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[ A Credentials Presentation ]


[

Introduction

]

Welcome to YBI. YBI is a complete branding solution for your business that covers all facets of the marketing mix. YBI’s team is its strength, with a mix of characters and skills that adds up to a healthy cross section of local, national and international advertising and marketing experience. YBI is a small but energetic team and their passion will mean they over-deliver in all elements of service.

On time. On budget. On brief. Old fashioned personalised service with cutting edge marketing, design and digital skills.


[

History

]

YBI was born in 2006. It has grown from humble beginnings into a formidable marketing force

of flexing its muscles

capable

against the biggest

communications agencies in the country.

That success had been built from a foundation of exceptional service, creativity, innovation and results to many clients in a variety of industries.

The YBI staff has been kept at its current size to ensure the nimble team possesses all of the skills required to offer a full service agency with no gaps.

YBI offers customised brand and marketing solutions for all budgets. From business card layouts to warehousing collateral materials to strategic design and corporate development - YBI is not a cookie cutter ad agency.


[

What makes us better

]

A dedicated and clever team with a great track record.

YBI engages your team and become a part of your marketing department.

The team’s skill set consists of strategic planning, account and

Over and above that YBI offers other facets of strategic

project management, graphic design and art direction, web design,

communications including social media and community

copywriting, social media, production and public relations.

management, brand and identity management, business to

It may be a cliché but undoubtedly, YBI’s strength is its people.

YBI is a brand shop, that’s what it builds. As you might expect, YBI provides a full range of strategic, creative, PR and production services as well as print management. But YBI does more.

business solutions, public relations, copywriting, editing, graphic design, brochures, online and print newsletters, sales material, annual reports, advertising, signage, website design and production, television and radio production and event planning and management.


[

Our People

]

Rob Sharp

Rachael Altair

DrewJongebloed

After completing his University studies in Management with a major in Marketing, Rob joined Clemenger BBDO Adelaide in 1997.

Rachael brings 16 years experience in the automotive sector including six years experience in Corporate Marketing for Fuchs Lubricants Australasia; Rachael has been able to further compliment YBI’s current services by way of facilitating merchandise programs, corporate marketing objectives, sponsorship leveraging, event management, corporate hospitality and brand exposure.

After completing a degree in Visual Arts at LaTrobe University, Drew went on to further his design and print management background through a number of large printing companies in Central Victoria.

Commercial Director

Working as a print producer and agency traffic co-ordinator, Rob graduated to a junior account management position by early 2000. As Rob developed, the brands with which he worked grew to include Bridgestone Tyres, Jacob’s Creek Wines as well as the Orlando Wines range, SA Lotteries, Jameson Irish Whiskey, Breezair and Braemar Air-Conditioners and many more. Rob left Clemenger BBDO in 2006 to take up a position as Communications Manager for the Australian National Drag Racing Association. After four years working in a variety of areas within that role including television production and management, PR, sponsorship management and branding, Rob re-joined Clemenger BBDO in 2010. As the Senior Account Director on Mitsubishi Motors Australia, Rob has been at the controls of one of Australia’s biggest marketing budgets. In 2010 Rob was promoted to the Board of Directors for Clemenger BBDO Adelaide and sits on numerous marketing related panels and committees.

Account & Business Development Manager

YBI introduced Australia’s first re-brandable Corporate Hospitality Trailer in September 2010, YBI45. Guests enjoy 5 star dining in our state of the art corporate facility. Rachael has played a major role in the implementation of the trailer including facilitation of corporate bookings, event management, and coordination of hospitality staff to on-site corporate branding. Rachael was an integral part of facilitating brand exposure for Fuchs Lubricants in the motorsport arena by way of strategic sponsorship agreements with teams in the V8 Supercar Series and in ANDRA Pro Series Drag Racing. From a background in corporate hospitality and major events such as the Fuchs Australian Nationals and major on track promotions, her career has assisted Fuchs in becoming a highly recognised name in the automotive lubricant industry and racing communities worldwide.

Design & Production Director

Three years on, Drew followed his passion and developed a niche cliental in the automotive, industrial and motorsport industry through the beginning of YBI. YBI quickly developed a reputation as one of the leading graphic design agencies and has built an impressive client list since, including; BOC, Fuchs Lubricants, Stone Brothers Racing, Brad Jones Racing, Lawrence & Hanson, McDonalds, Bendigo Health, Greater Southern Area Health Service, Chrysler Australia, Mopar, Coregas, View Hotels and Stuart Bishop Racing. Drew has managed full roll outs of national rebranding campaigns; online design, production and distribution programs, monthly magazines, newsletters and merchandise programs for large corporate organisations and sporting teams.


[

Traditional Marketing, Digital & Online Services

YBI Creative has the skills and expertise to handle your marketing solutions in all areas of the marketing mix.

Today’s highly diversified media and marketing environment requires a different kind of partner... and YBI Creative is the flexible partner you have been looking for. YBI offers a broad range of traditional media and online marketing agency services and can help you with everything from a simple design task through to

Our P il ars

Creative Collateral

Brand strategy and analysis

Brochures

Brand design

Press advertising

Brand management Advertising

Direct mail Email marketing Fleet Graphics

Copywriting

Signage

Web strategy

Billboards

Web design

Exhibitions

Social media

Photography

Warehousing

a fully integrated range of marketing, digital and social media services.

Merchandise

Design now crosses many disciplines,

Promotional products

Packaging Stationery Point Of Sale

ideas need to be flexible and the creative services YBI offers are multi-channeled.

]

Hospitality


[

Do work that you are proud of. Do work that’s relevant. Do work that gets remembered.

Do work that surprises, delights or in some way engages your target. Do work that will differentiate your brand.

Our Approach

]


[

Working in unison

]


[

YBI will...

]

Listen to its clients. Build relationships. Win new customers. Create opportunities.

Magnify your impact on the market. Communicate with stakeholders. Talk to employees. Measure its work. However, before doing or actioning work, YBI will always take the time to understand your expectations and business problems before endorsing a marketing solution. YBI will work with you collaboratively but will always be able to provide you and your business with an independent point of view. Only once we understand the challenge will we invest our collective time on budgets on creativity to deliver a relevant solution.


[

What we Cost

]

YBI will always be transparent with a fee structure and quotation process that is agreed prior to commencing the project.

All account service, strategic, design, web copy writing and creative services are charged at a base rate of $120 per hour plus GST unless the client has an agreed retainer or agreement with YBI.

YBI prefers to work on a monthly account management fee and charge creative services as required, to help you manage your budgets and YBI manage its people.


[

Thank you

]

Thanks for learning a bit more about YBI. If you’d like to learn some more, drop us a line. Rob Sharp - Commercial Director Mobile 0414 330 851 EmailFax rob@ybicreative.com.au

Rachael Altair - Account Manager Mobile 0413 370 968 EmailFFaxrachael@ybicreative.com.au

www.

creative.com.au


YBI