Page 1








05 06 08

Spring in Victoria



Victoria Brain Injury Society

5-3-1 5 Questions, 3 organizations in this 1 great community



18 20



23 24 26

The pop-up shop comes to Victoria



Whiskey & Wine



2023 IAAF World Cross Country Championships





hat remarkable weather we are finally having here in Victoria. It feels like Spring came in with a bang and I sure hope that it just keeps getting better. Many of you are just settling back into a routine after Spring Break and the little ones are probably already counting the days until Easter break. For our family it will be an extra special Easter as my two little nephews are coming to visit the west coast! It has been a busy start to the year for many and here at YOUR we have a lot of news to share! This year we are looking forward to supporting a number of events within the community and we would love to see some of our readers out and about. Stay tuned to our social media outlets, links can be found on page 7, for more information on upcoming events including some in support the not-for-profits that we have previously shared with you as features and as 5-3-1’s. We have also made some changes to the About Us page to include a little more about the seven different fields of interest that our features focus on. As always I love to receive reader feedback and so I have included a running total of how many feature articles have fallen under each category and I’m hoping for your help in keeping us accountable for covering them all as equally as possible, if you have a suggestion of a not-for-profit you would like to see featured please let me know. Finally, I would be remiss not to mention and thank a very special contributor who is leaving us; Bob Worth has provided remarkable support to me and YOUR since our inception. Before I published my first issue I asked Bob to come on board and for the past 15 issues he has been writing YOUR Money; providing thoughtful, current and informative articles that are always understandable. Bob will always be part of the YOUR family, we are so appreciative of the support and wonderful contributions and perhaps one day he will once again grace the pages of YOUR. Wishing you a warm spring and looking forward to hearing what you think about our first issue of 2019!

Dianne McKerrell, Publisher Dianne@yourmagazinevictoria.ca


“If you have a suggestion of a not-for-profit you would like to see featured please let me know.”



CHRISTOPHER KELSALL Christopher Kelsall is the founder of Athletics Illustrated, co-founder of Victoria Sports News, race director of the Victoria Run Series and run coach. Married for 25 years, with two kids, and a passion for sports.

BOB WORTH Bob Worth retired as Executive Director of Financial Services at UVic and has continued serving on numerous pension and endowment boards and investment committees. Bob is a keen golfer and enjoys travel and kayaking with his wife Laurel.

PAUL HOLMES Paul Holmes, Virtual Chief Information Officer helps Vancouver Island business leaders navigate the many complexities of technology. When he’s not steering a technology review or developing an IT road map, you’ll find him presenting on cybersecurity best practices. You can reach Paul at: paul.holmes@smartdolphins.com

AMANDA BATCHELOR Amanda is a graphic designer and lifelong south islander. A former founding member of Thrifty Foods’ in-house art department, she recently went independent to establish Paper Panda Creative. On sunny Victoria days, solar panels power her home studio and charge the car. A member of Think Local First, Amanda helps fellow local businesses put their best face forward.

BEN BRANNEN Ben is the owner and principal designer at Bespoke Design Ltd - a design boutique offering Farrow & Ball paint, wall coverings, window treatments, fine linens and furnishings made in Canada and North Carolina. He has an Honours Degree in Commerce from Carleton University and 25 years of experience in the design and paint coatings industries.  Ben has taught courses in Interior Design for the Calgary Board Of Education, Bow Valley College and most recently for the Pacific Design Academy.

DANIEL PALMER Daniel is a writer and communications professional based in Victoria, B.C. His work has appeared in Monday Magazine, Metro News and The Province among other publications. Born and raised in Newfoundland, Daniel has a deep attachment to oceanside living. He attended the University of Victoria and has a postgraduate certificate in journalism from Langara College.

ALANNA TYNAN Alanna Tynan is the co-founder of The Latitude Project. Together with her sister Jennifer, the international organization was born from their desire to embrace a different model of development: one that asks questions first and takes the time to listen, responding directly to community needs and working inclusively to empower local leaders to create their own change. Learn more about the organization and their upcoming local event on page 20.



YOUR ABOUT US The Concept Behind YOUR Magazine

The Three T’s

In the Capital Region there are close to 1,000 registered not-for-profit organizations, and one of their largest challenges after finances, is getting their stories told. Media coverage for them is oversubscribed. Because of this, there are a multitude of great causes but not nearly enough opportunities for these organizations to reach a wide audience to share stories of the valuable work they do on a daily basis, work that enhances the community and the lives of the people who call it home. Some of these not-for-profits started from the ideas of a visionary, such as the Victoria Foundation, others by a collection of like-minded people, and some by a grant from the public or private sector. Not a single one has the same story. Victoria needs to be more aware of all the great people and unique organizations that help to make this city remarkable.

Everybody has a cause close to their heart; one in which they would be willing to be a more active participant. What’s yours?

YOUR Magazine believes that right now we can help raise the awareness of such organizations, and shine a light on the philanthropic opportunities within organizations in this community. YOUR community. The story of each not-for-profit is engaging and distinctive and these stories are all around us. YOUR magazine will encourage the reader to share with us what is or isn’t happening in your community, what the issues are on your mind and how can we help to share information and connect you better to your community. In order to get these stories heard, not-for-profits need to find a way to connect with those who are willing to help them grow. They need people to support them through volunteering any of their 3 T’s. YOUR is pleased to be able to support each of these features with a portion of our ad revenue from their issue. As YOUR magazine continues to grow, so will the opportunities to give back within the community. The larger we get the more we can give back, not only to our featured not-for-profit each issue, but also to the greater community. A win-win; a meaningful commitment to the community paired with a collection of great untold stories 4 times a year.

Seven Fields of Interest YOUR provides stories about the not-for-profit world in and around Greater Victoria based on 7 distinct sectors or Fields of Interest. YOUR also endeavours to provide equal opportunity to each of the 7 Fields of Interest as a feature article in each issue. Below is a summary of feature articles to date in their respective Fields of Interest. 1) Arts, Culture & Recreation: 4 2) Education & Research: 1 3) Health: 2

Victoria is an incredibly fortunate community; filled with vibrant and active youth, a giving work force, and an incredible group of retired and semi-retired skilled individuals who have chosen Greater Victoria as home and a vast group of entrepreneurs of all ages. Each issue of YOUR will help raise awareness of a selected organization, connect people to their neighbours, share event information, and hopefully inspire members of the community to give one or two of their 3 T’s: 1) TIME – Although everyone has a hectic schedule, the gift of your time to an organization can be incredibly rewarding whether it is an hour a month or a day a week. This time is invaluable to an organization, as people power is often the largest cost for a not-for-profit and time is in the highest demand. Volunteering can give seniors an opportunity to be back in their community filling a meaningful role, while many students can often obtain credits in both high school and university for their time. Bottom line, your time is a gift to any not-for-profit, and you will most likely benefit just as much! 2) TREASURE – There has been much written about the financial benefits of giving treasure to a registered charity. The monetary benefit is a tax receipt while the personal benefit can range from the great satisfaction of gifting funds anonymously and to seeing your dollars at work in your community and having ‘your name up in lights’. Without private financial donations few organizations in your community would survive. 3) TALENT – Everyone has skills or knowledge to offer the community whether they realize it or not. Your gift of talent could range from driving seniors to appointments, serving food at one of our community shelters or food banks, writing reports, helping with strategic planning, guiding financial decisions, helping clean a local beach or park, swinging a hammer at a community housing project, or taking a seat on a board. Any one of these or other ways of donating your skills could benefit the organization and the community, while making you feel good as a contributing member; plus you never know what may happen or who you might meet.

