-Pharm Expo 2013 In Hochiminh City

The 13th Vietnam International Hospital, Medical and Pharmaceutical Exhibition in Hochiminh City - VIETNAM MEDI-PHARM EXPO


Thailand's No.1 Medical and health care exhibition

2013 IN HCMC will be held from 22 – 24 Aug.,

The 6th edition of Thailand's most significant

2013 at Tan Binh Exhibition & Convention

medical and health exhibition, MEDICAL FAIR

Centre (TBECC), 446 Hoang Van Thu Str., Tan

THAILAND (MFT) will return to Bangkok's Queen

Binh Dist., Hochiminh City, Vietnam.

Sirikit National Convention Center (QSNCC) on 12 to 14 September 2013.

There are 5 concurrent events: MEDICA VIETNAM 2013: Vietnam International Exhibition on Medical & Laboratory Equipments

Since its inception in 2003, MFT has grown to introduce their products and services in

from strength to strength and is recognised

the most efficient way. This is also a golden

as Thailand's most important resource and

PHARMA VIETNAM 2013: Vietnam International

opportunity for exhibitors to interchange,

business platform for both international

Exhibition on Pharmaceutical Products and

exchange experiences, seek for counter-parts,

and regional suppliers from the medical

Processing, Packaging Machinery

join ventures, signing contracts…

and healthcare sectors. Testament to MFT's

HOSPITA VIETNAM 2013: Vietnam International

During the exhibition, there will be Conference

Exhibition on Hospital and Equipments

the largest edition to date as it welcomed

introducing Vietnam medical & pharmaceutical

328 exhibiting companies form 25 countries,

market, trading policies when doing business

including 8 national groups and pavilions from

in Vietnam hosted by related Departments,

Austria, Belgium, China, Germany, Japan,

Associations of Ministry of Health of Vietnam.

South Korea, Singapore and Taiwan. While

OPTICA VIETNAM 2013: Vietnam International Exhibition on Ophthalmology

success, the last edition of MFT in 2011, was

DENTAL VIETNAM 2013: Vietnam International

qualified trade visitors from Thailand and

Exhibition on Dental Materials and Equipments

around the world reached an impressive 5,447.

This is the annual exhibition of Vietnam

Focused on equipment and supplies for

healthcare industry hosted by Ministry of

the hospital, diagnostic, pharmaceutical,

Health of Vietnam and Ministry of Industry &

medical and rehabilitation sectors, MFT

Trade of Vietnam.

2013 will bring together new and innovative technologies, solutions, products and services


from around the world. The exhibition

IN HOCHIMINH CITY expects to welcome more

serves as a converging point for healthcare

than 300 exhibitors from 20 countries and

providers, medical suppliers, industry

regions such as: Australia, France, Germany,

The promotional campaign will be launched

professionals, government bodies, hospital

Italy, Belarus, Russia, Japan, Korea, Malaysia,

extensively all over Vietnam and foreign

administrators, doctors, nurses and other

Singapore, Thailan, China, Taiwan, Hongkong,

countries by various methods:

healthcare professionals sourcing for the latest

India, Pakistan, Bangladesh, Vietnam… with exhibit ranges: Medical and laboratory products; pharmaceutical and processing, packaging machinery; healthcare and beauty; ophthalmological and dental products…. VIETNAM MEDI-PHARM EXPO 2013 in Hochiminh City will be an ideal platform for Enterprises

- Advertising on website, newspapers, media,

innovations in medical and health care.

billboard, banner… - Sending Invitation Cards via post, e-mails… - Direct phone calls, fax…

For moring information plese visit

For moring information plese visit 22

MEDINFO Spring 2013

International Market & Trends

Global Medical Devices Survey 2012–2013 :

Market Trends, Marketing Spend & Sales Strategies in the Global Medical Devices Industry • Shelly Wills

The medical devices industry anticipates marginal revenue growth in 2012

Incidentally, there has been no substantial

has reduced growth optimism in the US, the

change in expectations of consolidation among

growth prospects are still high amongst the

medical device companies in 2012 when

developed countries. With an aging Baby

compared to the 2011 survey results. Finally,

Boomer population, high unmet medical needs

Of respondents across the industry, 54% are

high operating costs, rising competition, the

and increased incidence of lifestyle diseases

"more optimistic" about revenue growth

need to increase geographical presence in key

including cardiovascular diseases, diabetes,

for their company over the next 12 months

markets, stringent government regulations,

hypertension, and obesity, the US medical

as compared to the previous 12 months.

high R&D costs, increased time to develop

device industry continues to grow at a brisk

With the current volatile market situation,

and introduce new technologies, business


the medical devices market is expected to

competence, and pressure on bottom-line

register different rates of growth between

performance are the key stimuli for switches

the developed markets in the US and Western

to inorganic growth.

Europe and the emerging markets of AsiaPacific and Latin American countries. However, strong growth in emerging markets such as India, China, and Brazil, has contributed to an increase in revenue optimism.

China, India and Brazil are the most important emerging markets Respondents identify that China, India and

The top three key expected changes for

Brazil will offer the highest opportunities

2012 are the introduction of "new products

of growth among emerging markets. The

and services," business "expansion in current

expansion of business activities in emerging

market and abroad" and "improvement in

markets, together with stronger economic

operational efficiency." Overall, the key

growth than other regions of the world,

expected changes in business structure for

government funding and reforms, changing

medical devices manufacturers in 2012 have

consumer lifestyles, increasing penetration

not changed considerably from those identified

of medical insurance products, and a rise in

in 2011.

disposable income, has increased the demand for quality healthcare services. This, in turn, is

Companies face key challenges in‘market uncertainty’, ‘responding to pricing pressure’ and ‘regulatory change’ "Market uncertainty," "responding to pricing pressure," and "regulatory change" are the most immediate business concerns for the industry. Additionally, "market uncertainty" and "responding to pricing pressure" are considered leading business concerns for respondents from small and medium-sized companies, whereas "regulatory change," and "cost containment" are concerns expressed by respondents from large companies. Furthermore, buyer respondents across all regions rank "innovate products" as the leading action suppliers should take to secure business, while senior-

Mergers and acquisitions in the industry is expected to increase in 2012

expected to increase the demand for medical

The US, Singapore, Taiwan and Hong Kong,

"reduce prices" as key initiatives for suppliers

Industry executives expect to see increased

South Korea, Germany, and Canada are

to secure buyers' business.

levels of consolidation, with 63% of

identified as the most important regions for

respondents anticipating either a "significant

growth among developed regions.

