2013 Sponsorship & Advertising Guide
The mission of the York Builders Associa on is to advocate for the Building Industry by promo ng standards of ethics, educa on and services to members and the community.
The vision of the York Builders Associa on is to be the preeminent resource for the building interests in the community.
York Builders Association 540 Greenbriar Road York, PA 17404 717-767-2444 YorkBuilders.com
Welcome... If you’ve picked up this guide, you already know that a sponsorship, partnership or adver sing opportunity with the York Builders Associa on is valuable. We are very excited to inform you that we are have and will connue to develop marke ng tools that reach out to homeowners. In the last year we have enhanced our website, increased our social media presence and created a larger distribu on of YorkLife. As any successful business, you are looking to increase awareness, drive traﬃc, capture leads, and separate yourself from your compe tors. All of our growing and changing has been done in order to help you, our member, accomplish this and more. One of the best and most eﬀec ve ways to begin this journey is through Sponsorships. Having a presence in the industry community is priceless. Members and homeowners alike associate sponsors with par cular events and are even more willing to engage with them. A sponsorship with the York Builders Associa on gives your business the opportunity to align your services or products with our values and connect with other members and homeowners who may be looking for someone exactly like you. Sponsorships also allow the Associa on to provide a wide-range of programs and services to our members. 2013 brings exci ng opportuni es and we look forward to building a rela onship with you and helping you build your business.
Table of Contents Associa on Events Installa on Banquet General Membership Mee ngs Golf Ou ng Remodelors Council Mee ngs Spor ng Clays Shoot Public Events Home Show Parade of Homes & Chefs on Parade Remodeling Awards of Excellence (RAE) Adver sing YorkLife Homeowner Guide & Member Directory Website HomeFront Partner Packages Touch Program eNails York Builders Associa on StaďŹ€ & OďŹƒcers
5 6 8 9 10 10 11 12 15 16 18 19 20 21 22 22 22 23
Association Events Installa on Banquet - January A endance: 100 - 130 people OďŹƒcers, members, family and guests are in invited to witness the installa on of the upcoming line oďŹƒcers and directors as well as the presenta on of the Life Achievement Award. Dinner & entertainment is provided.
General Membership Mee ngs - November A endance: 60 - 80 people The General Membership Mee ng is a special event centered around the en re Associa on to support and update our members & introduce leaders of the associa on. Each year at the close of the elec ons and dinner members par cipate in a themed, compe ve event for prizes and bragging rights.
Golf Ou ng - August A endance: 120 - 144 people Members and guests look forward to our annual golf ou ng spending the day strengthening business rela onships with clients and associates and networking with others in the industry. The day concludes with a picnic dinner and awards presenta on.
Remodelors Council Mee ng - First Monday of each Month A endance: 20 - 30 The Remodelors Council has one of the most ac ve and succesful Councilâ€™s in the state and they are listed in the top 20% na onally. Join the members as they promote responsible business management, and reliable customer and warranty service.
Spor ng Clays Shoot A endance: 50 - 80 Members and their employees, clients, family, or friends always look forward to this a ernoon of lunch shoo ng clays at Central Penn Spor ng Clays.
Installa on Banquet Premiere Event Sponsor - $3,000 -Company logo & recogni on on cover of Event Program -Invita on to be introduced as the premiere sponsor & indroduce the incoming President & Line oďŹƒcers -Acknowledgement in program -2 Complimentary dinners -Signage at the entrance in the courtyard
$1,000 Sponsorships -Acknowledgement in Program -2 Complimentary dinners -Signage & Recogni on at the event Video Program Sponsor - $1,000 Dinner Sponsor (2) - $1,000 Gallery Sponsor (2) - $1,000
$500 Sponsorships -Acknowledgement in Program -2 complimentary dinners -Signage & recogni on at the event Cocktail Hour Sponsor - $500 Hor dâ€™oeuvres Sponsor - $500 Entertainment Sponsor (2) - $500
General Membership Mee ngs The General Membership Mee ng is a special event centered around the en re Associa on to support and educate our members & introduce those willing to take a leadership role in the associa on.