4) Social Service: 3 5) Environment: 3 6) Development & Housing: 1 7) Civic & Advocacy: 1


CONTRIBUTORS WELCOME If you have a great story idea for YOUR or would like to contribute content please contact us at stories@yourmagazinevictoria.ca





PUBLISHER Dianne McKerrell publisher@yourmagazinevictoria.ca


PHOTOGRAPHY Molly Grant Christopher Kelsall Submitted










ADVERTISING INQUIRES ads@yourmagazinevictoria.ca 250 858 9189





PUBLISHED BY MDM Publishing Ltd. info@mdmpublishing.ca Victoria, BC

ich st Saan




ro Liqu

y Met

ood Ba



54 | 250-




w. | ww

80 We y | 71

ood Ba


YOUR magazine is published four times per year by MDM Publishing Ltd and distributed within Greater Victoria, BC. The points of view, opinions or recommendations expressed herein are those of the authors/contributors and do not necessarily reflect the views of the publisher of YOUR. The content of YOUR magazine is protected by copyright, including but not limited to the designed advertising, original stories, and photographs. Reproduction is prohibited without written consent from the publisher. YOUR Magazine Victoria is distributed by Canada Post under agreement number 42992539.





GRAPHIC DESIGN Amanda Batchelor

Your Magazine Victoria




CONTRIBUTORS Christopher Kelsall Ben Brannen Bob Worth Daniel Palmer Alanna Tynan Paul Holmes

GENERAL INQUIRES info@yourmagazinevictoria.ca






For advertising inquiries: ads@yourmagazinevictoria.ca 250.858.9189



Dignity after injury Victoria Brain Injury Society serves a deep community need DANIEL PALMER


simple task like a visit to the grocery store can be a

them regulars. With the help of about 60 core volunteers (and a wider net

devastating experience for someone living with an

of about 130 volunteers), VBIS provides case management and support

acquired brain injury. While the behavioural impacts can

drop-in services to people who often present vulnerable and overwhelmed.

vary widely from person to person, it’s the invisibility of

the injury that allows a basic question such as, “Cash or card?” to be a catalyst for confusion, hesitation and even anger. “There’s a lot of social isolation that goes on with brain injury, especially when you’re experiencing memory loss or fatigue and trying to figure out everyday life,” said Lindsay Brooks, Executive Director of the Victoria Brain Injury Society (VBIS). “People lose their social network and a lot of family get frustrated and distant as well.” It’s exactly this social isolation — and the misunderstandings that can arise in daily life — that makes VBIS such a vital service in Greater Victoria. Accessed by hundreds of clients each year, Brooks and her small six-person staff serve a wide array of brain injured clients — many of 08 YOUR SPRING 2019

“We help make sure basic needs are being met, and that people have a safe and understanding space whenever they need it,” Brooks said. The most common cause of brain injury is a trauma to the head, such as in a motor vehicle crash, a fall, a violent assault or an industrial accident. Other causes of brain injury include stroke, brain aneurysm, brain tumours, certain viruses and substance abuse. When an acquired brain injury occurs, the brain is damaged as it collides with the interior of the skull, as well as by rotational forces that occur within the brain tissue. But the resulting functional disability or psychosocial difficulties can vary widely from person to person. “Two people could experience the same trauma to the exact same spot,

but their injury and recovery is directly impacted by their health at the time of the injury. There are so many variables at play,” Brooks said. The Case Managers and volunteers at VBIS have a long list of success stories to show that one-to-one intervention makes all the difference in tackling the unique challenges of such a personalized injury. In addition, approximately 52% of homeless people in Victoria have a brain injury, which means VBIS clients are often dealing with extreme financial pressures in addition to their brain injuries. “Almost all of our clients are living in poverty or low-income,” Brooks said. “Many are living on the streets with no access to medical care because there is a shortage of GPs in the Capital Region. We’re always trying to advocate for access to the right kind of doctors, as many of our clients have complex medical

“To have a place with open doors and sense of understanding is huge for anyone with a brain injury.”

histories and walk-in clinics are reluctant to see them in that capacity.” Further stressors for brain injured-clients include the looming possibility of eviction from low-income or

temporary housing, the inability to pay basic bills, and difficulty filling out forms for government support or even an ICBC accident claim.



YOUR FEATURE “There are so many times where we’ve prevented a renoviction, or helped someone facing insolvency by doing something as simple as helping them pay a bill,” Brooks said. “People are worth it, and this ability to get it done is confidence-building and dignity-building, especially when they’re in situations where their anger or impulsivity might become a barrier to having another service assist them appropriately.” To prevent misunderstandings about brain injury, VBIS helps clients by directly intervening on their behalf and by setting them up with a Service ID card. These ID cards explicitly state that the cardholder is dealing with

For that reason, the team has partnered with the Nanaimo Brain Injury

a brain injury, and can be particularly useful when someone is stopped by

Society to begin piloting a drop-in support service for the Cowichan

police or in a customer service setting, Brooks said.

Valley, based in Duncan. If all goes well, Brooks said they could expand to

“Imagine if your brain injury causes you to walk with a listing gait, or slur

include Saltspring Island or other Southern Gulf Islands in future.

your speech. Police may assume you’re intoxicated in public. So to be able

“We’re making expansions where we can, but it’s one step at a time,” she

to present this Service ID, it prevents these potential negative experiences

said. “The first step is Duncan and once that’s set up nicely, we’ll have a

from escalating further,” she said.

model to go from.”

Serving a population primarily in the Capital Region, VBIS also sees clients

A big part of VBIS’ mandate is education. To that end, the organization

who come from as far away as Duncan and the Southern Gulf Islands.

relies on a solid network of staff, clients and volunteers from both the University of Victoria and Camosun College to undergo training and then present their gained knowledge to different community groups. “Many students are looking to advance into speech therapy,

“People are worth it, and this ability to get it done is confidence-building and dignity-building.”

medicine and other disciplines and want the volunteer experience,” Brooks said. “We have a minimum six-month commitment, but many will stay on longer. In fact, many students stay with us for their entire four-year undergrad, and they really do become a part of the team.” In terms of funding, VBIS relies on a partnership with Island Health in addition to a series of grants for the majority of its operating budget. Fundraisers such as the organization’s annual gala fundraiser help cover additional expenses, but the non-profit also accepts private donations — including estate giving. VBIS also has innovative partnerships with local businesses like Thrifty Foods and Fairway Markets, where they receive a portion of sales preloaded onto dedicated grocery cards. “People aren’t really giving monthly in the way they used to. So we’re starting to look more into social enterprise as a funding stream,” 10 YOUR SPRING 2019

said Brooks, who recently met with UVic’s Peter B. Gustavson School of Business to partner on coming up with a social enterprise business plan. For Brooks, she loves being run off her feet helping her clients each and

Grand Opening

every week. She’s found her niche taking the helm at VBIS, and she appreciates the way the organization fosters compassion and empathy while tackling complex issues in the community. “To have a place with open doors and a sense of understanding is huge for anyone with a brain injury. You start to see people’s confidence build up when they realize it’s not just them, and there’s nothing wrong with them. You can then provide them with challenges like volunteering, and they see they do have abilities. They gain a sense of autonomy and their dignity back. And that trickles down into their lives.” To donate or to learn more about the Victoria Brain Injury Society, visit vbis.ca or call 250-598-9339.