Average annual marketing budget of suppliers

equipment and other support services.

increase" or an "increase" in merger and acquisition (M&A) activity over the next 12

Although concern over the implementation


of healthcare reforms starting from 2013


level executives identify the need to "innovate products," "improve payment terms," and

is expected to remain stagnant in 2012 in comparison to 2011 ICD Research's industry survey revealed that on average, the marketing budgets of global medical device

industry supplier respondents are expected

and "lead generation" are identified as key

The "ability to target specific audience

to increase by 7% over the next 12 months.

marketing aims for global medical device

niches," "flexibility in customizing services,"

Moreover, in 2012, 72% of supplier respondents

industry suppliers by 77%, 54%, and 31% of

and "thorough reporting and analysis" are

anticipate an increase in marketing budgets,

industry respondents respectively. In 2012, the

considered chief success factors for marketing

as compared to 61% in 2011.

key strategy that industry suppliers plan to

agencies. Survey results indicate that critical

employ is to "focus sales efforts on generating

success factors have changed slightly since

new business," as identified by 53% of

2010 and 2011, and although the leading

respondents. Moreover, supplier respondents

critical factor of the "ability to target specific

are expected to invest more in new media,

audience niches" remained in pole position

such as "networking through social media

throughout 2010–2012, the importance of

websites," "email promotions," and "email

"flexibility in customizing services," and

educational messages" to increase business.

"thorough reporting and analysis" has increased

In 2012, the average size of the annual marketing budget of global medical device industry suppliers is US$1.7 million, as compared with US$1.9 million in 2011. Incidentally, the European debt crisis, increased price transparency, and global competition have led to neutral expectations of annual marketing budgets. However, 76% of companies have a marketing budget of less than US$250,000 for the same period, which implies that companies intend to keep budgets low, spending less time and money on marketing strategies.

"Online content sites", "email and newsletters" and "social media and networking sites" to dominate future investment

substantially in the recent survey. Additionally,

"Ability to target specific audience niches," "flexibility in customizing services," and "thorough reporting and analysis" are the three leading critical success factors for suppliers in 2012

customizing sales processes ensures conformity with the customer buying process and suppliers look for marketing agencies that offer products and services which add value, to attract customer attention.

"Online content sites," "email and newsletters," and "social media and networking sites" are expected to register the strongest investment. Conversely, "radio," "newspapers,"

Worth the wait...

Adult Products Exhibitions

and "television and video" are expected to show the least investment gains. In the next 12 months, global marketing budgets are expected to demonstrate an increasingly significant proportion of spending towards

X' Show

31 May-2 Jun. 2013 Moscow, Russia

ETO Show

digital media, including emails, internet

23-24 Jun. 2013 Birmingham, UK

searches, social media, and networking sites.

Asia Adult Expo

Additionally, "market intelligence research," "CRM systems" and "competitor intelligence research" emerged as important areas of investment among marketing and sales solutions activities, in 2012.

"Customer retention," "customer acquisition," and "lead generation" dominates key marketing aims of suppliers for 2012–2013 "Customer retention," "customer acquisition,"

29-31 Aug. 2013 HongKong, P.R.China

Venus Berlin

17-21 Oct. 2013 Berlin, Germany

Sexpo Melbourne

21-24 Nov. 2013 Melbourne, Australia

Asia Adult Expo

13-15 Dec. 2013 Macau, P.R.China

Consultac Expo Honor Agent

tel +86 (10) 8225 8800 fax +86 (10) 8225 0600


MEDINFO Spring 2013

International Market & Trends

HIMSS: Resistance is just uncertainty, says Mostashari


Beth Walsh

Farzad Mostashari, MD

EW ORLEANS—“Healthcare is broken

Tavenner who said without that new payment

organizations that didn’t even exist three

not just when it comes to the

and delivery models cannot succeed. “Fee for

years ago doing? More than 130,00 providers

cost but in so many other ways,”

service isn’t dead yet, but there are a lot of

registered with a REC, 101,000 have gone

plans for its demise.”

live on an EHR and more than one-quarter of

said National Coordinator of Health IT

providers have demonstrated Meaningful Use.

Farzad Mostashari, MD, ScM, delivering a keynote address at the Health Information

You need the incentives and the IT, he said.

and Management Systems Society (HIMSS)

“The ability to manage information is going

Mostashari said he spent time in the HIMSS13

annual convention. “Healthcare is broken

to be a part of doing business. In healthcare,

exhibition hall and saw many claims regarding

as a system…as a lack of systems.”

when things just happen based on standing

scalability. “You know what scales? Hard work,

orders they get done more often. You don’t

determination, perseverance. Grit scales.”

That system is failing everyone in healthcare

need pop-up reminders every second saying

He also visited the Interoperability Showcase

and everyone we love, he said. More

‘give the flu shot.’ Just give the flu shot!”

which first debuted at the HIMSS convention in 2006. “Best. Interop. Showcase. Ever,” was his

important than errors of commission are errors of emission—“the errors we never see.

The economic system responds, Mostashari

Surgeons save lives, but we don’t know whose

said. “Things aren’t static.” For example, the

lives we’re taking when we only control blood

percentage of providers using computerized

He also addressed recent studies that claim

pressure for half of the people who need it.”

physician order entry has increased from 65

that physicians are increasingly dissatisfied

percent to 85 percent and e-prescribing went

with their EHR. “You can’t beat the data,”

Data and information can make the invisible

from 55 percent to 73 percent in one year.

he said. Some of those studies have a 1.3

visible. “And then we can do something about

Having the functionality and ability to do it is

percent response rate. The gold standard U.S.

it. We can do quality improvement not just

the first step, he said. “What remains is the

physician survey is from the National Center

retrospective accounting.”

will and leadership to use it well.”

for Health Statistics, he said.

