Page 1

PAT R I C K Y O V A N O V

R E Y K JAV I K 2 0 3 2 S E N I O R T H E S I S P R O C E SS B O O K S P R I N G 2 0 1 1


PAT R I C K Y O V A N O V

I p l a n t o d e s i g n a f u t u r e , f i c t i o n a l O LY M P I C B I D .


PAT R I C K Y O V A N O V

I t ’s a l l a b o u t c r e a t i n g a u n i q u e B R A N D .


PAT R I C K Y O V A N O V

. . . b u t s t a y i n g t r u e t o O LY M P I C T R A D I T I O N S .


PAT R I C K Y O V A N O V

I p l a n t o d e s i g n t h e g a m e ’s M O T T O .


PAT R I C K Y O V A N O V

I p l a n t o d e s i g n t h e g a m e ’s V I S U A L I D E N T I T Y.


PAT R I C K Y O V A N O V

I p l a n t o d e s i g n t h e g a m e ’s T O R C H .


PAT R I C K Y O V A N O V

I p l a n t o d e s i g n t h e g a m e ’s M E D A L S .


PAT R I C K Y O V A N O V

R e y k j a v i k , I c e l a n d w a s c h o s e n a s t h e f i c t i o n a l h o s t c i t y.


PAT R I C K Y O V A N O V

Iceland is home to one of the most magical landscapes in the world.


PAT R I C K Y O V A N O V

From its natural hot springs...


PAT R I C K Y O V A N O V

. . . t o i t ’s i c e y b l a c k s a n d b e a c h e s .


PAT R I C K Y O V A N O V

M y d e s i g n p ro ce ss sta r te d w i t h a L I T E R A R Y A N AY L S I S .


PAT R I C K Y O V A N O V

I s t u d i e d I c e l a n d ’s r e c e n t e c o n o m i c s t r u g g l e s .


PAT R I C K Y O V A N O V

I s t u d i e d I c e l a n d ’s r e c e n t e c o n o m i c s t r u g g l e s . . . ...and quickly learned to limit its influence on any design.


PAT R I C K Y O V A N O V

I researched their unique and slowly fading language.


PAT R I C K Y O V A N O V

I researched the metaphors & inspirations behind past Olympic designs.


PAT R I C K Y O V A N O V

I e x p l o r e d I c e l a n d ’s l a n d s c a p e a n d t o p o g r a p h y.


PAT R I C K Y O V A N O V

I researched Icelandic saga myths and folklore...


PAT R I C K Y O V A N O V

I researched Icelandic saga myths and folklore... . . . o n c e f a m i l i a r w i t h t h e c o u n t r y, I m o v e d i n t o i n t e r v i e w s .


PAT R I C K Y O V A N O V

I interviewed WILLIAM THOMAS...


PAT R I C K Y O V A N O V

I interviewed WILLIAM THOMAS... ...a Brit-turned-Icelander from South Hampton.


PAT R I C K Y O V A N O V

h e e x p o s e d m e t o I c e l a n d i c FA S H I O N a n d t h e i r u s e o f L O C A L M AT E R I A L S .


PAT R I C K Y O V A N O V

N e x t I i n t e r v i e w e d f r i e n d M O L LY M C M A H O N . . .


PAT R I C K Y O V A N O V

N e x t I i n t e r v i e w e d f r i e n d M O L LY M C M A H O N . . . ...Molly interned in Reykjavik for several months.


PAT R I C K Y O V A N O V

She revealed to me the idiosyncrasies and attitudes of Icelandic locals.


PAT R I C K Y O V A N O V

I was learning that locals loved that their home was a “secret island�.


PAT R I C K Y O V A N O V

I worried, would locals agree to an event on the scale of the Olympics?


PAT R I C K Y O V A N O V

L a s t l y, I i n t e r v i e w e d K r i s t r u n H j a r t a r. . .


PAT R I C K Y O V A N O V

L a s t l y, I i n t e r v i e w e d K r i s t r u n H j a r t a r. . . . . . a n I c e l a n d i c n a t i v e t u r n e d S a n - F r a n d e s i g n e r.


PAT R I C K Y O V A N O V

She became my mentor & taught me the simplicity of life in Iceland.


PAT R I C K Y O V A N O V

She became my mentor & taught me the simplicity of life in Iceland... . . . b u t t h a t S I M P L I C I T Y d i d n ’ t e q u a l E X C L U S I V I T Y.


PAT R I C K Y O V A N O V

I c e l a n d e r s t a k e p r i d e i n t h e i r c o u n t r y a n d l o v e s h o w i n g i t o f f.


PAT R I C K Y O V A N O V

In fact, tourism is one of their biggest markets...


PAT R I C K Y O V A N O V

In fact, tourism is one of their biggest markets... ...and could be a way out of their current economic crisis.


PAT R I C K Y O V A N O V

A n o t h e r k e y s t a k e h o l d e r i n m y r e s e a r c h w e r e t h e O l y m p i c AT H E L E T E S .


PAT R I C K Y O V A N O V

I plan to incorporate new TECHNOLOGY to enhance their experience.


PAT R I C K Y O V A N O V

I spoke with paralympic swimmer & 2004 gold medalist BETH RIGGLE.