Open House April 12th from 12pm - 5pm Enjoy a Turnabout treat and meet the local team! 1844 Oak Bay Ave www.turnabout.com



YOUR 5-3-1

YOUR will ask 5 questions to 3 organizations in this 1 great community with the goal to give our readers a snapshot of some smaller and lesser known not-for-profits, societies and organizations making a difference within the Greater Victoria community. 12 YOUR SPRING 2019

Oak Bay Emergency Program 1) When was your not-for-profit founded and what is your mission statement? The Oak Bay Emergency Program (OBEP) has been part of the District of Oak Bay since 1964. Note: While the OBEP is not registered under the Societies Act, the District is formally recognized as a not-for-profit entity. Our mission is to recruit and train volunteers who encourage self-reliance through emergency preparedness and respond to those affected by an emergency.

2) Briefly describe your program or organization? The Oak Bay Emergency Program: • supports those who have to evacuate their homes during an emergency or disaster, • provides radio communications when required in an emergency, and • educates residents on how they can be prepared to respond to and recover from an emergency or disaster.

3) What are your organization’s long and short term needs? The OBEP is always looking for dedicated volunteers who want to become involved in building a disaster resilient community through education, emergency communications and support to those directly affected by an emergency or disaster. We provide all the training and supplies required to do the work.

4) Describe your contributions to the community and what outcome the organization has within the community. Our immediate and ongoing contribution is helping build a disaster resilient community through education. Our next free Disaster Recovery Information sessions are: • 10:00am on April 9th at the Monterey Centre, 1442 Monterey Ave. • 1:30pm on May 14th at Emmanuel Baptist Church, 2121 Cedar X Rd. Similar sessions are also available to any Oak Bay groups and organizations, including Block Watch, strata councils, community and service groups, on request. Our long term contributions are having plans, staff and volunteers in place to help the District and its residents during and after an emergency or disaster.

5) What is the best way to get involved and where can I get more information about your organization? The best way to get involved is through volunteering. To get more information about OBEP and/or to set up an appointment to discuss volunteer requirements and opportunities email obep@oakbay.ca or call 250-592-9121. Our website is OakBay.ca



YOUR 5-3-1

Saanich Fire Fighters Charitable Foundation 1) When was your not-for-profit founded and what is your mission statement? The Saanich Fire Fighters Charitable Foundation was officially incorporated in 2001 however members have provided volunteer time, fundraising and donations to those in need as well as other charitable groups for most of the departments existence. The Saanich Fire department turns 100 this year. Our current mission statement is to “Pursue charitable objectives throughout the Community of Saanich and Vancouver Island by raising monies to benefit the community spirit and in particular those charities who help the victims of fires and their families.” This year we will be altering our mission statement as we plan to direct our efforts more towards youth in need, youth sports and activities, as well as children’s health, including our annual donation to the Neo-natal intensive care unit (NICU) though the Victoria Hospitals Foundation (VHF).

2) Briefly describe your program or organization? Our Charitable Foundation is comprised of full time professional fire fighters from the Saanich Fire Department. We volunteer on our own time throughout the community providing charitable services, fund raising and attending community events. Our foundation is proud to be a part of the community and to support and give back to those in need through our community involvement and fund raising. The Saanich Fire Fighters’ Charitable Foundation provides hundreds of fundraising and volunteer hours by the members of Local 967. Our members proudly serve our community in as many capacities as we can. Giving back through our charitable foundation allows us to connect with our community in a meaningful way. Our Charitable Foundation donates 100% of all the money we receive to other charities and youth programs throughout Saanich and Greater Victoria while being composed solely of volunteers.

3) What are your organization’s long and short term needs? Currently we are in the planning and preparation stages of our 17th annual Rock and Roll for Little Souls Car Show. This event has been our main fundraiser each year and allows us to make our commitments different charitable organizations as the NICU at Victoria General Hospital through the VHF, provide support to youth sports leagues throughout Saanich, and provide donations to cancer research, BC Burn Fund, Muscular Dystrophy, Brain Tumour Foundation and many more. We are currently looking into additional fundraising initiatives such as sports tournaments. We are looking to further collaborate on a larger event with the four-core fire charitable foundations in greater Victoria; Esquimalt Fire, Victoria Fire, and Oak Bay Fire’s charitable foundations.


4) Describe your contributions to the community and what outcome the organization has within the community. Our contributions to the community are varied and widespread. We attend community events throughout Saanich, such as Strawberry Fest to provide fire truck displays for kids. We also give fire hall tours and participate in various other community relations activities. Saanich Fire Fighters Charitable Foundation provides cash donations and donations in kind to community groups such as the Braefoot Community Association, Hampton and Lakehill Little League and youth soccer programs as well as Santas Anonymous. We also provide donations to major groups to help with medical research and care of those affected by fire and cancer. We, along with the other four-core fire departments charitable foundations have almost completed a 10 year pledge of $250,000 to the NICU through the Victoria Hospitals Foundation. This pledge has provided funding for major equipment purchases that have been used to help children in our own community in need of serious medical care at the NICU at Victoria General Hospital. We also provide donations to BC Cancer Agency, Muscular Dystrophy and the BC Burn Fund. An extensive list of what we do can be found on our Saanich Fire Fighters Charitable Foundation website. https://www.saanichfirefighters. com/charitable-foundation

5) What is the best way to get involved and where can I get more information about your organization? The best way to get involved is to support the various organizations we support or provide funding directly. We provide the workforce for our own charitable events, so I would ask that if you are feeling charitable, to provide your most valuable resource, which is your time to a program or charity you would feel most strongly about. If that isn’t an option we, along with many other island charities, are always in need of funds to continue our donations to so many worthy causes throughout Saanich and the surrounding area. We can be contacted directly through email charitable@saanichfirefighters.com and please like and follow us on social media; Facebook and Instagram. For more information on Rock and Roll for Little Souls visit http://rockforlittlesouls.com/contactus.php


YOUR 5-3-1

Learning Through Loss 1) When was your not-for-profit founded and what is your mission statement? Friends of Learning Through Loss was founded in 1994 by the late Sandra Elder, PhD who was not only a respected and well-known academic researcher in grief and loss, she was also a hospice practitioner well versed in the subject. Sandra recognized the need for accessible and supportive programs for youth who were experiencing loss. In 1988, she created a group program for youth which eventually started Learning Through Loss. In 1994, Friends of Learning Through Loss Society officially became a legal charitable entity to raise funds in order to support its programs. Mission: Learning Through Loss (LTL) designs and delivers grief education and loss support programs to youth and provides training to other youth-serving community members to increase capacity to support young people through difficult times. Vision: We envision a community where all youth, and those that support them, have access to education, and resources related to grief, loss and healthy strategies for healing.

2) Briefly describe your program or organization? Learning Through Loss provides a number of workshops and programs to support our mission and vision. All of our workshops are given by highly trained, qualified facilitators. They give Good Grief Workshops in classrooms in high schools across the CRD, Community Education Workshops in community settings, Supporting Youth Workshops and Train the Trainer Workshops provide more hands on, professional training to those working directly with affected youth, and our Learning Through Loss Programs, facilitated by highly trained registered clinical counsellors are given to small groups of kids (10-12) who can benefit from more targeted support. Learning Through Loss program’s success is built on the understanding that the strength and impact of youth peer support, belonging, and learning as guided by qualified clinical counselors specialized in grief and loss goes a very long way. Through all of our programs and workshops in our small but mighty charity, we provide support and education on grief and loss to over 2500 youth each and every year. We provide the support and healing necessary to those overwhelmed by grief, loss and change. We help demystify a common human affliction that ultimately impacts every human in life. If you love, you will grieve.