To fix the system, incentives matter. “If you

Mostashari addressed complaints that various

Going forward, “our shared challenge this

pay people for the outcomes they’ll figure out

measurement thresholds in the Meaningful Use

year is the exchange of information. Does

away to get the outcomes.” The species Homo

requirements are too hard. “You destroyed

it get from where it is now to over there?

economicus is limited to CFOs of hospitals,

those thresholds! And once you do it, you’re

Interoperability is not the same thing at all.

Mostashari joked. “They are a rare breed” that

not going to do it for every fifth patient.

Interoperability is when you get information

operates purely on rational economics.

You’re going to change the workflow and do it

can you understand it, can you use it, can you

for everybody.”

incorporate it into your own information?”

“It’s not just about the money.” He cited an

He acknowledged that Meaningful Use is not

Despite the successes to date regarding

outcomes project during his time as public

easy, and meaningful users are earning their

adoption of health IT, only 24 percent of

health director in New York City, in which “we

incentive pay. Looking ahead to penalties

hospitals are exchanging clinical summaries

said that we recognize that it takes more time

for not meeting Meaningful Use, he said “my

with outside hospitals.

and effort to bring someone’s blood pressure

goal is for nobody to be penalized. We want

under control and here is some money to

everybody to succeed on this.”

evaluation this year.

Professional ethos is at play as well, he said.

four percent is nothing to celebrate even if

offset the costs. It turns out, that works better.”

“This is not where we want it to be. Twenty-

Don’t tell me healthcare can’t change, he said.

it’s triple what it was three years ago. It’s not

“It can. A lot of what seems to be resistance

good enough and we’re going to change this.”

Payment rules make a big difference too, he

that is just uncertainty.” Regional extension

said. He cited the Centers for Medicare &

centers were developed to “shrink the

Mostashari chastised his audience for not being

Medicaid Services' Acting Adminstrator Marilyn

change and provide a script.” How are these

more aware of the final criteria included in the


2014 edition of EHR standards. “I am shocked at how many people who should know better don’t even know what’s in there.” Many of the complaints and suggestions people have made over the years are included in the 2014 edition, so providers need to review it and be aware of the new certification standards.

The Role of Imaging Biomarkers

Johannes Czernin MD

Professor, Molecular & Medical Pharmacology, Director, Nuclear Medicine Clinic, Positron Emission Tomography/Computed Tomography, David Geffen School of Medicine at University of California, Los Angeles, Los Angeles, Calif.

one area where we intend to be forward


leaning. You said don’t regulate too soon and

In addition, biomarkers for evaluating

We will likely look back on this decade as the

coronary function and perfusion are well-

decade of the biomarker—a time in which

established. Imaging biomarkers targeting

medical researchers recognized opportunity,

neurodegenerative diseases also are widely

challenged technology and themselves,

used in the clinic.

and developed and validated organ-specific

Mostashari said his office and the industry must work on privacy and security issues. “That’s

don’t set in stone regulations before we know what the problems are. We plan to do a lot of education and a lot of listening. My hope is that you will step up and do self-regulation that we can endorse.”

maging biomarkers have been developed

therapeutic responses early and robustly

for use in early cancer diagnosis, staging

which, in turn, can lead to appropriate

and restaging of disease and monitoring

changes in therapeutic approaches.

the effects of therapeutic interventions.

biomarkers that will better predict patient

He also cited the recent announcement from CMS and ONC that the agencies intend to make sure it is more profitable to share information than to hoard it. “That’s a big deal. No one should make a profit holding patient data hostage,” he said to enthusiastic applause. In the future, “the patient certainly is going to be that blockbuster drug.” He referenced studies indicating text messages are as effective as pharmaceutical agents in helping people quit smoking. “We are going to need smart patients who access their own information. They are going to push the culture change that has to come.”

Reprinted from

Clinical Innovation+Technology

18F-fluorodeoxyglucose will remain the most


important imaging biomarker in neurology and oncology. However, with our increasing

Among the challenges are validation

understanding and knowledge of biology, there

and standardization procedures and the

is a need for refinement to better visualize

establishment of true reference standards

such processes as tumor neo-angiogenesis,

for imaging biomarker performance. These

apoptosis, metastatic potential, receptor

necessary housekeeping activities are very

status and many more.

expensive given that dozens, if not hundreds, of biomarkers are being developed. Without

For neurological applications, imaging

a close interaction between government

biomarkers that allow for a reliable detection

agencies and industry, the successful

of plaques and/or tangles would greatly assist

translation of imaging biomarkers into the

in developing those drugs that might arrest

clinic will not be possible.

neurodegenerative processes. However, all new imaging biomarkers need to undergo a

Imaging biomarkers have their fair share

rigorous validation process from cells through

of opportunity and challenge, but great

animal experiments to clinical trials. This

successes have been achieved—in assisting in

pathway is time-consuming and expensive, and

diagnosing, staging and monitoring sarcoma,

innovative approaches are needed to make

metastatic breast cancer, lymphoma, head

this process more efficient.

and neck cancer and gastric cancer as well as coronary artery disease, significant infection

There are several important reasons for

and identifying Alzheimer’s disease prior to

accelerating the development of imaging

the onset of problems as well as Huntington’s

biomarkers. First, personalized medicine will


require markers that allow the prediction of which therapeutic is likely to be effective in which patient; second, in drug development,

Intertion to service Chinese enterprises

determine whether the therapeutic target is

Reprinted from

Molecular Imaging

present and whether the target is “hit” by the drug. Finally, surrogate markers of treatment

Consultac Expo Co., Ltd Tel: 86 (10) 8225 8800

imaging biomarkers could be used to

Learn More

responses such as FDG can be used to assess 26

MEDINFO Spring 2013

International Market & Trends

Global medical R & D new hot spot for a new generation of Implantable Medical Devices


mplantable medical device industry has

cancer and other malignancies in patients

can be more accurate, more complete

made remarkable progress in the past

in vivo, active in a large number of tumor

information, which can guide insulin doses and

30 years. From implantable cardiac

secretion of a special protein combined with


pacemakers, implantable atrial defibrillator,

these nanoparticles and deform the product.

