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Toyota and the Environment


“Continuous improvement. As no process can ever be declared perfect, there is always room for improvement.�

contents 1. aim: zero emissions

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2. towards the ultimate eco-car

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3. green technologies

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4. clean operations

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5. reduce, reuse, recycle

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6. making a difference

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7. today for tomorrow

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Toyota in Europe One of the world’s leading automobile manufacturers, Toyota has been operating in Europe since the early 1960s. The company has invested over e7 billion throughout Europe since 1990 and currently employs around 80,000 people – directly and through retailer channels. With its European Head Office in Brussels, Toyota Motor Europe (TME) is supported by 31 National Marketing and Sales Companies operating in 56 countries, a total of around 3,000 Toyota and Lexus retailers, and 9 manufacturing plants. In 2008, Toyota sold 1,112,021 vehicles in Europe.

February 2009 edition

aim: zero emissions By 2020 it is estimated that there will be as many as 1.5 billion cars on the road, almost twice the current number. This rise in car ownership will take place in Europe as much as elsewhere around the world – particularly in emerging markets. This growth will have a major impact on Greenhouse Gas emissions. Roughly one quarter of today’s CO2 emissions in Europe are generated by the transport sector, and around 50% of that comes from automobiles. Bearing this in mind, the automotive industry has a key role to play in reducing CO2 and other emissions. The practical questions are: what can be done; who will be responsible; and when will they act?

4% 5%

9% 30%



24% European CO2 emissions by sector

30% Electricity and Heat Production 24% Transportation 16% Manufacturing Industries and Construction 12% Residential 5% Commercial / Institutional 4% Petroleum Refining 9% Other


Source EEA (European Environment Agency) Technical Report 6/2006

At Toyota we believe that something must be done and that it is our responsibility to lead the industry’s response to the environmental challenge. Through a combination of wide-ranging creative technologies, and in cooperation with our key stakeholders – industry, government, nongovernmental orga­nisa­tions, partners and customers – we have already achieved a great deal, and with their support we aim to achieve much more. We believe that environ­mental sustainability is the single biggest challenge facing our industry and our society this century. Our response affects not only our products but every aspect of our business and every person in it. Guided by a clear vision of sustainable mobility, which strikes a balance between economic growth and environmental protection, we are: • pioneering ground-breaking environmental techno­ logies such as hybrid (petrol/electric), and fuel cell (hydrogen) drive systems • developing a wide range of vehicles powered by fuelefficient petrol and clean diesel engines • reducing the environmental impact of all our opera­ tions • minimising the natural resources we use in manufacture and maximising recycling and reuse, and • working with local communities to improve the quality of the environment. We call this our 360° approach to environmental leadership. We strive to achieve zero emis­sions, with zero waste across every part of our business. We believe that, given the time and skills, and through Kaizen (the Japanese word for “continuous improvement”), this is possible. Our goal is not just to minimise damage to the environment, but to improve it. We believe that the growth and success of our business depend on this.

EMISSIONS from the manufacture and use of cars Carbon Dioxide (CO2)

How do cars affect the ENVIRONMENT?

a Greenhouse Gas that contributes to global warming.

Particulate Matter (PM)

found in soot from factories and car exhaust amongst others. Can cause respiratory diseases.

Nitrogen Oxides (NOx)

cause acid rain. Also generate ozone that can contribute to photochemical smog and global warming.

Volatile Organic Compounds (VOCs)

hydrocarbons from industrial processes, factories

Material Production • Resources used • Energy used

and cars. Contribute to smog.

Sulphur Oxides

include sulphur dioxide, a key ingredient in acid rain.




• Energy • Water • Waste • Emissions

Product Design & Development

Recycling of End-of-Life Vehicles

Driving and Maintenance

our 360° approach


The Toyota 360°

• Carbon Dioxide • Particulate Matter • Nitrogen Oxides • Sulphur Oxides • Volatile Organic Compounds

approach to minimising environmental

Sales & Marketing and After Sales


impact runs through every part of our business and its operating environment.


