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PHASE 1

MOVEMENT

their problem

921

is our problem


THE BRIEF WAR ON DRUGS IS A

FAILURE

WE NEED TO O P E N

PEOPLE’S MIND

BY GIVING

SOLUTION


OUR TARGET IS

YOUTH?


NO,

YOUTHS ARE MOSTLY OPEN-MINDED, THEY ARE WILLING TO DISCUSS ABOUT DRUG CASE.


THEN WHO?


OUR REAL CHALLENGE IS TO TOUCH THE OLDER GENERATION’S HEART AND TO LET THEM START A CONVERSATION ABOUT THIS ISSUE.


BUT HOW?


THIS CAMPAIGN WILL BE DIVIDED INTO 2 PHASES.

PHASE 1

MOVEMENT

PHASE 2

SOLUTION


PHASE 1

MOVEMENT


PHASE 1

MOVEMENT

OUR INSIGHTS

The victims’ family is the real victim of war on drugs. They do nothing wrong but feel the pain.


Our spokespersons are all the victims’ family members who are suffering. We let them share their stories to inspire others. We use different mediums.


Set the innocent free. End the war on drugs. Gerry McGrath (65). She has only one son, Sean. Sean was 28 years old when he died from a rare form of cancer. He tried medical marijuana to reduce relief. In the end, Sean got arrest and couldn’t stand such terrible cancer ‘s pain in prison.

Thousands of stories revealed. All of them are real story from real people. We want nothing to be cover from this case.


PHASE 1

MOVEMENT A CAGE FOR THE INNOCENT INSTALLATION

Our ambassador, the victims’ family will create “Live” exhibition in public places. We required people to help them released by pressing the button. We gathered 100,000 signed petition from this exhibition itself.


PHASE 1

MOVEMENT

MICROSITE

We revealed 47,500 stories online with the location where each victims’ family live. Audience can also send their support online.


PHASE 1

MOVEMENT

Read the stories, feel their pain and sign the petition. Together we can end the war on drugs.


PHASE 1

MOVEMENT POSTERS

Set the innocent free. End the war on drugs.

In Their Hard Time, They Need Hands Not Handcuffs. My wife and I lost our son, Marc, to an accidental prescription drug overdose. In his hard times, No one had called 911 until it was too late. We lost our Marc. We are speaking out now because I want Marc’s story to help others.

Gerry McGrath (65). She has only one son, Sean. Sean was 28 years old when he died from a rare form of cancer. He tried medical marijuana to reduce relief. In the end, Sean got arrest and couldn’t stand such terrible cancer ‘s pain in prison.

We are not stand up for drugs, We stand up for humanity.

We are not stand up for drugs, We stand up for humanity.

www.921movement.com

www.921movement.com

There are 47,500 prisoner has been cage because of war on drugs. At least double of the amount are being caged mentally, their father and mother. We must take action!

There are 47,500 prisoner has been cage because of war on drugs. At least double of the amount are being caged mentally, their father and mother. We must take action!


PHASE 1

MOVEMENT MEDIA, PR AND NEWS COVERAGE

Victim’s family revealed their stories in Ellen DeGeneres Show. The next day, we got free publicity in few newspaper and website.


So what d we want people to do? Simple, open discussions and support 1 million pledge to convince the government


PHASE 1

MOVEMENT PUBLIC REACTION


Will the government hear us? We are very sure about this. We have an open-minded president, Barack Obama. We believe something will change YES, WE CAN end the war on drugs.


PHASE 1

MOVEMENT

RESULTS


PHASE 1

MOVEMENT WE BELIEVE THIS MEMORABLE DAY WILL COME!


REMEMBER, OUR JOB IS NOT DONE YET


After legalization, how do we control drugs use?


WE HAVE

SOLUTION


PHASE 2

SOLUTION


What is it with 921? To commemorate International Day of Peace, on 21 September (9/21) we want to create the peace movement against drugs. We realize that too many people dying and war is definitely not the solution. On this big day, we will launch our campaign. We create a simple campaign name that memorable for people.


Okay, back to our topic. What’s the solution?


Is it possible to end war on drugs and in the same time solve other problem like high unemployment rate in US?

Two Birds, 1 Stone


YES,

Here is the formula

Two Birds, 1 Stone


PHASE 2 1

MOVEMENT SOLUTION This is the key 921 (HEALTHCARE RELATED)

HEALTHCARE

TAX

WAR ON DRUG EXPENSES

JOBS

ECONOMIC STABILITY


PHASE 2 1

MOVEMENT SOLUTION

By building healthcare centers, we found that it will solve both drugs and unemployment problem.


PHASE 2 1

MOVEMENT SOLUTION

WHAT KIND OF

HEALTHCARE?


PHASE 2 1

MOVEMENT SOLUTION

921 921

JOBS

JOBS

HEALTHCARE

The government will build a special healthcare centre for drugs. The government will allocate the fund for war on drugs. Since the drugs are now legal. The government will earn taxes from it and can support to add more healthcare and create more jobs.

JOBS

JOBS

JOBS

JOBS

JOBS


PHASE 2 1

MOVEMENT SOLUTION 24/7 Hospital

Best Quality Service

Consultation

921

HEALTHCARE

Recovery


PHASE 2 1

MOVEMENT SOLUTION

921

DRUG HOTLINE

Drug is a big matter. We must serve people with something bigger. The government will dedicate a hotline specially for drug related matter. It covers all drug matters including emergency call for any drug accident. We also open JOB OPPORTUNITY in telecommunication and marketing.

MORE JOBS

MORE JOBS

MORE JOBS

MORE JOBS


PHASE 2 1

MOVEMENT SOLUTION

What’s the difference with 911 hotline?


PHASE 2 1

MOVEMENT SOLUTION

921 is a new hotline dedicated to focus only on drug problem.


PHASE 2 1

MOVEMENT SOLUTION

We make sure only the right people will help you.


PHASE 2 1

MOVEMENT SOLUTION

Anything more engaging for people?


PHASE 2 1

MOVEMENT SOLUTION

921

MOBILE


PHASE 2 1

MOVEMENT SOLUTION

Is It Just Another Health Mobile Application?


PHASE 2 1

MOVEMENT SOLUTION

No, It Is Very Different.


PHASE 2 1

MOVEMENT SOLUTION

This app will monitor the user’s condition personally. All the usages of drug will be tracked.


PHASE 2 1

MOVEMENT SOLUTION

With a regular control by the doctor, there is no such thing as drugs overdose.


PHASE 2 1

MOVEMENT SOLUTION

Search 921 healthcare branches near your place.


PHASE 2 1

MOVEMENT SOLUTION

And of course we are not forgetting a life saving feature.


PHASE 2 1

MOVEMENT SOLUTION

With just one tap of the button, the ambulance service can detect your location and save your life. But don’t misuse it!


PHASE 2 1

MOVEMENT SOLUTION

Our spokespersons from the political and entertainment arenas will educate and publicise the campaign nationwide.

Bill Clinton,

921 Drug Responsibly Ambassador


PHASE 2 1

MOVEMENT SOLUTION

The campaign looks great, it solves the war on drugs. But how do we get the fund?


PHASE 2 1

MOVEMENT SOLUTION

• •

$25 billion each year for war on drugs $10 billion prisoner fees

What we get: More prisoner and dying people

• •

Healthcare centers nationwide Drug Education & Promotion Budget

What we get: Drug responsibly citizen and Job opportunities


There are no reasons to continue the war on drugs. We have the solution. Support us, support humanity.


921 Drug Responsibly Campaign