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EVALUATING GAME DEVELOPMENT

JOB POSTING METRICS

Successful recruiting in any industry requires a strategic approach that helps a company connect to the skilled professionals that are critical to the company’s success. While social media recruiting strategies help accomplish this, they are still maturing. Most social recruitment today is used to augment what has been a keystone in recruiting for years; the job posting. The video game industry certainly leverages the job posting, but they, at times, must pay a hefty premium to post jobs on digital properties believed to be frequented by the targeted talent marketplace. Is the premium worth it? Do game studios and their hiring managers gain an adequate ROI when posting to a game industry property or job board? To answer the question, it is important to understand the metrics that should be employed to evaluate the performance of a job posting.

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STANDARD JOB POSTING METRICS There are typically five metrics used to evaluate the performance of a job posting. Show Them the Money 1.

Site Traffic: The average number of monthly visitors to the site

2.

Post Conversion: The percentage of those visitors that actually click into a job posting link

3.

Cost Per Click: How much each of those clicks costs

4.

Cost Per Qualified Candidate: The cost to identify one qualified candidate

5.

Cost Per Hire: The cost of making a hire

The video game industr y certainly leverages the job post, but they, at times, must pay a hefty premium to post jobs on digital properties believed to be frequented by the targeted talent marketplace.

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