END OF LIFE • Reuse • Recycling • Energy recovery • Landfill

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towards the ultimate eco-car 21st century fuels Oil is a limited resource and its use has a negative impact on the environment. This means that now is the time to start developing vehicles powered by alternative fuels such as biofuels, electricity or fuel cells. If we pursue this R&D effectively enough, we believe that we will achieve a step change in reducing the environmental impact of the car, creating an “ultimate eco-car” – a car with zero exhaust emissions and no negative impact on the environment. In the immediate future, no single engine technology or fuel can deliver the solution to the emissions problem, so we



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Our vision is ambitious. But while we work towards it, we will continue to push the technological advances we are making into the market, providing the right car, for the right place, at the right time, to drive improvements on the road today.

CO2 reduction



We have made a fundamental commitment to developing hybrid systems as the core technology for eco-cars, as it allows us to combine different power sources in ways that maximise the strengths of each.

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are simultaneously exploring a whole range of cleaner and greener innovations.

Synthetic fuels

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“For Toyota, hybrid technology is the common thread for the future and we are convinced that hybrid is truly the core technology for the 21st century.” Tadashi Arashima, CEO and President, Toyota Motor Europe


Zero emissions are not as far away as many people think. The Toyota Advanced Fuel Cell Hybrid Vehicle (FCHV-adv), a five-seat concept car, uses a high pressure hydrogen tank making it possible to travel up to 830 km without a single fuel stop. If clean, renewable hydrogen fuel sources can be guaranteed, Fuel Cell vehicles offer the prospect of emission-free driving. But obstacles still remain in terms of technology, infrastructure and cost.

Toyota’s i-REAL personal transport concept is one step towards zero emission urban transport. Powered by an electric battery and with a high-speed cruising mode of up to 30 km/h, the i-REAL has a range of up to 30 km between charges.

Toyota Ecological Vehicle Assessment System (Eco-VAS)

To achieve lower emissions and greener vehicles on the way towards the ultimate eco-car, it is essential to plan and measure progress. So we developed the Toyota Ecological Vehicle Assessment System, or Eco-VAS. This is a comprehensive approach to assessing a vehicle’s whole life cycle – from production, through use, to disposal – in terms of its impact on the environment. Eco-VAS starts at the early stages of development, before the vehicle is built.

Vehicle planning Target setting

Designing and prototype building Target-achievement status check Evaluation-results feedback


Target-achievement status confirmation


green technologies petrol and diesel Petrol and diesel come at a price, and not just at the pump. They emit CO2 and other gases and particles that pollute the atmosphere. As petrol and diesel will continue to power vehicles in the immediate future, we are dedicated to developing technologies that continuously improve fuel efficiency to reduce these emissions.

Toyota Optimal Drive

We have re-examined the whole structure of the internal combustion engine to find ways for petrol and diesel engines to burn less fuel more efficiently without compromising on performance. This has led to new intelligent technologies that use advanced fuel solutions.

No longer do you have to choose between green credentials and driving performance when purchasing conventional technologies like petrol or diesel. By the end of 2009, up to 80% of Toyota’s vehicle line-up will come with the Toyota Optimal Drive assurance: innovative environmental solutions that deliver a powerful balance of reduced fuel consumption, low CO2 emissions and uncompromised driving pleasure.

getting more from petrol If you use less fuel, you reduce the whole chain of pollution. And you save money. Toyota’s Variable Valve Timing-intelligent (VVT-i) uses less fuel than comparable petrol engines and emits less Carbon Dioxide, Nitrogen Oxides and Hydrocarbons. Dual VVT-I

takes this technology one step further, by varying the timing of the intake valves, as well as the exhaust valves, simultaneously. In 2008, we introduced Valvematic, which comes as standard on the all-new petrol engine Avensis, reducing CO2 emissions by up to 26% while also increasing power by some 20%.

clean diesel, outstanding performance On the road, diesel engines can use less fuel and produce less CO2 than petrol engines. Thanks to these benefits and the potential cost savings, more than 50% of all new cars sold in Europe today are diesels. But diesel exhaust contains higher quantities of Particulate Matter (PM) as well as Nitrogen Oxides (NOx), which, unless managed properly, pollute the air.


To address this, we launched D-4D, which includes a system designed to inject a precise amount of fuel directly into the combustion chamber to deliver more efficient combustion, better fuel economy and lower emissions. In 2003, we also developed a special catalyst – Toyota Diesel Clean Advanced Technology – to reduce PM and NOx. Later, a Diesel Particulate Filter (DPF) was introduced to capture PM.

