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NOV 2013


Dale launches his new book

Dale launches his new recipe book

Tips from the top

Fast Growth 50 winner insights revealed

Hummingbird update

Hummingbird update


CHEF TURNS AUTHOR! Following the success of Masterchef, Dale Williams has not only been a Director at Yolk Recruitment, he has been busy working with Natalie and Larkin, to create a MasterChef book. They’ve poured blood, sweat and tears to make it the best book it can be. Featuring delicious, inspiring and memorable food, you can find the recipes that John and Gregg loved the most on the TV show. As well as that, you can discover 90 new and exclusive meals to cook at home. Inspired by his mother, discovering his passion for cooking has been a gradual process for Dale. Dale says “It’s an emotional time throughout the competition and you grow close to the other contestants, it’s a difficult thing balancing the emotional side when you’re working with these people and supporting each other, yet also competing.”

AND THE WINNERS ARE... This year’s Canmol Awards 2013 was a belter and Yolk Recruitment were really proud to be a sponsor for the thrid successive year. The awards celebrate the best of Welsh marketing and acknowledge individuals, companies and teams who have demonstrated excellence. The winners on the night were as follows: Construction, Engineers & Manufacturing Quality Carpets

We’re super proud of Dale and his achievements, here’s to next year!

Arts, Heritage & Creative Industries Ffotogallery

Launched on October 20th, Dale’s book is available in most good bookstores as well as various online retailers.

Technology & Energy EarthMonkey Media

Education & Training Swansea University

Professional Services & Banking Principality Building Society Food, Drink, Retail & FMCG Peters Pies Social Economy Sector Visit Swansea Bay Tourism & Leisure Pembrokeshire Coast National Park New Marketer 2013 Our friend Aimee Bateman, founder of Career Cake TV Judges’ Special for the CIM Excellence Awards Peters Pies The Outstanding Contribution Award Dan Langford

Congratulations to all involved, here’s to next year!

Yolk Recruitment // Cardiff 02920 220078 // Bristol 01173 291100 //

YOLK TAKE OVER BRISTOL! Following the success of the expansion of our Bristol office, we have added not one, not two, not three but 8 new recruitment consultants! Earlier this month, we opened bigger and better offices over the bridge. Going from strength to strength over the past 2 years in the Bristol market, we decided to give our Bristol clients and candidates a little bit more love and attention. The office is located in 10 Victoria Street, Bristol and we’re really looking forward to you popping in for a chat and cup of tea!

Issue #7– November 2013


In celebration of all things Fast Growth 50, we wanted to share the successes of this year’s achievers. All companies included this year demonstrated an impressive impact on the Welsh economy in terms of both wealth creation and employment. With a collective turnover of £492m in 2012, the qualifying top 50 employed over 5,000 people. With the UK economic output rising by 0.8% between July and September, we thought we’d take tips from the best of the best. We picked up the award of fastest growing recruitment service, so we thought we’d take a look at some of the other entries and what makes them tick.....



The company has grown substantially year on year, predominantly by reinvesting profits to ensure future growth, and investing over £200,000 in the last three years in staff

training. Wolfestone invested heavily in developing industry- leading technology and new services such as voiceovers and telephone interpreting. While competitors in the industry were making cuts, the company continued to invest, leading to improved service levels, higher quality and winning major new clients such as Coca-Cola Enterprises and General Electric.


Our business sector is highly competitive, but our success is underpinned by our commitment to deliver excellent customer service. By doing this and keeping our prices fair with cost effective IT Solutions, we have achieved a 98.7% customer retention rate over the past ten years, and these customers alone generate excellent referrals and new business for us.

Yolk Recruitment // Cardiff 02920 220078 // Bristol 01173 291100 //

This is something that truly differentiates us from other IT Companies. It is wonderful to be recognised as one of the key technology innovators in Wales. Giving evidence to our existing customers and any potential

Richard Godfrey A Space in the City

We have capitalised on our longstanding reputation to take advantage of two key opportunities – the growing recognition of serviced apartments as a flexible, cost effective alternative to hotels, coupled with the fantastic recent regeneration of the 2 main cities in which we operate, Cardiff and Swansea.

