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Mar 3, 2009 in this clip, Doug Maxwell is a producer and founder of Media Right Productions. He discusses the changing roles of a producer. He covers the different types of artists he works with and how that determines his duties as a producer.

Although this interview is about music industry I still found the words in this interview to be quite important. The idea of Producer’ is not to change but enhance’.

“Graphic design is a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both the intellect and the eye.� Jessica Helfand- How To Be a Graphic Designer Without Losing Your Soul


YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users can watch videos, while registered users can upload an unlimited number of videos. Videos considered to contain potentially offensive content are available only to registered users at least 18 years old. In November 2006, YouTube, LLC was bought by Google for US$1.65 billion, and now operates as a subsidiary of Google. Uploading All YouTube users can upload videos up to 15 minutes each in duration. Users who have a good track record of complying with the site’s Community Guidelines may be offered the ability to upload videos up to 12 hours in length, which requires verifying the account, normally through a mobile phone. When YouTube was launched in 2005, it was possible to upload long videos, but a tenminute limit was introduced in March 2006 after YouTube found that the majority of videos exceeding this length were unauthorized uploads of television shows and films. The 10-minute limit was increased to 15 minutes in July 2010. File size is limited to 2 GB for uploads from the YouTube web page, or 20 GB if up-to-date browser versions are used. Quality and codecs YouTube originally offered videos at only one quality level, displayed at a resolution of 320x240 pixels using the Sorenson Spark codec (a variant of H.263), with mono MP3 audio. In June 2007, YouTube added an option to watch videos in 3GP format on mobile phones. In March 2008, a high quality mode was added, which increased the resolution to 480x360 pixels. In November 2008, 720p HD support was added. At the time of the 720p launch, the YouTube player was changed from a 4:3 aspect ratio to a widescreen 16:9. With this new feature, YouTube began a switchover to H.264/MPEG-4 AVC as its default video compression format. In November 2009, 1080p HD support was added. In July 2010, YouTube announced that it had launched a range of videos in 4K format, which allows a resolution of up to 4096x3072 pixels. However, it was lowered to 2048 x 1536 as of 2012. Platforms Some smartphones are capable of accessing YouTube videos, dependent on the provider and the data plan. YouTube Mobile was launched in June 2007, using RTSP streaming for the video. Not all of YouTube’s videos are available on the mobile version of the site. Since June 2007, YouTube’s videos have been available for viewing on a range of Apple products. This required YouTube’s content to be transcoded into Apple’s preferred video standard, H.264, a process that took several months. YouTube videos can be viewed on devices including Apple TV, iPod Touch and the iPhone. In July 2010, the mobile version of the site was re-launched based on HTML5, avoiding the need to use Adobe Flash Player and optimized for use with touch screen controls. The mobile version is also available as an app for the Android platform. In September 2012, YouTube launched its first app for the iPhone, following the decision to drop YouTube as one of the preloaded apps in the iPhone 5 and iOS 6 operating system

“THE WEB IS WHAT YOU MAKE IT” - A father uses the web to create his own content and share memories with his daughter as she grows up in this video depiction.

User-Generated Content User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005, having arisen in web publishing and new media content production circles. It is used for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public.

All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, social media, mobile phone photography and wikis. In addition to these technologies, user-generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery (“‘UGC’”) has also gained in popularity over the last decade, as more and more users have begun to flock to social media and “‘content-based’” sharing cites.

The Rise of Producer Culture “I’ve begun to see the outlines of a new producer culture taking hold especially in digital domains, in which the consumer culture is being (in some cases rapidly) displaced. As the costs to produce cultural artifacts (movies, news and opinion articles, music, software, etc) decrease, individuals increasingly position themselves as producers rather than consumers, often in ways that threaten established consumer culture industries. I’ll just toss out a sketch of some of the contours I see:

- custom-production or niche-market production versus mass production - production as an end unto itself–a creative activity–versus production as a means to financial gain - open source and community-focused modes of production - culture that invites parody, reference and derivation versus one that discourages it - products that invite modification, subversive and alternative use versus those that discourage it - decentralized modes of production and distribution versus centralized - community-recommendation versus advertising”.

Creative Cultural Producer and Media Design Practice By GINA TARANTINO on February 21, 2011

A creative cultural producer is a professional that plans, designs, organizes and manages artistic projects that have a cultural impact on the public that will interact with them. A creative cultural producer must have artistic skills and be able to combine them with cultural targets to generate cultural changes or new cultural icons.

Visual culture combines art, philosophy, anthropology, cultural studies and focuses on the aspects of culture that rely on visual images. Visual culture overlaps with technology, scienceand it nowincludes also internet, video games, advertising and traditional artistic media. I think the artist designer’s role and responsibilities in the digital media culture is to learnhow to express their artistic visions thought the use of digital tools, like computers, projectors, media players. The artist must also be able to successfully choose which media will allow him to better present his artistic work to the public according to the nature of the artistic creation.