3) What are your organization’s long and short term needs? Like most non-profits and charities, we rely on and hope for ongoing support from funders in the CRD. We don’t have overhead because we don’t have offices – this is all orchestrated and coordinated on dining room tables and library conference rooms in and around the city. All of the funds we receive are directed to the workshops and programs at no cost to the attendees so that we can also ensure there are no barriers to participation.

Long term, our goal is to be able to offer more programs and targeted training workshops to other professionals. Currently, we are only able to offer six 8-week programs per year but we’d love to double that number – the need exists. We also need to train additional registered clinical counsellors who specialize in grief and loss in adolescence and young adulthood so that we can offer more. It’s through the workshops that kids get referred to us for the programs which provide more personalized support. Think of the 12 yr. old who has just lost his mother or father or brother or sister and then goes back to school while the rest of the family is back home plunged into the long road of grief. This is a scenario I know well. I think we’re obliged as a society to support each other and kids do benefit from this specialized kind of support. For all of this to happen, we need more funds to train qualified people so we can run more programs. In the short term, we’re keeping the wheels turning and working towards all of the above.

4) Describe your contributions to the community and what outcome the organization has within the community. We know our workshops and programs are beneficial because our services are consistently in demand. We know they’re important but we also know they’re essential. What was your early first experience with grief and loss? I don’t think anyone ever talked to me about it until I was knee deep in it. It was and can be devastating but with support and education and time and caring, you can heal and move forward. Learning Through Loss is the only charity of its kind that provides these types of specialized grief and loss services, workshops and programs to youth and those who work with them – at no cost to participants. For the past 25 years, Learning Through Loss has helped well over 50,000 kids who have been educated, supported, impacted and given the gift of knowledge on how grief and loss can and does impact us in different ways. Not everyone grieves the same, there are different kinds of grief and loss but having the knowledge that your feelings are normal, that this is a normal part of the human experience can have a huge impact on the healing process and a youth’s future ability to ask for help when needed. Adolescence is a challenging time in the best-case scenario. Add a death in the family, a divorce, a tragic accident, the loss of a pet, there are countless ways people experience loss and grieve. We provide the support and education and provide a language that grief is a process that must be endured and gone through, but that can also be navigated in healthy ways so that we can heal and carry on. We are unique in a sea of support services on this beautiful island and we’re proud to be doing the work we are doing.

5) What is the best way to get involved and where can I get more information about your organization? We operate as a small team and don’t use volunteers but we do appreciate and welcome any financial support where possible. If you want to help us help more, you can help by donating http://learningthroughloss.weebly.com/donate.html You can also find us at www.learningthroughloss.org and for more information, email us at info@learningthroughloss.org YOUR SPRING 2019 15



BORROWING AND THE DEBT CHALLENGE – THEN AND NOW BOB WORTH “The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr


t’s not surprising that conversations with children and

Canadian adults have a credit card and most have two or more. Of

grandchildren about money management can be as difficult as

concern is that 25% continuously fail to pay off the monthly balance

discussing teenage relationships, responsible drinking, and now,

resulting in interest charges at usually excessive rates. One positive

legalized toking. Explaining the downside of becoming too indebted

throwback to the era of saving up the cash before making a purchase

to those who have grown up in the generally affluent period since 1980

practiced during the 1930s Depression and post war period has been

can be a particular challenge but a necessary one since wanting more

the debit card requiring money in a bank account before one can

now is a natural human urge requiring self-discipline to control spending

purchase. This can be an effective tool to enforce financial discipline

and indebtedness. The simple truth is that one must learn to manage

and resist impulse buying on credit.

one’s debt and not let it manage you. To ensure such conversations become useful teachable moments, each generation needs to appreciate the circumstances faced by the other. With regard to borrowing and repaying indebtedness, much has changed since the Baby Boomers came of age in the 60s and 70s while some factors to consider are as true today as they ever were.

• Perhaps the biggest financial hurdle facing Millennials, being those born between 1980 and 2000, is the gap between average salaries and the price of housing being far higher today than 30 years ago. This gap is being financed with larger mortgage balances accommodated by interest rates being much lower for over a decade. Millennials would be shocked by even a mild revisit of the 18% fixed term five year mortgage

The Differences:

rates between 1980 and 1982 when inflation was rampant throughout

• Over half of graduating students today have student loans to repay and

In Greater Victoria recent housing prices have soared far more than

the economy. Mortgage rates remained over 10% through to 1991.

many have credit card debts carrying interest rates approaching 20%.

general inflation eclipsing increases in salary and wage levels which,

Especially for students living away from home, education is a major

after inflation, are only modestly higher than in the mid-1980s.

expense in anchoring a good career often requiring more years of study and, most frequently, more borrowing than before 1980. Of course, this is a good investment but the implication is that more than half of young adults entering the workforce today face a debt load much higher than that of earlier generations. • MasterCard and Visa credit cards were only introduced in Canada in

• Combining student loans, credit card balances, home mortgages, car loans, personal lines of credit and other borrowings, the average Canadian household owes over $200,000. It will be significantly higher in Greater Victoria since bringing that average down are those who rent, those in later life who have repaid their mortgages and those living in less expensive areas of Canada. For Millennials now entering or wanting

the 1970s. Prior to this there were American Express, Diners Club and

to enter the housing market in our local community, they face a financial

various department store credit cards but widespread use of credit

challenge far tougher than that faced by their parents and grandparents.

cards for retail spending escalated only after 1980. Today, 89% of

This can adjust their lifestyle priorities.


The Similarities: • Eventually debts need to be repaid and in the lead up to retirement, the goal is to have little or no indebtedness after about age 50 so paying interest expense can transition into earning serious investment income. By increasing retirement and other registered savings contributions, funds will be available for those later years when employment income is replaced by lesser amounts of pension and related retirement benefits. • For decades, easy credit with slick slogans like “Buy now, pay later”, “0% financing for the first 6 months” and “No payments ’til springtime” have made resisting temptation difficult for consumers. But like businesses and governments, too much debt for an individual can become an unbearable burden. • There has always been the risk of an unexpected interruption in employment income. If having children is planned, best to anticipate not only reduced earnings during pregnancy which have previously helped meet mortgage payment obligations but also the high cost of day care which follows. • Economic cycles with harsh financial impacts occur on an often irregular, but historically assured, basis. Today’s low interest rates and high employment levels will inevitably head in the opposite direction for a while so best not to be overexposed to a debt load. Understandably, this will not be intuitive to young adults who have witnessed a growing economy and general prosperity over the past decade.