Toyota D-CAT, as it is known, is a maintenance-free solution that simultaneously reduces PM and NOx without the need for additives, making it one of the world’s cleanest diesel engine technologies. It offers superior performance in terms of power and torque, noise levels, vibration and harshness, and is generally up to 20% more fuel-efficient than diesel engines of similar power.

designed for low-emission living Clever design which improves everyday life and lowers fuel use is also at the heart of sustainable mobility. The Toyota iQ is a breakthrough in ’small yet spacious’ layout. Less than three metres in length, it is the world’s smallest four

seater. Packed with design innovations – such as its flat under-floor fuel tank and asymmetric dashboard – the iQ is a serious driving machine with CO2 emissions starting as low as 99 g/km.


in the driving seat Shifting up a gear earlier can lead to fuel savings of up to 8%. Toyota’s Gear Shift Indicator (GSI) shows drivers when to shift gear – saving money and helping the environment.



Multidrive S represents Toyota’s latest continuously variable transmission technology; it is the perfect illustration of the Toyota Optimal Drive double-win in both driving and environmental performance. Offering a smooth shift, it automatically leverages power and fuel consumption, by always using the optimum engine speed.

Avensis wagon

in the driving seat Roughly one third of urban driving time is spent waiting at lights or in traffic jams. Toyota’s Stop & Start system cuts the engine when your car slows to a standstill and instantly restarts when you push the clutch – saving you fuel and helping the environment.

hybrids – the environmental choice When we launched Toyota’s hybrid model – Prius – in 1997, it was the world’s first mass-produced hybrid vehicle. Now, despite the launch of competitor models with hybrid features, Prius is still by far the world’s most popular hybrid, with more than 1.2 million cars sold

worldwide. We don’t just focus on reducing vehicle emissions. We also assess the environmental impact of our hybrids at every stage of their life cycle. For more information on Prius, please refer to the product brochure.

Hybrid Synergy Drive® To meet customer needs, and because we believe that hybrids are the key to sustainable mobility, we are constantly pushing this technology further.


Hybrid Synergy Drive (HSD) arrived with the second generation Prius in 2003, bringing improved battery performance. HSD combines driving pleasure with fuel economy, low emissions and silent driving in Electric Vehicle mode. The third generation Prius, launched in 2009, has taken fuel efficiency and driving performance to a new level.

New on the third generation Prius

• normal, Eco and Power driving modes

• hybrid system indicator encourages ultra fuel-efficient driving

• world’s first pre-air-conditioning system powered by solar panel on roof The third generation Prius

how do our hybrids work? Hybrid technology improves vehicle efficiency whatever the energy source – gasoline, diesel, gaseous fuels, biofuels, synthetic fuels, hydrogen or electricity. Most hybrids use an ultra-efficient petrol engine combined with a zero-emission electric motor matched to a Nickel Metal Hydride (NiMH) electric battery pack to provide additional power. The revolutionary breakthrough achieved by hybrid technology

is the intelligent management of the energy flows from these two different power sources so that each dimension of driving – acceleration, open road, braking and stop-andgo – is optimised. In a petrol/electric hybrid, for instance, the electric motor is powered by a battery that is recharged during braking or deceleration. Then, when extra power is required, the petrol engine kicks in.

Ordinary driving

Full-throttle acceleration



Runs with electric motor and engine in most fuel-efficient configuration

Engine power & electric motor power

Electricity is generated and partly recharges the battery

Engine stops automatically and can run on electricity alone




Electric motor


Electric motor

High fuel-efficiency driving



Energy recovered and stored


Electric motor

Zero fuel consumption

Unlike “mild hybrid” alternatives, the new Prius is equipped with a “full hybrid” system capable of running exclusively in Electric Vehicle (EV) mode. Toyota’s full hybrid technology offers superior fuel economy and driving performance.


“My company has been running Prius taxis since 2002. We now have 14 cars in our fleet, each driving two shifts per day with different drivers, seven days a week. Our first Prius clocked up 360,000 km. Reliability is key in our line of work …we have never experienced a breakdown.” Bernd Engel, Owner, Eastside Taxi Company (Berlin, Germany) “The Prius already has iconic status because of its green credentials; now it’s demonstrating that it’s also the watchword for reliability and satisfaction.” Steve Fowler, Editor, What Car?