Evening Sponsor - $1,500 -Exclusive sponsorship of interac ve por on of the event, including staﬃng the event/games/project with your company employees & awarding prizes at close of event -Company logo on the cover of the event Program -Opportunity to place company informa on at place se ngs -2 complimentary dinners -Invita on to address the a endees (3 minutes) as the evenings sponsor Dinner Sponsor - $500 -Company logo & recogni on at the food sta ons -2 complimentary dinners.
Both sponsorships include company recogniƟon on all promoƟonal event material including HomeFront, ENails & the York Builders AssociaƟon website plus individualized addiƟons for each sponsor level.
Golf Ou ng GiĹŒ Sponsor - $1,500 -Includes a Foursome for Golf -Hole Sponsorship with sign at the Hole -Recogni on in HomeFront and YBA Website -Recogni on during awards program at the end of the ou ng Hole Sponsor - $150 -Signage at the tee Specialty Holes - $200 -Pu ng Green Sponsor -Straightest Drive Sponsor -Driving Range Sponsor -Longest Pu Sponsor -Longest Drive Sponsor
Beverage Cart Sponsor -Signage on Beverage Cart -Your employees drive the cart & serve beverages Picnic Sponsor - $500 -Banner at picnic site -2 Complimentary dinners -Recogni on in HomeFront & YBA Website -5 minutes to speak during picnic -Announce winners of specialty holes
Remodelors Council Mee ng MeeĆ&#x;ng Sponsorship - $200 -Name lis ng with link on York Builders website calendar -10 minutes to speak at the mee ng -Ability to set up display and hand out literature -Two free invita ons to the Na onally Renowned Banana Split Building contents
Spor ng Clays Shoot Main Sponsorship - $750 -2 free shooters -Company logo on all marke ng materials -Company name lis ng with link on York Builders website -Ability to hang company banner at shoot -Ability to hand out company item -Assist in announcing shoo ng winners and handing out trophies -2 complimentary invita ons to the world renown Banana Split Compe on/Sponsor Apprecia on night StaĆ&#x;on Sponsorship - $200 -1 free shooter -Company name on sign at sta on -Ability to have company rep at sta on to serve as trapper -Company name on sponsor banner/poster in dining tent -Recogni on at awards ceremony at end of shoot Target PracĆ&#x;ce Sponsor - $300 -1 free shooter -Company name on sign at sta on -Company rep at prac ce sta on to serve as trapper -Company name on sponsor banner/ poster in dining tent -Recogni on at awards ceremony at end of shoot
Public Events Home Show - February 7-10 A endance: 5,000 - 6,000 Open to member and non-member companies, the Home Show brings companies closer to poten al customers. Exhibitors have an opportunity to display and sell goods and services during this four day public event. York Builders Associa on members receive a discount on the cost of their booth.
Chefs on Parade - September 19 Parade of Homes - September 21 & 22 The Parade of Homes has a proven track record of bringing business to those who par cipate. It places homeowners directly in new and remodeled homes, showcasing the design and construc on skills of YBA builder and remodeler members. Chefs on Parade was new in 2012 as the kick-oďŹ€ to the Parade of Homes weekend. It was well received by homeowners and par cipants. Local Chefs partnered with select Parade homes to showcase the kitchen along with the chefs culinary crea ons. This event placed upwards of 160 homeowners in the five Chefs on Parade home in one night.
Remodeling Awards of Excellence - April A endance: 120 - 140 Par cipa ng in the Remodeling Awards of Excellence as a remodeler, specialty trades or sponsor, highlights the company as a leader in the industry. Both entering and sponsoring the event provide the basis for a great marke ng campaign.