The Conversation: While Millennials, and the Generation Z born after 2000 who will follow them, face considerable financial challenges, there remains a valid concern by many parents and grandparents at the levels of indebtedness they see being undertaken. Remembering the sky high interest rate impacts of the early 1980s and the 5 million housing bubble/sub-prime mortgage foreclosures in the U.S. in 2007-12 is ingrained in their memories. So also, they know too many retirees who spent too much and saved too little and now live frugally to the point they are not realizing the retirement dream they anticipated. Excessive borrowing and insufficient

Since 1920 Jennings Florists has proudly served the Victoria area. We are a fourth generation, family owned and operated business.

savings can have life-changing consequences at any stage of life. An effective conversation between generations will recognize that prudent spending discipline and borrowing within foreseeable means are a time-

2508 Estevan Ave. 250 477-9538 www.jenningsflorists.com

honoured method of building one’s assets and future financial security. YOUR SPRING 2019 17



Traveler or Tourist? STAFF WRITER


hen preparing to take a holiday, one of the most

sand dunes, or the tent in the middle of nowhere. A tourist differs as they

difficult questions is often ‘what are you looking

can sometimes feel nervous or unable to settle while they are in foreign

to achieve from the vacation?’ Are you looking for

places or unfamiliar situations. They often miss aspects of home life; be

an escape into nature, an opportunity to embrace

that routine, family or creature comforts. Many tourists look to visit large

new cultures, the chance to check a ‘must-see’ place off your list or just

cities (London, Paris, New York) or to take a curated ‘adventure’ such as

completely relax and worry about nothing. Where to go and what to do

a safari, a cruise or group travel. A friend once said there are two types

often answers itself when you determine what type of vacation will best

of fun; type one is fun while you are experiencing it and exciting to share

suit your needs.

when you get home, but type two is sometimes a little more challenging

There has long been a debate over the difference between being a traveler and a tourist. The vacation planning period is often where someone can define themselves as a one or the other. While a traveler might be more drawn towards adventures and locations off the beaten path, they also

or uncomfortable in the moment but makes for a great story to share upon your return. I think that all travelers have at least one or two type two stories. When traveling, we all hope that things will go smoothly, but most tourists are generally attracted to type one travel fun.

often pride themselves is being able to blend in with the new environment.

Other things to consider when planning a vacation, especially as a tourist,

Travelers often embrace new and different cultures and are looking for the

is the time of year you plan to travel. No one really enjoys long lines to

feeling of belonging within new cities and countries. Travelers are often

see an attraction, so if you are looking to take in a number of museums,

looking for the dirt runways, the completely empty beach, the untouched

art galleries, cultural centers, or landmarks, consider how many other


people will be doing the same. Bear in mind that some of the museums you might wish to visit are closed on Mondays or Tuesdays. If you are a slightly more adventurous tourist and have some flexibly in your schedule, consider traveling during the shoulder seasons, it can be a wonderful option. Accommodations and transportation are often less expensive, but weather and availability of certain attractions may vary. In the shoulder season, hours of operation might be shorter, so be sure to do your research before departing. As a self-defined traveler myself, I can say that weather is the most challenging aspect of adventure or off-season travel. While I greatly enjoy shorter lines and more access to the community I am exploring, sometimes poor weather can prevent access to tourist attractions. If there is a tour that you really want to take or a site you truly can’t miss, make it a priority, and when you see the perfect opening or ideal weather; carpe diem. If you are feeling like you want to try something slightly less touristy, start small. Perhaps visit a less popular city or town but pick somewhere where they speak the same language as you to avoid the anxiety of traveling blind. Another suggestion is while traveling as a tourist, ask the concierges at your hotel or a guide that you have connected with for a favourite local food or watering hole. Any tourist can become a traveler if they choose to work at it. And finally, don’t be afraid to get lost, within reason. With the increased popularity of GPS on a smart phone it is less likely you will ever be truly lost. For additional travel information, health, safety and visas visit https://travel.gc.ca/






ith the support of local artisans and socially conscious businesses, The Latitude Project is hosting their second Market for Good in Victoria this June. Featuring a selection of special items, the sale will run for three days at Heartwood & Co., where people can come by to shop a curated collection of items that have been donated to the event so that all proceeds can support charitable initiatives. The organization likes to consider it as win-win-win, as every item that someone purchases is considered a donation, while the event shines light on the amazing contributing companies, all while supporting a good cause. With so many worthy and important local and global causes to support, The Latitude Project has partnered with a talented network of makers to offer supporters a fundraising event that doesn’t feel like fundraising.



The Pop-Up Shop Comes to Victoria

Rather than victimizing the communities we work with, using guilt and images of desperation to pull funds for our work, we highlight the whole truth: the good and the bad, the poverty, the many sources of wealth and the joy in these communities throughout Latin America. In the same way, we prefer to embolden what we can do instead of what we cannot. We tend to veer away from traditional methods of fundraising and instead seek ways to create reciprocal and unique experiences for the network of people who decide to support our projects. We like to have fun and

The Latitude Project started nearly 10 years ago by sisters, Alanna and Jennifer Tynan, and has grown to receive international attention for helping thousands of people throughout Latin America gain access to clean water, health care, education & safe shelter. The Latitude Project aims to help alleviate the stresses of multidimensional poverty by way of community driven projects that engage and empower. The projects evolve naturally: by asking community members what they need, listening to their answers and implementing sustainable solutions together. By taking the time to consult a given community, we approach global change through local projects that are as diverse, creative and innovative as the people we work with. The results are locally-led projects that ensure community engagement, ownership and upkeep, while assisting community members to become more self-sufficient and resilient to many forms of poverty – whether it be a lack of educational infrastructure, health care, access to clean water, electricity and so on. PHOTOS: TYLER ROEMER




engage our support network while collaborating with and showcasing socially conscious brands and artisans. In short, we like it when everybody wins. With this in mind, we kicked off our first pop-up Market for Good in December 2018. The two-day pop up shop was filled with carefully curated, unique treasures that were donated by brands and artisans. To learn more about this year’s event in Victoria including a list of participants, visit www.thelatitudeproject.com/victoriamarketforgood. We are so excited to be bringing the second Market for Good pop up to Victoria this Spring 2019! The proceeds raised from this event will support our grassroots organization that operates with a 100% model: meaning that every penny of public donation goes to on-the-ground project costs without filtering through any overhead fees. Because of this, we rely on creative ways to cover necessary operational costs, from websites to marketing, and everything in-between. This event will help ‘power’ our organization and allow us to keep our projects alive.

Don’t miss our event this Summer: June 21-23 at Heartwood and Co. located at 1402 Broad St. Victoria, BC! Stay tuned for more information: on our website — www.thelatitudeproject.com on instagram — @thelatitudeproject or via email — info@thelatitudeproject.com If you are interested in becoming a contributor for the Market, please email: alanna@thelatitudeproject.com

1820 Oak Bay Avenue Victoria BC 250.298.1105 bespokedesign.ca


Advertising Feature


The newest addition to Greater Victoria fashion When Joy Mauro opened her first Turnabout along Vancouver’s South Granville in 1978, consignment shops were few and far between. The traditional model for second-hand shopping was that of a typical thrift shop: drop-off, donate and sell. At 23, Joy was the first to create a business model for second-hand retail that was upscale, modern and fresh - while also being well located in an upscale neighbourhood. Her concept was to curate an easy, enjoyable shopping experience of quality items displayed in beautiful surroundings. Today Turnabout has six shops throughout the Lower Mainland and a newly opened seventh shop in Victoria’s Oak Bay neighbourhood. As an industry leader, Turnabout has developed a comprehensive service with the option of consignment or outright buy. They offer a variable rate of return depending on item value and condition, and a Reward Points system for shoppers to use between all seven locations. Online, sellers can also track their current inventory, sold items and total owed via a Consignor Login application. Turnabout accepts items based on demand from shoppers, quality and condition. They specialize in a variety of contemporary and designer labels ranging from Lululemon to Louis Vuitton, Zara to Zimmerman - and everything in between. Each store carries everything from active wear and evening dresses to streetwear and suiting. There are 3 locations which carry menswear: Victoria, West Broadway and Main Street. Turnabout is proud of their multi-generational consignors who fill their shops with one-of-a-kind pieces from around the world. The standard consignment rate is a 40% return, but high-end and designer goods (from brands such as Chanel and Hermès), can fetch up to 80% back. Selling consignors’ items quickly and easily is a top priority, with the option to have luxury items featured on their online store at turnabout.com. Coveted items may also be sent to a Vancouver location for sale at the seller’s request. What stemmed from a love of fashion, merchandising and customer service has evolved into something of much greater significance. Joy has been dubbed “the accidental environmentalist”, as over the years consumers have taken a strong interest in sustainable retail and second-hand shopping. She is passionate about stepping away from fast fashion to create a strong circular economy. This not only gives respect and new life to quality apparel, but also provides an opportunity to declutter and refresh your wardrobe. In Joy’s words, “Whether you buy from Turnabout or high-end boutiques, it is guilt free shopping. I justify a purchase because I can go home, pull some items out of my closet and take them in for sale. It makes shopping even more fun”. Items that Turnabout cannot sell are moved to fundraising racks and thrift shops to ensure non-salable items are kept out of landfills. Turnabout takes pride in being a service to the community. Each store offers a unique shopping experience represented by the distinct style and flavour of its neighbourhood. Over the years they have developed strong relationships with charitable organizations in need of support and are proud of these foundational community connections. Turnabout promotes a lifestyle that is part of a larger sustainable movement being embraced more every day. Income and status have been replaced by the need for ecoconsciousness, as well as the concept of giving a beautiful item the opportunity to be worn and enjoyed by others. These are exciting days at Turnabout. Joy and all her staff look forward to being part of the Greater Victoria community. 22 YOUR SPRING 2019



