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TABLE OF CONTENTS INTRODUCTION ................................................................................................................... i THE FOUNDATION .............................................................................................................. 1 Coming Up With My Idea ................................................................................................. 1 Understanding My Customer ........................................................................................... 2 Understanding Myself ...................................................................................................... 4 The Basics ....................................................................................................................... 5 PLANNING OUT YOUR COURSE ........................................................................................ 8 COMMITMENTS ................................................................................................................ 12 LAUNCH ............................................................................................................................ 13 MY PRODUCT GRID .......................................................................................................... 14 Part 1 .............................................................................................................................. 14 Part 2 .............................................................................................................................. 15 ABOUT THE AUTHOR ....................................................................................................... 16

© 2018 Ryan Kingslien


INTRODUCTION Hey there. :) So awesome that you are here and checking out my Crazy Awesome Course Creator. The material in this book is something I’m super excited to share. This set of worksheets and exercises features the process that I myself follow every time I create a new course. The questions in here help me create really engaging content in a structured and efficient way. More importantly, they help me create an organized outline and prepare my material with focus and purpose. Check it out for yourself. Answer the questions honestly and fully. At the end of it, you’ll have built the frame of a course that really moves the needle in people and strikes deep enough to make a difference in their lives. Much love, Ryan

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THE FOUNDATION Coming Up With My Idea What Topics am I always asked about?

What is the Most Common Question I get from others?

What are others selling in my niche and the topics I know?

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Understanding My Customer What keeps my Customer value most?

What is my Customer afraid of?

What is my Customer angry about? Who is my Customer angry at?

2


What are the Trends affecting my Customer’s Business and / or Life?

What / Who does my Customer admire?

Does my Customer make decisions a specific way (rational, emotional ‌)?

Is there an industry-specific Jargon / Language my Customer uses?

3


Understanding Myself What is my Purpose?

What am I Passionate about?

What unique Perspective can I bring?

4


The Basics Name of My Course:

What is the Outcome the Student will get from the Course?

What Challenge does my Course address?

What is my Credibility (personal experience connected to the Course?

5


Who is my Course for?

What Myth does my Course debunk?

Who is my Course not for?

How much will I sell it for?

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What’s the Value I am offering? (Am I saving my Customer Time / Money / Anxiety?)

What Frameworks have I developed for this Course?

How will my Course be different from the competition?

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PLANNING OUT YOUR COURSE A Step-By-Step Guide to create your Course Modules. Module 1: Major Point / Concept •

Key Lesson 1

Key Lesson 2

Key Lesson 3

Common Mistake: Mistakes the Customer Might Make

Example: Module 1: What Can I Teach? •

Three Types of Products That Sell

Three Types of Content That Attract Attention

Purpose, Passion, Perspective

Common Mistake: Focusing on a Topic, without Solving a Specific Problem

My Course:

My Course Modules: Module 1: • • • Common Mistake:

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Module 2: • • • Common Mistake:

Module 3: • • • Common Mistake:

Module 4: • • • Common Mistake:

Module 5: • • • Common Mistake:

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Module 6: • • • Common Mistake:

Module 7: • • • Common Mistake:

Module 8: • • • Common Mistake:

Module 9: • • • Common Mistake:

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Module 10: • • • Common Mistake:

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COMMITMENTS My Course will be Recorded, Edited and Ready by:

My first Launch Video will go LIVE on:

My Cart will Open on:

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LAUNCH What is the ONE Lesson / Value that is the most important for my Customer to experience during the Launch?

My first Launch Video Topic is:

My second Launch Video Topic is:

My third Launch Video Topic is:

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MY PRODUCT GRID Part 1 The Skills / Classes I can teach are: (Write them inside the avatar below.)

Example:

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Part 2 What Value Can I Offer? How Many People Can I Impact? Plot the Skills / Classes in the graph below. Look for how valuable YOU can be to people and THEN look at how large the audience could be.

Example:

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ABOUT THE AUTHOR Ryan Kingslien Founder & CEO

ZBrush Workshops, UArtsy, Concept Art Workshops, Jewelry Tech & Game Art Institute Artist, motivator, and teacher, Ryan is known to ignite the spark in people with his teachings and humor. Also known as an Anatomy Guru and ZBrush Teacher he has taught more than 25,000 students across the globe. An artist himself and life long learner Ryan shares his life experiences and lessons with all his students through webinars, writings and video lessons. He is a programmer, a writer, a digital artist, a traditional artist, devoted husband and father of two lovely kids. Ryan is the CEO and founder of one of the first online school for Digital and Traditional Arts, Game Art Institute, ZBrushworkshops and UArtsy where he has taught his artistic strategies and techniques to hundreds of thousands of people. Ryan was also part of the the team which brought ground breaking software ZBrush back in the day.

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Crazy Awesome Course Creator by Ryan Kingslien  

Create Engaging Content

Crazy Awesome Course Creator by Ryan Kingslien  

Create Engaging Content

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