Home Show PresenĆ&#x;ng Sponsor - $5,000 -2 booth spaces - prime loca on -Logo in all adver sing to include newspaper, radio, Home Show website, and billboards -1/2 page adver sement in the Home Show guidebook produced and distributed by the York Newspaper Company to over 90,000 households in York - Your banner on the front of the Toyota Arena and in the lobby -Logo on all show materials -50 complimentary ckets to the Home Show -Name recogni on with PA Announcements during the show Legos Sponsor - $1,250 for one day/$2,000 for both days -Logo in Home Show guidebook, website, Lego Compe on literature & t-shirts given to the children -Company banner hung in area during Lego compe on -Company name recogni on with PA announcements during the show for the Lego Compe on -Logo on signage in arena to promote the show -Booth signage to recognize company as Lego sponsor -10 Complimentary ckets to the Home Show Stage Sponsor - $1,000 - SOLD -Naming rights to stage -40â€™ banner hung above stage with company name and logo. Please note that this banner can be seen from most anywhere within the Toyota Arena -Name and logo in Home Show Guidebook and on Website promo ng ac vi es on the stage. -Name men oned in PA announcements for ac vi es on the stage.
-Ability for a small display in the stage area -Your company to present an educa onal seminar -Adver sement on the rota ng ad display on the stage -Recogni on in the Home Show Guidebook as Stage Sponsor - 10 complimentary ckets to the Home Show Wine TasƟng Sponsor - $750 -Logo in Homeshow Guidebook, website and banner -Set up display in tas ng area with company representa on -10 complimentary ckets to the Home Show
Food Pavilion Sponsor - $300 -Banner above table area in lobby “Your Company’s Name” Food Pavilion with logo -Signs on tables with ads invi ng them to your booth $200 Sponsorships -Logo in Home Show guidebook and on website -Signage for your booth to promote your sponsorship -Ability to have company staﬀ assist Peƫng Zoo Sponsor - $200 - SOLD AnƟque Appraisal Sponsor - $200 Lego RoboƟcs Sponsor - $200 Seminar Sponsorships - $150 per seminar -Logo in Home Show guidebook and website -Promo onal signage at seminar stage and your booth Outdoor Living Seminar Sponsor - $150 DecoraƟng Seminar Sponsor - $150 Energy Seminar Sponsor - $150 *Contact us if you have an idea for a seminar you would like to sponsor*
$100 Sponsorships -Logo in Home Show guidebook and on website -Signage recognizing your company as a sponsor -Promo onal signage at your booth Face Painter Sponsor - $100 Balloon Man Sponsor - $100 Park Sponsor - $100 each -The Park Sponsor also recieves signage in the Park and the op on to place literature at the Park Slide Show at Stage (20) - $100 each -Adver sement along with two ps posi oning them as a trusted advisor to play in rota on on the stage screen -30 minutes of display me Posters in VesƟbule (10) - $100 each -Approximately 4,500 + homeowners will view your adver sement as they enter the Home Show -18” w X 24” h poster containing your adver sement will appear in the ves bule windows where people enter the arena and purchase their ckets Magic Pen Sponsor -Have an idea and don’t see it listed? Give us a call and we’ll be happy to discuss it with you! Become an Exhibitor $10 million in business was conducted among the exhibitors during the four days of the 2012 Home Show. To learn more about becoming an exhibitor and to register your booths visit YorkBuilders.com and click on the Home Show logo.