The Perfect Bed BEN BRANNEN


hoosing the perfect bedding can be a challenge. I have some priceless tips to help you select the perfect bedding for your home. Start by thinking where you experienced the best night sleep of your life. It often is in a luxury hotel room or in the home of the perfect host. I believe it comes from a combination of comfort and peace. Luxurious hotels research the best products for their rooms so their guests get the best night sleep possible. Keep in mind your best night sleep may have occurred in a completely different season or Percale climate from your own. If you want to relive Crispy that hotel sleep try creating a version of usually 180–250 that room in your home. thread count Before we get to choose the best-looking (in Canada) bedding for your home, a primer on fibre construction and quality is critical. Sheeting comes in many fabrics and combinations of fibres but the most common is cotton. Not all cotton is created equal and there is no magic quality guide for judging how well the cotton will wash and age. Egyptian cotton refers to the plant, not where the cotton is actually produced. The percentage of Long Strand Egyptian Cotton is critical. Look to the county where the cotton is actually woven for a marker of the quality. Also look to where the bedding is being sold. If in doubt get the advice of a bedding expert at a luxury bedding boutique.

Thread count is the number of threads woven into one square inch of

fabric but sheeting can also be woven into different patterns to create different textures and sheens. Now we can talk about pattern and colour. There is no end to choice in bedding but keep in mind the bed, as the focal point in your bedroom will dictate the feeling of the finished room. For flexibility I recommend to my clients that we select 3 layers for the bed to keep it interesting and interchangeable. Choose a duvet cover and shams to layer over the perfectly filled duvet (that is an article all in itself). There is a never-ending selection of patterns to choose from – select a cover that has your preferred colour scheme in mind and it will begin to limit our choices for other elements to layer the bed with. If you find a brand of bedding you Sateen love, often they will introduce new options to Smooth & satin-like choose from every year. These patterns do not usually 300–600 stay around forever so purchase the pieces thread count you want to complete the bed at the same (in Canada) time. Select a coverlet to bring in a texture and maybe even some contrast to the bed. Purchase the matching shams so you have the option of a simply light and airy bed for summer time use. Finally – choose the perfect set of sheets and pillowcases (where quality matters most). Think of the colour of the sheets as complementing the duvet cover and coverlet you are using on the bed. I think the colour of the sheets will add colour to your dreams. Sleep well. YOUR SPRING 2019 23



Spear phishing scam thwarted

at the last moment saved Victoria employee thousands of dollars PAUL HOLMES


he following incident recently occurred at a local Victoria, BC business. Names have been changed to protect the privacy of the individuals and the organization.

I was enjoying the tail end of my vacation in Italy when an e-mail notification came up on my phone. It was Wendy, the CEO!

My first thought was, “Why on earth is she contacting me on my holiday?” But I know the CEO is respectful about holidays, so there’s no way she’d be reaching out to me on holiday if it wasn’t urgent. So, I opened the e-mail on my phone. “Hi Paul, This is very important. I have a huge opportunity that just came up, and I need you to purchase some gifts for a promotion. Can you go purchase some iTunes gift cards for me and send me the codes. Thanks, Wendy” Great, she’s working on a big promotion – I trust her wisdom on this, but she has to know I’m on vacation. I’ll send her a friendly reminder, and maybe she can get somebody else on the team to take care of this. “Hi Wendy, Sounds like you’re on to something great! I can’t wait to learn more. Just a reminder that I’m on vacation in Italy right now 24 YOUR SPRING 2019

(and didn’t bring my company credit card), so can you check in with Kyle or David. I’m sure they’ll be available. Thanks, Paul” My thoughts returned to museums and fountains, as I went about getting ready for another beautiful day in Italy. Not more than a minute later, my phone buzzed again. “Hi Paul, I checked with Kyle and David already, and they cannot get this done. This is really important. Can you please go to a local vendor in Italy and purchase the iTunes cards? I need you to buy them in denominations of 50 euros, and buy 20, for 1000 euros total. Don’t worry, we’ll reimburse you when you get back home. There are codes on the cards you can send to me before you get back, so I don’t need the actual physical cards. I’m sorry to bother you on your vacation, but this is really important! Thanks, Wendy” Let’s be honest. I wasn’t excited about taking part of my vacation day to do this, but I don’t want to let the boss down, but I trust her judgment. It’ll be an annoying distraction in my day, but I will take care of this.

So, my first stop of the day today won’t be a museum, but a convenience store I saw yesterday while touring the area around the hotel. I made sure I had my emergency credit card ready, so I could put an unexpected 1000 euros transaction on it.

A whopping 91% of cyberattacks and the resulting data breach begin with a spear phishing email. – Trend Micro

Your Technology Success Partner

Source: https://www.techworld.com/news/ security/91-of-cyberattacks-begin-withspear-phishing-email-3413574/?

I arrived at the store and looked around. To my luck, they had iTunes cards on the shelf. And they had 50-euro denominations. I started counting out a stack. There were only 17. I wondered if this might be good enough, or if I should get some in 20-euro denominations. In my best possible Italian, I asked the clerk if they had more 50-euro cards. He shook his head. I could make a judgment call on this, and I’m sure it’d be okay, but I really didn’t want to let Wendy down if I got the wrong ones, so I decided to call her. “Hi Wendy, it’s Paul. I’m at the store in Italy picking up the iTunes cards, and noticed they only had 17 cards at 50 euros each. Should I get the rest in 20s?” “What?” came Wendy’s voice in return, sounding more confused than I expected. “The cards you wanted me to buy. I’m here buying them, and just thought I’d check to see if 20s…” “What are you talking about?” Wendy cut me off. “Aren’t you on vacation?” “Your e-mail,” I replied, a little annoyed. “I never sent you an e-mail,” she said. It was at this point that I first realized something was wrong. Why am I standing in a convenience store in Italy buying iTunes cards denominated in euros for my Canadian company’s CEO? When all the dust had settled, I realized I was within moments of giving 1000 euros to a scam artist who crafted an email pretending to be my CEO. What a way to ruin a vacation! I learned that this scam was called “spear phishing” and was increasingly common. When I went back to the original email, I glanced at the email address that Wendy emailed me from. It was not her email address. In the heat of the moment, I didn’t look there, even though it was obvious now. Wendy was kind enough to remind me that these scams were everywhere, and not to feel bad about almost falling for it. My family and I headed off for a lovely day at the local museum, followed by a sunset at the beach. When it comes to cybersecurity

in the workplace, you are the weakest link. 1 in 5 serious security breaches is caused by uninformed employees. – Kaspersky

Source: http://go.kaspersky.com/rs/802-IJN-240/ images/Threats-From-Within-EDU-Ebook%20 FINAL.pdf

You are not immune! You need to be aware that there are scammers out there, and they are targeting you. Want to avoid this happening to you? Watch this video: https://www.smartdolphins. com/blog/spearphishing/ YOUR SPRING 2019 25


Larry’s Picks


Segura Viudas Cava Brut Reserva NV

$14.99 +tax & deposit

Everybody should have a bottle or two stashed away in the fridge for those moments when only bubble will do! This little Cava from Cataluña not only a great choice but won’t break the bank! A perennial best seller in British Columbia, this traditionally made Cava is aged for at least three years on its lees before being disgorged and released to the masses. Very subtle and refined, with delicious nutty flavours and a fresh fruity finish!