Duncan Powell Yolk Recruitment

The missing jigsaw piece in our company was an extensive training programe. Through investing in an internal training programme, we’ve reduced attrition and increased productivity. We’d love to hear what you attribute your success to, tweet us on @yolk_recruit



1156% Village Bakery 445% Direct Healthcare Services 413% Save Britain Money Group 372% Glyndwr Innovations 352% Crush Complete Background Screening 323% 248% Track Training 247% Brt International 238% Object Matrix 237% RockIT Retail Merchandising Services 229% 222% Chalet Retreats 199% Electro-Main 192% Y3S Loans 182% Round Electrical Distribution 160% Learn About Ltd 153% ACT 153% Yolk Recruitment 151% Gerald D. Harries And Sons 142% Jolly Good Vehicle Rentals


It’s been revealed that Cardiff is the best UK city for young adults because of its low cost of living, good job opportunities and decent wages. Speaking to more than 2,000 18 to 30 year olds from across the UK. Cardiff beat London, Edinburgh and Belfast to the number one spot. Having been based in Cardiff for the past 5 years, we’re delighted with the results of a recent poll that has discovered that 7 out of 10 in Cardiff said they loved their job and are happy with their work-life balance!

The plastic things on the end of shoelaces are called aglets. Issue #7– November 2013


where we took away ‘f However, that’s not th nomitated for ‘Best int MARAs, which recogni the changing demand excellence within the g

We attribute our grow that our people make minds, with drive, kno taking calculated risks us ahead of the compe Henry Mintzberg wou whilst always having a grasps opportunity by growth plans to ensur prosperous. We’re not usually one to brag, but we’ve seen some serious success over the past year that we thought it rude not to share with you. Though the year isn’t quite finished, 2013 has seen us go from strength to strength. We’ve been lucky enough to grow our team by eight and mix a few promotions up in that too. You might have seen us at the Fast Growth 50 awards

Yolk was established in 2009 as a specialist sales recruiter


ng We added a marketi the request division in 2010 at of our clients!


y hospitalit Started a rdiff City a C h t i w ip partnersh ave a box!) FC (We h

The future is bright for Our Bristol opening is across the UK, with Lo

So that’s our present a

the third We moved office for mmodate time in 2011 to acco growth


Won a MARA and Dale won IWA Young Achiver of the year!

Yolk Recruitment // Cardiff 02920 220078 // Bristol 01173 291100 //

Yolk I launch


Hired our first in Marketing Execu


fastest growing company in recruitment services” he only award we’ve been recognised for, we’ve also been tregrated Service’ and ‘Best regional Agency’ as part of the ises recruitment consultancies that have best confronted ds of the staffing industry though displaying unparalleled generic marketing industry.

wth down to a plethora of factors, but we stick by the fact us who we are. The company is laced with ambitious owledge, optimism and eagerness to succeed. Through s, we have enabled and ensured growth that has propelled etition. We’ve got an approach to strategy that we think uld be proud of, we’re always prepared to adapt and react, a clear vision. We are very much a proactive business that y the horns. We ensure room for manoeuvre within our re that stubbornness doesn’t get in the way of something

r us and we’re currently in a phased growth plan until 2016. just the start of something new and with more offices ondon and Manchester being first on our list.

and future, how about our past?

Growth strategy will see further successes! We’ve set up a Brist ol office

IT was successfully hed in January 2012

nternal utive


Dale participated in Masterchef


Fastest growing company in recruitment rervices - Yolk Recrutiment


The Mercure Holland House Hotel and Spa Cardiff, has made two key appointments in a bid to place the hotel back on the map as a leader in the city. Marisa Morteo, comes on board as General Manager and Sharon Adams, as Sales Director With over 20 years’ experience in the hospitality industry and an impressive track record having turned around the fortunes of two major city centre hotels in the past 10 years, Cardiff born – Marisa Morteo, will head up a team of 140 employees and be responsible for overseeing operations at the 4 star hotel. Sharon Adams, also joins with a wealth of experience. Ms Adams played an instrumental role in the success of Bluestone Resorts in Pembrokeshire and will is expected to be the driving force behind the corporate sales team On her appointment, Mrs Morteo said: “I am thrilled to bring my experience to the Mercure Holland House Hotel and Spa Cardiff, the hotel is a landmark in the city and there is a plethora of opportunities to maximise. I have been brought on board to look at the current operations and implement positive changes to ensure year on year growth in a bid to re-establish the hotel as a leader in this exciting and vibrant city.