According to Wikipedia’s definition, contemporary art “can be defined variously as art produced at this present point in time or art produced since World War II“.Personally I think contemporary art and design media practice are an expression and mirror of the time in which we live. I am very fascinated by contemporary art because it includes artistic masterpieces that come from the most diverse sources: a contemporary work of art it is not necessarily a painting or a statue, but it includes also common day objects that have been manipulated or presented in a way to confer them an artistic meaning. Think about the “moka” by Anfonso Bialetti, part of the permanent exposition of the Museum of Modern Art in New York. I like the new media design practice because it allows artists to go over the limits, explore new dimensions of their creativity with the help of digital tool.

Images reference: Steve Powers, The Waterboarding Thrill Ride, 2008; installation view; photo by David B. Smith; courtesy Creative Time - Retrieved February 21, 2011 from: Cultural Cloud - Retrieved on February 21, 2011 from: Web Cloud - Retrieved on February 21, 2011 from: Alfonso Bialetti - Moka Express - Retrieved on February 21, 2011 from: mber=1&template_id=1&sort_order=1

HOT TOPIC I came across this clothing website during my research, and found It had it’s own section of styled clothing dedicated to popular culture. “Some students are saying as much: Tom Whitmore, 15, from Brighton, acknowledged that Big Bang Theory had contributed to his decision, with a number of classmates, to consider physics at A-level, and in causing the subject to be regarded as “cool”. “The Big Bang Theory is a great show and it’s definitely made physics more popular. And disputes between classmates now have a new way of being settled: with a game of rock, paper, scissors, lizard, Spock,” he said. And so are some of the experts: Institute of Physics (IoP) spokesman, Joe Winters, said: “The rise in popularity of physics appears to be due to a range of factors, including Brian’s public success, the might of the Large Hadron Collider and, we’re sure, the popularity of shows like The Big Bang Theory.” Alex Cheung, editor of, said: “There’s no doubt that TV has also played a role. The Big Bang Theory seems to have had a positive effect and the viewing figures for Brian Cox‘s series suggest that millions of people in the UK are happy to welcome a physics professor, with a tutorial plan in hand, into their sitting room on a Sunday evening.” [Prof. Brian Cox who has been fronting a series of very popular science documentaries Wonders of the Solar System andWonders of the Universe.] ”

It’s crazy how a TV show has infulenced todays mordern society and changed the way children view subjects at school such as science as ‘GEEKY’ now is seen as ‘DIFFERENT’ and ‘COOL’.

Apparently there has been a 10% increase in the number of students accepted to read physics by the university admissions services between 2008-09, when The Big Bang Theorywas first broadcast in the UK, and 2010-11. Applications for physics courses at university are also up more than 17% on last year. This I believe had influenced fashion with ‘the galaxy print’ trend.

Plassen Cultural Centre by 3XN In looking at how culture is produced i came across this piece of architecture that encourages people to get together and socialise as a whole, environments become happy and playful with there being different places for different uses.

API API’s are “Application programming interface“‘s and they are means of giving control to designers and developers. They allow people to access data from a lot of services across huge fields, data that those services readily give out for this reason, and allow them to manipulate the data and use it any way they see fit. They are safe in the sense that there are still loads of security measures, like I couldn’t just delete someones twitter account randomly using an API, but I can do things like get their tweets as a feed and so on. Examples of people using API’s in a design field are Hellicar and Lewis (Chose these because of the fact im sure everyone has seen this). It was a lot of fancy things and huge amounts of knowledge that created the aesthetic of this wall but essentially the core of the idea relies on twitter’s API to be able to pull in tweets in real time. Coke Music 24hr Session Maroon 5 from Nexus on Vimeo. It isn’t all design based though, a big thing that governments and infrastructures around the world have slowly begun to do is open up the services they use in the forms of API’s. Im talking mainly about bus arrival times, the data that would usually be held solely by people like TFL or bus terminuses etc. is now beginning to be open data that people can access. The benefit of this is that suddenly 3rd party companies are creating apps to display bus times, making people happier because they are aware of any delays or changes and therefore making TFL (and any company similar around the world) happier because they get less stick about keeping people in the dark. So basically what I’m saying is that open data and API’s are good, now I know that that touches a little too closely to the GNU manifesto kind of, but I think we could maybe look at it from an angle of every day creation of culture, instagram, youtube etc. and then allowing as much possible data from them things to become open and accessible so that anyone can utilise. I also think that travel times and things becoming readily available is a very cool thing as well, but I think that probably sends my point off on a tangent a bit

Draft manifesto You should produce in despite of a goal, you should produce because you want to produce, for any reason, things like youtube etc. are means, they are platforms and tools, creation should be simply your choice In turn services should reward this without limitations, so you are free to create anything you want Use whatever you have to produce, quality should not be considered as an issue, just the pure creation of anything - to capture the moment is more beneficial than anything else. (Big or small) Ideas and content should be shared. Your idea could benefit other people, whether its 1 or 1000, don’t hold back any idea or content. Your content should be freely available, through your platforms of distribution others can use and create from your content. SIR ISAAC NEWTON BOYYY Create how you want, feed culture or do not feed culture, go with culture or go against it, dont feel like you have to adhere to anything other than yourself and your own creativity. Criticise if you see fit, but do not fear criticism. Consider criticism fully, come to your conclusion about it.