cochlear implants, implantable electrode

The doctors of patients with cancer in the

In addition, a business of Finland has

(used for the treatment of Parkinson's

body detector scan, magnetic resonance

developed a new a new implantable insulin

disease, epilepsy and other diseases),

imaging (MRI) device on the display screen

pump use a designed for patients with type

implantable insulin pump, to all kinds of

to intuitively understand the level of activity

I diabetes. According to the developer of

plants into the stent, these products on the

of the tumor of the patient's body, and

introduction, the implantable insulin pump

market, soon to become the best-selling

accordingly formulate appropriate treatment

can change according to the blood sugar in

products in the medical device market. To


diabetics automatically regulate insulin dose.

become an important branch of the medical

Implantable glucose monitors


Zyvex Nanotechnology is a company

Implantable health information recorder

specializing in the development of the

Hypertension, coronary heart disease,

nano-bio-sensing technology. The company

diabetes, chronic obstructive pulmonary

developed a new implantable glucose monitors

disease and other chronic disease caused by

a volume of only the equivalent of an ordinary

the Governments attach great importance

button battery size. The product can be

to predict the "signs" of the disease or to

generated according to the human blood sugar

monitor changes in condition, allows people

level of the corresponding weak bioelectrical

early prevention, diagnosis and treatment of

biological change

disease, or to avoid sudden the occurrence of

of current and the

the event.

be sure, implantable medical devices has

In recent years, the research and development of a new generation of implantable medical devices developed in the United States and other developed countries in full swing, such as wireless heart monitor, real-time blood glucose monitor, remote life monitor, implantable cancer detection instrument. These have been listed or are in clinical trials of medical devices, smart, convenient shape

measured data

or use, can save the cost of medical care

form can be the

In recent years, foreign manufacturers are

miniature silicon

stepping up development of the implantable


electronic health information logger. Foreign

chip is transmitted

R & D personnel, these implants instruments

to the information

recorded in real time the human heartbeat,

terminal, so that

blood pressure, pulse, blood sugar and blood

doctor and patient

oxygen saturation and other important life and

can be informed of the blood glucose data in

health information, and wireless transmission

real time. The product has entered clinical

of data to the data terminal, allowing


physicians to be able to grasp the patient

and play better efficacy, even timely predict disease. "Scientific American" magazine recently reported that the incidence of cancer in countries around the world showed a rapid upward trend. How to accurately judge the efficacy and tumor progression after receiving chemotherapy, radiotherapy or surgery, is a major problem. Massachusetts Institute of Technology researchers new developed an implantable cancer detector is less than 5 mm in diameter, containing testosterone (male sex hormone) and other nanoscale protein particles. Implantation of testicular cancer, ovarian 27

changes in vital signs. Most of these new The United States GlySens newly developed a

products combined with new technologies,

new implantable glucose sensor for diabetics

nanotechnology, microelectronics, chip

provide wireless detection. This instrument


can be continuous monitoring of subcutaneous glucose levels in patients. Finger-prick compared to monitoring, the instrument

Translated from


These days, robot-assisted surgery is part of the daily routine in many operating rooms. High precision and gentle surgery speak in favor of robotic surgery. However, high costs not just for the equipment, but also for its maintenance argue against it. Nevertheless,

Surgical Robots:

Development Sector with a Future

this development sector has a promising

Aside from numerous advantages however,


robotic systems can also have significant downsides. Usually, frequently mentioned

The first surgery with a robot took place in

shortcomings include very high costs. It is not

1985. With the PUMA 200, surgeons back then

just the device that is expensive; oftentimes

operated on a brain tumor of a male patient.

you also need specialized technical staff

Nowadays, surgical robots are being used in

that is capable of operating the robot. The

many different disciplines. Whether it is in

maintenance of the systems also presents

neurology, cardiology or urology, wherever

hospitals with major financial burdens.

highly accurate and often long surgeries are required, robots are treasured assistants.

With the CyberKnife system, pinpoint and

Doctor Ralf Westphal oversees several projects

gentle radiation can be delivered to tumor

in the field of robot-assisted surgery at the

patients; © Accuray

Braunschweig University of Technology: “The

increasing accuracy and safety, in particular in threshold areas, as is often the case in neurosurgery.”

consuming anyway, or for those surgeries

way, the instruments can be controlled in

where the increased precision of the systems

a more ergonomic fashion and the number

increases patient safety.

of required instrument changes reduced.

Robots are also often used for milling of entry

orthopedics or trauma surgery are confronted

as facial nerves, precision during surgery is especially important, stresses Westphal. “The combination of high-resolution 3D imaging, computer-assisted surgery and robot-assisted milling can contribute to increased precision and safety in this area.”

of surgery in the operating room”, Westphal only worthwhile for surgeries that are time-

Disciplines requiring higher effort also benefit

surgery can become risky in critical areas such

the robotic systems before or at the beginning

surgeon to operate with both hands. This

The pros and cons points to position cochlear implants. Since the

time that is usually needed to properly set up

emphasizes. This is why the use of robots is

use of a robotic, tremor-reduced and highprecision navigation system can contribute to

“Another point of criticism is the additional

from surgical robots. Physicians in the field of with bone fractures. Exact positioning of bone fragments is an important criterion here. “It is frequently impossible to muster up the enormous effort and achieve high precision at the same time during manual interventions. Generally, this is not a problem for robots”, Westphal points out.