The 4 benefits of hybrid synergy drive

• emissions: CO2 emissions as low as 89 g/km(1)

• fuel consumption: overall fuel economy improved by 14% at 3.9 litres/100 km compared to previous generation Prius(1)

• engine noise: unlike other hybrids, Prius can run on the electric motor alone, offering a completely silent driving experience

• driving performance: matches any conventional D-segment 2.0-litre vehicle

Prius HSD: an all-round winner

(1) 15" alloy wheels

in the driving seat Turning on your air conditioning can add up to 25% to fuel consumption.


Lexus Hybrid Drive® Lexus first introduced hybrid technology in the RX 400h in May 2005. Since then, the Lexus GS 450h, the LS 600h and the RX 450h have been launched to great acclaim. Lexus Hybrid Drive (LHD), as it is known, combines a V6 or a V8 petrol engine with one or two high output electric motors for superior performance that rivals a bigger petrol engine. LHD vehicles start silently, accelerate powerfully and seamlessly, and deliver exceptional fuel economy and significantly reduced CO2 emissions.(1) (1) As compared with conventional vehicles of similar size and engine output.

HISTORY of hybrids

1997 2003 2005

• Toyota launches the world’s first mass-produced hybrid car, Prius • Hybrid Synergy Drive integrated into the second generation Prius • Prius voted European Car of the Year • Lexus RX 400h launched with Lexus Hybrid Drive (LHD) – the world’s first premium performance hybrid

2006 2007

• Lexus GS 450h launch – the first premium performance hybrid sedan • Lexus LS 600h launch – a premium hybrid sedan with permanent All-Wheel Drive • French energy supplier EDF and Toyota announce Plug-in Hybrid Vehicle (PHV) partnership • Cumulative worldwide sales of Toyota and Lexus hybrids top one million vehicles


• Sales of Prius pass the one million unit mark • Over 1.7 million Toyota and Lexus hybrid vehicles sold worldwide, over 175,000 of them in Europe


• Toyota launches the third generation Prius • Lexus RX 450h launch – a successor to the world’s first premium performance hybrid

RX 450h


PHV – the best of both worlds Currently being road-tested in France and the UK, Toyota’s Plug-in Hybrid Vehicle (PHV) represents the next step in our efforts to create the ultimate eco-car. A PHV can be charged either during driving like a regular hybrid (through decele­ ration or braking) or by plugging it in at home, at work, or at a dedicated power outlet using a standard electrical plug. Recharging takes just one and half to two hours. Compared to Toyota’s hybrid Prius, a PHV is able to run more often

the power of partnerships

in its petrol-free, electric-only mode, meaning lower running costs and less CO2 – especially when renewable electricity is used. Toyota’s new Battery Research Department is now working with Panasonic EV Energy to develop and lease PHVs equipped with more advanced lithium-ion batteries to European fleet customers by the end of 2009.

Our Plug-In Hybrid Vehicle (PHV) programme shows how environ­mental progress can be achieved through partnerships. In addition to our work with Panasonic EV Energy to boost battery performance, we have teamed up with EDF Group in Europe, as part of a global R&D programme to road-test PHVs. PHVs are now being trialled as part of EDF’s company fleet in London and Paris, and we are working together to develop a recharging and payment system for a new generation of public charging stations.

PHV – building on the benefits

Early tests suggest that a PHV is up to 60% more fuel efficient than Toyota’s hybrid Prius for trips of up to 25 km, and could reduce running costs by up to 20%.

in the driving seat Statistics show that in many European countries more than 70% of daily car journeys do not exceed 10 km. For driving distances of less than 10 km between recharges, actual driving of the Toyota PHV generates zero CO2 emissions.


in the driving seat Checking tyre pressure monthly and setting it to the recommended pressure can save up to 3% in fuel consumption, as well as making your tyres last longer.

fuels for the future Our attention to environmental gains goes beyond the engine to the source: fuel. We are pursuing a range of alternative fuels that promise to lower or eliminate emissions and which take into account that oil is a limited resource. This ensures that Toyota vehicles, today and tomorrow, can be powered in the most advanced and

environmentally-friendly way. Liquid biofuels work today. All current generation Toyota and Lexus petrol vehicles in Europe can run on petrol blended with up to 10% bioethanol (E10), while our diesel models can run on a blend of up to 5% biodiesel (B5).