Issue #7– November 2013

NEW MARKETEERS ON THE BLOC A brand new full-service marketing agency has launched in South Wales. Cardiff-based Bloc Marketing offers a full range of marketing services including traditional marketing, social media, website optimisation, search engine optimisation and pay per click advertising. Based in Pentwyn, the group of Companies includes cutting edge technology firm Eysys delivering the next generation of e-commerce platforms. Previously operating as pay-per-click agency E-feeder, the team of six will be joined by four new full time recruits to service the 41 clients already signed up with Bloc Marketing. Clients cover a wide range of sectors including travel, automotive, insurance and retail. The agency are to provide an end to end service for all clients from strategy to technical delivery. Part of a larger company group which includes e-commerce technology company Eysys, Bloc will support the group strategy by providing external marketing services which complement the Eysys e-commerce product – providing customers with a fully-managed advanced online strategy. This is in addition to Bloc’s own customer focus. Richard Turner will take group responsibility for Bloc. Managing Director of Bloc Marketing, David Dibble said: “We are delighted to be able to offer a fully integrated service through Bloc Marketing and I am

confident that we will demonstrate excellence in this sector with the wealth of skills and experience we have within our team. “ “Bloc can offer a service which starts with a detailed strategic plan and leads right through to the delivery and evaluation of that plan. We have a great deal of experience in providing clients with tailored pay per click support, and have seen the huge impact this can make in accelerating a business to the next level. We are sure that by now being able to offer a comprehensive and seamless programme of marketing support to clients, we will see even more success stories and we look forward to growing alongside our clients.”

MAKE A NOISE: USE MARKETING TO GROW YOUR BUSINESS Whether you sell to consumers or other businesses, it’s essential to identify your potential customers and go after them. Strategic marketing, advertising and PR plans make small businesses into high rollers. Ideas are good but viable ideas are great. How do you determine the difference between a great-sounding idea and a truly great & profitable idea? Know your market. It can be easier and less expensive than you imagine. The key is to look past

market potential and determine whether a need exists, and whether you can profitably meet that need. Know Your Competition. Every business has competitors. Understanding the strengths and weaknesses of your competition is critical to business survival and success. You don’t have to hire a professional to understand your competition, just make sure you assess the competition thoroughly, methodically, and regularly, and see what they are doing differently.

All pilots on international flights identify themselves in English.

Yolk Recruitment // Cardiff 02920 220078 // Bristol 01173 291100 //



The new algorithm, codenamed Hummingbird, is the first major upgrade for three years. It has already been in use for about a month, and affects about 90% of Google searches. At a presentation on Thursday, the search giant was short on specifics but said Hummingbird is especially useful for longer and more complex queries.

Matcha Labs

Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine – for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology.

Rant Media

Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites. It is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google’s “Knowledge Graph” concept introduced last year aimed at making interactions more human. In one example, shown at the presentation, a Google executive showed off a voice search through her mobile phone, asking for pictures of the Eiffel Tower. After the pictures appeared, she then asked how tall it was. After Google correctly spoke back the correct answer, she then asked “show me pictures of the construction” – at which point a list of images appeared.

Cardiff based web design, web development and mobile development company have grown from strength to strength in the past two years. Working with some well known brands, these are certainly ones to keep an eye on! However, one search expert cautioned that it was too early to determine Hummingbird’s impact. “For me this is more of a coming out party, rather than making me think ‘wow’, said Danny Sullivan, founder of Search Engine Land. “If you’ve been watching this space, you’d have already seen how they’ve integrated it into the [predictive search app] Google Now and conversational search. “To know that they’ve put this technology further into their index may have some big payoffs but we’ll just have to see how it plays out,” Mr Sullivan said. The news was announced at an intimate press event at the Silicon Valley garage where founders Sergei Brin and Larry Page worked on the launch of the search engine, which is fifteen years old on Friday.

Pavan Arora

Rant Media is pretty cool and is the premier mobile apps agency in Wales. They describe themselves as having “ a unique combination of technical-über-excellence, creativity, character, flair and experience.”

Morgan Online Marketing


Steve Morgan is a freelance search engine marketing consultant in South Wales, having worked with dozens of small businesses as well as big household names, helping them to improve their visibility, conversions and ROI from search engines such as Google.