Parade of Homes & Chefs on Parade PlaƟnum Sponsor - $10,500 -Logo in all adver sing to the public -Full page 4 - color ad on Parade of Homes Guidebook -Your literature in all Parade Homes -Sponsor of the Parade A er Party -4 complimentary ckets to the Parade A er Party Chefs on Parade Sponsor - $2,800 -Logo in all adver sing done for Chefs on Parade -Quarter page ad in the Parade of Homes Guidebook -Your literature in all Chefs Homes -10 complimentary ckets to the Chefs on Parade -2 complimentary ckets to the Parade A er Party Visa Card Sponsorship - $1,000 -Company logo on Visa Card artwork on People’s Choice vo ng ballots in all homes & on the front of the ballot box. All Sponsors also recieve the following: -Recogni on in the Parade of Homes Guidebook, which is produced by the York Newspaper Co. and distributed to over 90,000 households. -Logo on POH website, which recieves 2,000 views during the Parade. -Recogni on at the Parade A er Party Become a Parade entrant: Parade entries for new construc on and remodeled homes to include outdoor living are accepted between March and July 1st. Entry fees: Early Bird (June 1st): First home - $1,155 Regular Entry: First home - $1,290 All addiƟonal Entries: $956
Remodeling Awards of Excellence Gold Sponsor Package - $3,400 -Logo recogni on in all event adver sing -2 (30) second commerical spots in the program shown at banquet -Logo appears in public announcement of the Grand Award and Gold Sponsor Choice Award winners -Logo on website homepage carousel announcing winners -Logo with link on RAE webpage -Full page full color adver sement on the outside back cover of the banquet program -Company banner displayed at banquet -Select the winner and award the â€œ(Your Name Here) Choice Awardâ€? -8 invita ons to the winners circle -Four invi a ons to the Awards Banquet
Silver Sponsor Package - $250 -A complimentary 1/4 page ad in the RAE program distributed at the awards banquet -RAE program ad shown on screen during social me and dinner -Two complimentary cket to the awards banquet -Company name displayed on poster at the awards banquet -Acknowledgement in the Homefront -Two complimentary passes to theWinners Circle Recep on held prior to the RAE banquet -Lis ng on RAE web page with link as RAE Silver Sponsor
Winners Circle Sponsor Package - $500 The Winners Circle is a private, invitaĆ&#x;on only recepĆ&#x;on for Grand Award Winners and Sponsors held immediately prior to the banquet. -Eight complimentary passes to the Winners Circle -Company name/logo displayed on poster at the Winners Circle -Company logo to appear on invita on to event -Ability to hang company banner at Winners Circle (provided by company) Beverage Sponsor Package - $500 -Four complimentary passes to the Winners Circle -Company name/logo displayed on poster at the Beverage area -Company logo to appear on invita on to event -Ability to hang company banner at Beverage area The Winners Circle & Beverage sponsors also recieve the following: -Two complimentary cket to the awards banquet -A complimentary 1/2 page ad in the RAE program distributed at the awards banquet -RAE program ad shown on screen during social me and dinner -Acknowledgement in the Homefront - Lis ng on the RAE web page with link as the Winners Circle/ Beverage sponsor
Become a RAE Entrant: Entries accepted between November 2012 & February 12, 2013 Entry Fees: Remodelors Council Members - $220 YBA Members - $290
ADVERTISING YorkLife This is a full-color, professionally published resource guide and membership directory of the York Builders Associa on. It is mailed to members, distributed at our two major public events (Home Show & Parade of Homes) and is mailed to homeowners upon request. Website The website is the informa on hub for both members and the public, the website provides a membership directory, links to the Home Show and Parade of Homes website, Associa on calendar of events, legisla ve informa on, and informa ve ar cles. Homefront The Associa on newsle er, the Homefront, is a full-color newsle er and mailed monthly to over 625 members as well as local legislators. The 12 - 16 page publica on provides details on upcoming events, legisla ve news, industry news, member informa on, member spotlight, and much more. eNails - Sharp and On Point This is a weekly e-newsle er emailed to all members and their dependants within the Associa on. Sent every Tuesday, eNails provides per nent updates rela ve to the week. Touch Program The NAHB Touch Program allows the YBA to contact our members mul ple mes throughout the year using professional, personalized welcome brochures, postcards, le ers, membership cer ficates and e-mails. These materials help the YBA to communicate benefits and show our members the value of their membership. Partnership Packages Our goal is to form a partnership with you that will help you reach your marke ng, adver sing, and sales goals. We will work with you to create the Partner Package that best meets your needs. With that said, if you have something in mind that isnâ€™t men oned on the pages of this book, by all means please discuss the idea with us.
