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GAMING THE SYSTEM By understanding the unique psyche of game developers and designers, studios and publishers can attract the world-class talent needed to create blockbuster titles.

When it comes to one area of the American economy, throw out everything you think you know about hiring. While U.S. employment has been slow to rebound since the Great Recession of 2008, gaming and interactive entertainment are growing at an exponential rate. Today, gaming is a $67 billion industry worldwide, expected to grow to $82 billion by 2017. And the sales success of blockbuster titles dwarfs traditional forms of entertainment. For instance, earning $800

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Yoh ebook March 14