better biofuels – a tree in your tank First generation biofuels are made from food crops such as corn, sugarcane, and soybeans, and their widespread adoption is having a serious knock-on effect on land use, protected species, and food supply and prices. To help remedy this, and as part of our continuous development of more efficient and stable fuels, we are using our bio­ technology expertise to develop production capability for cellulosic ethanol – otherwise known as second generation

biofuels. This will enable biofuels to be obtained from nonfood plant sources, such as wood chips and straw. With new technology comes new responsibility. We are also working with NGOs, governments, other vehicle manufacturers and industry bodies to develop standards and criteria to safeguard against any potential negative consequences of biofuel production and use.

hydrogen cars – a new age of steam? The chemical reaction between hydrogen and oxygen can produce clean electrical energy with no emissions except water vapour. Since 1992 we have been resear­ching how to store this energy in a fuel cell that can drive a car long distances. In 2002 we built the world’s first Fuel Cell Hybrid Vehicle (FCHV), equipped with the Toyota FC Stack – a fuel cell developed completely in-house. The latest prototype, the FCHV-adv (advanced): • stores hydrogen in an extremely high pressure tank (70 MPa) • improves fuel efficiency by 25% compared to the FCHV, and • has a potential driving range between fuel stops of up to 830 km.


clean operations “We must take a much longer view than the life-cycle of a single vehicle. If we want to produce truly environmentally-friendly vehicles they must be made in environmentally-friendly plants which are sustainable over several generations.” Didier Leroy, Executive Vice-President, Toyota Motor Europe President of Toyota Motor Manufacturing France

For Toyota, producing environmentally-friendly vehicles is not enough. They must be produced and sold in sustainable, environmentally-friendly facilities by people who measure their performance in terms of positive social and environmental impact. This forms part of our 360° approach to environmental leadership.

By striving to reduce the amount of energy, water and substances of concern used, as well as the amount of waste created in the manufacturing process, we are continuously reducing the environmental impact of our operations. At the heart of our progress is Kaizen (the Japanese word for continuous improvement).

sustainable plants In 2007, Toyota selected five “Sustainable Plants” worldwide to serve as industry-leading prototypes for clean and green production. Two of them are in Europe: one in the UK and one in France. They act as pilots, testing out the best ways for us to realise our ambitious environmental targets. Once established, best practices are passed onto the rest of our operations by the process known as Yokoten. In our journey towards sustainability, we believe that a Sustainable Plant should be able to operate for more

Since 2001, our car, engine AND TRANSMISSION plants in Europe have:

than 100 years with minimal impact on the environment. To achieve this vision, it should: • use renewable energy, such as solar and wind power • implement innovative technologies to reduce waste and achieve groundbreaking environmental perfor­ mance, and • enhance the natural environment and preserve eco­ systems through tree planting and other conservation activities.

reduced average water use per car built by 42% reduced average Volatile Organic Compounds (VOCs) per car built by 47% reduced average energy use per car built by 44% – achieving the lowest levels of any volume manufacturer in Europe(1) secured ISO 14001 certification – the international reference for environmental management achieved zero-waste-to-landfill

16 (1) Internal Toyota study

sustained improvement

Toyota Motor Manufacturing France in Valenciennes has delivered a range of powerful efficiencies in the production of the Toyota Yaris:

• Since 2002 the plant has reduced CO2 emissions (from electricity and other fuels) per car built by 41%; energy consumption per car built by 40%; Volatile Organic Compounds per car built by 51%.

• The plant no longer sends any waste to landfill. Of the 9.5 kg of waste created in the production of the Yaris, 4 kg is directly recyclable and the remaining 5.5 kg is used as a substitute fuel for industrial processes.

• Just over 1.13m3 of water is used per Toyota Yaris produced – the lowest water usage per car built of any Toyota plant in the world. The plant is now striving for a new target: less than 1m3 water usage per car produced.

TPS: “do more with less”

The Toyota approach to manufacturing efficiency and standardised quality began over 70 years ago with the world-renowned Toyota Production System (TPS), whose core principle was to “do more with less”. Kaizen (continuous improvement), Yokoten (best practice) and Genchi Genbutsu (going to the source to find the facts) are each core processes in TPS. Over the years, TPS has evolved to include environmental targets and new environment-focused initiatives, including the Sustainable Plants programme.


from design to disposal at Toyota Motor Manufacturing UK

The all-new Avensis has been designed to minimise environmental impact at every stage of its life cycle.

