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2012 REBR ANDING CAMPAIGN AND DESIGN GUIDELINES ProctorD_10.2.2Project_styleguide.indd 1

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HURON-CLINTON METROPARKS PROJECT BOOK

STYLE GUIDE 3.ZERO

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TABLE OF CONTE NTS

3.1

Company Values

22

3.2

Brand Standards

23

3.3

Logo Standards

24-25

3.4

Color Palette / Typography

26-27

3.5

Toolbox / Textures

26-27

3.6

Photo Gallery

28-29

3.7

Print / Web Guidelines

30-31

3.8

Interactive Media

32-33

3.9

Signage / SWAG

34-35

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HURON-CLINTON METROPARKS PROJECT BOOK

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C OMPANY VAL UES

ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? dolorem eum

fugiat

quo

voluptas

nulla

pariatur?

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METROPARKS BR AND ADVANTA GE

BRAND STANDARDS

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

23

BR AND AWARENESS Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

A REA S ON FOR EVER Y SEA S ON Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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HURON-CLINTON METROPARKS PROJECT BOOK

PRIMARY COLORS Pantone 292 C=49 M=11 Y=0 K=0 R=121 G=189 B=232

Pantone 355 C=94 M=0 Y=100 K=0 R=0 G=169 B=79

Pantone 7509 C=0 M=20 Y=50 K=5 R=241 G=197 B=134

Pantone 7409 C=0 M=30 Y=95 K=0 R=253 G=185 B=36

Pantone 484 C=0 M=95 Y=100 K=29 R=179 G=35 B=23

COLOR PALETTE 26

Pantone 172 C=0 M=66 Y=88 K=0 R=244 G=119 B=53

Pantone 4645 C=0 M=37 Y=68 K=28 R=190 G=133 B=76

Pantone 874 C=0 M=20 Y=50 K=30 R=188 G=155 B=106

Pantone 7500 C=0 M=2 Y=15 K=3 R=247 G=238 B=212

Pantone Black C=0 M=0 Y=0 K=100 R=35 G=31 B=32

SECONDARY COLORS

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PRIMARY HEADLINE FONTS Fonts for all headlines. Only to be used singally, and ever used in combination.

TYPOGRAPHY Univers LT Std 65 Bold

GHOST KID

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

SWISS 924

AB C DEFGH I J K LM N O P Q R S TU V W XY Z a bcdef ghijklmn o p q rstu vw xyz

Arendahl

ABCDEFGHIJKLMNOPQR STUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Univers LT Std 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT 67 Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ

BODY COPY FONTS These fonts represent the basis for body copy to be used for all print collateral and materials.

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Univers LT Std 67 Bold Condensed Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Univers LT Std 57 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Univers LT Std 57 Condensed Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ

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HURON-CLINTON METROPARKS PROJECT BOOK

T OOL B OX

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HURON- CLINTON METROPARKS KEY TENETS: ALIVE. STIMUL ATING. INSPIRING.

FOLLOW YOUR SENSES.

A REASON FOR EVERY SEASON

ORIGINAL LOGO

NEW TAGLINE

HEADLINES

Ghost Kid Swiss 924

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SUBHEADS

Univers STD 65 Bold Univers LT 67 Condensed Bold Univers LT STD 67 Condensed Oblique BODY COPY

Univers STD 55 Roman Univers STD 57 Condensed Univers LT STD Oblique

NEW LOGO VARIATIONS NEW LOGO DESIGN / COLOR NEW LOGO / BLACK/WHITE PRIMARY COLOR RANGE

Pantone 292 C=49 M=11 Y=0 K=0 R=121 G=189 B=232

Pantone 355 C=94 M=0 Y=100 K=0 R=0 G=169 B=79

Pantone 7509 C=0 M=20 Y=50 K=5 R=241 G=197 B=134

Pantone 7409 C=0 M=30 Y=95 K=0 R=253 G=185 B=36

Pantone 484 C=0 M=95 Y=100 K=29 R=179 G=35 B=23

Pantone 874 C=0 M=20 Y=50 K=30 R=188 G=155 B=106

Pantone 7500 C=0 M=2 Y=15 K=3 R=247 G=238 B=212

Pantone Black U C=0 M=0 Y=0 K=100 R=35 G=31 B=32

SECONDARY COLOR RANGE

Pantone 172 C=0 M=66 Y=88 K=0 R=244 G=119 B=53

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Pantone 4645 C=0 M=37 Y=68 K=28 R=190 G=133 B=76

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• •••••••••••••••••• • • • • • • • • • • • • • • • • • • • • • •••••••••••••••••••••••••••

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TEXT URE S

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Huron-Clinton Metroparks - Style Guide