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All
of
the
covers
for
the
digipack
has
a
white
background
and
has
been
given
a
redder
tone
of
colour.
This
is
to
give
 it
a
more
retro’s
60’s
theme.
This
is
because
Indie
rock
has
been
described
by
some
as
being
individual
by
looking
 at
past
trends,
thus
taking
an
independent
approach
to
your
own
image.
The
reason
why
we
are
representing
the
 album
in
a
60’s
theme
is
because
we
want
to
demonstrate
that
the
60s
was
an
era
that
inspired
the
band
and
in
 this
was
this
is
distinguishing
them
from
other
bands
that
have
different
or
no
clear
influences
at
all.Also
the
60s
 were
a
great
period
for
all
genres
of
music,
and
an
affiliation
may
help
to
gain
an
interest
in
them.


The
name
of
the
band
is
cut
short
here;
this
is
because
when
the
audience
opens
the
cover
they
see
the
other
half
on
the
name
on
 
 the
next
side.
This
again
was
another
unique
idea
that
may
appeal
more
to
the
buyer.
This
is
because
it
is
an
incentive
to
look
 
 through
the
digipack
and
see
what
else
there
is
to
see.
The
colour
red
is
meant
to
represent
their
passion
for
music.
Also
the
name
 of
the
album
‘Did
I
Say’
is
at
the
bottom,
coming
up
from
the
white
part
of
the
album.
Which
may
signify
the
coming
up
of
the
 
 band
and
that
this
is
their
start.
The
actual
name
reflects
on
their
debut
single,
which
is
quite
common
to
name
the
album
based
 on
the
debut
album.
This
puts
further
emphasis
on
the
song.


These
sub‐images
is
here
to
give
the
audience
more
insight
with
the
band
as
friends.
This
reflects
their
background
as
being
 
 friends
from
childhood.
Also
just
shows
them
as
ordinary
people
that
would
meet
with
friends
and
spend
time
with
them
in
 everyday
local
places.
This
creates
a
bond
between
audience
and
band.
By
representing
them
as
friends
and
ordinary
people,
the
 
 audience
will
act
nostalgic
to
their
own
experiences
when
around
friends.



The
main
image
here
shows
the
band
in
quite
a
drawn
away,
dreamy
state.
This
makes
the
audience
stop
and
think
what
they
are
 thinking
about.
The
effect
that
this
image
aims
to
achieve
is
to
make
the
audience
think
what
the
artists
here
are
thinking
about.
 
 The
main
idea
is
that
they
think
about
the
actual
music
that
they
produce
and
the
artists
themselves.


Here
we
tried
being
different.
Most
typical
digipacks
or
jewel
cases
have
the
name
of
the
tracks
on
the
back.
However
aiming
to
 be
consistent
with
the
60’s
theme,
we
put
the
tracks
at
the
front.
We
did
this
so
that
the
audience
recognises
the
name
of
the
 
 songs
straight
away.



The
name
of
the
band
being
repeated
underneath
emphasises
their
fame,
that
they
are
the
new
Indie
Rock
band.


The
record
label
album
may
remind
the
audience
of
possibly
Hip
Hop
genre
of
music
because
on
DJing.
Overall
the
main
purpose
 of
the
name
and
image
is
to
remind
the
audience
of
modern
music,
to
clearly
show
that
the
band
is
signed
to
a
modern
label
that
 
 knows
their
demographic.




 
 



Here
is
the
other
half
of
the
name
of
the
band,
however
it
is
in
the
in
the
other
main
colour
of
the
band.
This
is
to
break
up
 
 the
consistency
of
the
colour
red
which
is
much
centred
on
the
band.



 The
main
image
here
is
of
the
lead
singer
Alex
Johnson
instantly
indicates
to
the
audience
that
he
is
very
important
to
the
 band.
 


This
white
strip
is
to
break
the
image
in
two
and
suggest
that
there’s
two
sides
to
him,
maybe
hes
not
just
your
average
 
 lead
singer
of
the
band.



 
 
 
 
 
 
 
 
 



All
of
the
images
here
are
a
reference
to
the
band’s
first
music
video
and
enhances
the
image
 
 because
it
shows
them
being
a
band,
playing
their
instruments
,which
fits
in
with
dyers
theory
 of
‘
star
image
coming
from
a
range
of
materials
.’The
images
are
in
black
and
white
to
bring
 
 out
the
name
on
the
album
which
is
again
in
red
which
is
the
key
colour
that
is
associated
with
 
 the
band,
but
also
the
black
and
white
adds
this
old
school
feel
that
fits
in
with
the
whole
retro
 theme.
Each
image
has
a
word
from
the
name;
however
the
last
image
of
Luke
and
Abdul
has
a
 
 question
mark.
This
is
because
it
creates
a
sense
of
enigma
about
the
band.
 
 
 
 
 
 
 
 This
colour
scheme
in
this
cover
is
consistent
with
the
front
cover
and
its
contrasting


colours
which
 
 stand
out.
The
simplicity
is
effective
and
its
also
a
‘playful’
cover
because
its
this
idea
of
‘now
you
see
 
 them,
now
you
don’t’,
which
fits
in
nicely
with
the
fun,
cheeky
image
we’ve
tried
to
create
of
the
band.
 
 
 
 
 
 
 
 
 
 
 
 
 
 This
side
of
the
album
where
the
audience
would
pull
the
CD
from
will
first
be
able
to
get
a
 short
but
detailed
insight
of
the
band.
This
is
to
help
try
creating
a
stronger
relationship
with
 the
listener
and
the
artist.
The
background
image
is
simply
just
an
electric
guitar
which
is
a
 reference
to
music
and
one
of
the
key
instruments
they
use
and
is
much
related
to
the
genre
 of
the
music.



The
mise‐en‐scene
represents
individuality
in‐between
the
group
in
terms
of
stance
and
clothing.
 This
is
to
show
how
different
the
members
of
the
group
are
without
actually
seeing
them,
but
simply
 including
their
names.
Overall
it
is
still
meant
to
tell
the
audience
that
they
are
chilled
and
relaxed
 which
is
quite
related
to
Indie
rock
culture
which
is
also
based
on
individuality.
 The
name
of
the
band
is
again
repeated,
however
in
a
more
simplistic
way,
which
matches
the
mise‐ en‐scene
of
the
overall
cover.
 



Digipack analysis