• CO2 emissions from design to disposal have been cut by 9% compared to the previous model.

• Each Avensis built at TMUK uses up to 17 kg of recycled materials.

• Powertrains have been re-engineered, reducing CO2 levels by up to 26% on some petrol engines, and up to 10% on some diesels. Avensis sedan

• Even at its end of life, when dropped off at one of Toyota’s take-back points, the Avensis is designed to be 95% recoverable.

sustainable retailers With over 3,000 Toyota and Lexus retailers across Europe, a lot of our emissions are ‘spent’ selling cars. We decided to set ambitious new sustainability targets in this area. In 2008, we launched the “Sustainable Retailer” programme to reduce our energy consumption, CO2 footprint, water consumption and overall running costs across our entire retail network. It is the first pan-European initiative of its kind by any vehicle manufacturer in Europe. The programme covers everything from roofing insulation


and rainwater re-use to solar panels on the roof. It applies to both new builds and major refurbishments – each must undergo a rigorous environmental assessment – as well as existing retail outlets, which are subject to an energy kaizen programme. On-site audits help business owners implement simple and practical changes to reduce their impact on the environment. To kick-start this programme, we are building a Sustainable Retailer in La Rochelle, France, paving the way for a new generation of eco-friendly dealerships.

NEW RETAILER BUILDING WITH • green roof • solar panels for heating and electricity • recycled/reused materials from existing building




BENEFITS/SAVINGS VS. AVERAGE RETAILER PERFORMANCE • 72% reduction in energy consumption per square metre • 50% saving in water consumption per vehicle • 29% reduction in water consumption per employee • 100% less NOx emissions per year • 100% green electricity from solar panels offsetting >16 tonnes of CO2 per year

reduce, reuse, recycle When you buy a Toyota you can rely on an environmental commitment that covers the whole life of the vehicle. This extends from selecting the best materials to creating the most efficient design, right through to recovery and recycling at the end of the vehicle’s useful life. We are committed to

the end of the road

making vehicles which minimise environmental impact at every stage in the lifecycle. Our 2015 target is to have 85% of the vehicle weight reused or recycled and 10% energy recovery, leaving the remaining 5% for disposal. We are ontrack to achieve this ahead of schedule.

avoiding harmful substances Lead, together with Mercury, Cadmium and Hexavalent Chromium, are heavy metals that cause long-term damage to the environment if buried unprocessed in landfill. Our cars are now virtually free of these heavy metals. For example, we use zero-lead car parts and anticorrosion coating as well as mercury-free lighting and switches. We also avoid harmful substances in solvents and various kinds of paints. reusing parts Batteries, tyres and oil filters all need to be replaced during a vehicle’s lifetime. So we have set up a waste collection system that retrieves used parts from European retailers and sends them back for recovery. We also recondition more robust parts. “Remanufactured” parts now include air conditioning compressors, power steering racks, cylinder heads, starters, automatic transmissions, alternators, engines and clutch kits. driver take-back points When a Toyota or Lexus car reaches the end of its life, the driver can simply return it to a Toyota take-back point. Take-back points have been set up in 30 countries across Europe. easy to dismantle To simplify the dismantling process, we designed new ‘Easy to Dismantle’ marks. They show useful points for dismantling, like the positions at which large resin parts can be separated easily and the points where holes can be drilled for removing fuel. best practice dismantling To make it easier to identify parts and materials suitable for recycling, we use internationallyapproved parts and material coding standards. Best practice dismantling treatment is guaranteed through the International Dismantling Information System ( ), which includes detailed dismantling advice on 48 Toyota and 14 Lexus models.

material difference

Cars often contain plastics that are hard to recycle. So Toyota has developed a special recyclable plastic called Toyota Super Olefin Polymer, or TSOP, that can be used to make car bumpers and other parts which can then be recycled many times over. Most of our cars are now manufactured with an improved TSOP, greatly improving recyclability.

in the driving seat Keeping your windows closed makes a real difference to fuel consumption, reducing it by up to 5%.


making a difference “The challenge is not just about cars and the environment, it’s about people and the environment. It is people, through cars, who can choose either to pollute or make a difference. At Toyota, we are committed to making a difference, and we try to use our expertise to help others do the same.” Graham Smith, Senior Vice-President, External Affairs, Toyota Motor Europe Chairman, Toyota Fund for Europe