Villa Maria Private Bin Marlborough Sauvignon Blanc 2018

$14.99 +tax & deposit

Finding good New Zealand Sauvignon Blanc is like shooting fish in a barrel. There are just too many to choose from! Villa Maria’s 2018 is another classic from Marlborough, with enticing gooseberry and tropical fruit flavours and a hint of residual sweetness nicely balanced with a crunch of zingy acidity. A lovely New Zealand Sauvignon Blanc priced to sell!

Red Rooster Riesling 2017

$14.99 +tax & deposit

This lovely riesling has got it all, with pretty peach, citrus and mineral aromas, lush fruit flavours, lip smacking acidity, a slightly oily texture and just enough residual sweetness to hold it all together. For this sort of money it is sheer madness!

Casa Santos Lima Lab Tinto 2016

$10.99 +tax & deposit

This chewy little Tinto from the hills surrounding Lisbon is a blend of Touriga Nacional, Tinta Roriz, Castelao and Syrah. Medium to full-bodied and very aromatic with spicy red berry aromas. Silky smooth on the palate with big fruit flavours, fine tannin and a long silky finish. A very easy drinking red that is an exceptional value!!!!

Casa Santos Lima Colossal Reserva Red 2015

$15.99 +tax & deposit

Wine Spectator gave Colossal Reserva 90 points and ranked it #60 on the Wine Spectator Top 100 List for 2017. Not bad for a wine priced under twenty bucks! “Plum and boysenberry notes weave together with dried herb and smoky mineral accents in this sleek red. Savory spice details chime in on the finish. Offers moderate, grippy tannins.” Wine Spectator” I could not say it better but I would add if this sort of brut tickles your palate I would run down to your local Metro and order a case ASAP!

Alberta Premium Canadian Rye Whisky

$20.91 +tax & deposit

Canadian Blended Whisky is the Rodney Dangerfield of the brown spirits category, “It just doesn’t get any respect!” In “The Trailer Park Boys,” character, Jim Lahey’s whisky of choice is “Jeddore Premium” which, as can be seen clearly, in the episode “Jump the Cheeseburger,” is a, not too discreet, allusion to Alberta Premium Rye Whisky. Maybe the boys know something we don’t because Jim Murray’s Whisky Bible awarded this perennial bottom shelf dweller; “Canadian Whisky of the Year” four years 26 YOUR SPRING 2019

in a row. Considered by many whisky aficionados to be among the world’s

Jameson is silky smooth and nicely balanced with sweet honey and spice

greatest whisky’s, Alberta Premium is 100% Canadian rye, aged for a

flavours. Whisky pundit, Jim Murray gave it a cool 95 points in the Whisky

minimum of 5 years in used Bourbon barrels. Full flavoured and spicy!

Bible and declared that of all the whisky in this big old world, Jameson

“Alberta Premium Canadian Rye Whisky is no longer just a great Canadian Whisky. It has become a national treasure!” – Jim Murray’s Whisky Bible

Forty Creek Barrel Select Canadian Whisky

$23.49 +tax & deposit

Irish was one of his favourites!

Tomatin 12 Year Old Highland Single Malt Scotch Whisky

$70.99 +tax & deposit

Many Canadian whisky aficionados consider Forty Creek whisky to be

Nobody should go through life with only the fruit of the vine to give them

amongst the finest produced in the country. The Barrel Select is a blend

solace or inspiration, when needed! On occasion, a sturdy, highland

of rye, corn and barley. Small batches are distilled separately in copper

malt is the balm to cure what ails you! Built in 1897, a few miles south

pot stills and aged in charred oak barrels for anywhere from 6 to 10 years.

of Inverness, at one time Tomatin was the largest malt whisky distillery

The young whiskies are then blended and aged for a further 6 months in

in the solar system. It may have been big but it was largely unknown in

used sherry casks before being bottled and shipped. Nicely balanced with

these parts as most of its production went into other producers blends.

hard spicy rye, nutty barley and sweet succulent corn melded seamlessly

Times have changed and Tomatin has come out of the closet with several

together with subtle oaky nuances.

expressions of their malts available today. The 12-year-old is matured in

Jameson Irish Whiskey

43%. It is young but add a few drops of water to temper the alcohol and

a combination of ex-Bourbon casks and ex-Sherry butts and bottled at

$29.99 +tax & deposit

Distilled in Cork, Jameson is the biggest selling Irish Whiskey on the planet! Produced from a blend of grain whiskey and single pot still whiskey

bring out the nose and flavours and as they say, “It’s good, good enough to drink, good enough to share, good enough for a cigar in one hand and

which distills a mix of malted and unmalted barley grown within 50 miles

a tumbler of Tomatin 12 in the other.”

of the distillery. Triple distilled and matured in used Bourbon casks,

Contact Larry Arnold at Brentwood Bay Metro Liquor 7180 West Saanich Road 250 544 2003


Local • Original • Independent


Website: www.wholisticchiro.ca Email: info@wholisticchiro.ca Phone: 250-298-9788 Hours: M-F 9-6pm Alternate Times By Appt YOUR SPRING 2019 27





hortly after Thanksgiving Day – the weekend of the GoodLife Fitness Victoria Marathon – I sent out an email message to a group of Greater Victoria and Western Canadian athletes, organizers, potential stakeholders, and volunteers to get into a room together to discuss the potential of creating a bid to host the 2023 IAAF World Cross Country Championships in Greater Victoria.

It felt like a bold question to ask, however, it wasn’t a new idea. I had been thinking about it for a decade. In 2008, I asked three-time Olympian, Jonathan Brown, what he thought of the idea and to my surprise, he didn’t flinch. In fact, he said, “I think it is a good idea, but it will be a lot of work.” Brown won the European Cross Country Championships, finished fourth in the marathon at two Olympic Games (Athens, Sydney) and held the British 10,000-metre record before Mo Farah took it down with great fanfare. Brown was living and coaching in Victoria when I approached him. At the time, he was coaching Canada’s top triathletes in the run portion of their event. He moved to New Zealand to work with their national triathletes and has since returned. The question was bold and the proposition was big because the International Association of Athletics Federations (IAAF), the world governing body, had a habit of awarding the meet to European and Asian countries. Canada had never hosted the event and North America hadn’t hosted since Boston 1992. The Pacific time zone hosted once in Los Angeles before the IAAF had taken over the event. But since that conversation with Brown, a change occurred. Gone is the old regime that would have been more difficult to deal with. You may remember the name of Englishman Sebastian Coe, one of the greatest all-time middle-distance runners. Now he is Lord Sebastian Coe. He has been a Member of Parliament, on the FIFA Ethics Committee 28 YOUR SPRING 2019