Lead technical Consultant

Issue #7– November 2013

USING SOCIAL MEDIA Having an online presence is important for the success of many small businesses today. How many times have you heard of a brand, searched them online with no luck? What is your view of the company? Are you sceptical of its creditability? It lets potential customers know you exist and social media is a great way to drive traffic to your site.

Google +. Is it the most effective content marketing platform? It’s recently been called a “sharing” platform, which is pretty accurate. Social networks ultimately are powered by people, and with over 500 million users, you’d be a fool to ignore it. There’s a good chance the people you’re trying to reach will be on Google+.

With so many options available at the click of a mouse, how do you know what's right for your business. Depending on what your company does, online media is a sure fire way of drawing attention to your brand. Though Facebook needs no introduction, it’s sometimes overlooked as a tool of business growth.

We all have an account, but how many of us use it effectively? When you’re trying to figure out a way to pitch a prospect, LinkedIn is a good place to start. We use it to research prospects before meeting or contacting them, it’s a good way to gain a thorough understanding and knowledge to impress. If you’re trying to establish yourself in your industry, whether a new business or old, ‘Questions and Answers’ is a great way to demonstrate your expertise without being a self-promoter. If your answer is selected as the best, it will appear in your profile, which adds another layer of credibility.

Content is king, everybody says so. It’s somewhat true, but without community, it’s pretty useless. It’s important to continually add value and engagement to your page. While content will help you to do that, sometimes good content is wasted and ineffective if you don’t have a supportive community to broadcast to (and to broadcast for you) Join a conversation. Tweet chats are excellent for networking and they can act as a worthwhile tool for lead generation. Finding twitter chats doesn’t have to be hard work, most of the time; there is somebody out there who has already done the research for you. Use these chats to identify influencers in your industry. Now reach out!

It’s hard to ignore social media. Even if you choose not to participate. Always make sure you are thinking about the end user, what might appeal to you doesn’t always appeal to the end user. If you’ve already started to explore social channels we’d also love to hear from you; what have been your biggest successes and challenges?

CHECK OUT OUR RIDE If you follow us on Twitter you might have seen the recent addition to our family. She’s big, colourful and gets a lot of attention. Be sure to give us a beep if you see us on the road!

Yolk Recruitment // Cardiff 02920 220078 // Bristol 01173 291100 //

FROM YOLKERS TO FULLY FLEDGED CHICKS: HOW WE’VE GROWN As our company has grown, so have our people. We’ve invested heavily in training but never forget to have a good time too. We have always promoted a company culture where individuals are rewarded for their successes. We asked our Yolkers what their greatest accomplishment is outside of work in the past year....... I embraced Android. For those who know me, it’s massive! Pavan Arora Lead Technical Consultant

I’ve been on the comedy scene for a while, but last month I was lucky enough to perform at the Comedy Store in Leicester Square. It was a huge honour and something I’d love to do again! Leroy Brito Senior IT Recruitment Consultant

Yolk launched our Bristol office at the same time as the birth of my second child. An eyeopener to say the least! Duncan Powell Director

I bought my first house this year which was stressful to say the least! If that wasn’t enough, I’m also planning my wedding. I’m hoping I don’t turn into Bridezilla! Sophie Brzeskiewicz Recruitment Administrator

I’ve had a very busy year. From taking part in MasterChef 2013 to releasing my first cook book, it’s been a bit of a whirlwind. Next stop is Hokkei, a pop up restaurant in The Celtic Manor this month. Dale Williams Director

I’ve recently taken up driving lessons and cage fighting. To be honest, I’m not sure which one is more dangerous.... Niall Trimble IT Recruitment Consultant

Issue #7– November 2013

Source Insurance Celebrates 20 Years!

Source started its life as a software development company recognising how technology could be utilised to make sales processes quicker and easier. Today it has become one of the insurance industry’s largest general insurance brokers with one primary goal – making it easier for mortgage brokers and IFAs to access a wide choice of quality General Insurance products for their clients. Continual growth year on year has been seen and Source were awarded for 3 consecutive years a place in the top 50 Fastest Growing Companies; one of the only companies in Wales to achieve 3 years in a row! Essentially Source are a price comparison site for brokers, primarily focusing on household and landlord property insurance. They offer a “side-by-side” quote comparison tool that lets brokers quickly compare quotations in detail with leading brands on our extensive panel of insurers. They are proud of their high staff retention levels and pride themselves on being a flexible employer. Two recent recruits from Yolk are Hannah Keane and Samantha Price. Hannah commented on her time so far; “I have worked for Source for nearly a year now and I have loved every moment of it. Yolk Recruitment made me aware of the opportunities and I jumped at the