Radiation instead of incision Yet it is not just conventional surgery that counts on robotic surgery. These technologies are also in high demand for radiation therapy. With the CyberKnife system for instance, pinpoint and gentle radiation can be delivered to tumor patients. ”The CyberKnife is a system where the radiation source is positioned via a robotic arm to aim photon beams directly at the target region”, explains Doctor Alexander Schlaefer of the Medical Robotics Group in our

Another advantage of robotic systems is the interview. Due to the flexibility

chance to perform minimally invasive surgery.

of the beam alignment, extremely focused

Perhaps the best-known example of such a

regions can be reached with a high dose of

robot is da Vinci. The system consists of a

radiation, while the surrounding tissue remains

console from which the surgeon operates the

largely preserved.

device, three robotic arms and one patientside cart, which is equipped with a 3D camera. Thanks to the flexible arms, the surgeon

Extracted from

is able to perform very precise and small incisions on the tissue. During an endoscopy of the nasal cavity, surgical robots make it possible for the

The flexible arms of the da Vinci make


very precise and small incisions possible; © Intuitive Surgical 28

MEDINFO Spring 2013

Hot Topic

How Google Glass will revolutionize 9 industries ? • Megan Rose Dickey Sources:

Cover picture Š 29

GPS Conventional GPS is essentially already dead because so many people have the same service on their phones. But since many states ban the use of cell phones while driving, Google Glass will be a great alternative. Sure, you could pull up the directions before you start driving and even receive voice-based turn-by-turn directions. But people still like to see where AP Images

they're going — and Glass does that.

Construction and home maintenance

Google Glass, the search giant's internet-connected glasses prototype, is one of the most exciting

JetBlue recently highlighted what it would

products to come around in a while. That's

do with Google Glass. If JetBlue had Glass,

because the implications are huge. Glass

it "would continue to help the world view air

will bring everyday activities closer to our

travel through a whole new lens," the airline

senses, and enhance our interactions with our

company wrote on Google+. A few of the

surroundings. We'll be more connected to the Internet than we ever have before and we'll


possibilities: real-time notifications for your flight status, a map for available outlets in the

onto the real world.

Hollywood Google Glass will open up the doors to more

you're leaving the airport, real-time garage

Granted, Glass is still in its early days. It

creative types of videography. Already, there

capacity information, and directions to the

doesn't yet have its own cellular radio, so

seems to be a push toward shooting movies

baggage claim area.

it has to sync up with mobile phones via

on iPhones and creating new ways for people

Bluetooth to access Wi-Fi and 3G or 4G data

to consume and immerse themselves in video.

connections. As of now, Google Glass can do

With Glass, we'll be able to record video from

things like record video, send text messages,

an entirely new, first-person perspective.

provide translations, and give directions.

When Google first announced Glass, for

be able to see useful images and data overlaid

But Google has been holding hackathons for developers to come up with more ways to use Glass. The search giant also recently held a competition to give everyday people a chance to get their hands on Glass and its API. Anyone who wanted Glass had to write on either Twitter or Google+ what they would do with Glass and include the hashtag #ifihadglass.

boarding area, taxi fare estimates for when

example, Google co-founder Sergey Brin used skydivers to demonstrate how people can now capture video from anywhere, without needing to physically hold a device.

Air travel JetBlue recently highlighted what it would do with Google Glass. If JetBlue had Glass,

Glass does raise some privacy concerns. And

it "would continue to help the world view air

before it really takes off, Google will need to

travel through a whole new lens," the airline

find a way to make it appeal to the masses.

company wrote on Google+. A few of the

As of now, Glass seems to appeal more to

possibilities: real-time notifications for your

men than women, according to a TechCrunch

flight status, a map for available outlets in the

analysis of #ifihadglass tweets and Google+

boarding area, taxi fare estimates for when

posts. It's also pretty expensive at $1,500. Still,

you're leaving the airport, real-time garage

Google Glass has the potential to disrupt a lot

capacity information, and directions to the

of industries, from Hollywood to air travel.

baggage claim area.



MEDINFO Spring 2013

Hot Topic

Education Using Google Glass in the classroom has vast implications. Students could live-stream the lecture to classmates who are out sick that day, while still being able to pay attention. On the other hand, students will have access to all the answers they need right in front of them while taking a test. Flickr / NDNG

That means schools will need to determine the best use cases for Glass in the classroom.

Health care Doctors and surgeons could ask Glass for realtime updates of a patient's vital signs. They could also use Glass for educational purposes. "Imagine this, the surgeon whilst operating can

But Glass also has vast implications for language learning since it can provide realtime, text-based language translations of what people are saying.

Screenshot/Jonathan McIntosh

Advertising Google Glass could one day help police officers identify known criminals — a fairly feasible task given that Google already has facial recognition software.

see an overlay of a patients individual anatomy

Already, a company called Golden-i has

(obtained from pre operative scans) on top

created a headset for use by law enforcement.

of their visual field," Andrew Chow, a surgeon

It features facial recognition, the ability to

and entrepreneur, posited on Quora. "They

scan license plates instantly, monitor vital

therefore know exactly where to cut, exactly

signs, and remotely control other devices.

where the tumour lies, exactly where to avoid damaging that crucial structure, the position of that blood vessel that's going to cause a lot of blood loss etc. This could have an impact upon patient care and outcomes on so many






Guides and tours Future versions of Google Glass could function


as your own personal tour guide. Google already has Field Trip, the app that provides information basd on where you are. Glass with Field Trip could overlay the history of a

Exhibitions represented by Consultac.*

museum as you walk by it. Inside a museum, Glass could guide you through a museum and even provide additional information on works of art.


Law enforcement Google Glass could one day help police officers identify known criminals — a fairly feasible task given that Google already has facial recognition software. Already, a company called Golden-i has

Leading Exhibition Service Org. in China.

created a headset for use by law enforcement. It features facial recognition, the ability to

Consultac Expo

scan license plates instantly, monitor vital Flickr/Patrick Feller 31

signs, and remotely control other devices.

*2013 statistical results.