Our greatest asset in implementing any environmental measure is our people, who possess a huge range of technical capabilities, plus the motivation to use them to protect and improve the environment. Wherever possible, we try to share our technical knowledge and enthusiasm for the environment, and the way cars interact with the environment, with the wider community. In addition to our road safety and technical education


programmes, in 2002 we set up a pan-European social contributions programme – the Toyota Fund for Europe ( – which leads and supports interna­tional environmental projects. Thanks to the efforts of our national marketing and sales companies and manufacturing companies, many other environmental activities also take place at a local level, as a natural extension of our relationship with the communities in which we live and work.

The Eco-Schools Environment and Innovation Programme challenges pupils to invent and implement environmental problem-solving ideas. The 2007 European winner was “Stamp Stanley”, a project created by Millfield Primary School in Norfolk, England, to encourage children to walk to school. Walkers earn stamps for each “green journey” made, which can be exchanged at the school for a wide range of rewards.


Toyota Germany, Plant for the Planet

how far can you drive on a cupful of petrol?




driving habits, drivers can reduce vehicle emissions by as much as 10%. Toyota and NGO network, Global Action Plan International, have launched “EcoDriving Europe�.

Toyota Spain, Green Day

Together, they will organise up to 800 workshops and events, reaching an estimated 32,000 drivers across Europe. Participants learn smart driving practices on specially-designed simulators that test how far drivers can travel on just one cupful (0.1-l ) of fuel. To participate in an EcoDriving workshop near you, visit

in the driving seat Wind drag caused by roof loads and roof racks can increase fuel consumption by as much as 40%.


today for tomorrow “It’s up to manufacturers like Toyota to invest in new technologies that lead to the creation of an automobile that won’t harm the environment. Our dream is to one day produce a car that actually cleans the air.” Tadashi Arashima, CEO and President, Toyota Motor Europe

Global warming is such an enormous challenge that it is easy to lose sight of the progress made in the rush to achieve more. With the help of our customers and partners, we have made good progress so far. But our job is far from over. The key to our approach is not being afraid to make mistakes along the way, and capturing these mistakes and their solutions as we go. This is Kaizen, or continuous improvement, and it provides a sound base today for tackling the challenges of tomorrow. Today’s responsible companies must focus on being proactive in predicting problems and taking corrective measures before these problems take hold.

Through innovation, we believe that we can help support an ideal mobile society in which conservation of our natural environment is compatible with economic growth. The accumulated wisdom of generations of Toyota innovators has become our value system, which we call The Toyota Way. It instructs us to meet challenges with courage and creativity, and with respect for people and teamwork. These are the key principles that have maintained our company spirit for more than 70 years and that drive us toward a sustainable future for mobility, people and the planet.

the road ahead selected environmental goals


• 16 Toyota and Lexus models introduced to Europe, each offering a greater level of fuel efficiency • Fleet-average CO2 emissions on new cars sold to fall below 140 g/km • Plug-in Hybrid Vehicles equipped with lithium-ion batteries made available to European fleet customers



2010s 2015s 2020s

• Toyota’s manufacturing plants in Europe (including Russia) to achieve strict environmental targets(1)

- 25% reduction in average water use per car built

- 10% reduction in average power use per car built

- 36% reduction in average use of Volatile Organic Compounds (VOCs) per car built

- 13% reduction in average waste levels per car built

• Global sales of one million Toyota and Lexus hybrids per year • 100% of Toyota retailers in Europe to be ISO 14001-certified • Hybrid technology available on every model across the entire Toyota and Lexus range (1) base year: 2005


Genchi Genbutsu

“Going to the source to find the facts to make correct decisions, build consensus and achieve goals.�

Toyota and Partners aim to plant 1.2 million trees across Europe by the end of 2009.

Toyota Motor Europe Corporate Affairs & Planning Avenue du Bourget 60 – Bourgetlaan 60 1140 Brussels, Belgium Tel. +32 2 745 21 11 / Fax +32 2 745 20 67 e-mail: web:

This report has been printed on CyclusPrint© paper, produced with 100% recycled pulp and without the use of OBA (Optical Bleaching Agent).

Toyota Motor Europe is proud to be an Official Partner of UNEP’s Plant for the Planet: Billion Tree Campaign.

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