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young glory round six Justine Cristini & Erica Stevens


Insight Most people are uninformed about the failure of the war on drugs or feel disconnected from the issue because they think they’re not directly involved. ‘6 Degrees of Separation’ is the theory that everyone on earth is linked to everybody else in six or less connections. Within these six connections is someone who has been directly affected by the war on drugs. Therefore, the failure of the war on drugs is a global problem that we are all connected to.


Idea Using the ‘Six Degrees of Seperation’ theory we have come up with a Facebook campaign that connects us all to the failure of the war on drugs in three steps.

STEP 1. Learn your connection STEP 2. Get informed STEP 3. Use your connections Introducing...


connect6


1. Learn your connection Get people thinking of ways they are connected to the problem, informing them that through 6 degrees they are closer than they realise. Encourage them to visit the websites to watch the film and learn more.

You Your work colleague His aunt’s meth habit Her dealer

LEARN

Her Distributor

The meth lab We’re all less than 6 degrees from the failure of the war on drugs. Learn how you’re connected, put the failed drug war on the social agenda. Watch and connect here:

connect6 www.breakingthetaboo.info/

connect6 connect6.com/watch


1. Learn your connection You Your best friend his Brother’s cocaine habit

You You Your sister Your best friend Her boyfriend’s his Brother’s cocaineheroin habit addiction

his dealer

His dealer his dealer

His Distributor

His distributer His Distributor

The Drug Lord

the poppy fields

The Columbian Drug Lord

We’re all less than 6 degrees from the failure of the war on drugs. Learn how you’re connected, put the failed drug war on the social agenda.

We’re all less than 6 degrees from the failure of the war on drugs. Learn how you’re connected, put the failed drug war on the social agenda.

Watch and connect here:

Watch and connect here:

connect6 www.breakingthetaboo.info/

connect6

connect6 connect6.com/watch

www.breakingthetaboo.info/

connect6 connect6.com/watch

connect6


2. get informed Watch the video to learn more about this issue and its impact on a global scale. see how you’re involved and what you can do to come up with scale, alternative solutions to the failure of the war on drugs.

INFORM

watch ‘breaking the taboo’

connect6


3. use your connections Share the ‘Breaking The Taboo’ video with 6 close facebook friends, who in turn can pass it on to 6 close friends of their own. The shared platform of the message will have a domino effect. The facebook ‘news feed’ will promote the message when multiple friends share it. This will entice people to be proactive and learn about Connect6 in order to keep up with the social conversation.

CONNECT

the reach after only 3 steps of shares! connect6


3. use your connections If this sharing pattern continues, we only need to get 25,000 shares for the remainder of facebook to be reached in only 6 steps.

25,000 shares

x6

x6

x6

x6

x6

= 1,166,400,000 shares

Facebook’s 1 billion users are only 6 steps away connect6


result Connect6 provides an easy, interactive way for people to get involved with the failure of the war on drugs, while reaching a majority of the Facebook community in a short time. This increases the public awareness of the issue bringing it to the forefront of the global social agenda. At the same time it increases awareness of how connected we are to each other creating compassion towards those directly affected by the war on drugs. Connect6 empowers people by making them a part of the solution. Just remember...

WE ARE ALL 6 DEGREES FROM ANY OTHER PERSON IN THIS WORLD AND ONE SHARE AWAY FROM JOINING TOGETHER TO PUT THE FAILURE OF THE WAR ON DRUGS ON THE GLOBAL SOCIAL AGENDA.


Connect6 - Young Glory Round 6