PAT R I C K Y O V A N O V

And 2 members of the bronze-winning FINNISH WOMENS HOCKEY TEAM.


PAT R I C K Y O V A N O V

K E Y I N S I G H T : D u e t o I c e l a n d s c l i m a t e a n d a t h l e t i c h i s t o r y. . .


PAT R I C K Y O V A N O V

K E Y I N S I G H T : D u e t o I c e l a n d s c l i m a t e a n d a t h l e t i c h i s t o r y. . . . . . i t s b i d w o u l d b e f o r a S U M M E R O LY M P I C S .


PAT R I C K Y O V A N O V

I have synthesized my findings into several guided design elements.


PAT R I C K Y O V A N O V

DESIGN ELEMENT 1: The Lopapeysa


PAT R I C K Y O V A N O V

DESIGN ELEMENT 2: The erupting landscape


PAT R I C K Y O V A N O V

DESIGN ELEMENT 3: Energy Within (both Iceland & the athelete)


PAT R I C K Y O V A N O V

DESIGN ELEMENT 4: Saga Folklore


PAT R I C K Y O V A N O V

DESIGN ELEMENT 5: “North”


PAT R I C K Y O V A N O V

D E S I G N E L E M E N T 6 : H o n e s t y, S u b t l e t y, & S i m p l i c i t y


PAT R I C K Y O V A N O V

I D E AT I O N & C O N S T R U C T I O N


PAT R I C K Y O V A N O V

A motto was chosen first to give ideations an initial direction.

REVEAL WHAT LIES WITHIN.


PAT R I C K Y O V A N O V

L O G O I D E AT I O N R O U N D 1 - T y p e f a c e


PAT R I C K Y O V A N O V

L O G O I D E AT I O N R O U N D 2 - S h a p e D e v e l o p m e n t


PAT R I C K Y O V A N O V

L O G O I D E AT I O N R O U N D 3 - F i n a l r e f i n e m e n t s


PAT R I C K Y O V A N O V

Chosen Logo


PAT R I C K Y O V A N O V

The logo symbolizes Reykjavik, the landscape, and the Olympic spirit.


PAT R I C K Y O V A N O V

Pages of manual torch sketches led to digital sketch renders...


PAT R I C K Y O V A N O V

D I G I TA L I D E AT I O N 1

the symbol of amsterdam tourism


PAT R I C K Y O V A N O V

D I G I TA L I D E AT I O N 2

the symbol of amsterdam tourism


PAT R I C K Y O V A N O V

D I G I TA L I D E AT I O N 3


PAT R I C K Y O V A N O V

Foam models helped understand form & proper ergonomics


PAT R I C K Y O V A N O V

T h e f i n a l d e s i g n w a s i n s p i r e d b y I c e l a n d ’s c o l u m n u l a r b a s a l t . . .


PAT R I C K Y O V A N O V

...along with a story about protection, and Icelandic pride.


PAT R I C K Y O V A N O V

Materials were chosen on their functionality and cultural relevance.


PAT R I C K Y O V A N O V

I decided I want my medals to glow, inspired by the northern lights


PAT R I C K Y O V A N O V

T h e h e a t e n e rg y w i t h i n t h e a t h e le t e s h a n d s w i l l h e l p c re a t e t h e g low.


PAT R I C K Y O V A N O V

Initial paper-plate form study for Olympic medals.


PAT R I C K Y O V A N O V

D I G I TA L I D E AT I O N 1

the symbol of amsterdam tourism


PAT R I C K Y O V A N O V

D I G I TA L I D E AT I O N 2

the symbol of amsterdam tourism


PAT R I C K Y O V A N O V

Several foam models were created to find the desired medal form.


PAT R I C K Y O V A N O V

Icelands local wildlife inspired the final form and material selection.


PAT R I C K Y O V A N O V

I then built the final models in CAD for prototyping.


PAT R I C K Y O V A N O V

The last step of the process was model making.


PAT R I C K Y O V A N O V

M e d a l c o n s t r u c t i o n p r o c e s s - p o w d e r p r i n t e p o x y, p r i m i n g , & p a i n t i n g .


PAT R I C K Y O V A N O V

The design and construction of the medal sashes.


PAT R I C K Y O V A N O V

To r c h c o n s t r u c t i o n p r o c e s s - C N C p i e c e s , w o o d w o r k , j o i n i n g & s a n d i n g .


PAT R I C K Y O V A N O V

To r c h c o n s t r u c t i o n p r o c e s s c o n t i n u e d - p r i m i n g , p a n t i n g , & g l u e i n g .


PAT R I C K Y O V A N O V

T h e c o m p l e t e d d e l i v e r a b l e s w e r e p u t o n d i s p l a y.


PAT R I C K Y O V A N O V

Viewers were invited to view medals and sketch books from the project.


PAT R I C K Y O V A N O V

R E Y K JAV I K 2 0 3 2 S E N I O R T H E S I S P R O C E SS B O O K S P R I N G 2 0 1 1


PAT R I C K Y O V A N O V


PAT R I C K Y O V A N O V

Back to work. Thank you for your time.

Yovanov Design Thesis 2011  

The process and development of my final senior design thesis - a fictional Olympic bid to be hosted by Reykjavik, Iceland.