86 (10) 8225 8800

MEDINFO Spring 2013

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Contec Medical System Co., Ltd Tel: +86 159 3335 6850 Fax: +86 (335) 8015 525 Email: Website: Infusion Pump

ZNB-XD Infusion Pump Pumping Mechanism: Curvilinear peristaltic IV Sets: Compatible with IV sets of any standard Flow Rate: 1~1100 ml/h Accuracy: Dedicated IV sets: ±3%; Standard IV sets: ±5% Volume: 1~9999 ml KVO Rate: 4 ml/h Alarms: Occlusion, air-in-line, door open, end program, low pressure Additional Features: Real-time shift totals, automatic power switching, mute button, bolus, system malfunction Air-in-Line Detection: Ultrasonic detector Infusion Management System (nurse call): Optional Atmospheric Pressure: 700-1060 hpa Beijing KellyMed Co., Ltd Tel: +86 (10) 8249 0385 Fax: +86 (10) 6558 7908 Email: Website: Other

L'CARE-LED Cold Light Source LC-400 Input Voltage: AC110-240V Input power: 80W Project: Parameters Single LED drive current: Maximum 9A Light intensity (through endoscopy): 80000lux (Brightness is the same with 400-watt xenon headlights cold light source) Luminous efficiency: 350 mA/mm2 Every watt of Illumination is than 100lumens Thermal Interface: Heat sink thermal resistance of the junction is only 0.9 C / W Environmental Protection: Meet the RoHS standard Shenzhen China Medical Equipment Co., Ltd Tel: +86 (755) 8328 7581 Fax: +86 (755) 83264788 Email: Website: ECG Machine

Digital Three Channels ECG EM-301 *Simultaneous 12 leads ECG acquisition and display *Simultaneous 3 leads ECG printing with 80mmthermal paper *7 inch 800 x 480 TFT color LCD *Built-in rechargeable lithium battery, print up to 1080 ECG reports *Built-in 4GB SD card, save up to 10,000 ECG reports in XML format *Pacemaker detection *Precise ECG auto-interpretation program *USB SLAVE port can be connected to PC-ECG software (optional) *Connect to an external USB printer supporting PCL6 language by USB MASTER port to print12 leads ECG report on A4 paper *Network transmission (optional) *Software upgrade automatically via SD card Shenzhen ECGMAC Medical Electronics Co., Ltd Tel: +86 (755) 2769 7821 Fax: +86 (755) 2769 7823 Email: Website: Operating Lamp

Surgery Shadowless Lamp YDZ700-TV Luminance: 150000

Color Temperature: 4300 Effective Spot Diameter: 12cm-32cm Doctors Head Temperature Rise: > 2 oC Temperature Rise Of Surgery: > 8 oC Light Depth: 80cm Color Index Ra: 96 Working Distance: 55cm-170cm Distance Of Vertical Movement: 115cm Power Supply: 220V / 50Hz Rated Power (VA): 200 (Single Lamp) Bulb Of Power (W): 24V / 150W Bulb Life (H): 1000 Standard Mounting Height: 275cm-310cm Minimum Installation Height: 240cm Shanghai Power Flower Medical Equipment Co., Ltd Tel: +86 (21) 5032 7897 Fax: +86 (21) 5032 7895 Email: Website: Power Tools

BJ1107B Reaming Drill B Type Interface Dual Function Acetabulum Reaming Drill (for joint operation). Output power: ≥75w, Speed (r.P.M): 0 - 280, Oscillations (osc/min): / Torque (nm): 6.5, Operation(v) voltage: 14.4, Sterilization: 135°c Swings (°): /, Noise(db): ≤70 Shanghai Bojin Electric Instrument & Device Co., Ltd Tel: +86 (21) 6652 5019 Fax: +86 (21) 6652 7863 Email: Website: Operating Table

Electric Operating Table 1. The comprehensive operating table can be applied to general surgical, obstetrics, urology, ENT, minimally invasive surgery, endoscopic, chest, kidney, neurosurgery, orthopedics and backbone other general purposes. 2. The table top surface can be mobiled for C style arm and X-ray. 3. Stable and flexible basement, is reliable to use. 4. 24V low voltage, automatic electric lock device guarantee the operation safety. 5. All kinds of operation movement can be controlled by hand-held or the control panel beside the operation table. 6. Imported hydraulics control parts make the noise-free,safe,reliable, stable operation. 7. Auto charge device at base can keep the table to been used when emergency power shut off. Shanghai Pax Medical Instrument Co., Ltd Tel: +86 (21) 5282 0699 Fax: +86 (21) 5282 0763 Email: Website: Operating Lamp

KD-202D-3B Hanging Examination Light *36W Hyper-Power output LED. *Advanced LED technology. 40,000lx of white light and 50,000 hours operating life. *Continuous light intensity adjustment without color temperature changes. *Almost 360 degree rotation. *3 different mounting options: hanging, celling or wheeled stand. Nanjing Keweisi Medical Lighting Technique Co., Ltd Tel: +86 (25) 5277 6190 Fax: +86 (25) 5278 2135 Website: 34

MEDINFO Spring 2013

Trader Medical Device


SK-10 Full Digital Ultrasound System SK-10 is your wise choice for the most affordable full digital ultrasound system. SK10 provides proven image quality while remaining easy to operate and transport. Its powerful preset functions and manual-free operation tailor the system to your individual needs easily. Shenzhen Shenke Medical Instrument Technical Development Co., Ltd Tel: +86 (755) 8188 7107 Fax: +86 (755) 8243 8567 Email: Website: Monitor

CMS7000PLUS Patient Monitor This equipment with touch screen can monitor such parameters as ECG, RESP, SpO2, NIBP, and Dual- channel TEMP. It integrates parameter measuring module, display and recorder in one device to form a compact and portable device. At the same time, its built-in replaceable battery provides convenience for patient moving. Contec Medical System Co., Ltd Tel: +86 159 3335 6850 Fax: +86 (335) 8015 525 Email: Website: Monitor

PC-3000 Patient Monitor *7'' high resolution color TFT display, 5-channel waveform display *Standard parameters: ECG, RESP, SpO2, NIBP, 2-TEMP, PR *Arrhythmia analysis and ST segment analysis *Up to 12000 groups parameter data & 72-hour ECG waveform storage and recall *1000-hour graphic and tabular trends for all parameters *7-channel ECG waveforms display simultaneously *Protection against interference from defibrillator, electrosurgical knife *Adult / Pediatric / Neonatal measurement modes *Visual and audible alarms; Networking capability *Built-in rechargeable battery Shenzhen Creative Industry Co., Ltd Tel: +86 (755) 2643 3514 Fax: +86 (755) 2643 0930 Email: Website:

Sino-Hero (Shenzhen) Bio-Medical Electronics Co., Ltd Tel: +86 (755) 2640 8541 Fax: +86 (755) 2642 0566 Email: Website: Monitor

