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Nic Haralambous aka “The Beard”


A SHORT HISTORY OF ME I I I I

studied (Rhodes) wrote (dead trees) photographed (dead trees) job-hopped (a lot)

I worked at Vodacom…

We had an idea

and then…


THIS IS US


THE PRODUCT What is Motribe? A platform that provides you with a mobile website + social features.

If you don't have a mobile web presence yet you are ignoring billions of users who you didn't know you wanted to talk to.Â


THE PRODUCT Revenue Models Brand Communities Premium Publishers Advertising Content Sales Ad-hoc services


WHAT MOTRIBE IS DOING

Building a mobile userbase nothing

LET’S TALK VIRAL Building the tools to help you “Go Viral”


THE PRODUCT

Motribe = Mobile Web “No I don’t need a website I have a desktop application”. Uhu.


The mobile web is a bridge between developed and developing worlds

Smart Phones Feature Phones

SMS Only

Works through the default mobile phone browser on approximately 4000 devices Supports XHTML Mobile Profile Supports Image up-scaling and visual alignment based on device capabilities


THE CASE STUDY 520 000 users in 6 months •Above the line •Below the line •Guinness IS the line •Competitions •SMS sharing •Twitter & Facebook •Radio •TV •Print •Unique Content THIS IS HOW YOU DO MOBILE

Case Study


PROPERTIES

Case Study


THE HOW Problem

Idea

Fix (& Fill)

Demo

VC


THE GROWTH


HERE COME THE FACTS*‌ *I have a tendency to be dramatic and dogmatic. Take it from whence it comes and with a large helping of salt


428 Million Mobile Devices Sold In Q1, 2011 19% Increase Year-Over-Year

Source: Gartner


THESE ARE THE FACTS

http://afrographique.tumblr.com/


THESE ARE THE FACTS


THESE ARE THE FACTS SOUTH AFRICA 10.8% Desktop 19% - 25% Mobile


THESE ARE THE FACTS

Top 10 sites in South Africa (uniques)

Top 10 sites in Nigeria (uniques)

facebook.com google.com wikipedia.org youtube.com my.opera.com (7) zamob.com dictionary.com (5) news24.com (new) yahoo.com (8) answers.com (9)

facebook.com google.com yahoo.com bbc.co.uk wikipedia.org (6) goal.com (5) my.opera.com vanguardngr.com youtube.com cnnmobile.com

Source: http://www.opera.com/smw/2011/03/


THESE ARE THE FACTS

Top SA handsets for March 2011

Top NG handsets for March 2011

Nokia 5130 XpressMusic Nokia 2700c Nokia 2330c Samsung GT-S5233a Nokia 2690 Samsung SGH-E250i Samsung SGH-E250 Nokia C3 Nokia 2710c Nokia 5000d

Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia

2700c 5130 XpressMusic 3110c 2690 2330c N72 C3 2600c C1 6300

India / Russia / Brazil / Indonesia / Ukraine / China / Vietnam InMobi / BuzzCity / Admob / Opera Source: http://www.opera.com/smw/2011/03/


THESE ARE THE FACTS

Forget the nothing


THE OPPORTUNITY

AFRICA Go where no one else will go, do what no one else will do.


THE OPPORTUNITY

THE EMERGING MARKETS Go where no one else will go, do what no one else will do.


THE OPPORTUNITY

EMERGING MARKET IN THE DEVELOPED MARKET US agencies and brands are ignoring everything that is not iPhone.


I’M EXCITED


GETTING IT WRONG

NO ONE Evangelists / Guru’s / Experts


GETTING IT WRONG

EVERYONE Evangelists / Guru’s / Experts / Brands / Media houses / Old media / New media / All media


GETTING IT WRONG

AGENCIES


I AM AT THE FOREFRONT OF INCOMPETENCY


GET IN TOUCH

nic@motribe.com

@nicharry http://motribe.com

Heavy Chef: Motribe Presentation by Nic Haralambous  

Nic Haralambous from Motribe really made waves with his presentation at our Heavy Chef session last month. According to Nic "The mobile web...

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