Second Draft You should produce in despite of a goal, produce because you want to, creation should be simply your prerogative. - Emma In turn services should reward this without limitations, so you are free to create anything you want. - Jonny Use whatever you have to produce, quality should not be considered, capture the moment. Jack Ideas and content should be shared. Your ideas could benefit other people, whether it’s 1 or 1000, don’t hold back. - Jonny Your content should be freely available, through your platforms of distribution others can use and create from your content. - Yamin Create how you want, go with culture or go against it, do not feel like you have to adhere to anything other than your own creativity. - Ant Criticise, but do not fear criticism. Come to your conclusion about it. – Jack

Research GNU Manifesto - Jonny Lawrence Lessig - Emma EFF - Ant YouTube (guidelines and stuff) - current limitations etc. - Yamin Instagram terms of services – Jack

Instagram Instagram had one million registered users within two month of it’s app release (It took twitter two years to reach this milestone) By July 2011, Instagram users had shared over 100 million photographs. It reached 10 million registered users in September 2011. The number has hit 100 million by September 2012. More than 1 billion Instagram photos have been uploaded so far An average of 40 million photos are uploaded a day roughly 58 photographs are being uploaded each second Instagram now has enabled ‘Facebook-esque’ web profiles for all their users In December Instagram changed its terms of service to imply that the service could sell the photos that were uploaded by it’s users without getting permission, or use the photos for third party advertising. After the change was made there was a 25% drop of the amount of daily active users Instagram then issued a statement clarifying the recent terms of service changes ”To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear,” Instagram has since reverted to their previous terms of service agreement.

Lawrence Lessig - The Free Culture Movement Lawrence Lessig Lessig is an American academic and political activist. He is a proponent of reduced legal restrictions on copyright, trademark, and radio frequency spectrum, particularly in technology applications, and he has called for state-based activism to promote substantive reform of government with a Second Constitutional Convention. Internet and computer activism “Code is law” In computer science, “code” typically refers to the text of a computer program (the source code). In law, “code” can refer to the texts that constitute statutory law. In his book Code and Other Laws of Cyberspace, Lessig explores the ways in which code in both senses can be instruments for social control, leading to his dictum that “Code is law.” Legislative reform Lessig still sees the need for legislative enforcement of copyright. He has called for limiting copyright terms for creative professionals to five years, but believes that introducing the bureaucratic procedure needed to renew trademarks, by making copyright need to be renewed for up to 75 years after this five-year term, would mean that creative professionals’ work, many of the independent, would become more easily and quickly available. He has repeatedly taken a stance that privatization through legislation like that seen in the 1980s in the UK with British Telecommunications is not the best way to help the Internet grow. He said, “When government disappears, it’s not as if paradise will take its place. When governments are gone, other interests will take their place,” “My claim is that we should focus on the values of liberty. If there is not government to insist on those values, then who?” “The single unifying force should be that we govern ourselves.” Free Culture. - He proposed the concept of “Free Culture”. He also supports free software and open spectrum. At his Free Culture keynote at the O’Reilly Open Source Convention 2002, half of his speech was about software patents, which he views as a rising threat to both free/open source software and innovation. In March 2006, Lessig joined the board of advisors of the Digital Universe project. A few months later, Lessig gave a talk on the ethics of the Free Culture Movement at the 2006 Wikimania conference. Lessig claimed in 2009 that, because 70% of young people obtain digital information from illegal sources, the law should be changed. In a foreword to the Freesouls book project, Lessig makes an argument in favor of amateur artists in the world of digital technologies: “there is a different class of amateur creators that digital technologies have… enabled, and a different kind of creativity has emerged as a consequence.” PiCTURES -

EFF Background information about EFF: EFF is the first right to defence when it comes to your rights in a digital world. Founded in 1990 before the internet became a vast tool to everyone. Eff is donor funded and relies on support of the public two thirds of the money generated come from two individuals Is an organisation that shares political issues to an extent. Through reading some of there posts on face book, such as FBI secret surveillance tecniques. EFF fights for freedom primarily in the courts, bringing and defending lawsuits even when that means taking on the US government or large corporations. How my role relates to EFF In relation to the producer the organisation fights for your rite against plagiarism if you are from a designing sector, or need protection through any stolen concept. Being able to have open acsess to open sources and the power to create without limitations A good example of someone who was open to thinking like this and had an activist approch to how networking was done is Aaron Swartz. His ability in finding information about how curupt govement documents lead to him being caught. Aaron came up with the Rss and the framework of the net.


group research about the producer, how its been used. this research is created on tumblr