WED-9618 10 inch VGA monitor. Four probes acceptable: convex, linear, transvaginal and endorectal. Wide applications: Abdominal, OB/GYN, Urology, Cardiology, Small parts examination etc. 3 step multi-frequency. Measurement: Distance, circumference, area, fetal weight,fetal heart rate. OB measurments: BPD, GS, CRL, FL, AD, HC, AC. 15 body marks. Gestation Age: 4th-43rd week 4-step zooming: x1.0, x1.2, x1.5, x2.0 with scroll-up depth control. Shenzhen Well.D Medical Electronics Co., Ltd Tel: +86 (755) 3690 0019 Fax: +86 (755) 3690 0018 Website: Monitor

DK-8000L Portable Patient Monitor 8.4" color TFT display, up to 10 waveforms; One level menu, easy to use; Parameters including ECG/RESP, SpO2 , NIBP, TEMP, Pulse Rate and IBP(optional); Maximum 720 hour graphic and tabular trends of all parameters; Built-in recorder and battery; Suitable for adult, pediatric and neonatal patient; Arrhythmia analysis, ST calculation, Pace analysis; Anti-ESU, anti-defibrillator; Standard network interface, can connect to Central monitor system; Optinal: recorder, dual IBP. Shenzhen Adecon Technology Co., Ltd Tel: +86 (755) 8628 5801 Fax: +86 (755) 8628 5811 Email: Website: Other

Acidic Electrolyzed Oxidizing Water Generator


Gastrointestinal Videoscope Image: 480,000 pixel; Field of view: 120°; Depth of field: 3-200 mm Defiection: up 180°; down, left and right: 100° Insertion tube: Φ9.8; Instrument channel: Φ2.8; Working length: 1100 mm Hangzhou Hawk Optical Electronic Instruments Co., Ltd Tel: +86 (571) 2281 1660 Fax: +86 (571) 2281 1228 Email: Website: Monitor

XO Transport Monitor *Only 1.2 Kg, extremely light, most rugged and versatile transport monitor. *Lasting up to 8 hours with built-in battery and backup battery. *Water-proof design equipped with first-aid bag and various carrying options to easily go anywhere. *4.3’’ Full-touch TFT-LCD display with multiple lay-outs. *Various parameter configurations including Nellcor, Masimo SPO2, EtCO2 options.


Hangzhou Meimei Technology Co., Ltd Tel: +86 (571) 8282 7991 Fax: +86 (571) 8282 7990 Email: Website: Other

Surgical Diode Laser Systems The VELAS series from GIGAA LASER offer you a multiple choice for your different clinic requirements. Surgical applications require a technology that offers equally effective ablation and coagulation options. The VELAS series will offer you the wavelength options of 810nm, 940nm, 980nm and 1470nm, so that you could choose a laser which suits your need best. Gigaa Medical Co., Ltd Tel: +86 (755) 8628 5801 Fax: +86 (755) 8628 5811 Email: Website:

MEDINFO Spring 2013

Trader Medical Supplies

Lancing Device

Extension Cable

It can be used to clinical blood testing and diabetes self-test use.

All of our cables are constructed with a TPU dual-shielded wire to ensure long-lasting flexibility. The Spo2 extension cables we offer are listed below, alongside the monitors with which they are compatible with. For further product information, please consult the pdf. file located on the bottom of this page.

LF-L-L Lancing Device

Shandong Lianfa Medical Plastic Products Co., Ltd Tel: +86 (531) 6132 9777 Fax: +86 (531) 6132 9777 Email: Website: Medical Tool

Multi-Axial Tibia Proximal Locking Plate Suzhou Sunan Zimmered Medical Instrument Co., Ltd Tel: +86 (512) 5691 3892 Fax: +86 (512) 5850 8580 Email: Website:

Spo2 Extension Cable

Unicared Electrical Technology Limited Tel: +86 (755) 2300 5862 Fax: +86 (755) 2330 1291 Email: Website: Lancet

Blood Lancet


Ampoule Shandong Yaohua Medical Device Technology Co., Ltd Tel: +86 (634) 5897 333 Fax: +86 (634) 5950 699 Email: Website:

Anhui Easyway Medical Supplies Co., Ltd Tel: +86 (550) 7092 821 Fax: +86 (550) 7093 610 Website:

Transfusion Sets

Transfusion Sets For Blood Bags, 20 Drops=1Âą0.1ml, Flexible Drip Chamber, Roller Clamp, Slip or lock Adapter, Air-inlet Device, For Gravity Use, Sterile Shanghai Kindly Enterprise Development Group Tel: +86 (21) 5914 0058 Fax: +86 (21) 5914 0057 Email: Website: Strip/Device

Fecal Occult Blood (FOB) Rapid Test Strip/Device (Feces) The FOB One Step Fecal Occult Blood Test Strip/Device (Feces) is a rapid test to qualitatively detect low levels of fecal occult blood in feces. The test uses double antibody sandwich assay to selectively detect as low as 50 ng/mL hemoglobin or 6 g hemoglobin/g feces. In addition, unlike the guaiac assays, the accuracy of the test is not affected by the diet of the patients. Hangzhou Dean Biological Co., Ltd Tel: +86 (571) 8905 5185 Fax: +86 (571) 8905 5107 Email: Website: Tube

Suction Connecting Tube Medical Grade PVC, Size:1/4'',3/16'', Four types of connectors available. Available with yankauer handle. The length of tube could be at customer's request. Zhongshan World Medical Instrument Co., Ltd Tel: +86 (760) 8828 1138 Fax: +86 (760) 8858 0183 E-mail: Website:

Isolation Gown

Disposable Nonwoven Isolation Gowns HONGYU Isolation Gowns are designed and manufactured under strict quality control with the aim of protection, safety and comfort for users. They are used in hospitals, clinics, laboratories, food industries, and many other places, isolating the dusts, particles, alcohol, blood, bacteria and virus. Weihai Hongyu Nonwoven Fabric Products Co., Ltd Tel: +86 (631) 3631 267 Fax: +86 (631) 3637 990 Email: Website: Other

Rubber Tube for Infusion Set Rubber flashballs for disposable infusion injector is the new rubbers recently developed by our factory itself. Examination indicates that the quality of the products come up with the same products' standard overseas. The products have the features of noneheat source, ageing resistance, long valid period and good performance of use. They are the upgrading products of emulsion ones, meeting the standard of Q/035 DG021-1996. Danyang Jincheng Medical Rubber & Plastics Co., Ltd Tel: +86 (511) 8655 3318 Fax: +86 (511) 8658 6138 Email: Website: Other

Rubber Gasket Jiangyin Homen Rbber Plastic Product Co., Ltd Tel: +86 (510) 8028 3953 Fax: +86 (510) 8660 6958 Website:


MEDINFO Spring 2013

Trader Medical Supplies


Medical Tool

The Disposable Linear Staple has application throughout the alimentary tract and in thoracic surgery for transection and resection of internal tissues.

