Page 4

million in its first 24 hours of release, Grand Theft Auto V outdrew the movie with the strongest opening of all time, Harry Potter and the Deathly Hallows Part 2, which earned $483 million on its opening weekend. But the industry is far from an easy nut to crack for both studios and talent. Major studios and publishers are engaged in a high-risk roll of the dice, financing millions of dollars of upfront expense on the hope that a title catches fire. Their independent brethren, while smaller in scope, face many of the same risks, with success or failure resting on shallow pockets and short fuses.

GAME DEVELOPERS & DESIGNERS’ LOVE FOR GAMING IS MORE THAN SKIN DEEP For their part, game developers and designers are a unique, highly in-demand breed of professional, notorious for their outsider perspective on business and life. After all, no mom or dad ever pointed their progeny to a career coding the artificial intelligence of an invading army or illustrating the scabbards of alien weaponry. For those in the gaming industry, their lifelong pursuit is part vocation and part avocation. Their job is also their lifestyle.

“These are people who pay their own way to attend tradeshows and conferences on weekends and holidays because it’s what they love to do,” said Vik Long, Director of Yoh Interactive. “If you’re going to be in the game industry, you need to play, but you also need to be passionate about games—how they are constructed and what makes them great. That’s something that is impossible to fake at a job interview.” © 2014 Yoh Services LLC | A Day & Zimmermann Company

Yoh ebook March 14