Interview of Jay-Z
By: Ram S.
Does it again with For a viewer to merely envision that the king of hip hop danced one-on-one with his fans in the crowd sends shivers up ones spine, and it’s that exact mere vision that puts the viewer front and center in the whole Picasso Baby experience. So what happens next? Well the viewer then ends up sharing the video, meanwhile commenting and sharing things like, “this guy is the man” or “this is unreal” – attaching more positive annotations to the already rad experience. This my friends is what it takes to make a video go viral: simple. honest.experiences. As long as this man continues to speak from his heart he will forever continue climbing the on and offline ladder. He is so true to his character which in return translates into his omnipotent existence which in turn relays into more fans. And the more fans one has, well there are more people to share the experience with….especially online. Think about that the next time you want to brand yourself online. Some people might question when he may hit his ‘peak’ or ‘plateau off’, but my friends this man is like the Steve Jobs of Hip Hop. He is innovative, clever, and ahead of the 8 ball. Quote me when I say, this man’s career will not fizzle. For those of you that did not have the chance to view his recent article in Vanity Fair, definitely take a chance to read it here first: “Shawn Carter, better known as Jay Z, tells Vanity Fair contributing editor Lisa Robinson in the November issue that although his wife, Beyoncé, says that their 18-month-old daughter, Blue Ivy, prefers Jay’s music to 6
the Youzus Report
hers, he’s not so sure. “That’s not true. She does like her mother’s music—she watches [Beyoncé’s concerts] on the computer every night. But my album came out and I don’t know if Blue ever heard any of my music prior to this album—she’s only 18 months old and I don’t play my music around the house. But this album was new, so we played it. And she loves all the songs. She plays a song and she goes, ‘More, Daddy, more . . . Daddy song.’ She’s my biggest fan. If no one bought the Magna Carta [album], the fact that she loves it so much, it gives me the greatest joy. And that’s not like a cliché. I’m really serious. Just to see her—‘Daddy song, more, Daddy.’ She’s genuine, she’s honest, because she doesn’t know it makes me happy. She just wants to hear it.” Jay tells Robinson that Barack Obama’s 2008 election “actually renewed my spirit for America. It was like, Oh, wow, man, this whole thing about land of the free, home of the . . . it’s, like, real—it’s going to happen, everyone’s getting to participate in it. But growing up, if you had ever told a black person from the hood you can be president, they’d be like, I could never . . . If you had told me that as a kid, I’d be like, Are you out of your mind? How?” Jay tells Robinson that his mother knew he was dealing drugs as a teenager, “but we never really had those conversations. We just pretty much ignored it. But she knew. All the mothers knew. It sounds like ‘How could you let your son . . . ’ but I’m telling you, it was normal.” the Youzus Report
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