Material: Titanium Alloy. Length: Min Φ9×50 mm, Max Φ28×90 mm.

Disposable Linear Cutter Stapler

Nanjing Maidixin Medical Device Co., Ltd Tel: +86 (25) 5270 7929 Fax: +86 (25) 5270 7932 Email: Website:

RHQ0101 Centrum Fusion Device

Suzhou Ideal Medical Appliance Co., Ltd Tel: +86 (512) 5855 2580 Fax: +86 (512) 5895 9658 Email: Website: Tube

PT Plain Tube Gloves

Synthetic Exam Gloves *Ultra stretch vinyl synthetic *Advanced Latex-free formulation, No allergic reaction *100% DOP/DEHP free *PU Coating for easy donning *Ambidextrous, beaded cuff and smooth external finish *Non-Sterile Shanghai Intco Import & Export Co., Ltd Tel: +86 (21) 3497 8818 Fax: +86 (21) 3497 8808 Email: Website: Tube

Disposable Vacuum Blood Collection Tube The product used in clinical blood test, as the use of the negative principle, blood is collected in the fully closed space which avoid the overflow of blood and more convinient for the transfer and storage of the sample. The color of the tube cap and label are the international common type which show additive varity and applicaton. Nanchang Ganda Medical Device Sales Co., Ltd Tel: +86 (791) 8867 9509 Email: Stapler

Disposable Linear Stapler One-time use, to avoid cross-infection. The parties can change the thickness of the components of different levels. Unique needle design and processing, a more favorable suture. Jiangsu Kangyou Medical Instrument Co., Ltd Tel: +86 (519) 8258 1229 Fax: +86 (519) 8258 2461 Email: Website:

Yantai Huazheng Medical Apparatus Tech. Co., Ltd Tel: +86 (535) 6361 900 Fax: +86 (535) 6350 488 Website: Medical Tool

Bridge-link Type Combined Fixation System *Innovation design and setting the advantage both intramedullary nail and plate as a whole. *It is free to choose the type and quantity of locking block. *Because it accords with elastic fixing rule, there is no stress shielding, stress concentration or plate broken happend. *Simple operation and Minimal invasion. Tianjin Walkman Medical Biomaterial Co., Ltd Tel: +86 (22) 6866 0775 Fax: +86 (22) 6866 0778 Email: Website: Other

Cervical Vertebra Retractor (Velvet) The use of inflatable traction fixed principle, effective in the treatment of cervical spondylosis, neck and brain to improve blood supply to the cervical bone hyperplasia, cervical disc herniation, spinal stenosis have a variety of treatment of cervical spondylosis. Beijing Kangda World Medical Appliance Center Tel: +86 (10) 6050 2183 Fax: +86 (10) 6050 2773 Email: Website: Medical Tool

Medical Tool

Distal Medial Femoral Locking Plates Suzhou Sunan Zimmered Medical Instrument Co., Ltd Tel: +86 (512) 5691 3892 Fax: +86 (512) 5850 8580 Email: Website: Syringes

Sterile Disposable Syringes Sterile disposable syringes are intended to be used in the delivery of contrast media in DSA angiography with angiographic injector system. Shenyang MasTech Medical Device Co., Ltd Tel: +86 (24) 2433 1351 Fax: +86 (24) 2432 6101 Website: 37

Anterior Cervical Plating System Low-Profile. Preassembled Locking Screws. Variable Screw Angulations. Easy to bending. Low profile of the plate, thin 2mm. Different length plates that adaptable to different operations. One step locking system, easy for operating. *Indications: Degenerative disc disease; Spondylolisthesis; Spinal Stenosis; Tumors(primary and metastatic); Failed previous fusions; Deformity. Zhejiang Canwell Medical Co., Ltd Tel: +86 (579) 8910 8337 Fax: +86 (579) 8230 2927 Email: Website:


B04-N95 Mask Shandong Lianfa Medical Plastic Products Co., Ltd Tel: +86 (791) 8576 2919 Fax: +86 (791) 8573 5117 Email: Website: Other

Suction Catheter Kits Medical Grade PVC Tubing, ABS valve, Pop-up Solution Cup, 1 or 2 Vinyl Glove Included, Sterile Shanghai Kindly Enterprise Development Group Tel: +86 (21) 5914 0058 Fax: +86 (21) 5914 0057 Email: Website: Medical Tool

Lower Limbs Instrument set Suzhou Sunan Zimmered Medical Instrument Co., Ltd Tel: +86 (512) 5691 3892 Fax: +86 (512) 5850 8580 Email: Website:


Fenestrated Surgical Drape Features a first-class nonwoven fabric, composed of five strong fiber layers for exceptionally high barrier strength. Made of 100% polypropylene, Surgical Drapes are soft and drapable. the latest generation nonwoven technology, have smaller fibers and a more uniform fiber lay-down. Weihai Hongyu Nonwoven Fabric Products Co., Ltd Tel: +86 (631) 3631 267 Fax: +86 (631) 3637 990 Email: Website: Infusion Set

I.V. Infusion Administration Set Can meet infusion pump manufacturers' tube precious requirement. Hangzhou Dean Biological Co., Ltd Tel: +86 (571) 8905 5185 Fax: +86 (571) 8905 5107 Email: Website: Blood Transfusion Set

Blood Transfusion Set Huaian Hengchun Medical Product Co., Ltd Tel: +86 (517) 8238 9150 Fax: +86 (517) 8238 7747 Email: Website:


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