Your Homeowner’s Resource to Building Professionals in York County
York Life is the resource guide and membership directory of the York Builders Association. Our 2013 edition is underway and that means this is your opportunity to put your company in front of EVERY member of the Association plus THOUSANDS of potential customers. Our attractive, full-color, and professionally published magazine is mailed to members, distributed at our two major public events (Home Show and Parade of Homes) and is mailed to homeowners upon request. Don't miss out on this great opportunity. Act before December 30th!
***NEW IN 2012 & MORE FOR 2013***
Advertising Rates Back Cover Inside Front Cover Facing Inside Front Cover Inside Back Cover Facing inside Back Cover Full Page Half Page Quarter Page
Enhanced Listing Double size Triple size
$2,800 $2,450 $2,345 $2,345 $2,125 $1,825 $1,100 $ 800
Sizes are same column width Double equals the heigth of two listings Triple equals the heigth of three listing ● Double size allows inclusion of your logo ● Triple size allows inclusion of your logo and additional company information ● Your enhanced listing now includes a website enhanced listing for no additional cost
All ads are full color Don’t have a professional ad? We can help you get one professionally designed.
Logos printed in 4-color
Email your ad reservation to Stella@YorkBuilders.com Please circle the ad size in the chart. YBA will send an advertising agreement along with the artwork requirements. Company: ____________________________________________________________________________ Contact: ______________________________________________________________________________ Phone: ____________________________ Email: ____________________________________________ Questions or to reserve space call Jim or Stella at 717-767-2444
Homepage 200 x 200 pixels (2.67 x 2.67 inches) $80 - 1 month $165 - 3 months $600 - 1 year
200 x 600 pixels (2.67 x 8 inches) $140 - 1 month $385 - 3 months $1400 - 1 year
Carousel $175 - 1 month $485 - 3 months $1750 - 1 year
Homeowner/Professional Page 200 x 200 $60 - 1 month $165 - 3 months $600 - 1 year
200 x 600 pixels $110 - 1 month $300 - 3 months $1100 - 1 year
Events Page 200 x 200 $300
200 x 600 $500
Contact Stella Accardo at 717-767-2444 ext. 15 or email her at firstname.lastname@example.org for ad specificaĆ&#x;ons and deadlines.
2013 Adver sing Rates Return this form to Stella Accardo at email@example.com or fax to 717-764-9395
eNails Advertising eNails, our enewsle er, is sent to all of our members on a weekly basis.
Ad Rates 1 month - $50 3 months - $137.50 1 year - $500 Contact Stella Accardo at 717-767-2444 ext. 15 or email her at firstname.lastname@example.org for ad specificaĆ&#x;ons and deadlines.
Touch Program $100 per month Touch Program Sponsors will receive: -Logo on all touch communica ons which will be sent to each member 11 to 17 mes per year -Direct Link to company website from all electronic touches.
Partner Packages If you are interested in sponsoring and/or adver sing in a variety of areas, we would love to work with you to form a partner package that will help you reach your marke ng and adver sing goals at a reasonable price. Let us know what youâ€™re interested and we can work to put a package together that best fits everyones needs.
York Builders Association Staff Director of Member Services Leah Spangler email@example.com Director of Events Cathy Warner firstname.lastname@example.org Director of Communica ons & Media Rela ons Stella Accardo email@example.com Execu ve Vice President Jim Miller firstname.lastname@example.org
2013 York Builders Association Officers President Tony Myers Lexington Homes Vice President Barry Strine Strines HeaĆ&#x;ng & Air CondiĆ&#x;oning, Inc. Secretary/Treasurer Josh George Site Design Concepts Associate Vice President Bob Myers III John H. Myers & Son
2013 Sponsorship & Advertising Guide York Builders Association 540 Greenbriar Road York, PA 17404 717-767-2444 www.yorkbuilders.com