and Vice President of the IAAF. He was also the face of the 2012 London Olympic Games and head of the bid company. After becoming president of the IAAF, he shared his vision for cross-country. At one time, world cross-country was considered the crown jewel of athletics. All of the best runners would toe-the-line. The fastest over all distances from the 800m to the marathon would take in the event – it would be like an all-star meet only everyone ran has hard as they possibly could – it is a team event, with individual honours; mud, blood, guts and glory. Over the past few decades, world cross had faded into the abyss and became essentially a dual meet between Ethiopia and Kenya, who would go 1-2 in the team event and the top-three finishers were from those two countries. Sure other nations participated, but outside of a few outlier performances, it had become the defacto East African championships. Coe wanted to return cross-country to its former glory – a truly global event. Part of that is going to new markets, making the courses difficult again – not on pastoral rolling greens - and adding a festival-like atmosphere. Aarhus, Denmark hosted the every-odd-year event in March of 2019, providing a hill that runs over the roof of a museum, a citizen’s race and the opportunity for non-elite (but competitive) runners to apply to race behind the world-class. Aarhus would become the first of the new era of greatness. Our organizing committee in Greater Victoria wants to very much be a part of the positive change – to return cross-country to its former glory. Our national governing body Athletics Canada (AC) suggested that Victoria should bid on a smaller event to prove that we can host an international cross-country running meet in Greater Victoria, before bidding on Worlds. So, we bid on and won the right to host the 2020 Pan Am Cross Country Cup at Bear Mountain Golf Resort & Spa. While we continue to consider the bid for the IAAF championships, we are laser-focussed on putting on the best ever Pan-American edition.

In the process, we formed a society to bid on other cross-country events – heck, if it is going to be great again - we would like to continue to provide our wonderful Island for cross-country meets. We will seek to host nationals, provincials (they are coming to Beaver Lake next year) North American, Central American and Caribbean Athletics Conference (NACAC) and others. The name of the society is Victoria International Cross Country Association (VICCA). The Association of Panamerican Athletics (APA) and Athletics Canada informed VICCA of the news via email, “It is my pleasure and honour to inform you that the Association of Panamerican Athletics has selected Victoria as the 2020 site of the Pan Am Cross Country Cup,” wrote Victor Lopez, president of the APA. “This is a wonderful day for Victoria as we have taken our critical first step towards bringing the 2023 World Cross Country Championships to Vancouver Island. This is a journey that will leave a lasting legacy that will get more kids excited about running,” said Bruce Deacon, two-time Olympian, and coach of the Prairie Inn Harriers Youth Team. Deacon is now the elite competition director of the event. The 2020 Pan Am Cross Country Cup will take place Saturday, February 29 at Bear Mountain on a route that will take in parts of the Jack Nicklaus-designed 18-hole Valley course. “I have directed cross-country races in Victoria for 35 years and hosting the Pan American Cross Country Cup at Bear Mountain next February will certainly be one of the highlights besides the 1994 Commonwealth Games,” said Bob Reid VICCA committee member. “It is the first step in showcasing Victoria’s ability to stage a first-class cross-country event to the world in hopes of applying for the World Cross Country Championships in 2023.” The 2016 Cup was held in Vargas, Venezuela and the 2018 Cup was held in San Salvador, El Salvador. Also on the organizing committee is Thelma Wright who competed internationally for Canada and ran the very first Pan Am Cup in 1972 that took place at Beaver Lake Park. The five-star Westin Bear Mountain Golf Resort & Spa will serve as host hotel in partnership with the fourstar Four Points by Sheraton Victoria Gateway. The bid would not have been possible without the hard work and dedication of the entire committee as well as the assistance by Jonathan McMillan at ‘94 Forward, Keith Wells CEO of the Greater Victoria Sport Tourism Commission as well as support from the Tourism Event Program from Destination BC, VIA Sport and the City of Langford. Additionally, we would like

to thank BC Athletics, Athletics Canada and of course the Association of Panamerican Athletics and their council. The support of the Westin Bear Mountain Resort & Spa, Bear Mountain Golf and Country Club and Ecoasis is also greatly appreciated. “The modern edition of the event has never been held in North America, but in February of next year, runners from across the Americas will ‘Run Wild’ (hashtag: #RunWild) in Canada—at Bear Mountain. This is a great honour for our region and will help us immensely with our next goal of attracting the 2023 IAAF World Cross Country Championships,” said Keith Wells. “We couldn’t ask for a more perfect backdrop than The Westin Bear Mountain Golf Resort & Spa to host, organize and celebrate international athletes as well as local school groups and participants. This is going to be a running festival that everyone will be able to participate in,” said Cathy Noel, race manager of the GoodLife Fitness Victoria Marathon. Noel is now the race manager of the Pan Am Cross Country Cup. The economic impact of the meet will be beneficial to the area as the committee is also organizing a Pacific Northwest club championships and PNW masters (over 40) championships, which will attract many more athletes from Oregon, Washington, Alberta and throughout BC. The meet is also offering an all-comers cross-country race and junior championships. It will be a festival of cross-country running. Although not as big as the world championships that brought in an economic stimulus of over $10-million USD to Kampala, Uganda in 2017, the event will prove to be Event hashtags: #RunWild #Langford2020 financially beneficial. It Facebook event: https://www.facebook.com/ helps that the Pan Ams and events/1101584686688581/ Worlds take place during the tourist off-season. Course video: http://athleticsillustrated.com/ video/pan-am-cross-country-cup-bid-videoAn impact will also be natasha-wodaks-course-preview/ discovered with the potential growth of school running. As running – especially crosscountry – is the foundation for general fitness for almost all sports and healthy living, the committee hopes to increase in local participation. I had the pleasure of chairing the bid, while Bruce Deacon and Keith Wells did the heavy lifting on the physical bid itself. Now I step into a communications role with the organizing committee and am vice-president and privacy officer for VICCA. The bid and the society would not have come together without the Prairie Inn Harriers running club (PIH). Also on the committee are locally-known athletes who happen to also be organizers: Louise Hodgson-Jones (communications), Jonathan Foweraker (technical), Ulla Hansen (elite competition), Gary Duncan (technical), Catherine Davies (broadcast), Paul Siluch (treasurer), Julien Marceau (secretary), Tom Michell (technical), Lori Chestnut (Bowden) (elite competition), Bob Reid (at large), Trent Stellingwerff (Coach’s Conference), Bruce Deacon (competition director), Cathy Noel (general manager and festival manager). All the above are PIH members. Additionally, Keith Wells continues to stay involved with the organizing committee; he is a director at large and assists with media and marketing. YOUR SPRING 2019 29



Show us YOUR here. What is your favourite view in this community? Send your photos to yourhere@yourmagazinevictoria.ca

Red Barn Market is a locally owned Victoria business. We source Island Raised, Island Made and Island Grown first. We look to our local growers to provide us with the best seasonal fruits and veggies that our customers have come to expect. Our smoked meats feature a mouth-watering range of incredible flavours, all prepared in-house. We are proud to employ over 400 staff at our 7 locations. Visit our new location in James Bay!

Come support your Island Grown Everyday Specialty Store! JAMES BAY 325 Menzies St 250-590-2062





BOTTLE Brentwood Bay Metro Liquor

Brentwood Bay | 7180 West Saanich Road | 250-544-2003 | www.metroliquor.com

Profile for YOUR Magazine Victoria

Spring Issue 2019  

Spring Issue 2019