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PO NSW 780 Artarmon NSW 1570 Tel (02) 9327 3156 Ι Fax (02) 9327 1562 Ι Mobile 0410 161 685 Email yh@bigpond.net.au Website www.yourhealth.net.au


Index

Page

1. What is Your Health?...............................................................................2 2. Editorial content........................................................................................3 3. Editor and reviewers...............................................................................4 3. Circulation.....................................................................................................5 4. The Your Health brand...........................................................................6 5. Sponsorship..................................................................................................7 6. Cost of sponsorship.................................................................................8

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What is Your Health? Your Health is a personalised, peer-reviewed practice newsletter for general practitioners to give to their patients. Your Health is published quarterly and is distributed in full colour print as well as to a growing email subcriber list. Your Health presents a unique opportunity to present key information and topics of interest to the patient at the point of care! Your Health contains easy-to-read information for patients on common health topics, written from a general practice perspective. Your Health is also personalised for each practice with detailed practice information on the front and back pages, such as doctors’ names, surgery hours, appointment policy, after-hours care ­arrangements. Your Health presents as each practice’s OWN newsletter. The information c­ arries the implied ­endorsement of the family doctor. Your Health is currently being used by over 1,300 Australian general practitioners in 280 practices and is placed on nearly 280 general practice websites.

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Editorial content Your Health covers common general practice topics and especially new developments in medical care. We work with our sponsors to ensure that key messages are conveyed whilst maintaining the 足integrity and independence of our content. There is a special emphasis on preventative medicine, such as immunisation, nutrition, osteoporosis, lipids, 足smoking cessation and Pap smears. The medical information is evidence-based, balanced and up-to-date. Light-hearted elements, such as medical jokes, cartoons, competitions and healthy recipes, are 足included in each issue.

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Writing and GP review panel Experienced medical writer Your Health is written and produced by an experienced medical writer and is reviewed to ensure ­accuracy and balance.

Review panel Three experienced, independent general practitioners rigorously review all m ­ aterial before ­publication as well as, in many cases, a medical specialist. The GP reviewers are: Dr Michael Lowy MB BS (UNSW), MPM (UNSW), FACSHP

Michael has worked as a GP and as a Men’s and Sexual Health Physician in Sydney since 1979.

Dr Ray Tockar MB ChB (Capetown)

Has been a full time GP in Randwick, Sydney, since 1979. He is particularly interested in paediatrics, ­nutritional medicine and travel medicine.

Dr Peter Holloway MB BS (UNSW), BSc (Hons)

Has worked in general practice in Randwick, Sydney, since 1985. Peter has a special interest in family ­planning, obstetrics and paediatrics.

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Circulation The average circulation is approximately 90,000 copies per issue with ongoing campaigns pending to significantly increase circulation and distribution through practice websites. Circulation: Your Health

Number of copies

250000 200000 150000 100000 50000 0 1

Edition

63

As the newsletters are purchased by each practice, there is very little wastage. Many copies are read in the waiting room and recycled by a number of patients. Other copies are taken home and are read by family and friends. Your Health can also now be distributed by email to all registered patients of the practice - the new practice website will also allow patients to self-subscribe on their GP’s site. Distribution of current subscribers:

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The Your Health brand Your Health newsletter was first published in December 1996 and is currently being used by over 1,300 Australian GPs .It now incorporates a growing range of services to GPs such as (integrated) online appointments, a low cost practice website (including social media and SEO support) and patient education tools. The upgrade of Your Health Practice websites is currently underway, with a push for significant ­expansion on the current suscriber base post implementation. Sponsorship of Your Health associates the sponsor with a well recognised and r­ espected brand. Your Health is the only peer-reviewed, evidence-based patient education newsletter in Australia. Our websites comply with the prestigious HONcode standard for trustworthy health information online.

Some comments from GP leaders Dr John Gullotta, past NSW AMA President (subscriber since 1996) ’Your Health is a ‘state of the art’ newsletter which is colourful, informative, topical and very appealing to patients who eagerly look forward to the next issue. It looks great, costs little and is a true asset for my ­practice! I recommend it to all my colleagues.’ Dr Mukesh Haikerwal, past Federal AMA President (subscriber since 1997) ‘My patients like the articles. It helps them understand their conditions in their own terms. Your Health is also a useful tool for alerting patients about important practice changes.’

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Sponsorship Sponsorship provides the opportunity to educate patients about topics which are of interest to both the sponsor and reader. Newsletter article. The sponsor will provide input into the preparation of the article and will review the final draft before publication. Sponsorship is proposed for the upcoming edition which is distributed throughout the following quarter of the year. Sponsorship will be a­ cknowledged on the back page of the newsletter. Subscribing doctors will be informed of the sponsorship information in our ­‘subscriber newsletter’ and in our subscriber emails. For a small additional charge, there is the opportunity to include an additional one-page flyer in our mailout to ­subscribing doctors to ­further raise brand awareness. Past sponsors have included:

yy yy yy yy yy yy yy yy yy yy yy yy yy yy yy yy yy

3M Pharmaceuticals Abbott Australasia Alcon Laboratories Alphapharm Aspen Pharmacare AstraZeneca Aventis Pasteur Aventis Pharma Baxter Healthcare Bayer Australia Beckman Coulter Australia Boehringer Ingelheim Boots Healthcare Bristol-Myers Squibb Cerebos Australia Coeliac Australia CSL Ltd

yy yy yy yy yy yy yy yy yy yy yy yy yy yy yy yy yy

Dairy Australia Dorevitch Pathology Eli Lilly Ferring Pharmaceuticals Genepharm Glaucoma Australia GlaxoSmithKline Hamilton Laboratories Hologic (Australia) Janssen-Cilag Johnson & Johnson Medical Lundbeck Australia Mayne Pharma MDConnect. Merck Sharp & Dohme Novartis Pharmaceuticals Nuts for Life

yy yy yy yy yy yy yy yy yy yy yy yy yy yy yy

Nycomed/Takeda Organon Orphan Australia Pfizer Australia Pty Ltd Pharmacia Roche Products sanofi-aventis sanofi pasteur Sanofi-Synthelabo Australia Schering Plough Servier Laboratories Solvay Pharmaceuticals Stiefel Laboratories Symbion Pathology Wyeth Australia

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Cost Cost of sponsorship Page 2 or 3 article Cost: $7,000 + GST Cover story Cost: $10,000 + GST

Payment Due after publication on receipt of our Tax Invoice and a printer’s invoice ­verifying the number of copies printed.

Cost of additional flyer A branded flyer on your products included in our mailout to 280 ­subscribing practices: Cost: $300 (+GST).

Sample flyers from previous mailouts

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