chance to work for such an up and coming company. During my 10 months, I have been given so many opportunities to prove my capability and expand my knowledge within the general insurance field. I have been given the chance to try out lots of different departments within the company to develop my skill set and establishing my place within Source.“ Sam continued to compliment; “After being told I was going to be made redundant, Yolk helped me find my job at Source. They informed me what I needed for my interview and prepared me fully. Since I started my job 10 months ago, I have had various job roles. My newest role is within the new proposition SourceLet. The company has made me feel part of the family and has pushed me to get the most out of my time here. “ Source’s ongoing strategy is to continue to strengthen the panel of insurers with new schemes coming on board as well as expanding into other areas. Source’s most recent announcement has been the launch of SourceLet, an online tenant referencing and landlord rent guarantee facility aimed at letting agents and landlords.An exciting time as we pass our 20th birthday and we are looking forward to the next twenty years.

In 2012 Twitter achieved sales of $317 million. Yolk Recruitment // Cardiff 02920 220078 // Bristol 01173 291100 //

MOTIVATION: HOW TO MOTIVATE YOUR TEAM they are up to speed with the latest trend or skill, schedule a refresher session. They don’t have to come with a cost. Refresher sessions can be a great way of utilising employees who show a particular strength in the skills taught. It will continually enhance the performance of your people and the productivity of your business. Recognise and appreciate Recognition is a great way of showing appreciation for your employee’s efforts. Best thing, it’s free!

Despite our amazing technological advances, the work of an organisation is accomplished by people. Technology provides us with better tools and makes us far more efficient and productive. But it is still people who make an organisation and are ultimately responsible for its success. There has been a multitude of research conducted that has shown the relationship between employee satisfaction/perception and a company’s success. Having a motivated and productive workforce will benefit the success of your business. But how do you ensure that your employees are happy? Here are just a few tips: Empowerment Empower employees by encouraging them to solve problems when they occur. Always encourage problems to be resolved at the lowest level possible within the organisation. It’s always a good idea to offer support, information and perhaps training, but solving problems at all levels will help to engage people and creates a culture in which people know they’ll make a difference. Keep up the training! Training should never finish. If your employees feel

Let people in on the game Sharing information generously will help your employees to be fully engaged in their work. If they are kept in the dark or lack vital information, it can be tricky for them to see the full picture. Providing information such as the strategy and direction of the company, the competitive landscape and their personal or department performance will make them feel more valued, respected and incentivise them to perform better. Manage performance Address performance problems directly. Nothing demoralises staff more than a colleague who doesn’t care or do their share of work. Such people drag down everyone around them. It’s essential that managers learn to confront these problems directly and hold people accountable. Listen Listening is one of the most important skills leaders can develop. Employees have opinions and feelings which need to be expressed and heard in a safe relationship. If they can’t express their negative opinions and feelings then you can bet they’ll act them out in subtle, destructive ways. Do you have any motivation tips? Tweet us on @yolk_recruit with your favourites!

A cat has 32 muscles in each ear. Issue #7– November 2013

A fabulous new restaurant will be popping up at Celtic Manor for just four days in November, serving up an exciting menu of fresh and funky Asian cuisine created by two of the UK’s most talented up-and-coming chefs. CATCH IT WHILE YOU CAN!


Experience fresh, unique and truly inspired no-fuss Asian food by Masterchef UK’s Larkin Cen and Dale Williams, Yolk Recruitment Director.

Thursday 7.15pm & 9.00pm

Offering an exciting new concept in dining out, this fabulous new restaurant will pop up at The Manor House from Thursday 21st to Sunday 24th November, serving up a sensational menu of fresh and funky Asian dishes including Twenty First Century Duck and a choice of mouth-watering Hokkei boxes. With its buzzing atmosphere and fabulous food, you’ll need to be quick to catch this dining experience with a difference! Book online at

Friday & Saturday 12.00pm & 2.00pm and 5.30pm, 7.15pm & 9.00pm Sunday 12.00pm & 2.00pm Sitting Time 90 minutes







Yolk Recruitment // Cardiff 02920 220078 // Bristol 01173 291100 //

Yolk Recruitment - Hatched Issue 7  
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